3-Step Formula To Write Hot Headlines 🌶 1. Hook Attention (By using fear, joy, controversy, nostalgia, FOMO, or by promising desired results) 2. Open a Loop ( pique curiosity, leave them hanging to have an inclination to read more) 3. Target your Audience ( If you sell to anyone, you are selling to nobody)
@alexmathewmendoza2 жыл бұрын
Definitely continue doing these recaps, Alex. These are very helpful!
@AlexCattoni2 жыл бұрын
Awesome! Thanks so much!
@ames5502 жыл бұрын
I think what's missing upfront for the writer is knowing who the target is. And what media this ad appeared in. The media would give major clues on how to talk to the target; psychographic and demographic. Also, the ad doesn't mention the type of dancing options offered.
@MerchYDuw2 жыл бұрын
Please keep making these videos. The real life examples are so helpful!
@AlexCattoni2 жыл бұрын
Glad you like them! Thanks so much :)
@PrincessSachiko2 жыл бұрын
I saw another video of yours a while back that had detailed critiques like this, so I'm glad you made a new one! These types of videos are super helpful because they're so specific. Thank you!!
@AlexCattoni2 жыл бұрын
Thanks so much for watching!
@desirepenn58122 жыл бұрын
Love the “Dirty Dancing” reference! So cute!!♥️
@chrislc2672 жыл бұрын
This was super helpful and great to know your thought process and why some things worked or didn’t. I would love to see more!!
@AlexCattoni2 жыл бұрын
Awesome! Thanks so much for watching :)
@shivamrohilla14962 жыл бұрын
Really helpful. Great insight to know what different types of phrases are doing to the audience psyche.
@ankitkushpoul47652 жыл бұрын
Headline is crucial part of any copy but you can't create headline out of thin air, it's not a creative process. Best headline doesn't comes from thinking out of thin air. Best headline comes from research: 1. Who are their target 🎯 customers, weather it's for beginners, intermediate or advance. What's their purpose of learning dance? They want to dance on their birthday party, dance competition, anniversary party or dancing is their hobby etc... Which type of dance they want to learn? Free style, Hip hop etc... What are their struggles or pain point ? - They have stage fear, they're fatty etc... It's for which age group? Children, Teenagers, mothers, couples etc... 2. Awareness Level 3. Market Sophistication Level 4. What's their USP?
@AlexCattoni2 жыл бұрын
definitely!
@iamchadwill Жыл бұрын
I subbed because this is what i need to learn copywriting, live critique and examples seem hard to find! (hoping this will help you target me as an audience)
@AlexCattoni Жыл бұрын
Woohoo! Happy to have you with us 👏
@unboxingtrailer45842 жыл бұрын
I was waiting for it🥵💕
@ataberdi2064 Жыл бұрын
I just wamted to chime in and say what a fabulous lesson Alex!❤
@AlexCattoni Жыл бұрын
Thank you so much!
@elrafas23662 жыл бұрын
1:55 _Will be Alex a standing dancer?_ _I like to dancing too. I really want to say that my first video I watched here on the channel Akex was ''Your routine while traveling''. It was really pump the vibe, such as that I haven't seen in some of the content creators related to entrepreneurship, market and finance that i follow. It'll be awesome see more like that. Gave me ideas that video, and inspiration_
@havalmarshal92212 жыл бұрын
Hey Alex, it's good to see you getting better on KZbin congratulations👏, can you make a video about your experience with using common bad words for clients,
@AlexCattoni2 жыл бұрын
Noted - thanks for the suggestion.
@GirishVenkatachalam2 жыл бұрын
Thanks for this live example
@shizanizam23482 жыл бұрын
Really informative and helpful. Thank you Alex for the wonderful effort!
@AlexCattoni2 жыл бұрын
Glad it was helpful!
@johnmajoris91412 жыл бұрын
Great job Alex. Thanks!
@fathulbariofficial2 жыл бұрын
Loved it!! That review just made bunches of things clear. Thanks for the value you have provided 😊
@AlexCattoni2 жыл бұрын
So glad! Thanks for watching :)
@bethmetro87612 жыл бұрын
Heck yeah! These exercises rock!
@AlexCattoni2 жыл бұрын
Thanks for watching!
@ames5502 жыл бұрын
The writer needs to know the target audience to write to their interests, their passions, and as much as possible to begin to write. I wouldn't even waste time starting without information.
@AlexCattoni2 жыл бұрын
Oh for sure! That's where my H.O.T. Headline guide comes in handy :) I recommend everyone who participates in these challenges use the free guide to help their writing. This video is just my critique of those headlines!
@pandorofortes45682 жыл бұрын
Thank you so much, your videos are so helpful and amazing
@AlexCattoni2 жыл бұрын
Thanks so much! ❤️
@pandorofortes45682 жыл бұрын
@@AlexCattoni you're welcome😁👌🏼
@HarryJonHairMakeup2 жыл бұрын
Love this Alex, sooooo helpful. ❤️
@AlexCattoni2 жыл бұрын
Glad it was helpful!
@maxineperkinswordsmith2 жыл бұрын
Loved this. Very helpful!!!👏🏾👏🏾👏🏾❤️
@AlexCattoni2 жыл бұрын
Awesome! So glad it was helpful!
@richardbakker71332 жыл бұрын
Love the video. Thanks for the informative vid
@AlexCattoni2 жыл бұрын
Thanks for watching!
@goodluckfelix5444 Жыл бұрын
thanks, this will help top my game a bit
@AlexCattoni Жыл бұрын
Thanks for watching. :)
@AmritaMishraPerformances2 жыл бұрын
This was an amazing video! Super helpful 😁
@AlexCattoni2 жыл бұрын
Glad it was helpful!
@SmartHobbies10 ай бұрын
Very helpful. I use your advice to make better KZbin video titles and CTAs within the videos. Thank you.
@sana_saint Жыл бұрын
Thank you Alex for sharing your knowledge with so many of us 💙🤓
@souhityogupta77042 жыл бұрын
Was thinking about your upcoming content ... and here it is !!! 💖💯🥰
@lalitha.2 жыл бұрын
It is a value bomb as usual✨ Can you make a video on how to get copywriting clients for B2B ?
@AlexCattoni2 жыл бұрын
Noted!
@niroeduigho2 жыл бұрын
Thanks Alex 🥰
@izzatie5 ай бұрын
After looking at the headline, I think I too wanna join the class to be able to tick tockin😂😂😂😂
@pennypenny3762 ай бұрын
Fabulous! What is your thought process behind "taking it to the next level"? I want to really lock in this approach.
@ГлебЕлисеев-у2щ2 жыл бұрын
Thanks!
@meghaadlakha69232 жыл бұрын
Am I the only one who likes Alex's video before even watching it!😍😍
@AlexCattoni2 жыл бұрын
❤️❤️❤️
@sbotango-copywriter19602 жыл бұрын
My Headline Versions 🤔 1. Steal Any Party With These Dance Moves. 2. Don't Learn These Dance Moves Unless You Can Handle People's Attention. 3. Michael Jackson Would Envy You If You Can Master These Dance Moves.
@MichaelWilliams-lo3ix2 жыл бұрын
Awesome
@geminispark20262 жыл бұрын
"Become One With The Beat" This course will take your moves to the next level using tools that will allow you to learn how to adjust your personal dance style to any genre of music on the fly! >>Start Course
@bd293292 жыл бұрын
Great,,,really appreciateable,, 🤩🤩🤩
@AlexCattoni2 жыл бұрын
Thanks for watching!!
@eugenerider07012 жыл бұрын
Hey Alex, I have a question: Copywriting is to use words and texts to provoke viewers to engage with your content. But we are image-animals right? We perceive pictures, graphics better than words. So how do I make better images to provoke my viewers? I think the spice is essentially the same, it's just a different medium. Either images, or videos. What are the skills of those? And do you know how to improve those? How to make better ad image, and better ad video? Copywriting is also important as well.
@AlexCattoni2 жыл бұрын
Yes - copywriting and design go hand-in-hand. If design isn't your strong suit then I recommend hiring an expert to help you :) good luck!
@eugenerider07012 жыл бұрын
@@AlexCattoni Is there a word for this? Like marketing design? Or graphics design? What should I search when I type on Fiverr to ask for professional help?
@cynkin12 жыл бұрын
Everybody Dance Now!
@qoet97612 жыл бұрын
Can you please tell how many types of copywriting are there please.
@AlexCattoni2 жыл бұрын
Not sure what you mean by "types" are you asking about niches you could write in? There are HUNDREDS! Here's a video to get you started: kzbin.info/www/bejne/enLYopevapaAaac
@loly93882 жыл бұрын
Hi alex! My level in English is actually B1 I'm wondering if I need strong English to start copywriting.What do you think ?
@AlexCattoni2 жыл бұрын
Nope! You can always choose to write copy in your mother tongue. If you want to write copy in English, then yes - you'll need to have strong English.
@loly93882 жыл бұрын
@@AlexCattoni thank you so much
@prakshirawat7250 Жыл бұрын
MORE VIDEOS ON THIS TOPIC
@AlexCattoni Жыл бұрын
Noted :)
@longtrinh26512 жыл бұрын
I like this video
@AlexCattoni2 жыл бұрын
Thanks so much!
@loly93882 жыл бұрын
Hi Alex, When I start practising by rewriting the ads I see in my own words , how will I check if my copy is good or not ?
@AlexCattoni2 жыл бұрын
The best way is to ask a friend/mentor for an honest review!
@loly93882 жыл бұрын
@@AlexCattoni The problem is that I don't have any friends or mentors who know copywriting . Where can I find them.
@markzuckerbergvselonmusk2 жыл бұрын
You are beautiful 😍 i love your face 😭😭
@hadassahsalako63412 жыл бұрын
Heyy Alex. How can I subscribe to your email list?
@AlexCattoni2 жыл бұрын
you can subscribe here: www.copyposse.com ⚡️
@suigeneris8602 жыл бұрын
Hi Alex! I have watched almost all videos on your channel and appreciating you for providing an incredible help at no cost.I would like to promote your channel (I am a blogger) but need your permission.Hope you will reply positively.
@AlexCattoni2 жыл бұрын
Hi Sui! Thanks for asking. I would need some more info from you about this. Please email me at hello@alexcattoni.com to discuss!
@spk20082 жыл бұрын
What is a USP?
@AlexCattoni2 жыл бұрын
unique selling proposition
@spk20082 жыл бұрын
@@AlexCattoni thanks! And thank you so much for this helpful video.