COMPLETE Copywriting For Beginners | Examples and Frameworks (2022)

In this video, I will take you through the important aspects of copywriting. We'll analyse the finer points of direct response copywriting and how it can increase your sales. I will show you how to write copy for various website segments, welcome emails, abandoned cart emails, and Facebook ad copy.
I will also show you where we are in the process of our product. Share the conversations I've had with the suppliers.
The Daily Mentor - Scale Your Brand To 8-Figures & Beyond, From Real E-Commerce Experts Who’ve Built $100M+ Brands: www.dailymentor.co/
Join my Discord: / discord
MY FAVOURITE TOOLS & GEAR
🛍️ Trial Shopify: shopify.pxf.io/WDvJgJ
🗣️ Gorgias: gorgias.grsm.io/davie
🐋 Triple Whale: triplewhale.grsm.io/daviefogarty
SOCIAL MEDIA:
🌍 My website: www.daviefogarty.com/
👾 Discord: / discord
📸 Instagram: / daviefogarty
📱 TikTok: / daviefogarty
🎥 Facebook group: / howtobuildamilliondoll...
🐦 Twitter: / daviefogarty
👨💻 Linkedin: / daviefogarty
WATCH NEXT:
1️⃣ How I Went from $500 to Half a Billion in 5 Years: • How I Went from $500 t...
2️⃣ COMPLETE Shopify Tutorial for Beginners 2023 - Build A Profitable Shopify Store From Scratch: • Shopify Tutorial For B...
WHO AM I?
Hey, if we haven’t met before, I’m the owner and founder of 'The Oodie', one of Australia's fastest growing ecommerce brands.
00:00- Intro
01:51- Lemon Scrub label design
03:15- Chat with the supplier
11:35- Copywriting Intro
16:28- Product Page Copy
28:26- A note about SEO
30:30- Home page copy
36:00- A note about brand stories
38:10- Facebook ad copy
43:15- Email copy
46:20- A note about A/B Testing (Split Testing)
DISCLAIMER: The content provided in this KZbin video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.

[@scottc2892]

I've been running ecommerce businesses for over 20 years, having done over 8 figures in sales along the way. Even I find this information very helpful. Particularly the psychology behind selling to a customer. I'm also halfway through the book Davie recommended called; "The Power of Persuasion" by Robert Cialdini which ties into the psychology of selling. Thanks Davie! Keep up the oustanding content.

[@DavieFogarty]

Thanks for sharing!

[@baapkatheatre4267]

I think you are mistaken 1. Power of persuasion = Robert Levin 2. Influence - The psychology of persuasion = Robert cialdini Which one buddy ?

[@baapkatheatre4267]

And also do tell the version of that book ( if that's influence 2nd) revised or new addition thanks in advance Buddy 💪

[@papichoi1433]

@@baapkatheatre4267 #2is the one davie recommended

[@papichoi1433]

@@DavieFogarty I'm like 2 chapters in, this book is borderline so dry. Do you practice speed reading Davie?

[@ejancis]

How is this content free? There's quite literally no creator that I know of in this space that gives away this much value. Much appreciated.

[@sarahbitesss]

as a marketing student, I've learned so much in a single video than a course in one semester, lol. Really really grateful for all of this Davie. God speed!

[@arturlourenco4497]

So true! why am I paying so much for a stupid degree 😅

[@etiennedavids]

8 our Area@

[@ashton6478]

You don’t need school to learn how to market, you’d be better off taking psychology

[@sun--li]

Marketing degree = you rack up a huge loan for the privilege of wasting years of your life. I did a marketing degree at a solid university in Australia and it was impractical and fluffy. And was extremely expensive. In not a single assessment do they get you to use real-life marketing apps or platforms, except maybe Photoshop/Canva. No ad platforms, no Google Analytics, no website creators, no video production, etc. 💩

[@sarahbitesss]

@@sun--li lol. But thank God state colleges are free in our country, we don't pay any tuition.

[@roller1211]

So much value and so much knowledge... No BS talk, straight to the point. You actually squished hours of knowledge in his video Davie!!! I am no copywriter, but this video cleares out some thought I had in my mind. Thank you again for sharing yr knowledge through an actual product of yours! 🤘

[@Drews_Cluess]

Wow! Just what I was missing for my shopify store! 100 points mate, best channel for ecommerce

[@CharlieAinsworth]

Insanely good and helpful content here Davie, what you're doing for the community is huge. Looking forward to future videos - Charlie

[@Jesse_boudreau]

excited to watch this when I have time tomorrow! Appreciate you making this as it is one of my major weak points!

[@Discussionacademy]

Davie is making exactly the content I am looking on skillshare, coursera and udemy. Thanks man

[@DavieFogarty]

Appreciate the support!

[@MauriceMischo]

@@DavieFogarty Best teacher out there at the moment 💪 Describing your thinking pattern behind even smaller decisions helps a lot

[@nickolausafon5458]

Free ed is not always "good education", but it can be better than some of these colleges. This is a pretty good principle teach.

[@podcastsyoutube5524]

@@DavieFogarty part of the value of buying a course is they give you the documents and resources that are shown in the tutorials.

[@Wagefreedom]

This is really excellent Davie. Well-explained and with really helpful examples. This whole series is as detailed and value-laden as paid courses I've seen!

Davie, you are such an inspiration.. thanks so much for all your effort and generosity!

[@AristocrateOlly]

So amazing you give out all this amazing info even before you publish product!

[@cosminbastea2763]

When this guy looks up just to search in his brain the best way to explain, its clear that he s so smart and has a lot o information. Inspiaring!

[@mermonday]

This is honestly so helpful! I just started watching your videos and definitely subscribed. Thank you.. I learned so much from this.

[@derekt7206]

I'm a Media Communication student at Full Sail Univerisity and I'm interested in copywriting and I maybe touched on the topic of copywriting and I found this video more informative than the courses I learned that touched on the topic of copywriting. Thank you!

[@nickvansteenis9441]

this is the best content on youtube for starting a brand thanks davie you are a GOAT 🔥

[@lovecandy010]

I’m starting my new business venture and watching your videos just inspires my inner entrepreneur to come out thankyou Davie this amazing !!!

[@DDtwerty]

This is so informational! Thank you so much for sharing the knowledge with us 🙏❤️

[@LennyYT]

fireeee🔥🔥🔥🔥🔥 Appreciate the fly on the wall demo 🎉🎉🎉

[@lil_bub1896]

great content! can't believe it is all free... thanks Davie!

[@soscreativity]

a comprehensive overview of direct response copywriting techniques, offering valuable insights on writing effective copy for different platforms. Excited to learn more about the product development process and supplier interactions. Thanks for sharing!"

[@OppasWithoutJams]

I didn't have any solid information about copywriting and honestly you explained it very well! Thank you so much for the content :)

[@z4buza425]

this guy is so smart that is hard for him to explain everything he knows. Congrats nice video bro :)

[@shaitongariro454]

You are such a gem, really appreciate this series and cant wait for tomorrow's lesson

[@DavieFogarty]

Glad you enjoy it!

[@AmsterdamEats]

Hi Davie - could you do a video about how to get PR for your product? i.e. how to get journalists/publications/magazines/bloggers talking and writing about your product. Thanks and keep up the long form content!!

[@djxchazza761]

Great question

[@DavieFogarty]

Sure!

[@athulyasurendran7639]

Press releases

[@athulyasurendran7639]

I do this on fiver...most gigantic news websites will post a release if you write it well

[@gabrielbaracmoralesmorice3789]

@@DavieFogarty this would be amazing, also thank you for being an example to all of us, I thank God for what you are doing.

[@WHITELIONNYC]

I'll be binge-watching your videos this weekend. I have a meeting next week with a fundraising team.

[@Taniarissa]

You are truly amazing Davie! You are such and inspiration!

[@jiro8233]

Amazing series Davie. There's so much value in those videos its unreal. Thanks man A 19 yo Australian here. I want to meet you in person when I become successful one day

[@youtubeforresearch]

Thanks so much this is the most helpful so far.

[@v.686]

Thank you, David Fogarty. I really appreciate those about your share truly, honestly, and great about E-commerce. It helps me a lot and realize many things.

[@isaiahling1911]

Loved this video Davie !

[@Aa88900]

This series has been amazing. Fabulous info, thanks for putting it out there for us.

[@DavieFogarty]

Glad you enjoyed it!

[@jonocrawley4217]

Thanks for being such an amazing role model!

[@mikep6967]

We have to get you over 100k subs. WT heck. This stuff is great.

[@x-nihilo]

Superb content, mate! What an effort!

[@khadijabellat8049]

Too much value, Thank you!

[@CaptainFooz]

This is so good, thank you Davie ♥

[@baderkhaneoussama]

i can't find the right word or the way to thank you, man you are doing a great job. May god bless you and your lovely ones

[@pratiksakhalkar7031]

Davie, I've watched all your videos and this one couldn't resist me from commenting. Killer, amazing, dope content. You've given so much value all for free. Love the way you present the videos, it all comes across as very honest and humble unlike other people out there trying to lure people into buying shitty courses. Love the way you cover so much ground in each video. You've just simply nailed it in all aspects. Respect man!!!!!

[@DavieFogarty]

Really appreciate the support!

[@researchmail9947]

Amazing content! Davie is definitely the most generous and honest person in the e-commerce community

[@opogdans]

Thank you for posting this serie of videos it is great learning material!

[@koupergrey5741]

Thank U! Good luck with this!🙌

[@carmelesmbm]

yess bring a seo expert 👏🏻👏🏻 . Amazing content

[@officialryanelliott]

Thank you so much for making this video series, it's truly eye opening and inspiratonal to see professionals like yourself at work!

[@DavieFogarty]

Glad you enjoyed it!

[@dannydiscovers]

You've helped me a lot man. Samples on the way and first ecom brand is taking shape. Thanks so much

[@Harry-lb2cs]

Hey Danny, congrats on your first Ecom brand. So how is it going? 😊

[@shann0nfrost]

Sooooo helpful. Thank you!

[@unaiblasco5078]

No way, its Haland in the Ecom world. Thank you for your contribution, I listen to you for your results and because you are honest.

[@AV-bt3hi]

Appreciate the valuable stuff!

[@KlaasVictor]

Thank you, this is gold!

[@michaelburatinsky9899]

Wow, thanks! Very valuable

[@jevonr26]

Another great video Davie.

[@itsmarkduke]

Got the 1k like. Keep it up Davie

[@dadciraouf134]

Thanks dude 🔥❤️

[@edgewilderness]

Thank you Mate.

[@v10Prod]

Nice one Davie keep it up 🙏🏾

[@gleap9037]

thank you for everything, Davie!

[@niravpatel414]

So much value.

[@leonardoc690]

You´re a legend

[@jyotisingla3064]

Thank you so much. Its really helpful.

[@mohdjibly6184]

This is awesome...Thanks for sharing Davie :)

[@MuadhA]

you're an absolute boss!

[@Jesse_boudreau]

You the man Davie!

[@joecarter2367]

This was great, thank you.

[@zhengjiezhong7159]

I just subscribed with my three KZbin accounts. Thanks for keep sharing and this is definitely impressive, good to learn from you, thanks Davie.

[@dianaahuche880]

Me too

[@juangelez7693]

Don’t ever sell out. This feels like the best e-commerce learning experience. Thank you 🙏

[@fabiotarocasalino257]

Best youtuber ever

[@mamao170]

Very good video friend, I'm from Brazil and most of the content with better quality is paid, as I don't know English I had to translate word for word but I understood a lot to apply, thank you.

[@mediabuyers3411]

😀 As always thank you for the great content!

[@zakariamaddah9931]

thank you so much David for your video , It was full of knowledge as usual and to the point thank you so much again .

[@zakariamaddah9931]

@Davie Fogarty thank you

[@heymistermo]

good and very useful content like always ;)

[@eddiexu5588]

what a great content!

[@rudolphcarr5503]

breathtaking

[@MoMo-gw1xd]

Waiting for your video without sleeping 😍

[@JaredHughesYT]

amazing video

[@smlambert9418]

Thank you so much. I just subscribed and looking forward to more videos

[@nicegramwholesalebit1608]

Hit me up for proper guidance & consultation...

[@javohirxusanov1229]

Thank you so much for sharing such valuable information. I wish you showed how you fulfilled those orders after getting shipped to you . I’m struggling with that part

[@umerjunaid8073]

I don't have words to Thank you 🙂 ☺ 🥰❤🌹

[@dinosaurizedanarmystore8629]

thank you so much Davie

[@eduardvarvara1829]

Hey 👋 Davie awesome content! The level of details is 5 star ⭐️ 💪. And it comes from someone who made the Amazing Selling Machine course!

[@wyatt1117halo]

hey mate, fantastic content i've really learned a lot. One thing that grabbed my attention is that you said you currently dont have social proof, my last store that i built turned out as a bit of a flop due to a couple miss steps but one hurdle i really struggled with was trying to build off something with no reviews/social proof. What im wondering is how do you get past that first phase of developing social proof from nothing but still getting conversions?

[@brendan7258]

Video on manufacturers? Finding them, some good ones etc.

[@michaelz6408]

Thank you Davie. Learned so much

[@DavieFogarty]

Glad it was helpful!

[@nasheeduploader]

Damn this content is fire 🔥, thank you

[@ryanwilson7868]

Hi Davie, amazing advice & content. Love your super digestible approach! I'm wondering how much I should be looking to pay for the supplier to customize the design on the actual packaging per unit. Thanks!

[@eduardvarvara1829]

This paste was heavily used in Eastern European countries in communist period! I imagine a Babushka in an old village at then end of Europe using this product! Of course you amazingly transformed it to be a modern day product! All the best and can't wait to finish all the lessons! 😍

[@flashsl7958]

Came to your channel with a link to" pissu kanna" Your video is great. You win

[@malachydoyle2730]

Hey Davie, love your videos. They're great help to novices like me. Could you please make a video on the full process of self fulfilling inventory etc.. and how you printed the labels for the Lemon Scrub? Keep it up mate!

[@DavieFogarty]

It wouldn't be a very long video as you are simply sending inventory to your own house and buying shiping labels from whatever shipping carrier you decide to use from your own country. Quite simple to start things off if you try not to overcomplicate it.

[@thermalman7477]

I will watch his course and I'll let you know what I thinks of it

[@usaintltrade]

AMAZING

[@huynhphuong5984]

You’re my idol now❤️ thank you so much

[@DavieFogarty]

You are welcome!

[@chrismcsweeney553]

Love the content Davie! Any possibility you could do a video or a short on Alibaba pros and cons?

[@jorgeraimundo6258]

thanks, Davie 😁

[@boomstax]

I'm going to be a "MILLIONARE" thanks to you Davie. This series is the ultimate education! 💲💯👍

[@dianaahuche880]

👍

[@RuReady115]

How has the journey been

[@MichaelWilliams-lo3ix]

Awesome

[@TheBlackManMythLegend]

Legend.

[@itsanhn]

Thank you for a thorough video. I can't believe this is free

[@DavieFogarty]

Glad it was helpful!

[@podcastsyoutube5524]

@@DavieFogarty Would have been great if you had of included the Google doc

[@boomstax]

Hey Davie, any way we can get a copy of that PDF template you were using as an example? Would be really usefull for structuring out our copy?, thanks.

[@redoxhealth1152]

love love love

[@Thursting]

Davie mate, I'm running a cleaning store too since September. £30k Rev so far :) My first store too! I might have to launch some lemon scrub of my own haha, love the content brother keep it up.

[@aymanprofi4145]

Thanks broo

[@bambimolester5106]

Hey man, great content, thanks. Can you provide an inital inquiry (questions), mentioned in this video, that you send to suppliers, in word or pdf format?