Conducting Content Analysis: Developing Codes and Themes (with NVivo & ChatGPT)

[@joy_r]

Thank you for the helpful demonstration! It would be great to see more examples using different documents in future videos.

[@drphilipadu]

You're welcome!! Thank you for your suggestion!!

[@laxmanbisht2638]

Excellent

[@drphilipadu]

Thank you!!

[@virtualrealitystudy7114]

Hi, if you are analysing a small amount of interviews, it is also perfectly fine to conduct Content Analysis manually, without using analysis software?

[@drphilipadu]

You can conduct it manually if you prefer. Manually coding data doesn’t adversely affect the quality of the findings.

[@virtualrealitystudy7114]

@@drphilipadu thank you so much!!

[@YMCSAbeyrathna]

Thank you for the lecture!

[@drphilipadu]

Thank you!!

[@OfficialWildRiftUniversity]

hello, nice explanation.. if i using content on a video not a transkrip like interview transkrip.. do i have to break down the video into text?

[@drphilipadu]

Thank you! You can do more with the data if it is in text.

[@haschulstad]

I love your videos, they are truly a help for finishing and getting through my masters. For future videos, would it be possible to showcase your application in a more zoomed form, sometimes i watch your videos on my iPhone or in a small window on my computer. Which makes it hard to follow along when setting up Nvivo for instance.

[@drphilipadu]

Thank you for your kind words and suggestions! I'll work on improving my upcoming videos.

[@leewangxow]

It is a very helpful video and a wonderful tutorial. I was just wondering what if there are a dozen or even more than 20 such documents to perform the content analysis on - is there a way to automate or speed things up in NVivo using the code frame you already have? Thank you.

[@drphilipadu]

Thank you! Yes, it is possible do autocoding in NVivo. But you need to code about 10% of the data so that the system can learn the patterns related to how you code the data.

[@leewangxow]

Hi Dr; many thanks for getting back. @@drphilipadu

[@pixxienix]

Can thematic analysis be combined with content analysis?

[@drphilipadu]

Yes, you can! You can starting the analysis with initial codes/themes and then add more as you go through the data.