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In the run-up to Christmas, Coca-Cola deployed a collection of festive 6-sheets around the UK to promote their special ‘Gift Bottle’.
The 6-sheets encourage families and mall shoppers to press a button labelled “let it snow” to create a magical snowfall display around the 3D Gift Bottle inside! Coca-Cola’s iconic “Holidays are coming” music is also played, and a QR code on each 6-sheet will link through to the brand’s special Christmas microsite.