COLLECTION REVEALED The Making Of My Candle Collection | XO, MaCenna

It's the FINAL GLOW of the "Making Of" my candle collection series and I'm so excited to share the finished collection with you guys and a behind-the-scenes look at the photoshoots! SHOP THE COLLECTION NOW: www.audenlueur.com/
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❥ XO, MaCenna
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[@XOMaCenna]

So excited to share the Collection reveal with you guys! You can officially shop the collection now at www.audenlueur.com/

[@Blue_Mood]

I ordered Arlow, can’t wait to see it and smell it in real life. Congratulations MaCenna, please keep choosing happy. You’re a light in an ever dimming world.

[@karenmcgarry1418]

I live in the UK, but I have ordered two to be sent to my friend in Detroit….excited for you x

[@naturalgalwilliams]

Kudos👏🏽👏🏽👏🏽💐 Many blessings and congratulations to you both, God bless❣️

[@cherylconnolly134]

Just bought the bundle!

[@cececaron]

Beautiful candles. I wish you well. I'm sorry I can't afford the candles, but I'm sure they are worth the price, with all the hard work . I'm sure lots of people will enjoy them .

[@redsoxexpat]

Sorry, I’ve got to say this... MaCenna, for the sake of your loyal subscribers and fangirls, please chime in here. I’ve seen countless comments by women saying they can’t afford the candle but they will ‘save up for it’, take on extra work, defer bills, use a payment plan, to get this candle. For the love of God. Ladies, it’s a candle. It’s great that you love MaCenna and love her brand but you should not be stretching your normal budget to buy this or any candle. This is actually serious. I’m not trolling. The candle looks nice, MaCenna is great. But the product is being marketed at a base luxury tier. If you comfortably have money to spend on luxury candles then please do consider giving this new brand a try. If you don’t normally buy candles from brands like Jo Malone or Diptyque then Auden Lueur is not for you (and there’s no shame in that). Nobody should be incurring even the slightest amount of financial strain or hardship over a candle.

[@aliciau86]

What a great comment!!

[@a.andrewss]

I have been thinking the exact same thing since the beginning of this series. I absolutely love Macenna and her channel, but this item is completely out of my budget (with shipping it's $109 CAD). I appreciate Macenna showing us the journey, and the value to the piece can't be understated after seeing the entire process and how much love she put into it, but if people can't afford it that's *completely okay*. This is a luxury product, you can show your support to Macenna and her channel in a number of other ways. It's a little disappointing to me, as someone who's followed her since before she bought the cottage and respected her greatly for the fact that she was salvaging and givingus a ton of low cost DIY tips, as someone who just purchased my first home on a low budget with a fixed income. This collection and the collab with Aurate have been way, way above the average follower's budget. I hope soon we can get back to the DIY and low budget content!

[@Lucinda_Jackson]

@@a.andrewss I think her content reflects her life - as it should. If it didn't, she wouldn't be authentic. The simple DIYs were perfect for where she (and most of her followers) were in life - 20s and in an apartment. But she's grown into her 30s and home ownership and so the projects and decorating reflect that. Most of what she shows on her channel is still pretty inexpensive but looks expensive enough to fit into her home. And her projects are easily broken down into more manageable chunks - both timewise and financially. For instance, her kitchen do-over. The lion's share was painting. You can do that in stages in your home to spread the expense and the time investment - ceilings, trim, walls, cabinets. Then the hardware. Then a trip to a discount fabric shop that carries remnants to find fabric for curtains. Or use tea towels, etc as she considered. I helped a friend who change her kitchen to a Mexican vibe with lots of color. I bought Turkish towels on Amazon in the colors she wanted and cut them to make cute cafe curtains from them, leaving the fringed edges at the bottoms. They were very affordable, easy to wash and turned out so cute! Lots of ways to make budget curtains! Then a trip to the thrift shops for a few decor items. Each step can be done a week or two or three apart if that's what you need to do. Same thing with ANY makeover MaCenna does. Just break it down and take it in stages, starting with paint if you're changing that. It will instantly freshen your room until you can move to the next step. As for her showing the pricier items she buys or is gifted from companies? Study them to see what you like about them and what makes them look like quality pieces. Shapes, colors, textures, sizes... Then go online and search for items with that same feel - Overstock can have quality for good prices. Go to stores with price points you can afford and look for similar items. Even there, MaCenna still checks out Target and definitely the discount home decor stores like Home Goods, At Home, Homesense. You could also try overall discounters like TJ Maxx and Marshall's for great decor at lower prices (selection may be more limited, but you may find exactly what you want). Or, in the case of pillows and soft goods, buy fabric remnants at the discount fabric shop and make your own pillows. They may sell pillow forms there or you can find them inexpensively elsewhere. You may need to drive to your nearest town or city of some size to find a fabric shop like that. It's worth the trip, especially if you can combine other shopping to make the day worthwhile. I guess my point is that MaCenna's channel and the projects she does match with where she is in her life. And she keeps them realistic and cost-effective. It would be absurd for her to continue with the same, simple DIYs from the past. She could do that, but she wouldn't put them into her current house and then she'd be called out for that. 🤷🏼‍♀️ I'll take the current MaCenna and find ways to make it work for me.

[@tanyasmith6649]

This country is on the brink of a recession. Heating our homes, providing food on the table, medical costs, clothing our babies...that is where the stress truly is. This was an entertaining series, but I miss the cottage and all the trips looking for vintage finds. Please go back to what made you a star on KZbin in the first place.

[@Beachbum471]

I simply can’t afford these candles anymore….There was a time when I could but even then, my common sense would not allow me pay that much for a candle. I am most certainly not going to go into debt or save money to purchase one. I absolutely adore McCenna and wish her the best in her pursuits. I’d prefer if she kept it real. Perhaps people who can afford that candle would be more inclined to hire an interior designer rather than on the internet seeking decorating ideas 🫶🤔🥰

[@tracyrenick9293]

For someone that puts so much love, time and effort into something that they are creating, cost is going to play a big part because of everything that it takes to make it. She hand designed a lot of what is going into this to make these candles. She is making sure that these are high quality and not some cheap candles in some plain glass jars and even wanting to make sure they are as full as they can be so you are getting more of the candle. I hear so many people say well I can get that cheaper somewhere else. You get what you pay for. If you don’t want to pay that much for a candle, that is clearly your choice but don’t try to come down on someone for making something from their heart that may be more than what YOU want to pay. Supplies are not cheap and neither is someone’s time and effort to make nice things for others. I say congratulations to MaCenna. I hope this is everything that you have envisioned it to be. Now I’m gonna go check out some of those candles 😁

[@carolwaite4343]

If you've watched the entire experience you can understand the expense of it all, the hours & detail. I just think many of us are disappointed that we can't share the experience & own one. We're not taking anything away from her we are just disappointed we can't afford one.

[@jemma50]

Well said, Tracy. I agree. I love how excited MaCenna is about her new venture and how invested she is in it. It's lovely to see her enthusiasm, her attention to detail, her desire to create a beautiful, quality product. I am in Canada, so with the exchange and the shipping, I will be unable to buy one of her delightful candles, but oh! I sure wish I could smell them!! 💖🥰

[@jemma50]

@@carolwaite4343 Yes, so true! ♥

[@patsygoddard2791]

I completely agree. I'll be purchasing mine as soon as it becomes international as I live in the Caribbean. Huge congratulations to you MaCenna

[@mommab1969]

Also, the more you can produce of the product you are selling, the cost per unit goes down.

[@abestkim]

Buying scented items online for me is really challenging, I always need to test them first in store. I'd love to try a votive sampler set so I could purchase a full size of a scent I know I'd love. Maybe an idea for the next launch?

[@cyndiamontgomery6524]

I’m in the same boat. I have allergies to so many scents and need to try them out before making an expensive purchase. Hoping there will be made a way that we can experience the scents in a smaller, less expensive way. I wish MaCenna the absolutely best success. I’ve never seen any creator work as hard as she does and any success is well deserved.

[@paulatuttle5217]

That's an awesome idea. I don't want to pay fifty dollars for a candle and not like the scent. Maybe do some wax melts as well so we can try before purchasing a high dollar candle.

[@markita.hardenhome]

I'm gonna buy all 3 this weekend to support if they're still available. Here's one suggestion: The price point is fair for the quality. BUT, perhaps offer the quality scents in a simple basic glass jar, and budget packaging minus moms art to cut the cost down a bit for those who want to support but can't swing the initial price point. And perhaps make it a limited time offer. I think the signature jar and packaging should be reserved for full price point. Kinda of like bath and body works. They have their $26 candle, then that same candle in smaller versions with simplier glass sold at $15. That way you hit TWO price points to market to the greatest number of people. Someone may not spend $50 for a candle but perhaps are more willing to spend $20 minus the signature glass vessel and special box with Moms art. JUST a suggestion. I see from the comments that many want to support but cant swing the price. Maybe what I suggested can be a second launch some time down the road. For Christmas I gifting myself all 3❤ Congrats Makenna

[@jocewaitwhat]

You could totally take the squares from the box and make coasters! Just a cork base and seal it!

[@kindlurkerfrazier5476]

That is a great idea. Thank you!

[@thenailroominfishersin.9365]

Yes what a good idea

[@XOMaCenna]

Omg WHAT A GREAT IDEA!!!!!! I love that

[@thenailroominfishersin.9365]

I'm totally doing this

[@susieqbelt]

I'm not sure how to do that. I want to do that with mine. Maybe someone could spell it out for me 😅 Thank you! ❤

[@LL-lv8ke]

A quick thought, you could sell lids that fit separately for those who want to re-use the jars that way. Like the Oui yogurt, you can get lids to fit and reuse 😊

[@luzestela_]

I love this idea!

[@gilbertoludvigsen3585]

Hi MaCenna, Really my congra with your wonderful work. My question is can I buy yours candles in Denmark? Or only USA and later Canada. My greetings from Copenhagen.

[@RoxaneJ14]

Oh I had the same thought! That may be a bit hard in terms of quantity planning but it's definitely something I'd be interrested in!

[@kleptomelly]

Yes! This would be a great addition down the road. That way she can try to keep costs down but also have the option for people who want it.

[@KuuleiAkina]

Great idea!!!

[@SouthernPioneer1965]

Congratulations on your launch. They are beautiful. Just a thought going forward. As reading the comments and me included, it has shown to be a little pricey for most of your demographic. For everything you put into it, and the high end the product is , it is a great idea to make the vessel reusable. That being said , Maybe in the future you could make stand along candles 🕯️ that are more affordable for some and can act as a reusable candle in the vessel already purchased. I live in a very small house, I have to limit things I being into my home . I would love the vessel, but would love to continue to use it as the candle , meaning once I burn through the original candle, and it’s wonder fragrance, I would love to be able to buy a refill with out having to buy the whole vessel again. This would help some keep the candle going , and others to feel included in being able to afford your wonderful fragrances . It wouldn’t cheapen your product in any way . Just make it more versatile, and not exclude so many of your loyal followers. Just food for thought . Many blessing ❤

[@barkinatthemoon]

I appreciate all the time and thought that has gone into producing this beautiful quality candle right down to the packaging. It's been interesting to see the entire process. I wish Macenna all the success with this endeavor. One candle with shipping and tax is about 65.00 to my door. Not in my budget on a fixed income. We live different life styles. Though I won't be enjoying one of these beauties I hope they are a sellout. So nice to see a dream come true!

[@AliciaLynn2]

Unfortunately $52 for a candle is way out of my price range but still super excited for you and proud of what you’ve accomplished.

[@5ft3inbeauty]

This.

[@jamienurse5450]

So excited for you! Im in Canada and as much as I'd love to support you, I just can't justify $75 for a candle, especially at this time of year. The detail and quality is undeniable and holds a lot of worth for sure, I know. I just dont think the average person can afford that. But to the right clientele, it should work out ;). In saying that, I hope they do well for you and I wish you the best.

[@gozio]

You are already supporting her. You watch her videos and are engaged here. These candles aren't going to be for everyone. That's okay. 😊

[@jemma50]

Jamie, I'm in Canada, too, and I agree with you. Also, between the exchange, the tax, and the shipping, I think it would be more than $75. Still wishing MaCenna much success in this new business. ♥

[@jemma50]

@@gozio Very true. ♥

[@stacey8346]

I calculated shipping and it was $35 for a major city in Ontario. Hope the venture goes well and her investors are happy, but this totally exceeds what I am comfortable spending on a candle.

[@5ft3inbeauty]

Same.

[@jessicakrentz]

One of the things holding me back from buying the candle is that I have to imagine the scents. While MaCenna is painting the scent so beautifully and you can truly imagine what they’re smell like but you really don’t know until you smell it yourself. If I were able to smell a sample drop of wax on a piece of paper, perhaps I could be convinced to buy the candle at the price it is but I’m so worried I’d spend $52 and not absolutely LOVE it. I want to know exactly what I’m getting if I’m spending that much but I can’t justify it without being certain. Best of luck MaCenna. I hope in future launches, we find ways to make it more accessible for the masses price wise even if that means tea lights, etc. The sky is the limit for you!!

[@tipsygypsy711]

Same here.

[@jasmincastillo8686]

I’m not going to give macenna a hard time about the price. Most of us don’t know what goes into making a business and have no idea how much time energy and money went into this. They look beautiful and I’m sure they smell amazing, however like most, I still cannot afford $75 CAD plus shipping on a candle. I barely can afford groceries. And even if I could afford to spend that much I’m not sure I could ever justify it to myself. But like I said, macenna is so hard working and so passionate about what she does, I hope all the success in the world for her! Whether she sells candles for 75$ or 500$, I’m so proud of you and happy your dreams are coming true 🌈😊

[@mariedilly3649]

Yes. I was excited but I cannot justify spending that on a candle for myself during Christmas...

[@livingcreatively1]

I came here to say the same thing. $75 CAD for a candle , won't do it. I wish her all the best though.

[@larissaannxoxo]

I saw someone comment about candle refills, rather than buying the vessel over and over. Great idea! Was only able to purchase 1. I wanted to support you, but lots of big purchases coming up with wedding planning and Christmas!

[@tristenevillanyibokor626]

WHAT A GOOD IDEA!!!!

[@RoxaneJ14]

That may not be possible for the shape of the current vassel (or it would have to be pillar candles that would be loose inside, maybe), but I'd love for her to develop a new vessel that can do that, it's a wonderful idea !

[@AmandaM22587]

@@RoxaneJ14what about pre-scented wax crumbles and wicks that could be melted and poured into the vessel? on brand since it’s kinda DIY

[@gozio]

You did support her! You watched this video, commented, AND purchased a candle! 🙌🏾

[@strobelight95]

You have to be really careful with reusing glass with candles. It wouldn’t be safe for her to sell refills for a glass container. But you could else use do it yourself with left over wax from other candles. Just be vigilant on watching that candle because that glass may break due to the heat stress.

[@minastirith997]

a suggestion: you should also design and sell tiny frames for your mom’s art 🖼️

[@XOMaCenna]

Omg 🥹 that’s such an amazing idea!

[@mariannetaylor4549]

Maybe even offer prints of the full piece in the future as a separate purchase.

[@sandralee6848]

I really love this idea! I’ve been searching high and low for frames on the smaller size (good quality frames) and it isn’t easy. Postcard appropriate

[@welldonewit5129]

I would for sure buy a tiny framed Mama art piece. ❤️

[@patriciapepe3013]

Yes!! Me too. Sometimes an area calls for a miniature or small piece of art and trying to locate good quality frames is impossible. I have had to resort to Amazon for a 5x7 frame for a small piece of watercolor art I wanted to hang near a hall table. The one I found is pretty, at around $25, but truthfully I would have preferred either a true vintage frame or one of the caliber of the quality of a vintage one. I know with Macenna's eye for detail she can create a design for vintage inspired frames of high quality. I think a small framed print set next to one of her amazing candles would be spectacular!! @@sandralee6848

[@fringeroad3223]

MaCenna… the floral photo shoot you have for Elorie isn’t showing a violet, but is an Impatient plant/ flower, which doesn’t typically have a scent. You probably won’t see your violets or pansies till spring. Also the floral painting you had in your bathroom wasn’t Hydrangeas, but Peonies. I’m sorry to sound like a stickler, but the correct names are relevant I think.

[@name_here_]

Oh you should give a free digital download of the art with each candle!

[@alizadeutsch2560]

It's so unlike me to spend this much on candles, but I ordered the bundle. The vessels are so beautiful (each one in a different way), so according to my math the total price includes 6 items; 3 candles and 3 vessels. And I get to support a small business, which I am pretty sure makes me a hero.

[@Aragedie]

Same. I'm usually a cheapie candle girl but seeing the work and precision and love she and her mom put into these. I want one for a decor piece to light at special times. I had to have the green vessel it's so gorgeous. And she is the first youtuber/influencer who I've bought something from that is genuine quality. So excited. This was my xmas present to myself! When mama needs a moment imma light this candle and take a bath. ❤❤ we deserve it+

[@shannoncook9915]

​@@Aragediehave you received yours yet? I have not and ordered on Nov. 19th

[@Aragedie]

@@shannoncook9915 nope

[@samantharapier1845]

As a single mom, this is just not a justifiable purchase for me especially at the holidays. I would love a pack of tea lights or something smaller and maybe some pretty tea light vessels sold separately for those who need an affordable option. I think that would help your audience feel like there’s more inclusivity for the different backgrounds and situations that people are coming from.

[@beckyruth844]

And votives!!

[@aliciau86]

That was a very thoughtful way of saying it! You're absolutely right.

[@teresagriffin2070]

It could be small like a toothpick holder or shot glass size!!!! Great idea!

[@nadiacoyotesky]

These are very lovely! Unfortunately out of my price range, but I can appreciate them from afar! :)

[@anastasiiazdorikova]

As a marketer myself it was amazing to see the whole process from concept to the launch! The product, the packaging, the pricing, the sustainability, the visual assets - stunning! Those videos were breathtaking! Do you regret not filming the Paris shoot as well? you are an inspiration for any small business, congratulations!

[@michyd7981]

Very similar to La Lueur candles. In name and style too.

[@luvjae3920]

​@@michyd7981wow! Those are really pretty too.. a lot cheaper!

[@jackiefleming2377]

Would never pay $50 for a candle, but I wish you luck. I really miss Texas videos.

[@arlenegibson9158]

I totally get how much time and effort is put into making these beautiful candles but I think a lot of us out here couldn't and wouldn't pay that much h for a candle. They are beautiful and I love your mom's art work. Not knocking you down for anything you have done. I can see how much you have put into them. Just a bit to expensive.

[@VintagePrincess27]

I agree ...With many people trying to make ends meet ...I could never buy a candle in this price bracket. I appreciate all of the hard work that goes into making this product...Just pretty out of touch as millions of people will not be Celebrating Thanksgiving or Christmas this year....

[@Unpopularity]

It's insanely high for the average viewer imo, but she wanted something luxurious rather than affordable I think is what she said from the start so there is nothing to be surprised about. I enjoy watching it and I don't care about availability because I enjoy her extravagance. It is out of my price range though.

[@angelapender8848]

I'm so sad that I can't afford these candles. I was fawning over these progress videos from the start and have been a fan of MaCenna for years. The price does feel out of touch to market to her community of DIYers and thrifters. I DIY because I can't afford contractors and thrift because I can't afford new! There's no world in which I could justify over $50 for a candle. Money is tight and with the holidays coming up...

[@aliciau86]

​@@angelapender8848Very well said!!

[@bearsbeesbroccoli647]

I'm so happy for you, MaCenna! Best of luck to you. But i do have to say that although I'm almost always content with my simple, frugal life, this is seriously making me sad for myself and all of us who will never be able to afford something like this when there are groceries to be bought and bills to be paid. I hope all that can afford these candles enjoy them immensely and realise the privilege that they have. My friends and I in the lower 95 will enjoy watching this story though!

[@beckykueng3017]

Totally agree with everything you mentioned. I won't be able to buy one but I do hope that those who do will enjoy their lovely candles and the beautiful vessel that surrounds them. Enjoy the treat !!

[@emilyelectrikk]

I knew they would be expensive and actually still planned on buying, but $52 never crossed my mind 😔 I’ve never seen a candle more than $20 in the Midwest…

[@annapuglett]

I agree with you also the single use for the glass after getting sustainable scents.

[@cooky75015]

​@@emilyelectrikkIt is interesting. In France, candles such as Cire Trudon, Diptyque etc are in Macenna's price range and above. Always thought it was super common in the US as well.

[@LGJiG]

I buy things that are quality that I can’t afford with Klarna. But I get what you are saying. This is for who it is for.

[@joyohara2560]

It has been fun to follow this journey, and I love how you've included your mom and her art. I personally can't afford over $100 for a candle + delivery (to Canada) at the moment, but these candles, the jars, and the packaging are all stunning. You've launched a beautiful brand - congratulations!

[@lornawood3260]

Really, very pretty vessels and I really had wanted to get one of your candles. I knew this would be expensive because of the candle and glass quality. However, I couldn’t personally afford to buy one. I admire all you do, MaCenna; you’re so talented! Excited for you and your new creation!

[@CraftyDelights128]

Im sure it's a great product. I just wish the price was affordable, as you mentioned. I wish you the best, Macenna. I know you put your heart and soul into it. The best of luck to you!❤

[@5ft3inbeauty]

Agreed.

[@jenniesmythe8188]

I think ppl aren’t understanding it’s a luxury candle she said that in the beginning of the video. You can tell that her products will be up there. Just like her collaborations. It’s a harsh reality but her products won’t be for everyone. Personally I also couldn’t justify 100+ for two candles. But when watching and seeing what effort and products went I tot he candles I understand. She also had to pay for the candle makers. The business that helped her make the entire product. The business that made the boxes. The business that made the fragrances of the candles and poured the candles. The photographer. And who knows who else so 50 something per candle isn’t bad. Then it’s the type of candle wax and materials being used throughout.

[@magwed4120]

I love your reply not harsh as many explained. The reality is these candles were probably expensive to make also her profit margin couldn't be high shipping alone must have been because of the weight $15 and that varies if you're further away, the box perhaps $5 The quality of the products perhaps $15 The vessel maybe another 10 Plus she pays taxes on her profit and who knows what else. I hope she makes at least $10. I'll save up and get one one day❤ Honestly I hope she makes them smaller and lighter❤

[@kaylafaircloth74]

MaCenna, I love you and I love all of your hard work and dedication to your candle but is there any way you could make some affordable tea light candle sizes for your followers that can't afford one of each of the full sizes. I want to support you and maybe some others will agree?!?! Tea light candle sizes?

[@vickimoser4164]

Maybe after you get a dozen or more candle scents might be a good option.

[@kategamgee]

The 'making of series' was fun! Congratulations! Hopefully the business grows to include some more affordable items 💕

[@elisabethbrooks4694]

Agreed. These look lovely, and I'm sure they smell wonderful, but they're too expensive to burn which would be kind of missing the point. Wish there was a way to smell them; will keep watching for other products. So glad you're thrilled with what you've made. It's been fun to watch your process.

[@bsa6998]

Love the idea of selling a lid separately! I have dogs and often times their dog hair ends up in my candles.

[@kellarz]

Same! A really pretty glass lid with a decorative knob to hold it by would be so nice!

[@lauraquigley6403]

@@kellarzI Love the decorative knob idea!🙏

[@luvjae3920]

Selling a lid separately!! 😂😂 I must have missed that part!

[@bresao8691]

Once again, stunning. Thank you for giving us the BTS of the making of Auden Lueur. You and your team put so much intentionality into creating this product. Bravo!!

[@XOMaCenna]

Thank you so much!!

[@mariettedemarest5173]

What is BTS ? (I'm not great at some of these shortcuts, so thank you in advance)

[@mnichols180]

BTS= behind the scene....@@mariettedemarest5173

[@bitambst]

@@mariettedemarest5173Behind The Scene ☺️

[@christiner2843]

@@mariettedemarest5173 hi this means Behind the Scenes

[@emmasauve2769]

I so wish I could have supported you by getting a candle, but at 110$ CND for one I can’t justify it. 😭 I wish you all the best and will keep supporting you through watching your videos! Good luck with the launch! ❤

[@jaelajoy717]

I’m also from Canada and I completely agree. We can obviously see the time and effort and quality put into these but id never be able to burn a candle at $110!! She even said that in the video so I think she understands that! But I wish it was slightly less for the Canadians just so I could justify it!

[@shirleybrunette2843]

Congratulations MaCenna! I’m sorry but I cannot afford them. I became a widow and they are not in my price range! Best of luck!!

[@kacee9553]

MaCenna, the way that you put all the videos together to show how your product came to be was just amazing and beautiful. You certainly thought through every detail. I am so excited for you and pray for much success. I’m going to be honest and tell you as excited as I was to go on your sight to order when I seen the candle was 50.00 I was saddened because that is out of my price range. When you were describing the 90.00 candle you bought and how you haven’t burned it that is EXACTLY how I felt when I seen the 50.00 price tag. Please understand that I wish you the best and I’m not trying to be negative just honest especially in these times. I also understand what went in to making such a fine product. I pray for continued blessings your way and congratulations on such a wonderful job bringing it to fruition. Warmest Regards, from one of your true admirers ❤❤❤

[@franchescawetter8423]

Very well and kindly said. 💖 My sentiments exactly. 2023's economy is quite hard on the average family.

[@vickimaccallumvlogs]

Same! I in South Africa where a more luxury candle is around $30ish. There are of course higher than that but I’m not counting the extremes

[@annmariedavidson7742]

Excited to get the signature scent, but what I've learned as a new small business owner, free or reduced shipping is a great way to earn business. 12.00 seems excessive in this day and age.

[@emilyhay4822]

So beautiful! Macenna - I love ya, and would love to support, but one candle comes to $110 if you are Canadian (this includes shipping). I can’t justify that (especially before the holidays) but am supporting from afar! Hope the launch goes well!! ❤

[@5ft3inbeauty]

100% this!

[@margie999]

for the rich

[@user-wt9ql6vl8b]

Congratulations Macenna! Although I'm raising a granddaughter on a very fixed income and can never afford a beautiful candle I have to tell you they are dreamy. Such beautiful candles. Can only imagine their aroma's.

[@lisaoswalt5233]

Have been to site, got candles in cart. But wanted to watch video before committing. $52 + shipping is $$$ especially for a candle to burn once. May consider refills & a lid would also be fantastic! I’d like to either use the vessel for another refillable candle scent or for some kind of trinket. A lid would complete the look. 😁

[@whitneybowers4457]

I loved watching this process. I won’t be able to buy a candle because it is not in my budget, but I wish you all the best! ❤️

[@megtessensohn9576]

I understand how much work went into the candle but please dont be mean to those who cannot financially afford the cost. Single parents, people who are sick, or retired, or other reasons. They love MaCenna and will support her in their own way.

[@sherylbentley3724]

Yeah I was kinda offended by the remark, I'm 60 and on a fixed income, and many Health Issues, but Totally support her and wish her all the Best, With that said, I made a comment about the price, not knowing the price. In this economy and the gas hikes, I'd rather spend 50.00 on food or light bill or gas, its not that I wouldn't want the Candle, but I have to make responsible decisions as of now ! I'm proud of her and she's very smart and very talented, but I wish her All the Best in her Launch

[@susanpratt6344]

Horrah!!! Wonderful job MaCenna!!!! (Would you consider making the candles a stand-alone so it could be alittle more affordable? No sure I would want to by the jar each time even though they are sooooo pretty.) You should be VERY proud. I know I am for you. Take care.

[@magwed4120]

Chin up MaCenna bottom line is we all love you❤

[@jcash3535]

Who was mean?

[@donnaryan9365]

XO McKenna does not have a mean bone in her body and truly I cannot even entertain her feeling or treating anyone in that manner. I also live very frugally and on a fixed income, so probably cannot afford this beautiful product either. BUT!!! It has been designed for long term use of a beautiful vessel for so many more decorative or practical uses. So for THAT! I am going to round up my piggy bank and get just 1 , to have as a keepsake. Will do without that treat of a to go special coffee for a few months. Brilliant photography and grateful for her taking all of us who watch and appreciate her talents and passion.

[@Buecherlyrics]

So proud of you MaCenna. Unfortunately I am not able to spend that much for a candle but I am sure all your hard work pays off! 🍀

[@patriciabarrow9761]

They are beautiful! It is very apparent how much love and work has gone into this for you. Unfortunately the price point is above what I can justify but totally understand. Wish you the best...how exciting!

[@wafche]

Agree to some of the comments that the Candles are very expensive but appreciate all your efforts in the making.

[@rosalagun2678]

I personally don’t find candles really exciting but I LOOOVE watching you being exited, going after your dreams and doing everything so well. So inspiring

[@momsquared-lh4rm]

I am so happy for you to achieve your goals and to do them with such diligence. The price is a little high for me when you add in $12 shipping and $.98 damage protection. as beautiful as the packaging is, I wonder if simpler packaging could make it more affordable? Keep dreaming and working hard. You are a blessing to all who watch your sweet and fun videos!!

[@StaceeMassey]

MaCenna, you did an amazing job creating and marketing these candles. You thought of every little detail, and it shows in the quality of the product you created. You always go all in. I love it. Congrats.

[@ephphathaoracle]

The BEST part of this is that your mom and her art are part of it ❤

[@gayane_igityan]

Being a perfectionist myself, I so appreciate your attention to the smallest details! You rock, girl ❤

[@rilyb4033]

Basically got a branding 101 with this series. The details the work ethic the asthetic. I'm in love ❤

[@sandragay1324]

They look beautiful and I would love one but $73 Canadian is too rich for me. Best of luck though ❤

[@aliciadavies2547]

Beautiful candles, I'm sure worth $52. I just can't afford that. Congratulations!!!!

[@5ft3inbeauty]

Ditto.

[@ulyssious]

Maybe she can sell votives or smaller sizes, wax melts, etc so more price points will be available in time. I ordered one but probably should have waited but I get all giddy like she does! I couldn’t wait! My sister and I were stalking the website and my sister bought 2. Unknowingly, I bought Noel and she bought the other 2 so we will get to experience all the scents at each others homes.

[@margie999]

wow, thats alot. but im sure she will sell out.

[@britegrl03]

​@@ulyssiousI was just thinking it would be great if she made votives or wax melt.

[@sherridean9622]

I can see these beautiful candles in stores like the ones you personally shop in. Pottery Barn, Anthropogogy, etc. Best presentation I have seen in a candle! Beautiful! Would love to see a cute little match box, added with it!❤

[@redsoxexpat]

Yes, Anthropologie has loads of quality, flea market/vintage inspired, pressed glass candles of a similar size for about $25-35 👍

[@Mhelinblack]

As I watch this video, idk if others felt this way, the videography on the Ellori candles, made me emotional. I felt like I can feel her heart on how passionate she was into this vision that came to life. It’s like pure, transparent, real and authentic. Well done. Such an inspiration.

[@rosevanstaden4562]

So with you! Beautiful and inspiring

[@mklarson2980]

This "making of" series was so enjoyable to see everything that went into this launch. I can only imagine how exciting and fulfilling this day has been for you, I was so happy putting in my order that I was tearing up. Really looking forward to experiencing all three scents and holding those gorgeous vessels in hand. Congratulations!

[@danielle02012]

Ordered all 3! So excited to get them! I was a preorder person and it wasn’t that big of a deal. I got into the website and made my order in literally 2 minutes. Super easy! So many creators have bigger issues with the website itself and that is what I was worried about. So happy to support you!

[@XOMaCenna]

yay! That makes me so happy i wanted the website to be super easy to use!

[@bripowell7759]

@@XOMaCennait was a breeze!!

[@GothGoddess1]

YES!!!! Early order here as well! It went very smoothly!@@XOMaCenna

[@eja0516]

@@XOMaCennaunfortunately my early access email didn’t arrive until 10:03am PT and by that point it was open for everyone to purchase. I’m sad I won’t be one of the first 100 now. I was able to get the password from someone posting it on Instagram so I was able to purchase a few minutes before the official launch. I do wish the early access emails were sent out on time though. Either way I’m glad they didn’t sell out and I was able to purchase 4 candles. Can’t wait to receive them!

[@xoxo_stephie]

Same here! I got all three as well! ❤ I can’t wait! 🎉

[@nichole2106]

I would love to sample the set in sample sizes; maybe this would be an idea for the future. I would like to purchase from you but $52 per candle is nothing to sneeze at especially if I can't smell it first. Perhaps the cost is justifiable but making an informed decision is important to me and that would include smelling the candle in this case. Looking forward to the reviews.

[@sonjarae559]

Honestly, I probably would pay $52 to try these candles…..however, once I calculated the exchange rate for my country and added shipping it would actually cost around $100. I love MaCenna but this is waaaaay out of reach for me! Enjoy to those who can afford them ❤️❤️❤️❤️

[@shannoncook9915]

😮 holy smokes!

[@irenemustazza6198]

I love your channel and all the creative things you do. Though the candles are beautiful, they are the most expensive ones I've seen at any stores especially for the size. They are not in the budget.

[@5ft3inbeauty]

100% agree. I had planned on buying all three and to switch to these being my new go to candle. But OMG even if I only burned one candle a week, that’d be $208 a month!!! For CANDLES! That’s just not realistic for most people, including myself. I applaud McKenna for her hard work, time, love, and care that went into this collection. Every aspect of these candles are wonderful, except for the price point. These are definitely not priced for the everyday average person. I wish her the best of luck and hope she does well with this. I’m just bummed I can’t be a part of it.

[@beverlyjohnson2689]

They are beautiful and she can do anything. But on a fixed budget I simply can’t afford.

[@AngHub246]

The price is comparable if not cheaper than a lot of higher end candles.

[@Angelac.k]

@@AngHub246yes but most people are not spending money on high end candles. So it’s not for the average consumer

[@norma3540]

Definitely not in the budget for the average household.

[@KC-jz8kz]

Gosh I hope we can have them delivered to Canada !! I guess they can I just checked. I am so very happy for you. Unfortunately with the cost of the candle 75 with exchange and the cost of delivery 29 I am unable to justify the cost. I completely understand why the quality and work that went into them are amazing. I wish you nothing but success in the adventure. I am sad I wanted Arlow very badly. Maybe in the new year.

[@laura-annelaflamme3567]

Same! I’m from canada too. I understand the making of these is costly, but burning up a pretty much 100$CAD worth candle is just unreasonable, at least for me. Still, wishing her best of success 🫶🏼

[@tiffanyandchris]

Exactly how she said she had a $90 candle she had for a year and hadn't burned. Unfortunately for us Canadians, $75 + $35 shipping is just not realistic. Wish I could support more than just watching videos!

[@lilylily143]

I was sad too, I love watching Mccenna, in fact I hope she does the christmas vlogs where she films daily, love them all :) but I won't pay the shipping, I'll break down for the candle but.......

[@katoe4358]

I can get a coconut wax candle from TJ Maxx for $7. I’m looking at one right now.

[@juliavabishchevich]

Thank you so much for sharing this journey ❤️ This is so cool to have a job that you put all your passion in. And special names that were saved for babies, oh, how cute is this! Truly three candle "babies" are alive now🎉

[@alodiaallen7046]

Def do DIY idea videos for the repurposing of your packaging. That’ll be cool!

[@reba8982]

It's been great watching the process. The only 2 things I can think of, I would love to see a Sky Blue or a little darker blue color for the Candle Holder and hopefully a Refill Candle only for the Candle Holders. Wish you the best in your new adventure.

[@teresagriffin2070]

Yay!!! Noel, is burning in my home at this moment!!! Love!!!

[@ingridchambers6171]

I'm not sure who out there will spend $50.00 on a candle but I'm sure not many can afford that anymore. I wish you would go back to finishing the cottage that's why I started watching you in the first place now I find I don't even bother to check often to see what your up to. I was excited to hear you were going to Texas and had high hopes but all I saw was this candle stuff. ?? I hope others agree. I don't mean any disrespect at preferred the cottage builds you were doing.

[@myspanishhome]

So excited about this! You deserve everything, would love to have one in our Spanish Home 🤍✨

[@obduy]

Love your home!

[@beautsoup]

Absolutely love the short films for each fragrance. The level of detail you’ve put into these is so admirable. You can really see and feel the different aspects of each scent and, as a consumer, that’s such an unusual but lovely experience 🥰 congratulations on the launch!

[@taylorcherry3407]

It’s so admirable how talented you are in each area of this launch. From the photography, the website and how knowledgeable you are on the product elements. There’s nothing you can’t DIY!

[@kellymettler6237]

A Woman living her passion !!!!! Oh, how I wish I could do this myself.

[@luvjae3920]

❤❤❤❤❤

[@kallienielsen3898]

I was so excited for these candles. I wanted to finally own something you created…. But then I saw the high price.. i cried. Ive never been so upset about pricing before. Not all of us have a networth like you do. Middle and lower class cannot afford such extravagance.

[@5ft3inbeauty]

WELL SAID.

[@YayaBolender]

You’re right. Don’t be upset, as long as you are healthy, it’s all what matters. It’s just things. But I understand your disappointment.

[@kallienielsen3898]

@@YayaBolender actually its interesting you say that. I’m actually not in good health. In fact I’m disabled and have several severe health issues which is why it’s hard to afford something like this. I love MaCenna and I support her fully as she is a wonderful human bean and has an amazing work ethic. It is important for data statistics to know if the launch was a success or not when it comes to pricing. Which is why I voiced my opinion as such.

[@YayaBolender]

@@kallienielsen3898 I am sorry to read that, I wish you to get better, and you are right to voice your opinion. This is not a reasonable price for candles, especially when we add the shipping fee, a study about her audience would have been better to know what most people can afford and start from that. The vessel seems heavy and adds on the shipping fee, and it’s probably more expensive to manufacture. But I am still wondering if she decided about her price by acknowledging her costs, or if she decided it by the way she is showing in her video, just by her own choice. When a product is launched, usually a study of the market and the target is made first. She has not the right target for such a product, and it ends up upsetting people.

[@aprilee_421]

I’m not a huge candle lover but I just had to buy Noël, not only because I wanted the candle but because of the JAR. It’s beautiful, it’s my favourite dark emerald green colour, I just had to have it. Thank you so much for your hard work and can’t wait till I get it!

[@nicholebruni8765]

Yes me too! And I LOVE me a holiday scent.

[@ulyssious]

Me too! Plus it’s limited edition and I can hopefully get the others later

[@aprilee_421]

@@ulyssious same! if i like this one a lot, definitely thinking of getting arlow maybe in the future bc I also love bergamot 😊😊

[@ulyssious]

@@aprilee_421 me too! I love all the notes in all of them but that’s an every now and then splurge. That’s steep for a candle when we gotta feed our families but I appreciate all the work she put into this. I have learned so much from her and trust Macenna for quality and luxury. Can’t wait to get mine in!

[@yaroctomato8311]

Hi MaCenna, I’m so happy for your new business adventure. I wish you a lot of success. I see many comments from people who cannot afford your candles, an idea would be that you include smaller sizes, even a version without the vessel, I understand that your candles are handmade and the quality of them cannot be compared, from the essence, the wax, the glass vessel, the wick, that is priceless and all of excellent quality. Take into account adding other sizes.

[@xaharaelliott5914]

This is beautiful Macenna! To see what you’ve been able to create these past few years has been truly incredible. You are so talented & I can’t wait to order and support your dreams!!

[@chrisdl704]

So excited for my candle to arrive! So excited for you Macenna, it’s such a gorgeous candle to have and you nailed every detail on it ❤

[@mlovesn08]

Congratulations on your launch MaCenna! Completely understand all the hard work that went into this project. I was super excited to smell the scents but personally could just not get past the price. Hoping you have some more affordable wax melt options in the future 🙂 Wishing you all the success on your line!

[@franziska1122]

Absolutely in love with the process, your attention to detail and overall passion in everything you do!! So excited for you and Auden Lueur ❤ thank you MaCenna!

[@EmmaLouLou2409]

I’m so proud of you and the small businesses you have used for these amazing products. Can’t wait for you to ship to the UK. Congratulations on your launch.

[@bkraft457]

Congratulations MaCenna!

[@abigailaguirre4679]

MaCenna!!! Thank you for all that you do! I’m so excited to get my candles!!!!

[@fionaguinan8798]

Everything looks so beautiful, your mom's artwork is stunning ❤

[@lydiamouton1826]

Dear beautiful Macenna. Your photo shots are simply breathtaking!! Congratulations !!❤

[@heatherf91]

Makes me happy to see so many people supporting your new business. Thank you for putting so much thought into your products. I think sometimes people forget the work that goes into making the best of something. These candles have quality ingredients, a reusable vessel, custom artwork by your mom in sustainable packaging. Well worth the price tag in my opinion and way better than a crappy $30 Yankee candle. When I have the extra $$ to spend I will be sure to get the Ellori one. 🥰

[@Sapphireblossom22]

I added Ellori to my wishlist when I have the extra funds to spend. 😊

[@heatherf91]

Yes! And I'm patiently waiting until I'm able to get mine. People don't have to buy them right away. Save up and treat yourself when you can. 🤗

[@saronepaulzine5931]

Ordered my candle! So excited for you and your success ☺️

[@XOMaCenna]

Thank you so so much!

[@Elyyy310]

Ordered the bundle and I cannot wait to experience these candles 💕 Thank you for all the attention to detail that went into making these! We can see that you are so passionate about this brand and I’m so happy it’s all happening for you!

[@rushmartin7343]

Just ordered mine, Arlow 🥰can’t wait!

[@paulamiller3878]

I really wanted to order one but with shipping it's well over $100 CDN and that's too steep for a candle splurge right before Christmas. I guess it will have to wait until the new year when I have budget to treat myself. I'll never figure out why things are so much more in Canada. It's crazy.

[@jadea.2694]

The tax is also very high so that could be a reason too.

[@amandapierce9848]

So excited to be a part of this amazing blessing that is Auden Lueur! God bless your new business and May you be prosperous!!! 💕💕💕🌸🌸🌸

[@AllisonHoover-tp6mr]

What an exciting process. I love that you are down to earth doing the work! You deserve “all the GOOD things”😊

[@christinebarnett5861]

What a beautiful, precious and heartwarming series...your beauty comes from the inside out, hence the beauty invested in these candles. Love, love, love 💜💙💛

[@MariettaVogt-lq6mg]

Love to see this whole creative process 🥰😍 you not only create a product to smell, to look at and touch, you create a feeling, a mood ❤🙌....just like allways☺ lovely greetings from germany🤗

[@lanajackson398]

I bought mine!!!!…got all 3!! I have to now go out and find teeny tiny frames cause I’m framing Mama’s art! So excited!!! So happy to be able to support you and I’m gonna get beautiful things that will bring me joy! Love you Macenna ❤

[@XOMaCenna]

yayyy! thank you so much!

[@ZulemaZavala]

Lol I was looking for frames as well! 😂 so exciting!

[@ellenylj]

It’s so special to see the behind the scenes and all the hard work you put into Auden Lueur. Everything came out so sooo beautifully. I can’t wait to receive my candle 🤍🕯️

[@madelinecolon-nunez5966]

So proud of you MaCenna! Xoxo😍

[@Stephanie-eh3pl]

Blessings always on this journey. Thrilled for you! Wow, mom is a beautiful artist too. Thanks for taking us along.

[@lemonsnomel]

I’m so excited for all three to arrive! The price is perfect for how much went into it. I’m already trying to figure out how to display the vessels and your mom’s art. ❤ congrats to both of you!

[@lynnnovak889]

That photoshoot!! Exquisite. So happy for you and your Mom. Definitely the dynamic duo!!

[@soniahoward7129]

Congratulations MaCenna. You’ve created an amazing product. Can’t wait for you to ship to Australia. 😊

[@joannewhite4193]

McCenna, I have loved watching this absolutely beautiful process from start to finish. All of it was beautiful, including your presence in photoshoots to choice of clothing. You truly are a creative individual, and your parents must be enormously proud. Shoot, I'm proud of you and all your talents, as I'm sure all your other subscribers are. Thank you for sharing. Your future is brighter than bright. YOU HAVE ARRIVED. BTW....Thank your brilliant Mama Bear, for her exquisite artwork. I will be ordering in 2 hours.

[@kmck25]

Just bought the holiday candle as a Christmas present for myself! Hope to make it last a couple of Christmas seasons!

[@user-uc8cn4dq8c]

Congratulations ❤ I'm so happy for you 🎉