Competitor SEO Analysis: 5 Strategies to Elevate Your SEO Game | SEMrush Managing Editor Insights

In this power-packed session, you'll gain invaluable insights from industry experts Brandon Griffin, Head of B2B Marketing at LOCALiQ, and Alex Lindley, Managing Editor at Semrush.
Discover actionable strategies for competitor analysis in SEO, including techniques for competitor keywords research and website traffic analysis with SEMrush. Learn to leverage expertise to boost SEO rankings, establish authority with E-A-T principles, and build trust online through optimised content and analysing competitor activity.
📌 Elevate your SEO Game: 5 ways to leverage your expertise for competitive advantage:
0:00 - Meet the presenters & Agenda
► Part 1: Conducting a Competitor Analysis
📌Introduction to Competitor Analysis (#1)
5:13 - Overview of the importance of competitor analysis in digital marketing
6:23 - Explanation of direct, indirect, and brand competitors
7:46 - Differentiating between digital and on-digital competitors
📌Identifying Competitor Activity
8:22 - Why tracking competition is crucial for strategic planning
10:36 - Deciding which competitor activities to analyse for maximum impact
📌Analysing Competitor Keywords with SEMrush (#2)
14:02 - Techniques for finding and analysing competitor keywords
16:19 - Tools and strategies for identifying keyword opportunities and gaps
📌Comparing Website Traffic with SEMrush (#3)
17:04 - Methods for analysing and comparing competitor website traffic
17:31 - Understanding key metrics and benchmarks for assessing performance
► Part 2: Using Your Expertise & Authority to Boost Your SEO
20:58 - Explanation of E-A-T (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) concepts
23:04 - Importance of establishing expertise and authority in SEO
📌Building Trust and Authority On-Site (#4)
28:28 - Top three areas where businesses can enhance trust and authority on their websites:
28:57 - About Us page optimisation
29:39 - Creating dedicated pages for customer reviews and testimonials
📌Creating High-Quality Content (#5)
32:05 - Techniques for conducting topic and keyword research using tools like SEMrush
37:12 - Criteria for evaluating article topics for relevance and authority
40:50 - Strategies for crafting high-quality, engaging content that resonates with your audience
🛠 Reference SEMrush sources:
►www.semrush.com/blog/how-to-d...
►www.semrush.com/blog/competit...
►www.semrush.com/blog/analyzin...
►www.semrush.com/blog/ways-bui...
►www.semrush.com/blog/eat-and-...
►www.semrush.com/blog/b2b-mark...
➡️ You may find our SEO Masterclass playlist helpful ► • SEO Masterclass Tutorial
🔔Subscribe to our channel for more SEO tips and tutorials ► / @localiquk
STAY TUNED:
LOCALiQ ► localiq.co.uk
LinkedIn ► / localiq-uk
Twitter ► / localiq_uk
Facebook ► / localiquk
Instagram ► / localiq_uk
#Competitoranalysis #SEOstrategies #seoexpert #boostseo