Copywriting For Beginners Course - The PASTOR Copywriting Framework

In this video, you get a complete "Copywriting For Beginners Course" - The PASTOR Copywriting Framework. It's a simple copywriting formula that will have you writing sales copy today!

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W E L C O M E
Welcome to Ray Edwards TV, the channel dedicated to helping you live a More Magnificent Life.
My name is Ray Edwards, and I'm the author of How to Write Copy That Sells. I'm also an internationally-recognized public speaker, entrepreneur and marketing strategist.
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[@RayEdwards]

What questions about writing sales copy do you have?

[@revivalist7777]

How to write copy for T-shirts to sell online ? It’s hard to give value up front

[@jamesgoodey2043]

Hi Ray - just finished reading your book "How to Write Copy That Sells". Brilliant stuff. I'm curious about bullet points... Am I right in thinking that you're talking about using bullet points almost like "mini-headlines"? At first when I was reading this chapter, I had in my mind a typical bullet-pointed list - but I think I've grasped the concept now :)

[@moneyeconomist5039]

@@revivalist7777 if you can I would try and create scarcity on the page by saying only 3 left in stock. Something like that will push the customer to buy!

[@messaia-tv572]

Good morning Ray. Thank you for giving the opportunity to ask this question: my question is in a salé copy, which is the most important and spécific parts that one should master absolutely to be successful in copywriting. Thank you .

[@harrisondoby5322]

Here from Dan Koe

[@RayEdwards]

I appreciate the quality of Dan‘s work immensely. Welcome.

[@jaylengrice1]

10:50 Copy Principles 13:04 How To Beat ‘Blank Page Blues’ 15:30 P.A.S.T.O.R. Formula

[@Thought_it_up]

Video starts at 16:40 and is good once it gets going.

[@DanielleD2895]

I was just on KZbin scrolling through different copywriting videos when I came across yours. I was intrigued by your headline and decided to choose Your video over all others. As soon as I saw your name I quickly realized exactly why I was drawn to your video so quickly; your book How To Write Copy That Sells just happens to be sitting in my lap at this very moment. It is my current book of choice that I’m reading at night before bed. It’s an excellent book. Thank you for sharing all of your tips and tricks with us.

[@moneyeconomist5039]

You are the goat of copy

[@3nurgMusic]

God Bless You, Sir!

[@djxchazza761]

Great video with so much valuable content

[@sandykl]

Beautiful.

[@love83forever]

This is brilliant❤

[@JacobAdewumi]

Thank you Ray Edwards for this amazing copywriting video. I have learnt so much from the video than many books. Thanks 👍

[@RayEdwards]

You are VERY welcome Jacob! So glad this was helpful for you!

[@mikeoitzman8275]

Hi Ray, I am right in the middle of writing a whitepaper for client. The comment "There's no copy that is too long, only copy that is too boring' is super relevant to where I am in the writing/editing process. Thanks for the inspiration.

[@RayEdwards]

I'm glad it was helpful!

[@affiliatemarketingtraining]

Awesome. Thanks, Ray!

[@mdhameed3839]

Hey @Geoff Dodd!! "A Famous & Trusted Detective, Just Found Out, How This Million Dollar Service Agency Is giving Everything Worth $10,000 Away!!!" Dear friend, Wishing you well You probably are busy running your business, And Don't Even Know Us But Remember Always Scalability is a must! You might be wondering, How can you get all of your copy including sales letters, Website Copy and Brochures written, by an expert? For Free of COST??.. Yes, you guessed it right. I Just Met A Famous Agency whch helps and does the copywriting for Solopreneurs, who need an extra helping hand, A Team. My Team and I have a lot of skilled Individuals, ranging from expert Web developers, Graphic Designer to Marketers, Salespeople & Copywriter and Motion Graphic experts!. But get all of the benefits from their expertise for free?!?! What's the Catch? Yes, there is a catch, But an affordable one!!! If you think that we are providing good services. That is providing you consistent, Beneficial solutions, to all of the problems of your Online Business. Then the cost for our assistance is just $99 a month. But if you think the value we provide is anything worth less than $10,000, Then I really think, We can have a conclusion to Part our ways. Thanks geoff, Smart People invest long term. -Remember that -Thank You

[@skinnypete3104]

You have a coaching program? Excellent! Great vid. Thank you

[@anointedauthors]

This is so powerful, Ray. The idea of shepherding people to make quality decisions rather than pushing products down their throat is a completely fresh perspective for most people. I love your point about having the ability (the superpower) to actually communicate the value that you bring. So many people, myself included, know that they have God-given gifts and value to bring to the table, and often the missing piece is being able to effectively communicate in a way that others can see and grasp the opportunity you are giving them. I'm reading your book at the moment, and so pleased to find an ethical copy coach who is absolutely sold out to Christ. What a gift to know we can abide in and dominate the online and professional space in an ethical way that honors Jesus. You mention at the beginning of the video that you have a course that we can take advantage of. Do you have a link to this course that I can take a look at?

[@mdhameed3839]

Hey @David Martin!! "A Famous & Trusted Detective, Just Found Out, How This Million Dollar Service Agency Is giving Everything Worth $10,000 Away!!!" Dear friend, Wishing you well You probably are busy running your business, And Don't Even Know Us But Remember Always Scalability is a must! You might be wondering, How can you get all of your copy including sales letters, Website Copy and Brochures written, by an expert? For Free of COST??.. Yes, you guessed it right. I Just Met A Famous Agency whch helps and does the copywriting for Solopreneurs, who need an extra helping hand, A Team. My Team and I have a lot of skilled Individuals, ranging from expert Web developers, Graphic Designer to Marketers, Salespeople & Copywriter and Motion Graphic experts!. But get all of the benefits from their expertise for free?!?! What's the Catch? Yes, there is a catch, But an affordable one!!! If you think that we are providing good services. That is providing you consistent, Beneficial solutions, to all of the problems of your Online Business. Then the cost for our assistance is just $99 a month. But if you think the value we provide is anything worth less than $10,000, Then I really think, We can have a conclusion to Part our ways. Thanks David, Smart People invest long term. -Remember that -Thank You

[@MSletsplayer96]

very good Video!

[@lucym5698]

Hi Ray, great timing for me as I'm creating my Challenge from Pedro. Blessings

[@mdhameed3839]

Hey @Lucy Martinez!! "A Famous & Trusted Detective, Just Found Out, How This Million Dollar Service Agency Is giving Everything Worth $10,000 Away!!!" Dear friend, Wishing you well You probably are busy running your business, And Don't Even Know Us But Remember Always Scalability is a must! You might be wondering, How can you get all of your copy including sales letters, Website Copy and Brochures written, by an expert? For Free of COST??.. Yes, you guessed it right. I Just Met A Famous Agency whch helps and does the copywriting for Solopreneurs, who need an extra helping hand, A Team. My Team and I have a lot of skilled Individuals, ranging from expert Web developers, Graphic Designer to Marketers, Salespeople & Copywriter and Motion Graphic experts!. But get all of the benefits from their expertise for free?!?! What's the Catch? Yes, there is a catch, But an affordable one!!! If you think that we are providing good services. That is providing you consistent, Beneficial solutions, to all of the problems of your Online Business. Then the cost for our assistance is just $99 a month. But if you think the value we provide is anything worth less than $10,000, Then I really think, We can have a conclusion to Part our ways. Thanks Lucy, Smart People invest long term. -Remember that -Thank You

[@amritaputeri1381]

This was really good insight. I never though that this video will be full of knowledge

[@RayEdwards]

happy to surprise you :-)

[@israrmalik4336]

❤❤❤❤❤ thank u❤❤❤❤

[@Rezwan_Kabir]

Once again... another masterpiece content... I am confident this will be the dominant channel of Copywriting within days to come..

[@knowledgeaction2348]

Thank you so much

[@RayEdwards]

You're very welcome!

[@peterbutler9333]

GREAT! GREAT! GREAT! insight into copywriting, love the formula. Question off topic - where did you get that model of that LearJet?

[@RayEdwards]

Thanks! The jet model was a gift from my Mom and my brother.

[@peterbutler9333]

@@RayEdwards Its really cool! Which Jet is it?

[@abdulsamad74581]

You are gooood sir

[@RayEdwards]

you’re very kind to say so

[@Indiodyssey]

Thanks, Ray, great info, glad I clicked through your email this morning. One question I always have; what if you are just starting out and you have no T = testimony? How do you deal with that lack of "social proof"? Thanks for your advice!

[@mdhameed3839]

Hey @IndieOdyssey "A Famous & Trusted Detective, Just Found Out, How This Million Dollar Service Agency Is giving Everything Worth $10,000 Away!!!" Dear friend, Wishing you well You probably are busy running your business, And Don't Even Know Us But Remember Always Scalability is a must! You might be wondering, How can you get all of your copy including sales letters, Website Copy and Brochures written, by an expert? For Free of COST??.. Yes, you guessed it right. I Just Met A Famous Agency whch helps and does the copywriting for Solopreneurs, who need an extra helping hand, A Team. My Team and I have a lot of skilled Individuals, ranging from expert Web developers, Graphic Designer to Marketers, Salespeople & Copywriter and Motion Graphic experts!. But get all of the benefits from their expertise for free?!?! What's the Catch? Yes, there is a catch, But an affordable one!!! If you think that we are providing good services. That is providing you consistent, Beneficial solutions, to all of the problems of your Online Business. Then the cost for our assistance is just $99 a month. But if you think the value we provide is anything worth less than $10,000, Then I really think, We can have a conclusion to Part our ways. Thanks odyssey, Smart People invest long term. -Remember that -Thank You

[@btray77]

Use a friend/family member as an example, or give away a few to get some testimonials. Or make one up that is based off of someone else's efforts that are similar to yours (Technically not a lie this way, always have something you can base it on fact for). For me, I have a Private labeled product that no one's ever bought before, but there are hundreds of people who bought my product with someone else's name on it. Technically I could use them as a testimonial if I had to, but I've given away 10 of my products to people to take photos, and I'm going to ask them for testimonials/reviews.

[@henricousineau6988]

Great video, Pastor is a great framework. Would it work as an introduction video for a seed launch

[@RayEdwards]

Absolutely! The extent you use each part of the framework is dependent of the end result goal of what you're doing. So, if you're doing a seed launch, all the areas of the PASTOR Framework are still applicable through the videos and especially the Intro video you share.

[@henricousineau6988]

@@RayEdwards Thanks for the info. Would you take all of the P.A.S.T.O.R story (steps) on put it in an intro video to sell your seed launch or divide the P.A.S.T.O.R in 6 videos?

[@mdhameed3839]

Hey @Henri Cousineau!! "A Famous & Trusted Detective, Just Found Out, How This Million Dollar Service Agency Is giving Everything Worth $10,000 Away!!!" Dear friend, Wishing you well You probably are busy running your business, And Don't Even Know Us But Remember Always Scalability is a must! You might be wondering, How can you get all of your copy including sales letters, Website Copy and Brochures written, by an expert? For Free of COST??.. Yes, you guessed it right. I Just Met A Famous Agency whch helps and does the copywriting for Solopreneurs, who need an extra helping hand, A Team. My Team and I have a lot of skilled Individuals, ranging from expert Web developers, Graphic Designer to Marketers, Salespeople & Copywriter and Motion Graphic experts!. But get all of the benefits from their expertise for free?!?! What's the Catch? Yes, there is a catch, But an affordable one!!! If you think that we are providing good services. That is providing you consistent, Beneficial solutions, to all of the problems of your Online Business. Then the cost for our assistance is just $99 a month. But if you think the value we provide is anything worth less than $10,000, Then I really think, We can have a conclusion to Part our ways. Thanks Henri, Smart People invest long term. -Remember that -Thank You

[@llewellynlewdaniels3595]

Hi Ray, thanks for the video. I bought your book soon after it was released. I am not a copywriter but I have to write copy for my own platforms. At one stage I read long copy is dead , only do short sales pages. Is this true? I still see a lot of loooong sales pages which makes me doubt. Long or short?

[@RayEdwards]

Long still works, and for high-ticket offers it usually works best.

[@mdhameed3839]

Hey @Lleyellen Daniels!! "A Famous & Trusted Detective, Just Found Out, How This Million Dollar Service Agency Is giving Everything Worth $10,000 Away!!!" Dear friend, Wishing you well You probably are busy running your business, And Don't Even Know Us But Remember Always Scalability is a must! You might be wondering, How can you get all of your copy including sales letters, Website Copy and Brochures written, by an expert? For Free of COST??.. Yes, you guessed it right. I Just Met A Famous Agency whch helps and does the copywriting for Solopreneurs, who need an extra helping hand, A Team. My Team and I have a lot of skilled Individuals, ranging from expert Web developers, Graphic Designer to Marketers, Salespeople & Copywriter and Motion Graphic experts!. But get all of the benefits from their expertise for free?!?! What's the Catch? Yes, there is a catch, But an affordable one!!! If you think that we are providing good services. That is providing you consistent, Beneficial solutions, to all of the problems of your Online Business. Then the cost for our assistance is just $99 a month. But if you think the value we provide is anything worth less than $10,000, Then I really think, We can have a conclusion to Part our ways. Thanks Daniels, Smart People invest long term. -Remember that -Thank You

[@abdulsamad74581]

Can I apply this framework to writing blog posts. Cause I’m trying to understand the difference between a sales letter and a copywriting framework.

[@RayEdwards]

I certainly believe this applies equally to blog posts and other forms of content.

[@angelapalmer1099]

During a bear market, the headlines will focus on negative news, whether it's declining economic growth, geopolitical upheaval, cultural and legal turmoil, or some combination of all three. I listened to a podcast of someone that grew his reserve from $120k to almost $460k during this Red season, can you share tips on how to make such aggressive proceeds in short periods?.

[@RayEdwards]

if you’re talking about investments, I could not begin to answer that question. If you’re talking about writing, this will sound simplistic, but it is true. You’ve got to write about what people are most focused on in the unique and helpful way.

[@mrunalagashd5277]

What's the movie thats shown here want to see...

[@RayEdwards]

Tommy Boy - enjoy!

[@godwinpeter9311]

Am a new copywriter from Nigeria Pls can you mentor me ??

[@patchybeardopinions9340]

You said new economy too much in the beginning lol

[@RayEdwards]

Thank you for the feedback.