Conversion Psychology & Customer Profiling by Joris Fonteijn

During Amsterdam’s Growth Marketing Conference we had a talk by Joris Fonteijn about Conversion Psychology & Customer Profiling. Joris talks about the importance of the principles of scarcity, social proof and price sensitivity in Conversion Psychology and how they help with Customer Profiling. Watch this short but informative video by Joris Fonteijn if you want to gain a deeper understanding of conversion psychology & customer profiling.
Joris Fonteijn is Senior Persuasion Analyst at Crobox, a Saas company that specialises in persuasion profiling technology. Crobox helps eCommerce brands better understand and act on their shoppers behaviour in real time. They build unique profile data making use of consumer psychology and machine learning. Based on a strong combination of user, product and contextual data, Crobox predicts which persuasion principles do and don't work for each individual visitor.
A conversion psychology and customer profiling expert, Joris specialises in behavioural change through influencing human behaviour with the use of scientific theories on social influence. He has studied Psychology comprehensively with his Master’s degree seeing him specialise in Cognitive Psychology.
This talk was given during Amsterdam’s Growth Marketing Conference on May 12th at the Growth Tribe Academy Campus. Growth Marketing Conference had its first continental European event in partnership with the Amsterdam and UK based digital skills training company, Growth Tribe, who also brought the Growth Marketing Conference to London on May 9th . Speakers at the event included Dennis Yu of Blitzmetrics, growth hacking extraordinaire Sujan Patel , SEO expert Clayton Wood and Eric Siu of Single Grain.
What you’ll learn from this talk:
Psychographic personas
Conversion psychology
Customer profiling
Social proof marketing
Persuasive marketing
Psychology & AI
Persuasion profiling
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