Conveying "Why" Behind the Buy for B2B SaaS | Revv Growth Podcast | Ep 12 Part 1 |

"Why" Behind the Buy for B2B SaaS featuring Silky Agarwal.
Host: Karthick Raajha
Guest: Silky Agarwal, B2B SaaS positioning specialist and Founder at positioningpoint.com
You'll Learn:
- Soloprenuership challenges and solutions
- How to tailor your messaging based on your buyer persona and pain points
- How to measure the success of product positioning and website messaging efforts
- What metrics to track
- Emerging trends you see in B2B positioning
- How to communicate the "why effectively" - the purpose and value proposition that resonates with customersand a lot more.
Rapid Fire Q&A:
- Founder's misconceptions about product messaging, crafting a strong website copy and best advice for B2B SaaS.
Ready to unlock the power of Product Positioning and Messaging?
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