How To Write Facebook Ad Copy (With Examples & Notes)

5 Copywriting Tips For Facebook Ads That STAND OUT 👀
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If you want to generate more leads, build more brand awareness, and get more customers in your online business (who doesn’t?!) then you need to know how to write good ads that will get you more...
ATTENTION. Which is easier said than done.
Because in a world where people are chronically distracted and bombarded with over 1,700 ads every single day… It's safe to say that we’ve gotten pretty damn good at “filtering out” the excess noise and basically ignoring any and every advertisement we see.
Which begs the question…
If ads are one of the most important aspects of a marketing funnel (which they def are) but only a tiny fraction of ads are actually being seen, read, and engaged with…
Then how the hell do you write ads that actually stand out, get clicks and create long-term leads & customers?
Well, there are 5 things that all good ads do to ensure the success of their advertisement campaigns…
👀 Want to read along with the video? Check out this blog post:
copyposse.com/blog/how-to-wri...
***
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⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?
The Copy Posse was started with one sole mission: to redefine what it means to be a copywriter, marketer, and entrepreneur today.
Founded by 2022’s Marketer of The Year, Alex Cattoni, her inspiration came after observing a dangerous divide in the copywriting industry...
She noticed that while there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that she just didn’t vibe with…
That’s why in 2019, after 8 years of working behind-the-scenes with the hottest transformational authors and businesses on the planet, Alex decided to start THIS KZbin channel 🙌
To teach people the techniques and strategies she’s used to build a heart-centered, authentic, and lucrative copywriting business from the ground up…
And get more messages that matter to the masses.
It is our conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped hundreds of thousands of rad humans find more freedom, have more fun, and sell more products and services without selling out on their integrity…
And we want to help YOU do the same.
Subscribe to our channel so you don’t miss out on the latest copywriting, marketing, branding, and social media lessons.
#CopyPosse #AlexCattoni #FacebookAds #FacebookAdsForBeginners #Copywriting #Copywriter

[@bilalmalik-copywriterconte270]

Video starts at 3:05

[@djahidadahmoune8850]

هههههه.....لديك سر الأسرار.......لالالالالالالالا حسبت أنني الوحيدة التي عرفتــــه

[@petermwanamwenge8231]

😂😂😂

[@isaacbrosius]

You could argue it starts at 3:43.

[@mansoorayaz5815]

I have never understood Ads better than this before. I always considered short ads stupid and thought "oh! Nike doesn't have a good copywriter to write a better ad copy than this one-line ad". But after watching this video it got cleared. Thank you so much amazing videos.

[@AlexCattoni]

Glad this helped clarify it! Thanks for watching ⚡️

[@gqn2]

6:15 Five level of awareness. 7:03 Totally Unaware ad example. 7:39 Problem aware ad example.

[@maurofrank3607]

This video by it self is a $500 dollar 💰💵 course... 😃🙌👍

[@jonathanspivey5842]

Taking a break from writing Facebook ads to watch this. Perfect timing.

[@thetasouldoctor4240]

Me too!!!

[@AlexCattoni]

Wooo hoo!

[@artburnscoaching]

This episode is GOLD!!! I’m just about to dive into the fb ads world and I couldn’t be more grateful for this (as usual) spot-on content!!! Thank you, Alex!!!!

[@AlexCattoni]

Aw yay. Hi art!!

[@ShivaniSingh-ve5lq]

Such valuable information in a short amount of time. This was an amazing video 😃 Thank you Alex!

[@Tim_Beitel]

Thank you so much! 🤗 You actually answered a question I’ve had since I’ve started learning email copywriting. I’ve noticed in a lot of examples in the course I was taking that there were a number of photos, graphics, even videos embedded in the emails and I wasn’t sure if I, as the email copywriter, would be responsible for placing those types of things into the email, and if so what tools I would need to do that sort of thing. Thanks to you I now know that I probably won’t be responsible for that part of the email ❤️

[@AlexCattoni]

Awesome! So happy I could answer that for you :)

[@bhavyaaggarwal456]

"Do i have to see all her previous videos?" This is the exact thought that stroke my mind because from the eyes of a content marketer, she is simply brilliant! But also being lazyyy at the same time, it daunts me to watch all of her lengthy videos/tutorials. To Alex, can we expect some series called - 'Quick Copy Shots' with videos of length not more than 5 mins Keep the shine alive ✨ Namaste 🙏

[@AlexCattoni]

You can’t become a copywriter in 5 mins. Sorry love! And thank you 😝❤️

[@bhavyaaggarwal456]

@@AlexCattoni I saw that coming 🙈 P.S. Love you too ✨

[@AlexCattoni]

Haha. You know it 🥰❤️

[@adewaleolaore]

This video is gold. Thanks so much Alex

[@kushagraoberoi6496]

Exactly what I needed! 👏🏼✨😌 Alex saves the day, again. 🥳

[@jcsanchez]

Thank you so much, I just came here from your blog post about the topic. I am a wedding videographer and I am trying to create an ad, and I learned so much just from the blog post. Abou to watch the video now.

[@AlexCattoni]

Amazing! I'm glad it was helpful

[@chinmayeedash4125]

This video is a pack of wonderful information. You've covered a lot in a very short period of time. Thank you so much Alex.

[@AlexCattoni]

Glad it was helpful!

[@ifejesu.adewunmi]

You really made sense of it all for me. Everything's been muddled up in my head.

[@AlexCattoni]

So happy to help! ⚡️

[@vv2262]

Headline (power words) - Hook audience Social proof images/video. Call to action. Enhances the ads CTR click through rate.

[@understandyourselfenjoyimp2078]

WOW! I recognize quality when i see it! thank you so much for all your effort! it was outstanding and very helpful!

[@AlexCattoni]

Thanks so much for watching!!

[@EngrLethA]

Thank you so much. ❤ FB Ad evolved from the first time I placed an ad in 2018. I am puzzled now and so I found your video. I just subscribed. 🎉

[@salescore01]

You've been so helpful and am really grateful Amazing u gave this out for free .. u deserve a big hug 🤗 thanks 🙏

[@nagarajk4205]

Great inputs thank you for helping everyone God bless you with good health wealth and all your dreams come true Alex

[@kittycat52728]

Would love more Instagram and Facebook examples! So happy I found your channel!

[@VLADMOTIVATES]

ngl you are the brightest human I've ever seen , thnx for the simple explanation

[@brunovincent1969]

Listened to this doing my daily run on coconut plantation in Thailand, no video. Your content and charisma is so good that I came back to desktop to see what you are all about & you are absolutely brilliant ! That tip of of the FB add titles showing on the bottom, never realized that till you demonstrated it, thanks for that. I do web dev/design and it's highly competitive, do you think paid ads could work for me?

[@AlexCattoni]

Awesome thank you so much! And yes I absolutely think it can. What it comes down to is your messaging and being able to connect with your target audience.

[@krysshadel]

Very informative. Thanks Alex! 🤍

[@ganeshdandekar4651]

It was really helpful. Thanks Alex :)

[@nowinterflight6648]

I'm excited to start your program.

[@marka.clarkii9764]

Great video Alex, you always offer so much value in your videos. I will definitely be watching this one over again.

[@boluanifowose8457]

Great video, Alex. Thanks for this.

[@TheAadityaJha]

Thank you Alex 😊

[@octane2344]

Definitely take notes on this video. Wow. The analysis was insanely amazing

[@AlexCattoni]

Thanks for watching! :)

[@michaelellis141]

Awesome Alex and thank you for sharing!

[@magerolin3293]

This is pure gold! Thanks Alex for such amazing advice 🔥🔥🔥

[@AlexCattoni]

You’re welcome!! ❤️

[@ryanrosal8013]

Thank you for this tutorial Ms. Alex❤❤

[@AlexCattoni]

Thank you for watching!

[@Jonet01]

Excellent in every way, and timely too as just launching a new FB Ad campaign and been playing around with these components especially the headline and descriptions 👍🏻

[@AlexCattoni]

Woop!

[@finksterslootchest5373]

I can thank you enough for this!

[@nandini2999]

This video had very attractive thumbnail. I just couldn't take my eyes off. Can't stop admiring it. Thank you for your pleasant work Alex. You are like magician in art of writing .

[@AlexCattoni]

Wow, thank you so much :)

[@tahseenullahkhan6005]

Great explanation of each and everything. Love the content as well as the teaching method.

[@AlexCattoni]

Much appreciated! Thanks!

[@tahseenullahkhan6005]

@@AlexCattoni my pleasure and keep providing us with these kind of gems ❤

[@febuaricadacpano765]

This video gave me a clear direction on how to create my ad copy. Thank you so much for dropping tons of value bombs here. 💥✨

[@AlexCattoni]

Thank you for watching!

[@infoinspiration2551]

excellent i was really eagerly looking for a complete video about facebook ad copy because i am going to start doing this but not any video i found where described as beauftifuly and summarized as you described. I was confused about image because i am very bad in graphics and drawing but u solved my problem that it is not my headache i am only responsible of my text thanks alex

[@AlexCattoni]

Yes yes yes!

[@khadeeja352]

Alex You Are The Best!

[@angelomendoza238]

Wow how timely. This is exactly what I need for my client meeting tomorrow lol

[@AlexCattoni]

Haha perfect.

[@djahidadahmoune8850]

wooow ! Thank you so much

[@umeadichisomtheresaumeadi9622]

You are a life saver

[@manzoorkhan6336]

Pure value.

[@voltairepabustan]

Great video!🔥

[@a.s_musings]

This video was insanely useful!

[@AlexCattoni]

Thanks for watching!

[@LeighDeArmas]

Good one, Alex!

[@j.martinortiz4264]

Thank you, Alex, absolutely great

[@AlexCattoni]

Glad you liked it!

[@alexandretavares3693]

Amazing content Alex! Congratulations, now you have fan from Rio de Janeiro, Brazil.

[@AlexCattoni]

Awesome! Thank you so much!!

[@lauramcgregor5864]

What a great video. I can see how this technique can be useful across many platforms ... not just for ads either, for our own content! Imagine having such powerful content on you personal social page that it is like an ad for your skills within itself! MWAHAHA

[@noonespecial3536]

Great, Alexis.

[@07Janina07]

This video is fire. Thank you.

[@AlexCattoni]

🔥

[@naturedock4791]

This is powerful 🔥🔥🔥🔥

[@user-rk4ok8hz8l]

Woahh!! That's what I was looking for Alex. Thanks a ton. Maybe you can share how do we find long form ad copies in ad libraries. It's easier to find short form ad copies as it's everywhere but it's difficult to find long form ad copies. "How to use Facebook Ads library to maximize your copywriting?" This could be a great topic for your next video.

[@CoolRahulize]

I must say, you are mesmerizing. Beauty with Brains!!!!!

[@anjoelreyes9917]

Great content!

[@Mohdzn]

great video, i admire the hard work youve put into this video. I can definietly see a lot of the skills from the adweek copywriting book by joseph sugarman.

[@qadeerattawrites7719]

I initially thought I wouldn't subscribe, but this video compelled me to do so🤭🤗

[@AlexCattoni]

Yay! Glad you are here!

[@jacobweissman7008]

“They laughed when I mentioned this free video... but when it started to play ...” Looks like SOMEONE has been reading up on David Ogilvy’s copy 😆

[@carloloru]

John Caples brotha :)

[@jacobweissman7008]

@@carloloru I saw it in the Ogilvy on Advertising book, forgive my confusion 😅

[@AlexCattoni]

Haha yup 😉

[@AlexCattoni]

Good eye!

[@sanketburji1505]

That thumbnail literally stopped my scrolling😂great work Alex🙌🙌

[@AlexCattoni]

Hahaha yesssssss

[@stoyanbuchkov6109]

Hi, Alex! Your videos are always helpful, valuable, and entertaining! I was wondering one thing while I was watching the video. And that is - what is the most polite way of asking my client what is their business' market awareness? I would really appreciate it if you could explain it to me!

[@AlexCattoni]

I would say to just ask! I don't think it's rude at all.

[@simplybran]

Can you do another one specific for services or creatives who either make music or sell art?

[@souvikdas8997]

Hiii Alex, I'm your big fan

[@Scalingcopies]

Awesome video. Thanks .

[@AlexCattoni]

Glad you liked it!

[@judge218]

Dope video Alex!! What camera is that you using?? So clean and high def.

[@AlexCattoni]

It's a canon EOS

[@shubhampanda372]

Best! Best !

[@RajAgarwal-xe9jg]

Hey Alex Want a video on your copywriting journey from beginning till now... Step by step... Hope to see soon !

[@Andrew_Tate_Personal]

I personally make 10k per month working from a hotel room with my retainer clients. I love my life. From Thailand 🇹🇭

[@elyoyo4121]

First comment... Greatest copyposs

[@AlanRebane]

Thanks so much for this very informative video! Small note, I found on google that the ad headline can be 40 characters (any more will appear truncated). In your video, you are saying 25 characters is the limit. Why the discrepancy?

[@AlexCattoni]

Facebook is always changing its rules and guidelines! Always best practice to double check anything that's said in older videos like this one

[@rjpadua9793]

One of your best ones yet! Great work Alex. I appreciate the coaching

[@AlexCattoni]

I appreciate YOU. Thanks!

[@nileshparashar6853]

Insane 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@AlexCattoni]

🔥

[@ShaneMallon]

Thanks for the info, a great help and well presented. watching as trying to figure out how to create ads for my small business (a lot tougher than i thought) your examples had quite a lot of copy in the description, does this not cause a problem? I get a message come up "Primary text longer than 280 characters may result in fewer conversions." so i have started reducing my copy.

[@AlexCattoni]

Yes! There are guidelines on how much text you can include in the description. The guidelines are (unfortunately) always changing - so it's best to brush up before writing your ad!

[@ralphdanieldagal627]

damn this is like a whole course in a video!

[@AlexCattoni]

⚡️⚡️⚡️ Thanks for watching!

[@ZUBAIRKHAN-ki7ou]

Hi awesome Great dear

[@chukwukaokoye7793]

Thanks for the insight. Do you think it's okay to write Facebook Ads especially for traffic using: Problem, Agitate and Solution method?

[@AlexCattoni]

Yes! That's a great framework.

[@chukwukaokoye7793]

@@AlexCattoni Thanks so much, I appreciate your channel.

[@takaoec]

New to me: - The 125, 25 and 30 characters limits. - Different customer awareness, different copy. Thank you!

[@AlexCattoni]

Thanks for watching!

[@ZUBAIRKHAN-ki7ou]

Hi awesome

[@manajbanerjee8615]

Great insightful tutorial. At the end of the day, it all comes to the nuanced formulaic application of words carefully and to make it a creative whole. 😂💥👍

[@AlexCattoni]

🎉 yes!

[@manajbanerjee8615]

Grateful for the hearty acceptance...it's indeed a huge morale booster, working at the core...😂

[@Tamiadogu]

Great content Alex. Please are long copies ok for Facebook ads because most of the ads I've seen on Facebook short copies but what if one wants to tell a story, one can't certainly use a short copy...so my question is from your years of experience if one decides to tell a compelling story about a product using a long copy of 1000 words, will it convert

[@Tamiadogu]

Facebook ad copies*

[@AlexCattoni]

Yes! I like to do a combo of long & short.

[@PG-ny7is]

Alex, I see your ads EVERYWHERE and I'm just wondering about your process! Do you think you'll ever do a Facebook ads challenge like the write&ignite?

[@AlexCattoni]

Hmmm... possibly!

[@PG-ny7is]

!!! That'd be amazing. Have come across too many of those marketed well but disappointing content types :(

[@ProjectosAIChatbots]

she is like a hollywood star

[@kingjames12564]

🔥🔥🔥

[@MeralEmine]

Muito obrigado, Avanco Social, pelos seguidores e curtidas de altíssima qualidade!

[@TryingArtZ]

Incredible video! But I have a question. One of my clients sells a creme against psoriasis. So I would say my customers are all part of the "Solution Aware"-section, right? They know that they're suffering on this disease, BUT they do not know my product. And the example only shows how to build trust by testimonials etc. So... how do I fit my copies which are built for Solution Awareness, because they know from their disease, but do not know my product, into the classical AIDA model? Am I missing something out or am I to stuck into principles? I would love to hear from you! Have a blessed day John

[@ataberdi2064]

In the video, she shares a ad copy on how to write a solution aware ad copy, check that out❤

[@MichaelKendallMrMk619]

Thumbs up

[@adrian7610]

Video starts at 3:35 ❤🙏

[@alihamza-rx1zl]

Can you tell me mam full process of ads . Who me go our ads in first page.???

[@iamemekaozor]

I can. What's your challenge Mr Ali Hamza

[@KevsGuide]

It seems that with some campaign objectives you cant place a headline in fakebook

[@CoolRahulize]

I also feel that most of the tips are for native English speaking people, it actually has to be seen how these concepts work in a non-English speaking crowd.

[@AlexCattoni]

Yes! That's fair!

[@wilsonwaller1176]

Is the ad creative (image/video) not the most important part of the advertisement?

[@AlexCattoni]

Copy plays an important role as well. :)

[@archanaprabhune6036]

Do same rules apply to product descriptions?

[@AlexCattoni]

Yes and no... I do have a video on product descriptions, if you're interested! kzbin.info/www/bejne/gqOxmaaOo9t4qtk

[@subhibee9060]

One thing I don’t understand, as copywriters are you expected to actually make the Facebook ad yourself for them , or do complete your requested text and send to client to make themselves and post on Facebook ads themselves ?

[@AlexCattoni]

Just the text :) T

[@XXROCKANDROLLPOWERXX]

So just to be clear, when I write an ad it goes like this: Subject line. Ad description. Body copy. And it's on the client to put everything in the correct place? Or do I need to tell them exactly what goes where? I'm starting to realize that the most confusing part about copywriting, in my opinion, is all the neuanced little things. And funny enouth, I'm more afraid of them rather than the actual body of the message.

[@AlexCattoni]

As long as you specify what's what then it will be fine :) don't overthink it!

[@ataberdi2064]

Yes, we beginners are like that.😅

[@faycalbenhalima9762]

is this still working ? after two years ?

[@bananaboy78member40]

Hi there, tq for the informative video. I see your ads creative has many text in it. I thought that this would break the 80:20 rules of text over image? Surely FB will fail your ads assessment

[@AlexCattoni]

Facebook eliminate the text over image rule!

[@bananaboy78member40]

@@AlexCattoni really?? Okk thx

[@imcurtispenner]

They eliminated it, but... If you want to use that much text, they will throttle the delivery of the ad, showing it to fewer people, which in the end will hurt your conversions. They would have been smarter (imo) to create a video that animated the text and make the video thumbnail with less text. That would have created an attention getting creative piece, and kept FB happy.

[@TarkanSeyfi]

Obrigado, Avanco Social, pelos seguidores e curtidas de alta qualidade!

[@asmaahshaiikh]

video starts from @3:07

[@philrobertson2995]

The ad titles and descriptions shown look longer than 25 and 30 characters respectively.

[@dontmindemeimjustdoingmybu3185]

i just cant stop admiring how beautiful you are in your intro

[@kareenabhaskar7300]

3:30