Civil War: As Told By Toys "We can't get along, so let's get it on!"

[@obi-onekenerdi]

My ‘favorite’ thing about Marvel is their blatant misuse and complete disregard for their own characters just to serve a story. Like you said multiple times, this is a good story with an excellent premise, just the circumstances to get to the nice moments you have to rearrange characters’ personalities and that’s never a thing I’ve been a fan of. Stories should be built around characters, not the other way around. The emotional connection a reader has with the story is because of the internalization of those characters. It’s a good thing the films stayed true to who Cap was through and through, making the Civil War Movie and lot more balanced as a result. Anyway, great video as always Dave, always love hearing you talk about your thoughts and feelings on these comics.

[@azozazoz9196]

The Civil War was (and still is) one of my favourite 2000s Marvel events in my list, this is one of these comic book events has a flaws yet still enjoyable, do i think others will like this book? absolutely not, but do I love this book? HELL YES!

[@DisplayingModelBehaviour]

It’s a real marmite story!

[@milo190872]

When Civil War was raging, I was much more invested in following a far superior story that didn't get as much love and that was Annihilation. This featured the cosmic side of the Marvel Universe. My favourite Marvel characters are Spider-man and Richard Rider Nova, with Nova being featured heavily in Annihilation, along with reintroducing Star Lord Peter Quill, Silver Surfer, Super Skrull, Thanos, Galactus and the story villain was Annihilus. Brilliant story and in the follow-up story Annihilation: Conquest would team Star Lord up with the characters that would be adapted into the MCU Guardians of the Galaxy. You could do this story with action figures too lol. Lovethechannel keep up the good work

[@NateMulder]

So many good points about the writing. I remember trying to read parts of it, and it was so hard to keep up with all of the different comics running alongside one another. Definitely a comic run that benefits with the invention of Marvel Unlimited and hindsight. To an extent I feel the movie really failed writing a "both sides" story very well too. I think Civil War is one of the better Marvel films, but it really makes Tony feel like a villain and Steve feel like the 100% correct hero, and the ending cements that. The movie almost writes Tony like he's an asshole for wanting his parents murder to be punished.

[@DisplayingModelBehaviour]

Yeah it’s difficult to get the character balance.

[@frankwoods9680]

Because Cap was 100% right. are you stupid?

[@calvinj7496]

Tony didnt want a lawsuit against doc ocs extra limb gimmick, thats why iron spider has 3 extra legs lol

[@DisplayingModelBehaviour]

Ah makes sense!

[@owene2530]

My headcanon is he has no fucking idea what spiders look like or that they have 8 legs. He's just gone his whole life incredibly successful never coming across one

[@blakekwamin7400]

I LOVE IT when you do these stories. Please do more. Also I think Rodie war machine was piloting those sentinels and it was after Wanda said no more mutants….. I think. These back stories were all so amazing around this time

[@DisplayingModelBehaviour]

Many more of these stories to come!

[@therapistx8912]

Great As Told by Toys Episode Dave! As an avid reader of 90s comics, I took a break during my college years for about 4 years. Then this story came out, I was sucked right back in and haven't stopped since! Still have them bagged and boarded. Thanks for revisiting this story!

[@DisplayingModelBehaviour]

I think this story brough a lot of old readers back

[@joeykilinski6751]

Amazing video Dave. Your As Told By Toys videos are some of my favorites. Thank you for the awesome content you provide.

[@DisplayingModelBehaviour]

Always a pleasure!

[@xD4RLOG]

Awesome video! Really fun and entertaining. Civil War is one of my favorite stories and adding the plus of the figures makes it much cooler, now I want the Civil War figures that we are missing

[@DisplayingModelBehaviour]

Thanks dude. This was fun to do!

[@j.6455]

I think they explain the Iron Spider’s 3 arms as a way to avoid silhouette confusion with Doc Ock but it’s been a long time so I’m not completely sure

[@DisplayingModelBehaviour]

Hmmm an unusual decision.

[@BenDoverSpooder-Fan]

in a way if he did have 4 waldos he would remind me of superior spider-man

[@jlr2191]

I love this story. It shows EVERYONE and it is just so cool

[@DisplayingModelBehaviour]

Great ensamble cast!

[@CarbonScoring]

San Diego shout out, S Tier, now this!?! You are blowing me away!!!

[@fernandodelgado4329]

Hey Carbon Scoring, How are you man?

[@DisplayingModelBehaviour]

Race ya to 100k! :)

[@CarbonScoring]

@@DisplayingModelBehaviour Let's do it!!!😂😂😂

[@CarbonScoring]

@@fernandodelgado4329 Great my friend! Looking forward to your input soon!

[@alexandremiranda9148]

Love the "As told by toys series", keep up the amazing work, proud to be a sub of this awesome channel.

[@DisplayingModelBehaviour]

Proud to have you here buddy!

[@bladestar2322]

Nay-more-rita! She was one of my first Comics crushes as we were about the same age when she was introduced. I liked her so much that I patterned my own Princess Tara after her. This was also because I couldn't exactly use Namorita in my stories. And I jacked my Princess Tara up in power to distinguish the two. My Tara has a lot more powers and also doesn't need ankle wings to fly. I also have a thing for elf-like women and I knew about her mother Namora. I once joked to my late wife about her getting an 'Ear Job'!

[@DisplayingModelBehaviour]

Nay more Rita!

[@bladestar2322]

Or Nita if you will. I have heard her nickname pronounced Neeta and also Ni-ta. Since I haven't heard it pronounced in live action, or animated, I can't tell which is the right one. I know when I was a kid I pronounced Magneto, Magnet-o, for a couple of years when I first learned to read.

[@bladestar2322]

And, while probably only 1 or 2 people who are friends of mine care, the differences between my Sea Princess Tara and Namorita. Both are Blonde and beautiful with cute elven ears and sea green eyes. However, Tara has many more Sea based abilities. Tara can; Flatten herself to an inch wide to slip under doors or between bars. Can illuminate herself, or just part of herself to shed light in dark places like many deep, deep sea creatures. Use the superior chameleon abilities of the octopus, changing color, texture etc. becoming almost invisible in plain sight, with some effort and concentration. Can also shoot blinding ink like substance from her hands. Can actually throw electric bolts, limited range, or electrify her body if someone is foolish enough to grab her. She can also become extremely slippery in those situations. Namorita had this power briefly, Tara always had it, a poisonous touch of various degrees, stun, all the way to lethal. I also saw Tara as being a little faster and a little stronger. She also flys without ankle wings somehow she also got the flight abilities of various Sea Birds.

[@Baconlovesreddead]

I was thinking about making a civil war display with the new iron spider coming out, so this video really helps!

[@DisplayingModelBehaviour]

Build that display!

[@Sleeman78]

Such a good video! I love when you tell stories with toys!

[@DisplayingModelBehaviour]

More to come!

[@thekidd7650]

I'd love to see Old Man Logan as told by toys! Would be super awesome. Keep up the great work brother!

[@restonslaststand9946]

David I just saw that you are an "S" tier action figure influencer. Congratulations!

[@DisplayingModelBehaviour]

Yeah baby!

[@masterman5298]

I’m actually going to take every single big of credit because you said you would start it when I brought it up in a livestream haha, great video Dave, King in Black next?????? 😏

[@DisplayingModelBehaviour]

Lol you can have that one!

[@oliversees9443]

A-Force set has a modern Hasbro-era purple and white She-Hulk. There's also a purple and white Hasbro she hulk from the Blob BAF wave.

[@DisplayingModelBehaviour]

You’re right. We need a modern one though for sure!

[@oliversees9443]

@@DisplayingModelBehaviour Agreed. BTW, you are far more than a "Covid Channel!" 🙂 - IMO you're the best in the game.

[@alibear73]

I agree so much with that Wolverine being burnt to a skeleton and healing back trash. So many people think Wolverine can recover from any injury but he cant. In the early stories up the early 2000s he could be killed if major organs were damaged or if he suffered major blood loss. Even some poisons he'd say his healing factor wouldn't be able to handle. He also couldnt grow back whole limbs. A clone of Storm killed him with a lightning strike back in the day. He once told Calisto that her knife attack to his throat would've "done the trick" but over the years the writers just lost their minds and made Wolverine boring by making him invincible. I totally agree with you that characters are boring when there's no risk to their life.

[@DisplayingModelBehaviour]

Absolutely. No stakes means no drama.

[@majordeej]

WELL DONE DAVE!!! ENJOYED THIS A LOT!

[@DisplayingModelBehaviour]

My pleasure Deej!

[@King58913]

Dave great video as always is it possible for you to do an as told by toys Kravens last hunt at some point that would be awesome

[@DisplayingModelBehaviour]

If someone requests it on Patreon :)

[@DrNoodles100]

Haha great video but man with Iron Spider, Speedball, Maria Hill and Ragnarok figures out I wish they'd make a Civil War wave with a Bill Foster BAF

[@DisplayingModelBehaviour]

Bring on Bill Foster!

[@darinencallado6003]

Great job Dave! I've never read this story arc before. I got out of comics because they were consuming me with their increased prices the same way that Hasbro is doing it with Marvel Legends and G.I. Joe Classified. Hey Dave would love to hear any big story arcs after 2005. I was collecting for more than 20 years before, so I've lost contact after 2005. I was collecting nearly 50 titles during my run. Again great job!👏👏👏👏👏👍👍👍👍👍

[@docavenger1560]

Great recount!! You are S tier 😄😄😄

[@DisplayingModelBehaviour]

S tier 4 life! :)

[@monicaloughman1284]

LEZ GOOOOOOOO! Oh and congratulations about shartimusprime’s tier list!

[@DisplayingModelBehaviour]

Lol thanks very much!

[@comix1017]

Great video Dave! It must have been a ton of work getting it all pieced together and everything, thanks for all that effort to bring us some awesome content!

[@DisplayingModelBehaviour]

You’re welcome buddy. Always worth the effort!

[@thiagopires4650]

Civil War 1 is one of the greatest run of all time. And Im agree if you David, we deserve a new extremis Iron Man. Great video bro.

[@DisplayingModelBehaviour]

Bring on extremis!

[@mrmadfunny5507]

This is absolutely amazing keep up the great work can’t wait to see more 🔥!

[@DisplayingModelBehaviour]

Thanks brother. There’s much more on the way!

[@wrench246]

Great retelling of the story. I like your summaries better than comics explained..

[@jchesh7617]

Love love these videos bro! As Daniel Bryan would say the Marvel population is "FICKLE." However I loved this story. One of the best crossover events ever. Cannot wait for the new Marvel Legends Iron Spidey in hand.

[@DisplayingModelBehaviour]

YES!

[@bladestar2322]

And, 95% of my Customers, many of whom were Veterans, Military, and Law-Enforcement, were Pro-Captain America's side! We thought Iron Man was acting like a Nazi and a tool of the Politicians!

[@DisplayingModelBehaviour]

It was tough to like him

[@troyr4521]

An excellent "As told by Toys", Dave.

[@DisplayingModelBehaviour]

Thanks man. More to come!

[@figlectorjuanarasa8517]

Thanks Dave. Cap America is a victim of bad writing. That was great.

[@DisplayingModelBehaviour]

My absolute pleasure buddy!

[@dopefigstoyreviews6538]

One of my favorite channels

[@DisplayingModelBehaviour]

Thanks so much dude!

[@yeehee4871]

Infinity Gauntlet? Also when Dave said “ Butt Kiss” I thought he was gonna make an office reference and go “ BOY HAVE YOU LOST YOUR MIND CUZ ILL HELP YOU FIND IT!”

[@DisplayingModelBehaviour]

That girl is a child! :)

[@noprobllama9747]

This was a lot of fun to watch, thank you for this. I vaguely remember captain America being assassinated, is this part of this story?

[@DisplayingModelBehaviour]

He sure was, by Cross bones and a mind controlled Sharon Carter. (I think)

[@bensoliz6276]

I love these types of vids!!

[@DisplayingModelBehaviour]

More to come!

[@sh4dowskills016]

Night out in Swindon you got that right 😂

[@DisplayingModelBehaviour]

Still gif the scars to prove it.

[@unclecreed2986]

Nitro did blow up they retconned it in this story to give Wolverine away to beat him. He use to turn to a vapor and explode then the vapor would have to come back together and become solid again.

[@DisplayingModelBehaviour]

Ah I was wondering if that was the case

[@inmjoh]

The pro registration side was right?!? Ask Bishop or Cable how mutant registration went...

[@DisplayingModelBehaviour]

I would do but they just won't shut up about how they're "From the the future!"

[@grudgematch6653]

they were actually in the Baxter Building not the avengers tower when they're having a meeting.

[@DisplayingModelBehaviour]

Ah thanks!

[@pizzatimeking4379]

You should make a as told by toys about house of M. It's one of my favorite comics you should cover it because I feel that would be perfect for toys.

[@Mickylitman]

Still waiting for dark knight strikes again! I will never give up!

[@DisplayingModelBehaviour]

One day!

[@Radioactive457]

You know there was a story where Wolverine regrew from just a single drop of blood

[@DisplayingModelBehaviour]

Urgh, that’s the worst!

[@kylemccalmont2504]

Speedball is a…mixed bag. I see what you did there.

[@DisplayingModelBehaviour]

Ha! I didn't even pick up on that!

[@toomanyhobbies8351]

Can’t wait for your version of Civil War II:Was it Necessary?

[@DisplayingModelBehaviour]

Lol I’ll skip that one!

[@juansanchez209]

@@DisplayingModelBehaviour Just like Marvel should have lol

[@ianstolle8304]

The comics population flocking to the popular point of view, isn't too far from the real world population majorly flocking to our own popular points of view. If this happened in the real world, of course most people would forget the good, and go straight to condemnation.

[@DisplayingModelBehaviour]

Hmmm a very fair point.

[@doublehotsshot15]

Captain America was rigth

[@cambodianz]

The point made at 12:55 isn't a fair argument, let alone a good one. The very easy rebuttal is "because I AM better than the police. Cops are paid by public taxes and as such, are beholden to the public (at least that's the point of government law enforcement, but we all know better). I am not funded by the public and therefore not owned by them. I have every moral right to protect the lives and property of those in my community and to do so as a private citizen and my continued privacy will be my choice not yours. I owe you people nothing."

[@cambodianz]

I also really like the previous point you made about how silly if looked having The Illuminati sitting around in uniform. When the MCU was actually making somewhat ok movies, these conversations would take place with everyone in regular civilian attire. Think of the war rooms scenes in Civil War and even Endgame.

[@DisplayingModelBehaviour]

You should’ve been arguing for them.

[@robbaldwin2402]

Spider-Man did have eight limbs: three mechanical arms, two biological arms, and three legs.

[@DisplayingModelBehaviour]

I’m not sure where you’re getting there this leg from

[@perfectzell3489]

AWESOME VIDEO!!!

[@DisplayingModelBehaviour]

Thanks man!

[@LordRockington83]

Much better thumbnail!

[@DisplayingModelBehaviour]

Nailed it!

[@haydentcem]

Goliath and Namorita are still dead btw

[@DisplayingModelBehaviour]

That’s genuinely surprising.

[@haydentcem]

@@DisplayingModelBehaviour I know, right? The Namorita running around today is from an unnamed alternate timeline!

[@slinkyG_13]

Great video. Was interesting and funny 😁 lol

[@DisplayingModelBehaviour]

Thanks dude!

[@aFoxyFox.]

Here is some Bad News from the Dark Side of Planet Earth. I just wrote this comment under Entertainment Tonight's video about Anne Heche's death: " This is extremely distressing. Check out Popcorned Planet and her partner's channel Ami Goodheart, and Popcorned Planet also features her. Also read the highly disturbing article about all she suffered through and her family's sort of cursed history (Her father was the first person in the U.S.A. diagnosed with A.I.D.S apparently). See the movie Cat Fight starring her, and read her Autobiography "Call Me Crazy". She was taken off life support due to being brain dead after entering a coma which may have been induced due to the severity of her injuries. It was her request to have her organs donated. Her brother died in a car accident and so did her sister's husband. Tragedy seemed to swarm around most of her family, seemingly in relation to her father mainly. I really wished she had been given more time and survived, but if she had she may have faced criminal charges for the events of the day she had the accident which sent her to the hospital, of which people can view the morbid footage of her getting up inside the stretcher or gurney and possibly being sedated afterwards. I've been terribly disturbed by all of this, it bothers me a lot. Please send ami Goodheart your friendly and loving comments of support and condolences, she and Anne Heche were about to embark on some fun content creation as well and I hope that Ami Goodheart still does so since her wonderful attitude is much needed in the world today. I hate that this happened, so much bad happened for a number of people very suddenly, and this should bring attention to the dangers involved with mental illnesses that aren't carefully managed and drug use or self-medicating efforts as well, and driving under the influence or while having an episode. I wish someone could have stopped her and saved her, as this was basically a suicide as far as it seems. " Usually I don't care much about these things but this one bothered me tremendously and I was personally pretty close to the issue because of communicating with Ami Goodheart a little bit and encouraging her to start content creation, which I still hope that she does eventually. I'm pretty sad about all this though, and the footage was very disturbing, seeing her lift out of the gurney just before they put her in the ambulance, it was totally freaky and made me want to cry. I also feel bad because of the mental illness aspect and also her horrific life story and past history and what she said her father did and what else happened to her family.

[@OgGuak420]

I’ll catch any stream this weekend ! I’m free to crack some beers with y’a!

[@DisplayingModelBehaviour]

Back streaming on Monday!

[@ericdavis8743]

Civil War: check. Next up, planet hulk and world War hulk

[@DisplayingModelBehaviour]

I’ve done world war hulk. Check the playlist! :)

[@ericdavis8743]

@@DisplayingModelBehaviour oh ok thank you for letting me know

[@oliversees9443]

Let's do Age of Apocalypse As Told By Toys!

[@DisplayingModelBehaviour]

It’s in the works!

[@matchesmalone9266]

Good video, but you called this bad writing? You're insane. Its a masterpiece. Far better than anything marvel has put out in years.

[@DisplayingModelBehaviour]

Subjectively.

[@trueassassin1562]

This story would be a million times better if it took place in the ultimate universe.

[@aFoxyFox.]

What would've it been like then?

[@DisplayingModelBehaviour]

Nothing is improved by being in the ultimate universe! ;)

[@gimimartinez7080]

What about Civil War 2? You need to do a follow up video

[@DisplayingModelBehaviour]

Not sure that story deserves one!

[@erugurara8235]

From the tittle i bleive it was gonna be a tlak of toys adating the story like talking about lego toys producing an story by the new toy entries.

[@DisplayingModelBehaviour]

Ah right.

[@glennmiller6759]

There is a marvel legend of Bill Foster, but he’s expensive

[@DisplayingModelBehaviour]

Ah yes from the Universe line.

[@josealbertomartinez9739]

But Dave we do have a Ms Marvel. She comes in a 3 pack with ultimate captain America and radioactive one but we do need a new one

[@DisplayingModelBehaviour]

Yes I remember that one! :)

[@thescarletandgrey2505]

💫💥⭐️🎼🎼Good morning, Starshine! The oit says hello! Doobie wap shoobie dibby dibby doo whoa whoa whoa. 🦗 🦗 …. Wooooops this isn’t the “Hair Songs” channel? My bad 🌝🌝🌝🌞

[@DisplayingModelBehaviour]

Always time for a singalong

[@roberthuff4763]

LOVE the video!!!! But HIGHLY disagree with the stupid...ness of Wolverine healing from a cell. That was SOOO bad ass and Wolverine should be OP in that sense. But aside from that and me Wolverine fan boying.......great video!!!

[@DisplayingModelBehaviour]

Wolverine is even more badass when he’s not invulnerable! :)

[@roberthuff4763]

@@DisplayingModelBehaviour ugh…….I can’t say you’re wrong lol

[@Justincredibletoys]

I never agreed with The come back to Spider-Man. If Spider-Man stops green goblin where the so-called police and FBI could not how would they stop him from attacking Spider-Man‘s family. Basically the people the police and FBI put away any normal human can stop so chances of them making into their family or even getting a hold of family members documents are slim to none. The regular police and FBI couldn’t put king pen away it’s a Spider-Man and Matt Murdock so they are at higher risk

[@DisplayingModelBehaviour]

Yeah it’s a good argument

[@aFoxyFox.]

Here is another video that some people who watch this channel might be interested in, since it is about creativity and features John Cleese (born October 27th like me, but a different year haha), nice for artists and creatives: kzbin.info/www/bejne/o3PJZ56AfseLgsk

[@DisplayingModelBehaviour]

I love classic John Cleese

[@roberthuff4763]

I also do disagree with them being right, in this fictional universe, the logic is just different lol

[@DisplayingModelBehaviour]

Fictional logic!

[@aFoxyFox.]

So, people were complaining about Elden Ring being very difficult, but here is a game called "Returnal" which is supposedly extremely hard, in case anyone wants the aggravation. kzbin.info/www/bejne/nJrQnndvetmJmpI As a type of video for one of your channels, you can find small and short games that you can playthrough entirely in a few minutes made by independent game creators and play through them while reacting, or talk about them, or figure out some way to use that as a kind of quick content for videos that might bring in viewers.

[@DisplayingModelBehaviour]

That's a good idea for the suplimentary channels!

[@daveninava]

He is Right All Marvel Legends Fifure today There are Getting Better Other Figure That Reviewers Just Have Disappointment On I Love Thoes Figure I Don't care How it Look Beacuse End of the Day It Make You Happy all Lot But The Price is Veey Worst And Sucks I Wish Disney Hasbro Should Lowest The Price Down Just Like Back In The Day Toybiz That Will Be Amazing To That Comeback Again But Nowdays There Is Politics, Cilmate Change, Usa, Australia, Europe Stock Market Money So Expensive And The Price For Action Figure Has To Be Very Ridiculous, There is The Virus Covid, War In other Country, Gender Swap Movie Character, Racism Nowdays Is Really Sucks All lot I Wish We Could Go Back In the 70s, 80s, 90s Or Early 2000s Or early 2010s Have Better Life There All lot But It Will Never Happen It Sucks All lot today

[@DisplayingModelBehaviour]

Things are getting better and brighter! :)

[@aFoxyFox.]

On a lighter note though, can you please cut and use this clip from the beginning of an obscure television movie from 1998 in one of your videos, it would be hilarious to find some use for the clip, this is the film: Perfect Little Angels (1998) and this is the link to the clip, the intro is from 0:00 to 2:00 or so, and would be pretty hilarious if you found a use for it: kzbin.info/www/bejne/eaenhKWhnNJrpMk I already laughed a lot but I think a lot of people would find it very funny if you were to use a clip as a reference to yourself somehow.

[@elithenerd8956]

I really hate this story. Characters don’t act like they should. Cap is a jerk, Mr Fantastic is evil, Spider-Man is an idiot, and Iron Man is a jerk. The one character they get right is Punisher. He kills every villain he sees and he respects Cap.

[@wolfprime]

This was the story that took the shine off Millar for me.

[@DisplayingModelBehaviour]

Yeah it’s writing characters to fit the story.

[@feridradoncic2237]

Hi buddy

[@DisplayingModelBehaviour]

Hi dude

[@feridradoncic2237]

Hi I'm glad you're s tier

[@DisplayingModelBehaviour]

Thanks man!

[@maltesefalcon85]

first off great vid as usual however i have to say iron man wasnt right and in that issue with reed richards with the foundation equations and the mad thinker it was proven that the math was correct but reed had ignored the human factor as usual. one thing i think most comics and yourself got wrong is that cap isnt just some guy a year out of being frozen hes at least 10 years out of the ice given he was an avenger at the start of spideys career when he was 15 and he is at minimum 26 in civil war maybe mid thirties. thing is registration lost me in the first issue because of what they did to luke cage act banning superheroing became on the books at midnight and they had a strike team outside his door luke was planning to just sit out the war and do nothing but they were arresting him just for the crime of having powers. its the plot of every xmen bad future and they just put it into law heck the xmen themselves at the time are literally on house arrest not allowed to leave the mansion. it was proven to be wrong route afterwards by what happened when iron man "won" they put heroes into training camps to use them as soldiers. cloning micheal van patrick without his permission and the tragedy of cloud 9. she was a young girl who had the power of flying around on a little cloud all she wanted to do was fly about on it and she was turned into a sniper against her will and severely traumatised. luckily when cap took over as head of shield he freed her from her indentured servitude and she flew off happy

[@DisplayingModelBehaviour]

Oh I think we’re pretty in agreement. Reed and Tony were right on paper but it was their methods that were wrong. (That’s why I didn’t like the story premise, they would never act that way normally)

[@marieessig7056]

Just kidding

[@DisplayingModelBehaviour]

Cool!

[@sirpheredin1379]

I read this comic a while ago. And it’s the worst thing I’ve probably ever read. Or at least the most frustrating. Seriously, I hate this comic SO much.

[@DisplayingModelBehaviour]

Lol I’m kinda with you on that

[@loonanite]

Keep wokeness out of marvel. It's social cancer.