Jerry Lorenzo's Nike Air Fear of God Collaboration, an Exclusive Look

[@Dthm75]

Then you'll make a limited amount and price point them to the point kids cant afford them to be able to get the feeling of owning first Jordans like u want them to

[@BackseatJuice]

Good, kills resale and get them to the people who really want the shoe.

[@scubawithatuba]

Well said. The sheep can't handle the truth.

[@Andre-md1oh]

@@BackseatJuice that makes zero sense

[@BackseatJuice]

André No, you are just stupid. Try reading the sentence again and think!

[@gbo102386]

BackseatJuice how does making limited amounts kill resale 🧐? I think u need to reread the original comment.

[@millza9512]

the first thing he said was absolute garbage considering these shoes are going to be approximately $400, what kid is going to be able to buy this??

[@lifepodscast]

Lewis Miller the rich ones

[@GlitchmanOmega1]

@@lifepodscast They won't because these shits aint got a supreme logo on it lol

[@30m3]

Middle class white kids and asians.

[@GlitchmanOmega1]

@@30m3 I mean i'm poor but it's honestly not THAT hard to save up for these. Just don't eat out and spend your money on random shit for like 2 months surprisingly I can afford these with two checks

[@30m3]

@@GlitchmanOmega1 You won't get the chance to save for them for retail (release date is 15th). Plus these will sell out instantly and most likely will command around $700 - 1000 on the resale market. Besides if you have to save forget about them, spend your money on something more worthwhile as you won't want to wear the shoes and ruin them and so you won't get enjoyment from them. I've been there.

[@airmeezy]

No need to relate to I can’t afford Jordan’s narrative growing up. He’s dad played in the mlb and was a manager . Save the crap lol

[@rami9274]

his* my guy. just for future ref

[@Thegideon5148]

@@rami9274 lol that's funny

[@TheSteveniell]

Fear of Price! 😆

[@Rebecca-sc7rd]

Esteban Polanco lolllllll

[@zerlix.4878]

Esteban Polanco .

[@thesneakertifosi]

2 years later he's going to Adidas. Time flies.

[@manavmutha6897]

The whole story of him not being able to afford a Pair of Jordans to actually collaborating with Nike to design a shoe of his own, which literally no kid could afford, just doesn’t come together. Respect, for creating such an amazing shoe tho, even though it’s not accessible to the masses.

[@rockoutkids]

i don't particularly care for fog but i think jerry really killed it with this shoe. It's something different at least, and I love the shape.

[@pemalama23]

His pops was a MLB pro when he was a kid talking bout he could only afford Jordan Flights smh lol

[@wuan7870]

His dad was black prob didn’t get payed a lot

[@a.ffirmative]

"His attention to detail is insane" Damn bruh look at those gluestains on a 350 dollar shoe

[@wuan7870]

Thats nike tho

[@Yesszzirr]

Can't wait to cop the replicas! Lol

[@aaaron7481]

repfam😂

[@juancalderon4038]

Aaron Raymundo repfam😂😂

[@jagg1620]

DHgate!! Has anyone ever got any vapormax on there??? How are they

[@bilalkhan5370]

JAGG I got some Revenge x Storm ⚡ off of DHgate and they fire tho

[@Barberingbyethan]

JAGG yeah I got VaporMax on ioffer they look really good but they are super loud on hard floors

[@EscoForever1]

The story about not being able to afford Jordans is bullshit and why do these designers all have these corny inspiration stories that seem to be copy and paste about the 80s and 90s

[@billjones65]

Because the people that buy their shit are stupid as fuck and rent where they live.

[@briansohm6687]

His story is kinda bull shit about wanting kids to feel the satisfaction of owning their first jordan and the sneaker retails from $300-$400. But i still like the sneakers, also its a nike collaboration where they let the collaborator make their own silhouette out of nothing.

[@Karlene1722]

“...makes a kid feel when they first got a pair of Jordan’s..” they’re almost $400. Realistically, what “kid” is he referencing? I love the sneaker and I am a fan of most of Jerry’s work - but sometimes he’s full of crap lol. This stuff is way too overpriced for the people he “THINKS” he’s catering to.

[@toooeasyyy7235]

D Fr the shit he says makes no fucking sense

[@moebang7599]

Price is relative. When Jordans first came out at $100 that was a utility bill for our house at the time. And today’s kids enjoy wearing something not everyone has. That too was the allure of Jordans when they first became popular

[@jeffreyredding9229]

He just drawing inspiration from his Child hood thats all

[@knockz78]

Ask Jerry why he charges $350 for a plain black tee ?

[@Dannydrinkbottom]

ross noakes man it’s how they make the black t probably 😂input costs

[@billjones65]

Jew Life, stop hating

[@billjones65]

@@Dannydrinkbottom You are stupid as fuck or a little kid. Those shirts cost pennies to make in Vietnam by children. Lol, damn you are the most gullible dumbass aren't you?

[@Dannydrinkbottom]

@@billjones65 You don't have to insult me you piece of shit. I'm sorry that you're broke. I'm being hypocritical but I don't care. Sometimes people complain too much. If you can't have it don't complain,work for it. Do something

[@Dannydrinkbottom]

@@billjones65 probably live in your mom's basement still😂😂

[@ivardejong4855]

‘And then we put some glue stains on the shoe, giving it a grungy feel and premium finish’

[@callumsims4455]

I love the passion but you've designed a shoe that kids just can't afford man!!!

[@vezubuhlekhumalo3488]

then you'll be the dad who'll buy for your kid..

[@Hussepapito]

It’s the resale prices

[@jaykemendez9425]

Everybody complaining about how they’re gonna be limited but without the sneaker being limited you wouldn’t have that same fresh feeling a kid could get if they got their hands on this sneaker

[@yakuzakasaima]

Forest gump work with nike now? Damn

[@Fcukyesterdae]

Danial Marakov 😂😂😂

[@emmanuelsilvera8032]

L

[@tygill7401]

He worked with them in the movie you stupid fuck how you think he got the Cortez

[@yungcloud4839]

The fact that Jerry's Nike collab was paying homage to the 80's/90's "Golden Era" for sports is what makes it so iconic. The passion he had as a child is incorporated into his shoes and clothing, and it's a passion that can be felt by those who support him and his brand. And the fact that it was with NIKE made it that much better, it's unfortunate that he moved to Adidas. But I'm excited to see his creative spark evolve and transition over to the | | | stripes.

[@AlpNewYork]

couldnt afford anything as a kid made shoes 3x more expensive than what he couldnt afford to make sure everyone taste the same feeling , smart man

[@Bats10]

I call this art work. .. but as an artist myself. I grew up not being able to get Jordan's or fresh ass Nikes.. my mother bought me a pair pro wings ( payless shoes? I drew a nike logo on it just so i can fit in with the kids.. with that being said, you gotta stay humble and don't over price the shoe.. keep it under 200 and people can buy it.. be an artist and give back to others with good shoe prices.. when you die, all that money you made wont go with you.. stay humble and don't be greedy cus then you'll have a fear of God

[@davids2206]

I love what this dude is doing. It’s sad his stuff is too expensive for me to own

[@fazeeugene9111]

David Salchert it's sad he charges that much

[@oteila6151]

Faze Eugene if u know the materials he used u would know why. This may be the most high quality shoes nike has ever done

[@randypage26]

Life is short buy the shoes

[@corruptedinc2621]

@@oteila6151 ahem glue marks

[@FirstNameLastName-pg3pi]

@@randypage26 life also costs money

[@MACtheVILLAIN]

I copped these just based on looks. I reflexively looked at the price on eBay anticipating not winning the draw like always and listed them immediately. After hearing the story and the attention to detail I think I’ll hang on to them. At least for a while...

[@DerSchweiz3r]

Thank Jerry Lorenzo 4 the new FoG Raid Light Bone.! 🔥

[@datboymacho4107]

looks like a balenciaga jordan

[@alexbinder1592]

BROWNBOY MACHO I came here to look for this comment specifically. Glad I didn’t need to say it.

[@OldTheGiant]

adidas*

[@satellite3253]

No its yeezy 750 rip off

[@billjones65]

Rip off real designers, that's Fear Of God, lol

[@forrealforreal8723]

Faxts

[@victormurillo6466]

I respect the man for what he’s done with his brand but I’m not buying his story of wanting the youth to feel the way he felt buying Jordan’s as a kid. It’s a load of crap considering the $400 price point. Kids can’t afford it and he knows damn well it’s worth that. Maybe the all suede versión is close but not this mesh shit.

[@leerobinson8979]

Very true brother

[@tryitout-701]

He is the son of a multimillionaire baseball player.

[@KB-dd7xq]

Like how you can tell how much he wanted to included the designers. We instead of I. Leaning forward to have them in the shot

[@MrEiht]

This is what I felt. He really managed that they have the same magic as Jordans had when they originally released way back then. Really rare to achieve this. Wotherspoon Air maxed, I mean managed this too.

[@nathanhill4810]

These fellas are such an interesting mix of personalities... Very interesting

[@kcalb3180]

LOL the entire time I was just looking at the Nike Design Director's necklace ....

[@MrSHG500]

he looking like the streetwear jesus 😂

[@DeepSooth]

9:42 OF 3 DUDES TALKING ABSOLUTE BOLLOCKS

[@christomicic1]

I love the warm up shoot around shoes more than the basketball. Great looking shoes, dno if I could rock either but they’re quite pretty

[@vonvex]

So dope. More of this content plz

[@fflores957]

So what is dropping on the 15th? All designs? Some designs? Where can we find them? Nike? FOG?

[@Hatchaindahouse]

Exactly what I was wondering I want that crewneck so baddd

[@fernandolozano7376]

Even if they where regular Jordans (not FOG) it would be almost impossible to buy them at retail price 'cause of fucking reselling

[@KingDiola123]

Have those gray shoes been released. The ones with the strap high?

[@ginrummy5394]

the rough drawing makes them look like balenciaga speed trainer even the shoe i feel kinda looks like them with a different sole and nike logo

[@Chooong7]

so they started with a balenciaga then customized it.

[@lanigirq]

You are an idiot

[@derrickbaruga4761]

9:20 AMEN JERRY

[@YDallDay]

jerry tears his shirts and wear it others: that's another level of craft 😂😂😂

[@dfrees42]

Inspiring. New design with old school roots.

[@ImDougDimmadome]

Someone said he always sounds like he's about to cry when he speaks, and I just cant get that out of my head lol

[@Thacldriva]

Hoping the price point helps me secure a high and shoot around. From a design prospective, these are 🔥. Kanye wanted to build his own Sole when he did his collab, but Nike didn’t let him. So he settled for the aj3 sole and air tech challenge sole. Speaks volumes of Nike’s trust in this man’s vision.

[@Niilezcole]

Damn near a thousand dollars for a shoe . Yea I’m sure a lot of young children are getting that great experience that you got at a young age

[@echln3209]

I want these so badly man.

[@saint7626]

Jarrett, I see you flexing with the full Goro's necklace 👀

[@FLifewMikeyArtC]

What other Nike’s did these two work on? Really curious

[@dariusmcintosh7108]

A designer that actually designed his shoes with thought

[@kyriesanchez4122]

Bro despite the hypocrisy in his thesis for the shoe, this inspires me to design and build myself to the level he’s at with the tools and connections he has.

[@joseurbina628]

what's Forrest Gump doing there

[@kanyewest879]

IM EXCITED FOR THIS COLLECTION 🔥

[@kentcairy1531]

Wow butiful beginning🎉 I just found these too❤

[@billjones65]

300 foot locker in Hollywood on the 15th, got mine reserved. Available for $1,500 size 10 on the 16th. DM

[@LuyahDunnit]

What happened to the news part of complex news ??

[@Gryph98]

Jerry Lorenzo over Virgil Abloh, change my mind

[@tvisionary9024]

Fr

[@qinodaroza9296]

Talkin bout all this inspiration when really yall were just like ok the balenciaga speed racer is nice, lets make a nike version using basketball tech

[@LuisAngel-tg5lw]

I think that Jerry Lorenzo is a genius and I love what he creates. He is able to turn memories into luxury, that's what Fear Of God is all about. This collaboration is something that the basketball, streetwear and sneaker culture really need in this moment.I love Virgil Abloh, he is my favorite designer, and what he is able to do reinventing the classic Nike and Air Jordan silhouettes but what Jerry is doing has a special meaning in it that I can't really explain but I can feel it. That's why I love this collaboration I hope to have in my collection one of these sneakers and clothes, or even better everything.

[@GlitchmanOmega1]

turn memories into luxury AKA "borrow" style/design from other sneakers and price them more and put in fancy boxes/bags these look like mags lol

[@thekeytolifeissound]

Stop riding them so hard damn , Jerry Lorenzo is a joke half the time

[@genericusername9551]

Luis Angel we found Jerry’s ghost acc

[@ricktassel9167]

If BBB charged people 500 for sneakers, I can only imagine what these will be. My guess is about 700 retail.

[@billjones65]

$300, foot locker. $1300 resell....copped mine.

[@lucabrazi06]

Blair Guinn - on StockX resell $3600

[@TooFrazed]

People be talking about the $400 shoes but I’m hear wondering why the clothing haven’t been released yet😂 the NBA sweats look dope af🔥

[@cinemamode9928]

anyone knows when the yellow ones are dropping?

[@valentinblanco1751]

they are "friends and family"

[@dennisb119]

Glad Yoko Ono was in the video

[@IrvineIkari]

Welcome to Adidas, Jerry.

[@ShadowF305]

The white ones are real nice but also look very similar to the John Geiger 002 shoes

[@kevinmascarinas4142]

need the light bone for the feets

[@justinheartman5984]

The shoot around looks better too me

[@Mrnoodlezxd]

Yeah same I mean I would get the other other ones wear em a little then when they get a little worn ball in them probably but the shoot arounds are sick and are 50 bucks cheaper ..

[@Inventor_VA]

I don't know 1 kid who can just afford to lay $400 dollars on a shoe, unless that kid is a era( 2017) sneaker head from Brooklyn.

[@darrylherbert690]

So why the shoe priced so high?

[@darrylherbert690]

I understand resale price because the shoes are limited. Back in the day Jordans ran 150.00 at most

[@Sturnburn772]

Dope shoes from a cool down to earth dude

[@deshaundozier]

Dope. Then grey shits hard

[@infraredluhvee]

Damn need this innovation

[@ivanrakovic6375]

This is bassically a life style model of a lineman cleat

[@keepout2268]

Them sweatpants tho😍😍😍

[@ivanlesmanasusanto2323]

That man wearing crazy Goro necklace set.

[@Plasticbag4myplasticbagz]

They look simple and unfinished or like a sock with a sole attached to it ,if that makes sense

[@Heisdaone]

So cool 👍🏼👍🏼👍🏼👍🏼

[@TheTonyAndreas]

Firuh, Fiyah or you could just say FIRE!!!

[@frankybabysr]

Hope I can get my hands on a pair Wow

[@pindog777]

Thought Jerry's Voice would be deeper...

[@David-jh6kf]

WHY ARE ALL THESE COMMENTS THE SAME? stop complaining about the price, if it’s too expensive it’s too expensive, it really doesn’t matter. Just don’t buy it lol

[@umbrellaman08]

Ninja/Storm Trooper boots! lol

[@eazy3arl]

Why is it so narrow?

[@TrapPhoneLoveMelodiesss]

Bro, these are SICK! I really with they would just make enough of these so people can actually by them.

[@KINGSNCROWNS]

Not being able to get Jordans is what made Jordans most wanted.

[@kenderson3117]

It's kind of funny, the rectangle air bag kind of makes it look like an Adidas shoe.

[@nicholassukhdeo3107]

Lookin at this vid because I copped the Raids!!

[@elfirulais5793]

I literally thought that asian guy was a girl until 6:01 lol

[@POVShotgun]

Lol the Chinese dude sounds like Jared from Silicon Valley some how

[@felixgarcia2567]

Jerry “conviction” Lorenzo

[@abhijitpalkar9855]

Fear of god all time favorite brand 😎😈

[@roadkxll_]

Does he not know that tinker was behind it al!??

[@trenton1]

Weren’t Jordan’s somewhat affordable for the kids buying them though?

[@RayNLA]

Joe Momma No they were double the price of the average sneaker at the time

[@olayinkaawokoya3240]

Only people getting these are resellers not kids. Even if the kid is a reseller they rather have the opportunity to resell it for hype not cause they care about wearing it, and the kids who really want it won’t be able to afford it cause the resale prices will be crazy marked up with ridiculously high after market prices.

[@GlitchmanOmega1]

No hype on them they won't go up as much you know

[@hanzoslayer]

I tried buying these shoes today and they were sold out guess I miss my chance to be broke

[@jontorres8408]

Watch these for the creative process

[@TheUncleSpiderX]

“Kids” gotta know about your brand too dawg Essentials isn’t enough

[@haitamkataka531]

Its really expensive in my country but i'd sell a kidney to get a pair

[@Unc_Talks]

These were dope to me as soon as I saw them. The story makes it doper. No one likes em it seems like tho..

[@N.M.T.K]

I notice the sneaker has no air holes?