Los Angeles' Sneaker Rise in Skateboarding Culture | Sole Origins

[@blindeyesurgeon6576]

Damn complex really pushing these out on the daily. they know they're on to something with this series

[@littlebill3419]

ender wiggens the more views the more $

[@acthoundentertainment]

Educating kids on how to be brand oriented pieces of shit. I can dig it.

[@SilverWealth_Draper_Mint]

Yes, they have a nation of customers asleep at the wheel... Go buy what they are buying.... Vintage Silver Bars is where it’s at... Stack Money, Not Fashion

[@luigis0799]

How can you say LA skateboarding without ever mentioning Vans, DC, Etnies, Emerica, Element, and etc. Hypebeast ruined skateboarding imo.

[@faunaflage]

Bang on. It's clear that Nike paid for this whole series.

[@TheStomendy]

@@faunaflage nike is trying too hard to make nike sb a trend lol it always works look at what they did to the cortez, a few older air max models and air force 1s

[@FlavorJack]

It's not for the culture but for Nike's money. Anyway, still a good content, Nike's perspective of the whole scene

[@CiaSkate]

This is more of a sneaker doc than skate doc. People weren’t rlly camping out for es, emericas or fallen

[@scottchavan1424]

I’m just confused on why they are acting like supreme is a LA or dunk. Those both got big in NY.

[@awesome1111ful]

You always need multiple sources to learn about something. Happy to see people point out the things missing in the video biased towards Nike. Helps someone like me who is trying to learn about the histories of these various cultures.

[@joshthegringo]

This is dope, don't get me wrong. Love seeing the connection between skate and mainstream culture. But honestly, it seems like every well-made doc that comes out lately is all about Nike SB, Supreme, Hypebeast culture and that's labeled as "skate culture"....in reality though the bulk of skateboarders are still going to identify with brands like Emerica, Etnies, DC, Lakai, Globe, Fallen, éS, DVS.....and no one is really doing anything to document the impact of those brands....brands that in reality had a huge impact on popular culture in the 2000s (when skateboarding became "cool").

[@julianreed7]

You're correct, but it's going to take documentary filmmakers with skate first (rather than sneaker culture first) roots to do that documentary. Would love to see it though. Those brands you mentioned definitely haven't gotten their due, even though Nike and bigger brands used their innovation as the test bed for what's now a huge business.

[@blakev6943]

Supreme is skate culture they are still a skate company at heart but yea i saw more dc, vans and chucks around me until the janoski came out those things are such a good balance of style and functionality but suede vans 106’s are still my favorites

[@s_u_l_f_u_r]

Damn... RIP Fallen. Loved my pair of Slash Rainbow.

[@brockalbert5111]

This is about SNEAKERS!! It's about skating's influence on *sneaker* *culture,* it's not about the best shoes for skating. Sorry, but nobody is standing in line for 2 days and spending $2K on a pair of Etnies or DC's. Who collects Lakai's?? Make your own documentary if you wanna show those shoes.

[@nickmarchionda4345]

What is going on is people look a the streetwear culture but don’t look at the skate sub culture beyond the universially known supreme nike dunks .

[@atomiccitysloth8362]

This kind of feels like really great marketing disguised as really great content. All but two of the featured shoes in the series have been made by Nike or Converse (a company owned by Nike)

[@Aznimperialx]

definitely, the same in the other videos; all showcasing Nike.

[@Thor-Orion]

@@Aznimperialx yeah, he said the series as a whole.

[@Hopahola]

Everyone skated in DC's & Etnies in the 90s, what are they talking about?

[@k.johnson2722]

Mike Souza im assuming they’re talking ab what they skated in

[@12w0]

Everyone? EVERYONE?

[@TrueblueDC4L-G59]

You remember those soap shoes where you could grind your shoes on anything and slide down a staircase hand rail?! I used to have those

[@cleonicepires3585]

Mike Souza ll

[@acthoundentertainment]

All this series is, is one big fucking Nike ad and for some reason nobody sees this.

[@time2ballup566]

These just keep getting better and better! Loving the content!

[@alexphillips7544]

I want to see the Jordan mars yards they looked amazing even blurred out! Great work. These shows are absolute eye candy for sneaker heads!!

[@cerebralwander_421]

Dear Complex, Thank you.

[@SneakerHeadInTheBay]

This was maaaad dope!

[@gibsonraffiel]

"checks over stripes dats what I like"- Complex

[@ThompterSHunson]

This is a Nike SB ad or what? Even me, from distant Greece, knows that Vans, Etnies, and DC were always prominent in the LA skate scene. wtf

[@IISourAyyII]

Damn, this is turning out to be a really amazing series

[@xovix9757]

Love this. Hopefully London coming soon!

[@ekjuan123]

Best one of the series right here ! 👏

[@timmerslee1452]

Love this series! Thank you Complex!

[@jujharbling265]

complex pushing some great content

[@sbwollman]

An LA resident since 1989 and sneaker enthusiast since 1996 having purchased many pairs from all 3 UNDFTD locations (special shoutout to Alex and the SM store on Main), this episode strongly resonates and strikes a personal chord with me. It's The Shoes was a landmark series by ESPN back in 05/06 as it echoed and portrayed the stories behind the sneakers; however, this series has upped the ante even more. I remember walking into UNDFTD SM, meeting Alex aka #Bruzzus - when he used to skate in his 2001 Retro 3 black/cement - and bought close to 10 Jordan IV raffle shirts in hopes of winning a coveted pair, a dream that like winning the Lotto, went unfilled. Every now and then, I'll stop by the boutique on Main Street and be in awe of the history of the store, the iconic moments that were affiliated with the brand, and the people like Alex and others who made it happen. Another beautiful, well made video, my personal favorite so far of this series, an absolutely amazing series by Complex who got it right. Teach them all. #ogsupportgroup #sneakerpreservationsociety #UNDFTD #UNDTFDSM #Bruzzus

[@ibbs104]

It’d be cool if you did one in London

[@levi1475]

This series deserves way more views

[@wnegrini]

amazing editing and soundtrack!!! Well done!

[@leonardtakavengwa4947]

DEAR COMPLEX Uve made my Quarantine worth the while

[@meee175]

This was amazing. Good job guys.

[@BayDynasties]

The Origin Of The Hypebeast : Nike SB

[@G-silicone]

Just makes me want to buy more!

[@WolfWould]

This is a great Series! Sk8 or DiE. Please do past skate shoe companies., Vita,Dill shoe,IPath etc..

[@reshodlaing2984]

Ur gay

[@MrUpper-ot4ji]

@@reshodlaing2984 no u

[@joelkelly1192]

Great content but why just Nike sb?!?! They have taken so much away from quality skateboarder owned skate shoe companies. Just glorifying the fact they just overpowered the whole industry really

[@skatekong58911]

it's shitty but nike has done a lot for skateboarding like turning the West LA courthouse into a skatepark

[@NoScopeRick]

Its not the same with the internet anymore. Its harder with these bots. I liked word of mouth and hanging out at the block to get the scoop.

[@ShadowedSoundsRecords]

This is the best series youve ever put out. Thank you so much

[@mrtechnicify]

Best series ever produced by Complex, hands down. Keeping coming !

[@Breit1992]

i really enjoy this series

[@jordandillon9130]

Best show on Complex along with FSR 👏🏽 We’ve got extrnse knowledge in S.O and chill updates and regular convo in FSR. Perfect balance!

[@jaimemoralesjr8425]

True..I've been a Sneaker head for a Minute and got to admit Etnies,DvS and other Skate shoes made an Impact in the Sneaker Culture..

[@elliottchard]

Wow the production quality and featured guests on this is so high! Well done Complex

[@ArmandBaclay]

This is a dope piece putting skateboarding as a elevating and progressing origins of sneaks , rad

[@calibomber209]

My fave dunk hi are de la soul, mf doom, wheat bison, tweed, peewee Herman! So many dope sb dunks

[@spellTHEman]

calibomber209 Skunk 4/20s also, Slayer Reign in Blood, so many good ones but the Tweeds are super dope good call

[@nikesbologist2253]

One of the best docu series I’ve ever seen

[@Heidenhaunting88]

Nike dunks (low) would forever be my number 1 shoe! Classic... 💙💙💙

[@spellTHEman]

Heidenhaunting88 timeless. The first sneaker I ever collected. They’re making a comeback these days tho I think

[@Tmathis5455]

This is the best series’s y’all have ever done

[@sambishop5643]

This series is fr something different. Love it

[@alanzira8201]

tysm complex... gain so much knowledge

[@josephmedina635]

This series was needed. Now the people won't forget where/how our culture started.

[@guilrito8127]

Joseph Medina is just a bunch of shoes except they added the dramatic music. At the and of the day it’s a bunch of billionaire brands getting rich from people in the developed world and stealing from those in the developing world

[@josephmedina635]

Guillermo Robles You clearly weren’t into shoes during that time so you cannot connect with the subculture. While we type on our developing country made keyboards I suggest you watch the video and see what it was like for us during that time. If you choose to not relate then I suggest you find a hobby.

[@dale25c]

The BEST series on this platform 👌

[@joshuapichardo9775]

Bro this series is gold!!!

[@OnPointFirearms]

Joshua Pichardo Gold-plated shiite.

[@joshuapichardo9775]

@@OnPointFirearms lol you don't fuck with it?

[@alexsolano1128]

This series is crazy!!! Such good content

[@evvok7408]

this is so well made. thanks complex!

[@Flvidity]

more of these types of episodes please!!

[@jojoramos7783]

Love these episodes

[@evgeniasenov9470]

Called it on the last video,lol.Very well-made episode yet again,London is next?

[@gdr887]

great series

[@JohnSandate]

Great doc!

[@sennsir]

Dunks will live on forever! The balenciaga sock shoes though...hella hyped 😂💀🔜

[@jackstevenson4232]

Do London, loving the series

[@obediahwill]

This series is gonna singlehandedly bring dunks back and I’m here for it

[@kixjock]

Such a great series.

[@Spacesprocketz]

For this series to only ne 20 mins it puts Everyday Struggle to shame

[@censoredbaggah4447]

This video makes it sound like that skaters were using whatever they could for shoes and all wearing Jordans until Nike SB came along... eS, Osiris, Vans etc were all pumping out iconic shoes like the Accels, Half Cabs and D3s. Eric Koston himself even had the eS Koston 3s that was an homage to the old Jordan days that were sold for like $180 in 2000!

[@philf7467]

Great series 👍🏼👍🏼👍🏼

[@92kartelzbak]

sb ??? lol airwalk, vans, emerica, osiris, etnies etc

[@mk905]

Absolutely love this shit!

[@babylo10]

Thx dawg

[@meee175]

I am lucky enough to have 2 pairs of the lows and 1 pair of the highs. I get more compliments on the lows than any other shoe I own (300+ pairs). Absolutely legendary pair and brand.

[@AlexanderRichardson218]

Lol keep them clean and never let them go

[@ldm2622]

mad nostalgic, love sb dunks and the first 3 prods too

[@DianeBooker-h1i]

Great Series Here in LA!

[@thedmr6417]

These are so good

[@TheLocalsOnlyPodcast]

Love how contrasted this episode was with the Paris one. The Paris episode was more about Paris and jerking itself off with "fashion" and how it's so different when really it had little to do with shoes. Then there's this episode where it's the polar opposite. They talked more about the shoes, the collabs, the ideas, the history than the city. In fact, I don't think they said LA more than 6 times in the video. In the Paris video, Paris was said probably 20 times. Everyone spoke about that moment in time when things changed. They said without the Nike SB sneaker culture wouldn't have exploded the way it did recently. The Paris episode was a huge stretch of people saying "Paris" and "Fashion" with no substance. In fact I'd say it was more about how Paris was associating fashion with sneakers instead of the city influencing the sneakers. I see why that's important? but it was boring and drawn out. Then there's the great comparison to the New York episode. In LA, they skated and talked about shoes. In New York they skated and beat the shit out of each other for shoes.

[@augustinfigueroa8443]

Sixty-to -zero c nu

[@joelaguilar44]

Sixty-to -zero

[@grossidealist]

The existence of retros are one of the reasons why I will always be intimately involved with the sneaker culture.

[@outatimemcfly1953]

thank you for this video guy i from france

[@Sage.777]

1:51 FACTS!! I remember ditching school just to go to Melrose and Fairfax in the early 2000’s when Fat Beats was there.. That shit was always lit ! Those were good times.. 😎

[@resksmith4742]

Wth is lit

[@pozitifenerjitv9951]

You guys are great

[@joelaguilar44]

Pozitif Enerji TV

[@NinoBone]

its never gonna die bc we always wanted it as children and now we can afford it...that is the best feeling ever

[@6bet_penguin940]

What P.rod was talking about is what he was to me. Facts!

[@Sullycs2]

Dunks on dunks on dunks. The cigar city dunk is what got me started. And ever since that day in 8th grade ive been a dunk head. My end life goal is to own at least of pair of every dunk ever made.

[@francocerella6108]

Very cool series ,Do one on sf . Bay fam

[@calibomber209]

I was never a Jordan fan but when sb dunks came out I was an instant fan.

[@fattygamer94]

Reading thorugh some of the comments, it seems that many people are confusing this video as mostly just a skateboarding shoe culture video. This series is about shoe culture in general and Nike/Jordan have been at the forefront front of it. This video is a quick glimpse as how skateboard culture has affected sneaker culture and vise versa. Some brands that were skating brands, because of Nike and the culture, have transcended skating. Look at Supreme or Babe. How many people buy their products and know their origins? Skate culture has helped change shoes styles which has affected fashion trends. It's awesome seeing how street, skateboarding, hip-hop, fashion, and cultures have all inspired and morphed each other into what they are and will become.

[@Uthu777]

Koston is stil aliveeee :)

[@famb2k]

Yup burgundy red pro b grip tapes. I had the ones with the 3m highlights

[@p4petualang]

This series should called "Nike - Sole Origins" lol

[@konohamaru1866]

I'm french and I didn't liked the episode on Paris, but the others are really great, thanks to share that culture

[@kylevansickle1891]

The nike sb mid top dunks is still one of my favorite shoes.

[@guillermolopez9848]

I loved the Kostens from és...

[@styl4s]

Not sure if this has been asked but does anyone know what Nike Trainers were shown in the video at “19:29mins” in? They were black with light red mesh and red air unit....

[@meta4464]

Starting this interview with Dom 👏🏽 BP4LIFE

[@alcam4226]

Which shoes is P-Rod rocking during the interview? Black with white swoosh! 🔥🔥🔥

[@jl4224]

back in the day when you buy a pair of sneakers and wear them. now, you buy a pair and its so expensive, you keep it in the box

[@damiendaes7940]

Crazy how none of these dudes that run these company’s don’t have there own shoes . If I worked for undefeated at a high level I would of had 10 pairs of those at least

[@thomasweaverling1396]

I want a pair of those Tiffany Dunks.

[@8thgen583]

I want the SB hype to come back. I have so many in my garage collecting dust I want to sell.

[@braysipley6980]

Bagged8thGen which one’s?

[@ortizdaniel3410]

Yea what size are you ?

[@ToeFuuClips]

Me too. I got De la Soul lows (2015) and Metal box 2013 Ugly Sweaters Im trying to move.

[@kylebyrne4911]

Size 10.5 or there abouts? ;)

[@ToeFuuClips]

@@kylebyrne4911 De La Souls are a 10 :) I also have some corks in 10.5 and a Vintange dunk (Ny Ren's) in 11.

[@KenGutierrez01]

I’m a bit of p Rod when he skates the SB Dunks. I didn’t care about the resale, I saw a good skate shoe and I skate that shit

[@wildboy9504]

They need 2 release the og pair

[@TonyyyT23]

Chicago next?

[@deskdanielgutierrez4918]

Sickkk 💥💥💥💥💥

[@AnasAhmadKhan]

A great nike commercial 🔥

[@TarekMarzouki]

You should do a Chicago one too

[@spellTHEman]

I had a pair of Reese Forbes Denim Lows like 15 years ago and I beat the hell out of them because I loved them and wore them every day. After watching this, I looked them up on StockX and I was so shocked/sad to see them going for $5000+

[@t-towncommitted3335]

what’s that shoes called and the end with the LA embroiled on it

[@bigdawg3587]

Did I really just cry from a sneaker doc

[@jafuerza]

I can't help but think this is a direct response to the "hypebeast" youtubers. That FSR episode with Quais was like the last straw lol. Great series!!

[@jafuerza]

@Deltaxsniper o shit true! Lol

[@gamari4354]

Nicky diamond is sick. The shoes. Diamond supply co. All dope