Consent Mode v2 Explanation and Set Up Tutorial (with complianz)

Consent mode v2 is the process by which your website communicates visitor privacy choices to Google. Those choices are made on a cookie consent banner, and then Google tags adjust how they fire and process data based on those choices.
Here's what you need to know about Consent mode, including how to set it with with Complianz.
*Timestamps*
00:00 Consent mode v2 explanation and set up tutorial
00:22 What is consent mode v2?
01:05 The legal background for consent mode v2
01:55 Consent Management Platforms (CMPs) and cookie consent banners
04:29 How Complianz works to in WordPress
06:49 "Basic" vs. "Advanced" consent mode and "cookieless pings"
08:20 How cookieless pings work
10:05 Modeled data in GA4
12:30 4 types of consent choices
13:57 How to set up consent mode with Complianz and GTM
22:34 Final GA4 settings for consent mode and what happened with my data
Link to Google developers article on consent mode set up: developers.google.com/tag-pla...
Complianz and consent mode v2: complianz.io/consent-mode-v2-...
How to install Complianz plugin: • Complianz - Installati...
How to install paid version of Complianz: complianz.io/how-to-install-c...
If you want to set up "Basic" consent mode with Complianz: complianz.io/definitive-guide...
Have questions or feedback? Feel free to leave a comment!
More resources and links below.
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[@AlbanMellinger]

Thank you, it's very informative and I couldn't help laughing when you explained the basic and advanced tracking notions, Google at its finest lmao

[@rooted-digital]

Yes, classic Google. Ha! Glad you found it informative.

[@awakenthegreatnesswithin]

I just got the Complianz CMP a few days ago, I was using Quantcast before. This video was clear and straight to the point. Thank you. You make things very easy for us to understand.

[@rooted-digital]

That’s very kind of you. Thanks for taking the time to share this and I’m glad you’re all set up now. 🙌

[@eric.paquet]

Very well presented. Thank you, Sir!

[@rooted-digital]

Thanks for the kind words, Eric! Appreciate you taking a minute to share. 🙏

[@awakenthegreatnesswithin]

Thanks Great video as always 😎

[@rooted-digital]

Hey! Thanks for the kind words. Have an awesome day out there today.

[@awakenthegreatnesswithin]

@@rooted-digital you too

[@odbint]

Thank you!

[@rooted-digital]

You're most welcome. Thanks for watching and for taking a minute to share the kind words. Have a great one!

[@MrDefix]

Cool vid! Do I still have to use the tag manager container if I have a tag manager id/code entered into the wordpress website through a third-party plugin (GTM4WP etc)?

[@rooted-digital]

Hello there. Here's what I heard on this from Complianz: In short, yes, you still need to use Complianz to deploy the GTM container code if you're using GTM4WP. Here's how. 1. Go to GTM4WP plugin settings and under "General" settings use the radio button under "Container Code ON/OFF" to switch to OFF. 2. Now, go to the ComplianZ plugin. Check out Integrations → Plugins and then disable the GTM4WP integration. You should see GTM4WP as a detected plugin. This makes it so that GTM4WP is not blocked on the website, and your Google Tags can function in Advanced mode. Hope that helps.

[@otisgazzard7402]

@@rooted-digital Hi thanks for the video, but does this turn off gtm4wp? I have a lot of tags from GTM firing for ad tracking so would turning off GTM4WP affect this? Thnks

[@antoninbarta3347]

Thank you so much for a great content. I was using free Comlianz but I am switching to Pressidium Cookie Consent, which is free for V2 consent mode. Do you have any experience with this plugin? I am still curious if it is good practice to merge this tags into one (google analytics tag and cookie tag whatever plugin is used). I just need to set up a thank you page as a conversion for google ads from google analytics but stop in the process because of the message in the GA4 to set up a consent mode.

[@rooted-digital]

Hello there. Thanks for watching and for your kind words and the question. I’ve never used Pressidium so I’m not too much help to you. The basic consent mode setup seems straightforward, based on this article: wordpress.org/plugins/pressidium-cookie-consent/ Might be worth it to scroll down to “Does the plugin support Google Consent Mode (GCM)” if you haven’t checked it out before. Good luck!

[@olivierribouet7416]

Hi, Your tutorial is very clear. How do you set up the google consent mode V2 "basic" with Complianz ? Thanks for the help !

[@rooted-digital]

Thanks for the feedback. Glad you found it informative! This article linked below has information about setting up "Basic" consent mode with Complianz. There is a linked Tag Manager container template with custom events and triggers. If you scroll down to section 3.1 in the article you can see how to create your own custom events and triggers if you don't want to import them from the container. complianz.io/definitive-guide-to-tag-manager-and-complianz/

[@ryanwanx]

This is really good. Would you have another video on the next steps for configuring the other tags via GTM? Eg. under the additional consent checks for tags, what do these mean and how do they work with a CMP platform? Asking because while all is denied (default), I choose to accept on the banner using the free Complianz, but the states do not update in the consent tab in GTM.

[@rooted-digital]

Ryan, thanks for the kind words. I appreciate it. Let me try and tackle your questions: 1. Yes, I'd like to do another video. I want to show Basic consent mode and can also do more research on configuring other tags via GTM. 2. I believe the "additional consent checks" (in using Consent Overview) are not necessary when using a tool like Complianz, since the Tag Template is already looking for those consent states based on its configuration in conjunction with the Complianz plugin. But this would be good to learn about more, especially for situations where you're not using this CMP. 3. I understand that the Complianz tag template in the community gallery is about to get an update. Apparently, what you noticed about the consent states not consistently updating in the consent tab in GTM preview mode should be fixed soon. Great catch.

[@ryanwanx]

Thanks for the reply. There was an update just a few hours ago which I applied, still experiencing the same. *EDIT* I've just been told by support that the tag template is only for the premium paid version

[@noribinios5873]

Thank you for your work. What I did not see is how to connect this tag with the g4.

[@noribinios5873]

an ofcourse how to connect this with woocommerce events.

[@rooted-digital]

That's a great point. I don't know exactly where the connection takes place, to be honest. What I can say is that it does work. And that I assume it's because the default behavior of the tag template is to run advanced consent mode which will automatically adjust the behavior of all the Google tags in the GTM container. As far as WooCommerce goes, I'm similarly not much help. if you use the GTM4WP plugin for Ecommerce tracking, there is a selection about that on this page from Complianz. Best wishes. complianz.io/simplified-guide-to-google-consent-mode-v2

[@Lucifer-ky2gg]

Hi Can you make a video on using basic v2 consent as I don't want the gtm to work until consent is given. Using one trust cookie unable to perform basic one

[@rooted-digital]

Hello there. I can add this (Basic consent config) to the list for the future. I agree it would be helpful and I would learn a lot. For now, I'd encourage you to check out the "Consent Overview" section of this article. It shows how you view your tags based on which have additional consent set or not. In the tag settings of each tag you can select which additional consent states may be needed for the tag to fire. support.google.com/tagmanager/answer/10718549?hl=en Good luck and God bless.

[@Lucifer-ky2gg]

@@rooted-digital hi I just had a query I have custom event which fires every time the form is submitted but after implementation of cookie consent I can see lower number of conversions tracked in GA4. Is this due to that analytics storage permission not given or something?

[@RedSeba]

Hello, I have the free version of the plugin, can you make a tutorial that teach us how configure Consent Mode V2 with the free version of the plugin? Thanks!

[@rooted-digital]

Hi there, I was just doing some internet research and came across this below. It looks like you need the premium version of the plugin for Consent Mode. wordpress.org/support/topic/google-consent-v2-2/ I'll keep you posted if I learn anything more. Would be great if you could set up consent mode in the free version as well.

[@tijsdierickx9289]

The section where it says 'do you want to enable Google Consent Mode V2' doesn't show up for me. I've updated the Complianz Plugin, so it's really weird. Do you know why this happens?

[@rooted-digital]

Hi there, I was just doing some internet research and came across this. It looks like you need the premium version of the plugin for Consent Mode. Did you update the free version of the plugin or did you upgrade to premium? wordpress.org/support/topic/google-consent-v2-2/

[@tijsdierickx9289]

Hey thanks for the answer. We have the premium version and it's been updated to the newest version. It says ' do you want to enable Google consent Mode' but not 'Google Consent Mode V2'@@rooted-digital

[@rooted-digital]

@@tijsdierickx9289 got it. Thanks for clarifying. I think you are in good shape to confirm where it says enable 'Google consent Mode'. Once the "version 2" update was introduced last fall, the current version (v2) became the standard "Google consent mode". In other words, whether you see it called Google consent mode or Google consent mode v2, it's referring to the current iteration of consent mode which is v2.

[@MirceaFratila]

Maybe you have allready installed GTM on website, so you need to remove that code and after that it will appear section with consent.

[@gennarociotola_]

Hi, I followed the guide step by step. But despite everything, the tags are always activated with or without consent Can you help me?

[@rooted-digital]

Are you still having the issue? I ask because I had heard that the Complianz tag was not working properly with GTM preview mode. What I heard was that the tag truly was working properly, but just not during the testing phase. I can think of 2 options if you're still having the issue. 1.) Delete and re-install the tag from the community templates in GTM. They may have pushed an update through. 2.) If you continue to have issues, you could try using the "Basic" version of consent mode (instead of the default "Advanced" version). If you want to try that, check out this article and scroll down to "Configuring Google Tag Manager" and check out "Step 3...." complianz.io/simplified-guide-to-google-consent-mode-v2/

[@DiegoGiuriani]

Sorry but, if you are using the Complianz Plugin, why you also configure Complianz - Consent Mode tag, i think it is not necessary since the momento the plugin run the Denied (default) status for all parametrs , isn't?

[@rooted-digital]

Hi there. I believe it depends on how you enable Consent Mode. For example, if you're not using Google Tag Manager, you can still enable consent mode using the Complianz Wizard in WordPress. Just check out the "Configuring Google Tags with Complianz" section at the link below. complianz.io/consent-mode-for-7-0/ But if you're using Tag Manager, you do need the template. Check out the "Configure Google Tags with Tag Manager" section in the same article. Let me know if that makes sense. Or, if you think I'm missing something, let me know. Thanks.

[@arnaudddvideau2307]

The plugin is used to install the banner on your site, while the tag on GTM is used to add the consent states (ad_storage/ad_user_data, etc.). So, you definitely need this tag if you are using consent v2 via GTM; the plugin alone is not enough.