An honest conversation with the CEO of Instagram

[@RunDownRiver]

As a creator on Instagram with multiple videos with over 100 million views, the monetization conversation was disappointing.

[@Freddiedoesknow]

follow me? haha

[@LeeTSimba]

Is there anything else specifically you'd want to know about the monetization? Or do you just mean disappointing cause right now it doesn't seem like monetization is gonna come through in a meaningful way to instagram anytime soon?

[@FlixStarStudios]

yeah they do not pay creators! Disgrace

[@samararoberts7596]

Being a “creator” is a choice. Why… Would they pay you?

[@itsonlyjordynn]

Of course, it was. Nobody is asking you to stay on the app. Stop being so money-hungry

[@Taetro]

the answer on creator monetization was SO bad and you guys just kind of smiled and nodded. Adam literally said "tell me I'm wrong" Really wish you guys would prepare even the slightest critical questions for your interviews. Usually you end up just affirming everything the guest says. Your audience is full of creators, and you have a chance to stand up for us.

[@heyitsjoshd]

I think you should also pull your weight too. If you think the answer is bad, you should not only explain why you think it was bad but also what you would want to see the solution as. Not all of us are mind readers :( What are the critical questions they didn't ask that you would have wanted? If you can communicate these, I think that's a huge positive for all sides of this equation.

[@raulgolfs]

Couldn’t have said it better myself. 🙌

[@ButThatsMyOpinion]

Totally agree! My biggest problem with instagram is they treat creator payouts so poorly. Even TikTok which is a way younger social media app has a monetization system in place. Instagram has been around for years and they still have no plan on paying out their creators even though they are heavily shifting to maximizing revenue on the app. Letting the excuse of an answer for creator monetization slide so easily is disappointing since they’re in a unique position to speak for many creators

[@MeganClaarke]

I was internally screaming while listening to this answer. Sure, someone else will make content regardless of being paid but the whole point is revenue sharing - not spend money to make money. It's showing appreciation and respect for the time and effort creators put in to keep their show running. 🤦‍♀ I'm not a regular viewer of this channel, but perhaps the interviewers we're too shocked by his blatant disregard to know what to follow-up with. Until this point, I was really enjoying Adam's insights.

[@isaacjaimes6757]

Colin and Samir do a great job interviewing guests, thats it. This channel is not to confront people about the things they might be doing wrong or question them on their decisions, that only brings drama and unnecessary intimidation for the guest. This is only to talk, a conversation, to connect creators. I don’t think Colin and Samir would benefit from confronting a guest about their answer, their interview would become sour if they did. Of course they can do it respectfully but now is not the time to bring that pressure.

[@pretzal_maschine]

The fact these boys talked about images for a total of 10 seconds in a discussion about the world's largest image sharing social media app, should tell you everything you need to know.

[@WhizPill]

Bingo

[@TheMarvinChronicles]

They evolved to stay relevant?

[@Burbie]

everyone know insta focuses on vids more now. bro's commenting like its a secret.

[@yyyvvgd]

@@Burbiehaha yeah lol what’s with this conspiracy ass tone

[@cjmedson]

Wait instagram shares images still?

[@aintnynja]

“If we don’t pay creators, we get to keep all the money creators make us”

[@PRINTORO]

😟

[@RulerofIG]

It enrages me because they been collecting billions from us for more then a decade almost 2 decades yet they can’t find a revenue share program “ that isn’t just dumping cash” like come tf on now ! They need to just commit to revenue share percentages like KZbin and stop the greed

[@CarolinaRizzotto]

A common pattern with my videos is that they ALWAYS perform better on KZbin shorts than on Instagram. KZbin pushes my content to a wider audience, and you can tell the algorithm is really testing different viewers throughout like a 1 week period from posting. While on Instagram, the first 24-48hrs are when the algorithm decides if it's promoting your content or not, and it just dies after that. But my content doesn't reach most of my followers on Instagram, which is very confusing and a common experience from what I've heard. It's a bit of a frustrating process when content performs so differently in different platforms, since it makes you constantly question what actually is effective and worth your time.

[@JimmyNissfolk]

This kinda tells me Instagram isnt worth our time.

[@aditya_a]

Wow, my experience has been the EXACT opposite. Instagram shows my content to a huge audience, for literally MONTHS on out after posting. Meanwhile KZbin never blows anything up unless it's immediately a hit. The only short I've gotten to "blow up" is one that reached 10K views in the first 12h, after which it _randomly_ just decided to cut me off (curve randomly flatlines)

[@HKKetoRecipes]

Mine is the opposite. My stuff BLOWS UP on Instagram and goes nowhere on KZbin. Like on Instagram my reels get over 20-30k views minimum and some have gone in the over 100k range and 2 of them over million views. Not a single video on KZbin has even come close, most are under 5k and now the recent ones are reaching 10k.

[@aditya_a]

@@HKKetoRecipes exactly, same here. I think the reason could be that title + thumbnail are super important for KZbin shorts too, but idk

[@infini.tesimo]

Just looking at your videos that makes sense. Your topic is better suited to KZbin than on Instagram. I actually wouldn't even search for your type of content first on Instagram if I'm being honest but if I wanted more brutal honesty chat even in short form, that's KZbin first and foremost that comes to mind.

[@jzwadlo]

This dude danced rings around them honestly. Answered what he wanted to answer and dominated the convo with a massive grin from start to finish - all the top comments are totally right you guys got washed any hypnotized by his swinging chain - Shouldn't have stared at it for too long.

[@pokelover02]

They’re here to have a conversation, not put people on the spot

[@ItsNadiaMathew]

Instagram feels like a marketing app now

[@salmakejjour]

So does TikTok everything is an ad or "this is what you should get 😱😱😱😱"

[@imfosher]

g

[@ItsNadiaMathew]

@@salmakejjour The time has come for a new social media platform that serves normal people again

[@AndrewDasilvaPLT]

​@@ItsNadiaMathewHow long does that last?

[@jumble7399]

"Feels" IT IS a marketing app

[@TopsyTaiwo]

Adam is a master at playing the laid back, chilled guy who makes you feel like he is giving you open & transparent answers when the truth is more likely that he has given you a tiny smidgen of what he really knows or thinks

[@realtampapickle]

Instagram should release an IG classic version like Adobe did with Lightroom

[@gavgichtin5998]

Not a bad idea

[@tiki7501]

Yes I like Lightroom Classic much better.

[@andgonito]

This is actually a really good idea.

[@dranipani]

KZbin - as a consumer: the algorithm actually works. I never run out of things that I like at my disposal. - as a creator: transparency about the algorithm, a lot of valuable data on analytics + a lot of ways to monetize. TikTok - as a consumer: the algorithm kind of sucks, but its community is actually really good. a lot of good products and discounts... (depending where you live, you can make some with it without having to create content...) - as a creator: several ways to monetize. Instagram We are better than anyone else!!! The irony is that we are on KZbin right now...

[@roryradio]

Adam has really good media training where it sounds like he is actually answering the questions but really isn’t. I appreciate he does seem fairly down to earth and is open about talking about competitors. That being said I have found IG not the place that it used to be and have been spending much less time on it. I hope a good alternative to photo sharing appears.

[@babandeeprathore]

that's why I felt like I was listening but not understanding what he's saying. I also space out here and there so thought it might be it but most of the time when I'm not understanding it's because people dodge the question or are just saying things to say them

[@ItsWesSmithYo]

Learned from the best 😂

[@rodrigomaltos]

He ruined the fucking app with the bullshit AI moderation and customer support

[@andgonito]

I literally cannot wait until a good photo sharing app alternative appears.

[@mdblorenzana]

He knows how to answer a question by asking another question that he can answer himself. He never directly responds to a question.

[@TonisFilmClub]

Pretty wild that the thing that Instagram was intended for - checking out photos on my timeline, is the thing I do the least on the app. Nowadays it's pretty much only stories and reels.

[@jumble7399]

TikTok took their launch

[@ofthenearfuture]

It sucks, and there's no real photo alternative yet

[@Muhluri]

Don't forget that it was seeing stuff from friends. Now it's all just strangers and influencers

[@oneiroy]

@@Muhluri you know you can disable that, right? (Snooze recommended content for 30 days)

[@Muhluri]

@@oneiroy I barely use Instagram so I didn't even know that was a thing

[@Bluur]

Not a bad listen, but I think Colin and Samir didn't reaaaally ask the hardest questions, and Adam limbo'd under a lot of the answers. Adam saying it's up to him to regulate his kids on the platform HE MADE is a hell of a cop out. Fundamentally Instagram is a platform that's changed from a place to follow friends, to a place to be sold stranger's experiences and ads. You have smaller creators hating the platform, you have artists leaving the platform for Cara because Meta just announced they own all imagery on Instagram, you have a ton of AI aspects being forced on the user base.

[@LeeTSimba]

What questions would you want Colin and Samir to ask him?

[@JonathanJuan]

But he’s right that the platform can’t decide for every person what counts as motivational or harmful content. I started working out in high school because I saw Chris Pratt, the kinda shlubby guy on Parks and Rec get a six pack for Guardians of the Galaxy and went, oh if he can do it, I can do that too. But then you have other situations where certain people might find that triggering to their anorexia. How is the program supposed to know or moderate between that if that’s different between individuals? Parents cannot offload complete responsibility to these platforms, especially when the platforms are limited from collecting that kind of information since it falls under health data.

[@yeskev]

You guys should do a TikTok vs IG comparison video. TikTok Live is better than IG Live. TikTok comments section is better. Reposting and watermarking (crediting) is better. Then of course the recommendations algorithm is better. None of these things are new to IG but TikTok has somehow jumped way ahead and for some reason IG feels so stagnant. TikTok sucks at notifications though lol for some reason.

[@ramonedixon]

30:28 “We are an advertising-based business.” Instagram definitely FEELS more like an advertising agency now than ever before. It’s moved away from it feeling like you are connecting with friends and the things you care about when you get an advert shoved in your face every 2 seconds.

[@GauravMohite]

MARK destroying Instagram the same way he destroyed Facebook

[@ramonedixon]

@@GauravMohite I stopped using Facebook around the same time they removed direct messaging from within the app. Mark is determined to destroy the thing we all enjoyed at the start.

[@RossBobby]

Instagram grew popular by intentionally NOT having ads (making it feel like connecting with friends), during this time Instagram borrowed (a f**k ton of) money to allow growth with the intention of eventually selling itself to payback the investors and to make money for the creators. Whoever purchased Instagram would have so with the intention of making it profitable eventually, Facebook purchased it and slowly integrated and ramped up Ads. This is the same for every platform built with this method of initial funding/growth. If a new cool platform started with lots of Ads, no one would use it and it wouldn't grow/take off to the size required to be successful.

[@Kuhoochandra]

Right! And in the beginning he says its about connecting people to their friends

[@ramonedixon]

@@Kuhoochandra Connecting friends is their secondary concern, not primary, which is what it used to be. As it also used to be a square photo sharing app. Their business money making focus is the root cause of dissatisfaction for the majority of users who originally used it to primarily share photos. Their algorithm needs much improvement but also the option to pay for your post to get a ‘Boost’ is the most obvious sign it’s all about money and advertising.

[@AlfredMontaner]

I dont post on Instagram because they dont enforce copyright theft of videos.

[@roberthudak]

Reposting doesn't have to be a bad thing? Putting a watermark with your @ on the videos would take you 10 seconds and now you have a bunch of people promoting your brand/channel or whatever

[@yeskev]

@@roberthudak Interesting topic. I think one question is what could the IG platform do to help with reposting, sharing, and crediting/watermarking so it helps diminish theft/copying. TikTok is doing a better job in a lot of these areas.

[@infini.tesimo]

​@@roberthudakright. It's pretty hard to fully remove watermarks on videos when you do it right. Not even AI can get rid of it and sounds like my guy over here isn't really putting in the effort mainly from laziness not understanding in how this technology works.

[@kickheavy8982]

I never understand why people feel like their content is being "stolen" when someone puts it on their page. Sharing and reposting is kind of the point of the app in the first place. The more places your content is on instagram, the higher it's chances of being seen. As long as they're not taking credit for making it, it's a good thing.

[@hillthekhore]

@@kickheavy8982 They're not taking credit explicitly, but they often post things with no attribution, meaning the original creator isn't involved at all.

[@WillBowers]

Maybe a hot take but as a creator who learned to hone my skills as a "short-form first" creator who then took what I learned and have successfully applied it to long form content, I am split about 50-50 between KZbin and instagram as my favorite platforms rn. Loved this one guys!

[@AndrewTuchow]

When Adam says IG prioritizes Creators over Publishers, does that mean a Creator shouldn't update their personal account to a business account? How does IG know who is a Publisher vs a Creator account? If I'm starting a new brand, should I keep my IG as a personal account instead of a business account?

[@GauravMohite]

Yes make it a creator account instead of business account when you switch to professional account, not just saying this in thin air, have tried and tested this for many accounts and found that creator account gets the maximum reach from the get go

[@chrishantis]

I hate instagram customer service. All automated and you can’t get in contact with a real person to help you with hacked account.

[@palakjethwa8823]

Same applies to Linkedin. They just ask to fill a form. No direct conversation.

[@RARAUWPR]

They used to have it but removed it early last year

[@AEGISAOE]

he forgot to mention about how they turn off comments on their official yt videos, so that they aint exposed by people

[@sshkeys]

Can’t help but think about how he looks like DAVID WALLACE FROM THE OFFICE

[@JimmyNissfolk]

YES! THEY EVEN HAVE SIMILAR MANNIERISMS

[@babandeeprathore]

😄

[@Fluffpot]

Instagram has become a creator and marketing app vs the seeing what your friends are doing. Can they recover from this?

[@designisblank]

Agreed, but the question is: do they want to? I think they opened the door for advertising and they are now beholden to shareholders

[@danielgiordano3238]

If the demand from consumers was there, then IG would still be a see-photos-from-friends app. They’ve pivoted to remain relevant and because reel/story content is where the societal demand is.

[@AmeTV215]

Solution i found is having 2 accounts One where i follow friends/family only One where i follow all the rest Helps in a lot of ways (less screen time if you want to, less fatigue when checking the app...)

[@olusijidavid]

Are you willing to pay a subscription fee though?

[@VibeStir]

I made an app that tries to fill this void, could you please let me know what you think about it? It's called VibeStir

[@andersonrochafx]

Que massa! Conteúdo de auto valor e traduzido! Obrigado 🤯

[@AnthonyRecenello]

Surprised Instagram doesn’t pay creators like KZbin does.

[@LuisGomes.]

Well it is their way to operate. They don't care and that's all

[@AnthonyRecenello]

@@LuisGomes. yeah it seems creators keep creating so it’s not affecting bottom line yet

[@slowestjabroni]

ig and fb dont care about creators just ads

[@AEGISAOE]

ig is one of the most used apps, but also the most hated. idk why kids like it so much, its laggy when u chat

[@creative.franco]

This is a true masterclass in modern sociology, consumer behavior, and target audiences!

[@lplucasarts]

I appreciate the interview. Too bad the monetization question was answered with a big "we don't know yet".

[@ItsWesSmithYo]

Maybe you didn’t hear him say “yes we monetize, all the money goes in our pocket” 😂

[@Misskiff]

Look Instagram is a platform for reach to grow your business model. This is why it’s important to have a business model and not do Instagram for revenue share, same with KZbin it’s the business model. The upside to high engagement and reach is sponsorship & ad share. His made it clear, they are trying to create a sustained model. Knowing business I respect his answer.

[@JavierAliagaOfficial]

you should have pushed back for the average creator. instagram followers don’t matter. i gain over 40,000 followers on insta due to viral reels but nowadays when i post something i spent hours editing on… it’ll get 200 views. why? because if a certain person didn’t press the like button instagram just stops the video. i’ll wait days and the view count is 210 and i just delete the video and go back to editing again or filming. literally most of the comments on the guys insta page are people saying bring back old instagram. i definitely recommend watching the PATREON CEO and his speech on SXSW about the death of follower count because followers DO NOT MATTER!!! the algorithm is horrible

[@ustherein]

I think instagram should go poof and they make two apps. One for everyday people and one content creators/celebrities

[@raulgolfs]

Even if creators with 2k followers may not be eligible for monetization, knowing that Instagram could have a revenue share like KZbin, would help creators that have smaller following to keep creating original authentic content on the platform to shoot for monetization.

[@jumble7399]

Colin and Samir dropping softballs to their guests so they can keep on rolling with this trend of podcasts becoming a platform for self-promotion

[@LlamaSticks]

What kind of questions were you hoping they would ask out of curiosity?

[@conundrum51]

@@LlamaSticks why have you turned your app into a flaming pile of garbage?

[@absolutelybagel2218]

@@LlamaSticksseems like everyone was hoping this podcast would be an absolute grilling of the CEO. It’s a ridiculous expectation, this podcast isn’t going to be the reason Instagram changed their ways

[@dayj]

At 52:30 I completely agree that big names are overpaid and I think we are really seeing success from sponsoring smaller creators. Marc Jacob’s recent ad campaign is a perfect example of this where they are sponsoring smaller weird creators and the level of engagement I’ve seen is crazy

[@DetroitTintStudio]

Instagram is odd to me. I hear it mentioned so much more from friends my age than TikTok. But I have way more success with TikTok and KZbin. I have videos will do millions of views on shorts and TikTok but they don’t get hardly any traction on insta. Great interview tho. He speaks a lot more freely about their weaknesses than I thought I would hear about.

[@zayaanzakir]

Creators don’t care about revenue. LOL Instagram says that so that they can take all of the revenue 😂

[@TheDailyBA]

Y’all need to push big names like this more, and respectfully don’t take the sidestepping. You’re big enough to do this, as well as good enough to. Next step after that is leading the conversation based on what creators are seeking (truly). You can see it in the comments. Instagram continues to take 100% of what’s available off creators backs. This didn’t help the community in any way, it didn’t hurt, but it was a pointless interview.

[@esra_oziskender]

As of March 14th of this year I became an official KZbinr and as of April 27th I left Instagram. It is so hard to make money on both of them at the same time. And I don’t want to divide my energy. It’s great for selling products yet I am not selling any products or services.

[@Jayydubbz761]

The funniest thing for me is the the head of Instagram calling X "Twitter" around the 22:50 min Mark. Everyone really just still calls it Twitter.

[@MartinDepict]

"The Rayban Meta video got 60M views"... You don't say 🔎

[@eviltechnology]

half of the stories i see on Instagram are ads, i feel there is a possibility to share some of that with people. i kinda stopped uploading on youtube when they said you can't get paid because you are not good enough but we will show ads on your videos.

[@mystrmn4658]

Your most viewed videos have 1k views do you honestly think its reasonable to get payed for that.

[@eviltechnology]

@@mystrmn4658 to be honest it is 13k on a video (i don't count a short that has 37k before youtube even though short memes could even exist). this channel was montized for a few months before youtube decided to put 1000k subs for monetization. i earned an incredible amount of 9$ in that period. it is still getting 7-8k views a year and i didn't upload for 4 years. it has around 200k views. never wanted to be a famous youtuber. but youtube sharing few cents every time they show an ad on my video would be nice of them (and they do show ads on them).

[@FlorenceRyan]

Oh, this is going to be a good one.

[@MovementbyDavid]

I enjoyed this conversation. I think the insight about shares being one of the best points to look for in the analytics is gold.

[@karentaylorsmells]

“About 50% of content is viewed with sound off”. A lot of people crazily like like like like umpteen posts on accounts - and we see this in Stories when people will screenshot this like it’s something to be super proud of. I’m suggesting they’ve got the sound off while hyper doing this. Tell me I’m wrong Mr Mosseri?

[@jake_steele]

It was refreshing to hear someone say, let's come back to that because I don't want it to seem like I'm skirting the question. I respect that

[@obasogieokpamen]

This is why KZbin is the most important platform for creators now. Especially after the monetization talk.

[@mchiarelli91]

Continuing to watch but I'm wondering (and am doubtful) if more challenging questions are brought up. The elephant in the room has to be engagement based on negativity though I suppose it is somewhat outside of the scope of a channel like this to explore. Rage bait and controversial topics for the sake of being controversial to illicit an emotional response and drive engagement that way. This is an enormous part of Instagram. I'd be very curious to see what the head of Instagram has to say about that.

[@long_guy]

Exactly! So because they do something wrong on purpose and thousands of teens and/or idiots comment on that, it gets pushed to all our feeds. They also don't talk about how negative comments are driving more views, so there is a whole new genre of reels that are just for the purpose of people opening the comments to confirm they are not crazy and this video is in fact absurd.

[@RabbiT-qh8pd]

Exactly, such a negative outcome that could be easily avoided. kzbin.info/www/bejne/r2nVlo2viZdorqMsi=aZ8N_8ao5PyJDmIB

[@LandoSuccess]

By reading the comments 100% of us CARE ABOUT THE MONEY 🤣

[@DannyMoore2369]

if a company wants my video to be an ad, i need to be paid for that as the content creator. just allowing that on IG is not ok through creator ads

[@yousefalabed3687]

Adam kept mentioning “ connecting friends and short form videos”. I think there is a huge caveat in comparing long form videos, short form videos and connecting friends. For example, short form videos works fantastic for connecting friends if you have ones to begin with. If you have a great friend to share things with short form content works great because you both (ideally) are interested in the topic of the short video. That said, we might not have become a part of a thing or fans of it. It might be oh cool trick or whatever. However, for long form video, I feel it has a lot more potential for community building to your point. I know this has been brought up in your interviews before of people walking up to content creators like they personally know them! I don’t know if that would happen to a content on Instagram. I might follow someone on Instagram, absolutely. But I wouldn’t “know them” as well as I would if I am following them on KZbin!

[@MariaMeliora]

This is the puzzle that is haunting me about youtube. They have owned the long form space for over a decade, and yet not a single viable tool for community building around it. Why?...

[@richoffks]

its crazy how they make the metric to grow casually the absolute hardest thing to get. Not everybody has friends that they can send their favorite content to... Doesnt make the content any less valid.

[@Ashwathamamusic]

Glad to know the CEO of Instagram is an actual human being

[@Pudamrj]

Parabéns pela dublagem! Ideia que parece óbvia, mas como é o ditado, o óbvio precisa ser dito. Ou 'feito'. Parabéns, ótimo conteúdo.

[@TheThaiLife]

At first glance I thought the title was "The man who RUINS Instagram".

[@kuya5k]

wouldn't have been wrong

[@BrendanEvan]

37:30 The only reason I dropped Instagram like a hot rock is the lack of rev share.

[@jmg9509]

10:50 - Sends per Reach (Shares Per Reach) 13:15 - Shares (most important metric) 14:50 - Watchtime - matters a lot less than Sends (Shares) 15:00 - Connected vs Unconnected Reach ~~~ Percentage of Reach that Already follow V.S. NOT following 17:05 - What Metrics Matter In Each Section (Reels, Feed, Explore) 19:09 - How important are follower counts? 20:52 - IMMEDIATE Shares is a good indication for virality

[@feldmarescialloduda]

“The man runs Instagram “ i think we missed a “I” in “runs”

[@SethWoodsYT]

Somehow this guys vibe and the current downfall / landscape of Instagram correlate

[@maax]

would love if instagram gave more info on our audience and followers. On youtube we can see what subs are searching for, who they watch, what they like. On instagram its hard to know what your followers really want. even if you do a poll, you are only polling the small percent who watched that story.

[@Pokeccc]

Great timing. I am just starting to focus more on Instagram cause KZbin is going great but IG not so much haha. Incredible video tbh

[@DanYosua]

Was pleasantly surprised by this - I only knew Adam from quick update vids and wasn't a big fan. But this felt like a pretty good assessment of IG's strengths, weaknesses, and direction. Realizing now that he's kinda chill, and I probably was just hating on IG's direction. Also... if you're on the fence, this is probably the only convo you need to hear as a creator to realize that your time might be better spent growing on KZbin right now lol

[@SolucionesEcoviables]

Genial contenido muchachos, excelente datos sobre Meta e IG, saludos des de el Sur de Chile ✌🏻😎🇨🇱 donde comienza la Patagonia.

[@cheeser6535]

I love that he says Twitter still

[@earealestate2961]

Thanks for sharing! This really resonates with the challenges we face in the industry.

[@gabrielgrassmayrtoo]

I love how he is just extremely chill with the criticism

[@stoshhatch8988]

I don't think this guy understands that I use Instagram primarily to keep up with friends I don't want to see reels all over my home tab. I get that most people aren't like me, but all of these reels popping up just feel like an infinite bombardment of ads to me.

[@somaticswithaudrey]

Would be nice if you could opt in or out of this and personalize your experience

[@Sdween]

Just use facebook? I think this is the distinction between the two. IG was never created for content to only be shared with a friendship group, but with people who want to view, follow & engage with your content. The whole concept by which it connects users focuses more on mutual values, interests and data analytics as opposed to people you happened to be in nearby vicinity and became friends with by chance, which are most of your friends on facebook, if you think about it. They’re people you spent time together with in life- peers, acquaintances, co-workers - but not necessarily people with whom you share mutual interests, hobbies, values. The concept of the two apps/websites is different and ultimately serves different needs.

[@siryacht]

Adam is a breath of fresh air. I appreciate how honest he is about Instagram’s strengths and weaknesses, as well their competitors. Lotta insight packed in here

[@TecnicoInformaticoCABA]

मैं विश्वास नहीं कर सकता कि वे यहाँ क्या पढ़ाते हैं लेकिन आपका बहुत-बहुत धन्यवाद!!! main vishvaas nahin kar sakata ki ve yahaan kya padhaate hain lekin aapaka bahut-bahut dhanyavaad!!!

[@martingallivanting]

He literally said likes and followers don’t matter, only shares, then how do you suppose to get shared if the algorithm doesn’t reach to the followers, the potential followers, the targeted audience? Don’t like it anymore, they make it harder for small creators/businesses. I have Over 2k followers, stories get sometimes more than 300 views, but pictures or reels posted, barely 20 likes.

[@haybail7618]

Tbh he looks more like a snapchat ceo because I feel like he actually has big eyes and they stick out I feel

[@MinuteMon]

I wish Instagram would build a good system around monetization for creators, it seems they want to do that but haven’t cracked the code

[@treyden]

I'm fascinated by the disconnect of what seems like genuine passion and intelligent design from this guy who leads the company to the increasingly disappointing actual policy and features of the app

[@upper9052]

You’d think we would be cheap if we sent you 12 dollars, so we don’t send you anything. Yeah, that definitely makes me not think you’re cheap 😂😂😂

[@angelocast]

One day soon, there will be a real organic sharing platform, non profit, no expectations, that you can connect with other amazing souls around the world sharing your passions and supporting each other in a positive way. All the social media apps are businesses (is ok of course) but the energy real creators/artists need to put here to make some noise, is EXHAUSTING. All the energy and time you put in creating material and learning all this TECH nonses stuff, KILLS the creativity. Creativity and the art created heals the person and the people that connects, and we need this more than ever in this chaotic world. The addiction to short videos (I fall in this some times) is also a creativity and productivity KILLER. There is no guidance or training before diving into the hand tv and social media apps. Most of the new people now is in a devotion mode, give energy, time, put money, hope, dreams, to be heard/watched by the new "god" wishing to become famous, wealthy, or bring the message. Sounds like a new religion. Be wise and manage your energies. Best wishes to all positive creators here! Thank you Colin and Samir!

[@StephenDeLosRios]

Enjoyed this a ton! I think it’s interesting we have moved to a more “interest based” online world than “Social based.”

[@AdamCMoreno]

I don’t post on Instagram because my friends are haters. 😂 Love posting to strangers.

[@busyworksbeats]

I like his honesty about monetization

[@AEGISAOE]

10:33 u forgot the part where they shadow ban u from ur own followers?

[@Webi_]

What a great podcast! I'm glad KZbin recommended your channel to me! Greetings from Mexico!

[@WeirdStuffRyan]

Instagram should pay for stories like Snapchat does

[@richardeats]

Yes! There are ads in the story swipes

[@TuckerPearce]

I wish I could hide most short form content in KZbin and even a lot of it on Instagram. So many dark holes of scrolling to waste my day. It just all feels so toxic. I’d much rather watch long form content like this than 100+ reels.

[@LeeTSimba]

Then just do that? Or am I misunderstanding what you're saying 😅

[@Kuhoochandra]

Why does no one ask these guys about their ethics with the platform? How is ethics not going important? It reveals all intentions no matter what they say in their PR polished answers

[@ZenkaiGoose]

Gotta give huge love to you guys and the team for the amazing intros. They always hook me 😂

[@davidgorvy]

Thanks!

[@birkcreative]

Strangely, I had no idea he was the CEO of Instagram. I just thought he worked there as a c-suite staff person!

[@VivisPixels]

חיים שלנו אדם!!! תותח איזו גאווה

[@ChrisbeFoSerious]

What a great, info packed conversation. Love how this guy expresses his thoughts. Want to hear more!

[@walysonmoura222]

Are you also watching the video in Portuguese❓❓❓

[@lucasbatista6969]

Mágica

[@edueslei]

É um novo recurso de dublagem automática do KZbin, disponível apenas para alguns criadores

[@walysonmoura222]

@edueslei This is amazing, bro!

[@Officiallytommytime]

The comments did not disappoint. 👏🏽👏🏽👏🏽

[@PEERSEEMANN]

Tiktok feels so much more dynamic these days …

[@Andrew_Passantino_1]

I think the insights this video provides about what instagram is looking for is valuable to creators/businesses using the platform. Creators who listen to what Adam is saying they are prioritizing and adapt their content will see better results. Thanks guys!

[@JedDobre]

The answer to figuring out the “reach” Issue is pretty bloody simple. Start with showing content to people that choose to follow said account. Then use your recommendation algorithm depending on how the post is interacted with across every follower. But start with showing it to every one that chooses to follow that account. I think that’s a pretty simple starting spot.

[@Arun_Krishnamoorthy]

I personally hate how addicted to the internet I am, but this was a really interesting listen!😁

[@luciymilo]

This is literally the most valuable creator conversation on YT rn-for real. Thanks C&S!

[@Heuristicatt]

Exactly! There’s not really many interviews with the head of instagram!

[@taylorrowson3961]

I miss KZbin’s DM feature, it was the best way to send videos to my friend 😢

[@TheMagicCrafter]

Okay. Can someone PLEASE ask him to fix the Tax App?

[@sergeballiet]

Oh man, I love this format and this interview! Thanks guys!

[@DerekElliott]

All very fascinating! Thanks for it

[@TecnicoInformaticoCABA]

No te puedo creer lo que enseñan aquí!, pero muchisisimas gracias!!!

[@MIKEZGAMER-g8b]

I also love gardening & planting fruit & veg in my garden, i just finished building a 8000 gallon garden ecosystem pond by shovel, im exhausted

[@lifewithpuppup]

there couldn’t be a better guy than adam to lead insta. he’s really smart and well-spoken

[@ericmol5688]

They prioritize shares over likes thinking it’s the same thing then wonder why instagram reels is so insane and toxic

[@RabbiT-qh8pd]

agreed, fight the algorithM! kzbin.info/www/bejne/r2nVlo2viZdorqMsi=aZ8N_8ao5PyJDmIB

[@TennileJames]

Tell him to let us pause reels! Also, where is the activity center.

[@VaunKing]

LET OUR OWN FOLLOWERS SEE OUR STUFF. IF WE FOLLOW, WE FOLLOW FOR A REASON. IF WE UNFOLLOW, ITS FOR A REASON. ITS THAT SIMPLE

[@mossgatherer_]

I always feel like Mosseri has no idea how much he's annoyed us all. My entire feed is just feature accounts of stolen content that I don't even follow. Instagram doesn't show me people I know, it just advertises strangers at me.