The TRUTH about the 9070 XT

[@justinp9170]

I don't care wtf they call it. If I get good performance for my money, I'm happy

[@l3lue7hunder12]

... expect that what AMD is doing is revenue optimization under guise - the only interest they have in customers is how much those are willing to pay for AMDs offerings.

[@djnes2k7]

@@l3lue7hunder12that’s what every business is interested. Anyone anywhere selling you something is interest in getting your money….. that’s the whole point

[@chrishansen7004]

​@@l3lue7hunder12that's how any business runs... Nvidia charges so much for their gpu's because that's how much idiots are willing to pay for them 😂

[@Silver_Joystix]

You represent the most simple-minded consumer.

[@cajampa]

Don't worry they will charge at least $800 and then add 100% tariff plus AIB tax. So a cool $2000 LOL

[@cryohellinc]

For years I've stuck with AMD due to value. I don't care what will be the name - what matters are prices / performance/ features.

[@salemgiath8150]

You’re from a tiny tiny fraction of the market share that AMD managed to capture (maybe 8% idk) If AMD wants to capture market share and be competitive, they need to offer significantly more than what you’re accepting. I think at minimum they need to offer a tier above performance for the same price / tier under pricing for the same performance. That means 5070ti performance for 5070 price or 5070 performance for 4060ti price. They might need to do even more than that to be honest..

[@farmeunit]

​@@salemgiath8150Leaks suggest 4070Ti to 4080S performance. The question is pricing. At $600, it's at least $200 less and near 4070 pricing. So exactly what you are asking.

[@VoldoronGaming]

@@salemgiath815025-30% actually

[@cesarescobar7049]

The third variable to the equation is to make sure they have sufficient stock. If they hit performance and value on the head and they have enough stock so people can pay msrp… they might win big here

[@cavemantero]

@@cesarescobar7049 they've already botched it there's no 'win big' here...they'll be behind on release and they're paying stores to hold while they are gambling on the scalper market to raise the floor for similar performance cards so they can fusconsumersin thearse...remember they STILL have to compete with last gen as well

[@marcgallant5270]

my god AMD has such a HUGE opportunity to wreck Nvidia's value proposition..... but they'll likely fumble it as usual

[@zodwraith5745]

This is what's always been so disappointing with AMD. Even if they have a good product they always figure out a way to screw it up.

[@AJDOLDCHANNELARCHIVE]

If they'd released the cards this month, well before NVIDIA released their low-mid-range cards sure... But they're wasting 2 months of time that they could've taken market share.

[@mattstansbeary3068]

@@AJDOLDCHANNELARCHIVE Not really given that who in their right mind would Trade a 4090 & 4080 Super for the 4090 Ti & the 4080 Ti when there is very little to Gain getting them. Oh look everyone I have the New Shinny thing & Going home Laughing & Spend the Rest of the Night Crying once they found out the bump up they were expecting is Not there.

[@zam1007]

​@@mattstansbeary3068sadly, loads of people 😢. The consumer is well and truly slow boiled now by NVidia. There are plenty of NVidia drones to buy 5000 series cards.

[@adriancioroianu1704]

because you keep thinking of amd as same good guy who cares about gamers when in reality all they did in the last 2-3 gens was to maximize profits in relation to how nvidia position themselves in the market. the result? even the tiny share of the market who still bought amd was disappointed and their market share is still shrinking, naturally.

[@asoto88bg]

I am from Bulgaria, the seller in question said 1800-2000 leva, that is 900-1000 euros, which includes 20% VAT, in the USA the price would be 699-749$ not 899$

[@AJDOLDCHANNELARCHIVE]

Still far too expensive... needs to be $450 max... £450 for the XT, £399 for the non-XT here in the UK is what I would pay.

[@mattdundas2598]

@@AJDOLDCHANNELARCHIVE It needs to outperform a 4070ti super and be 350 dollars cheaper than one or you wont buy it? I swear some of you are nuts. next response will be, if they dont pay me to take the card, I wont use it.

[@AJDOLDCHANNELARCHIVE]

@@mattdundas2598 If it's not better than a 2 year old 7900 GRE that I can buy right now for £400 then obviously I'm not going to buy it over a better value card.

[@AJDOLDCHANNELARCHIVE]

@@mattdundas2598 I can get a 7900 GRE for £400 - if the non-XT isn't better value than that 2 year old card, why on Earth would I buy it?

[@truenetgmx]

Still to much. Must be 20 percent lower than equal nv to shake the market

[@vvhitevvizard_]

with 5090 and 5080 Nvidia made no progress for price/performance. if AMD sets the right price for 9070 (XT), it might be a thing still

[@LudwigHorsecock]

Would need to be 350 and 500 for them to regain market share. Will likely be 500 and 600 and no one will be excited about it

[@AmUnRA256]

sadly, $899 and $749 don't sound like the right price

[@noperoni08]

​@AmUnRA256 good thing those prices were made up. 👍🏻

[@untseac]

@@AmUnRA256 you believe bullshit leaks? In Bulgaria €900 (yes euros) means it's at top $700 and I'm being generous. It's probably less.

@@untseac They have 20% VAT and their GPU pricing is not much different than for eg Germany pricing. Usually less than 20Euro difference in any. So it would mean $750 + sales tax in US.

[@Pokeypokeys]

Got a bad feeling that they'll price it higher now thanks to the horrific 5080

[@theSUBVERSIVE]

Why does AMD have to rush it when they clearly don't have their shit together? It's much better if they wait instead of releasing a buggy GPU with buggy software and support. But they clearly panicked for a sec when Nvidia came out with all their frame-gen BS. But then, despite a no-show in the CES, waiting for people to call Nvidia on their BS as reviews for the 5090/5080 started to show up was a better strategy than showing real numbers against Nvidia absurd numbers and also losing. A lot of the headlines wouldn't wait for actual product comparison and they would only care to compare the charts from the presentation. I don't think AMD had a lot of options to deal with that, it was a lose-lose situation. So I would ask Coretks, what would you do if you were in AMD's place? Just saying they lost is way too easier than having a solution. And I'm not even an AMD defensor or buyer, I just thought it was a bit unreasonable giving the situation, everybody can complain and kick someone on the ground, I liked more older videos with less complain and more insights about hardware rather than the market takes, which are usually quite obtuse. But I agree, AMD was full of shit with their excuses and indeed they should be more disruptive and price it on their own. On the bright side, they will be forced to price the 9070 lower than if that was a 9080 that would lose to the 5080, isn't it better that it will be priced lower and possibly beat the 5070Ti then? I agree that AMD should not focus on fake frame gen but I don't agree that AMD should put FSR4 as a side note, it got a lot of positive reviews as their prerelease obscure lab FSR in CES. They should indeed focus on their raster punching above its weight class, but they obviously have to show their new AI-based upscaling model with its improvements over its predecessor. Why the heck would they present that as just a side note?? That would be a awful marketing decision - even more since that was the only positive AMD received during CES.

[@hdz77]

Until AMD actually decides to be as aggressive in the GPU market as they are in the CPU and APU market, they will always lose, and this is coming from a person that loves AMD and has only owned AMD GPUs, I have never owned Nvidia, as long as AMD keeps playing catch up in the GPU market they will always automatically give the win by default to Nvidia and Nvidia will keep having most of the gaming market share, I want AMD to finally grow some balls in the GPU space, be aggressive and finally get a win, but as long as they keep playing stupid games they won't

[@LudwigHorsecock]

Bc there is a midrange vacuume they can monopolize on for a month and reclaim market share which they need desperately

[@LudwigHorsecock]

He answers that at the end of the video

[@zodwraith5745]

The way they were so low key on FSR4 tells me it's NOT ready, the way cards have been sitting on retailers' backroom shelves for a month tells me drivers are not ready, and the fact we've heard zilch on RT outside of leaks is concerning as well. AMD leaks are _always_ heavily optimistic and none of this looks good. Being taken aback by Nvidia pricing wouldn't postpone launch by THAT long. You can do a price change in literal days. There's something wrong that they aren't telling us. What they NEED to do is be open and honest with the consumer, and no one feels that from Radeon division right now.

[@-in-the-meantime...]

"Dibs on minimum bid win on the jacket at the estate sale." - deepseek whaling inc

[@couriersix2443]

Honestly, my 7900 XTX has been an excellent GPU. A bit on the power-hungry side, but at a 355w TDP it was a massive leap over my previous 200w 3060 Ti. And while it lacks the RT performance in some titles that Nvidia has, the sheer raster performance & abundance of VRAM for ~$875 (at least that’s what I paid for the ASRock Phantom OC model) is hard to beat. Even if the 9070 XT is *only* able to match that performance, I could still see it being a successful GPU if it indeed has the claimed “40% improvement” in RT & a TDP under 300w. The only downside is the 16GB GDDR6; I would’ve liked to have seen 20GB at the very least. That way cards like the 7900 XT won’t ironically age better at higher resolutions, due to having the extra VRAM that will (inevitably) become more relevant as newer titles continue to be more demanding like they have in the last 3-4 years.

[@Longlostpuss]

You don't need more than 16GB of VRAM for gaming, that's more than plenty. I've got an RTX 3080 10GB model and have never had a single problem with VRAM. If you are encountering issues, either:- i) The game is not optimised ii) You are experiencing a memory leak elsewhere in your system Interestingly, I've watched a lot of gaming benchmark channels and the thing I've noticed is that if you have two card of similar baseline performance and one has more VRAM packed than the other, for some reason the card with the higher VRAM is overcommitted when exactly the same settings are being used for the games. Basically the more you have, is the more the games pulls, just because. I think this whole VRAM fad is a psychological and financial trap for a lot of gamers. The number one rule is making sure your card is designed to run games at the recommended specs. You wouldn't obviously use an 8GB card if you're planning on running 4K, or really high textures and effects. Cut your clothes according to your cloth, but 16GB should be more than enough.

[@ironfreddy3192]

@@Longlostpuss Same was said about 16GB RAM being "more than enough for gaming" and now more and more games require 32GB. Futureproofing is important.

[@Longlostpuss]

@@ironfreddy3192 They don't. The only thing that requires anywhere near 32 GB is heavy rendering work for content creation etc. Gaming does not use that much VRAM, I've watched numerous benchmarking vids and tested this stuff myself. Also, most people do not max out graphics cards settings, and is in fact stupid if you do. People need to learn how to optimise their games, most are leaking performance for no reason.

[@polomarco7053]

​@@Longlostpussworthless demagogy under the cover of false chastity, if you use this logic it end with "oh you don't need more than 4 gb ram," "no need for mroe than 512 mb" "you don't need to play video game" .. But it's nonsense, who are you to tell peopels "they don't need", this is complete trolling by feigning invincible ignorance, lying, lying by omission and pretending that you are God and that nothing exist outside of you(implying that by "i have watched numerous benchmarks and my own testing" that you know everything). It's like you pretend modding for video game isn't massively popular and that large "modpacks" for multiple kind of game do not exist. Or that "they need to learn" . "long lost puss", troll username too.

[@GraveUypo]

@@Longlostpuss plenty of games that use more than 20gbs out already. stop coping

[@envoy888]

AMD has to price a card because of its name and not its performance???? What an absolute nonsense...

[@Skylancer727]

Yeah, Cor has been pretty below par views of AMD's GPUs and always has. I mean I'm not suprised with how much he hypes up a lot of Nvidia tech in leaks.

[@Vextime77]

$800 gtfo, this is mid range lol and amd want market share.

[@AJDOLDCHANNELARCHIVE]

Needs to be

[@雨ノ下雫]

9070xt is a 70 series card, AMD should set the price no higher than 7800xt. I hope AMD can realize that, or they will lose their current 10% market

[@AJDOLDCHANNELARCHIVE]

@@雨ノ下雫 Agreed. £400-500 max.

[@skewty]

Wrong. They want to maximize profits for their shareholders. Whatever calculation leads to the most profit with the best profit to risk ratio will be used. The issue is low information consumers and brand-name loving gamers / sheep represent ~90% of the buyers.

[@YourEx..]

​@@雨ノ下雫the "70" doesnt say much. Its not a 7700 successor. This card will trade blows with a 4080/7900XTX. So yea, if they wanna sell an XTX for like 450$ that would be fantastic but very unlikely. I can do with a $600 price if the performance checks out and FSR4 are the real deal.

[@Wayne72LEVRAI]

The fact that AMD don't release the prices prove that they want to scam their consumers if they have the chance to do. They are literally waiting for Nvidia prices and performances on the 5070 and Ti to see if they can’t sell even higher. This attitude is despicable, they will not have my money.

[@Alegzander1990]

"Actual 70s class prices" $650 and $550. 🤣😂 This "new normal" is a bunch of BS. A few generations and they domesticated you nicely. Just buy used and stick it to both of 'em !

[@davethebaron]

AMGreed and Ngreedia. 🤣

[@bionicseaserpent]

if you're buying used Nvidia you're still part of the problem. don't give Nvidia a userbase. they don't deserve it

[@luk3149]

Used is overpriced too and you can buy a turd if you not see how the card works in person. Bought a used rx 6800 online and it was loud, hot and coil whine was out of this world.

[@whatup-e8v]

I don't understand why people always think a CPU/APU company can compete with a Massive GPU company.

[@bionicseaserpent]

@whatup-e8v AMD aren't an APU company. Yeah it a Sector they Excell in. But they are lagging behind in GPU because Nvidia is so big. Hype is a pain In the ass. And NOBODY should be talking about 50 series.

[@amoeba8888]

5080 is 60 class card in 80 class box

[@scroopynooperz9051]

It's Nvidia what did you expect. They don't care about the gaming market anymore they're making hand over fist on the AI stuff

[@cin2110]

It's more like a 70 class but point stands

[@bumperxx1]

9070 better than 7900xtx 😂😂😂😂 and the 4080 super 😂😂😂😂😂😂😂

[@Big_Yin]

You're obviously new and don't understand how Nvidia have reallocated segments since Maxwell.

[@Big_Yin]

@@amoeba8888 so you believe the bullshit 4090 performance at 5070 card, ok kid.

[@beyondearth6418]

Nvidia's pricing out of each. For AMD to align itself to Nvidia's pricing means AMD will never manage to get the market reach it aims for.

[@DropdeadGamingLive]

The only thing most gamers really want is to be able to afford their hardware and not feel like they're been milked dry in the process.

[@edhorseman2237]

Not true. Nvidia wouldn't sell as much if this were true.

[@edhorseman2237]

@@ToeCutter0 you're just confirming my point. I was stating that Nvidia is a subpar product that is overpriced and sells well.

[@Oliver-sn4be]

​@@BobDevVmy country sell max 1300 power supply 😢🎉

[@edhorseman2237]

@@ToeCutter0 the guy said gamers want good performance for a good price, I said that Nvidia wouldn't sell as much if this were true. What's hard to understand about that? You seem to simply not want to understand or English isn't your first language. I'm hoping the latter is true.

[@GhostCow]

@@edhorseman2237 Nvidia sells because they do have better performance for the price once you factor in ray tracing. AMD needs to catch up on that so bad. People who buy AMD always go on about how they don't care about ray tracing, but AMD's marketshare obviously shows that those people are in the minority.

[@whitehavencpu6813]

All that matters now is 5070 vs 9070 and 5070ti vs 9070XT. If AMD matches the price equal to that of Nvidia here, i swear 9070 and 9070XT will sell like hotcakes. People are already fed up of the lies from Nvidia(5070 = 4090 perf). The 7900 GRE has won tons of fans as well, so there are a good number of people that will absolutely buy AMD if and only IF AMD don't raise the price of these 9070 and 9070XT cards to 80 class prices.

[@dralord1307]

No no it wont. The vast majority of cards are sold to normal non tech ppl. Mostly they dont know AMD. They are told by their "tech friend" to get the Nvidia card because "its just better" If AMD wants to gain market share they cant rely on marketing. "AMD has terrible marketing, we all know it." They must rely on Price. If they get great perf at great price ONLY THEN can they start to turn around the Image of AMD GPU's. Until they can turn around the marketing blunders of the last 15 years, they will not gain much if any market share. I prefer AMD. I hate Nvidia's "practices," but this is just reality.

[@chbrules]

I'm done keeping up with PC gaming. Almost all AAA games are trash anyway. We have so much raster performance alone on 3000 and 4000 generation Nvidia RTX cards that there's no reason to buy new. I have stopped buying new since I bought a GTX 970 when Nvidia screwed us on the 3.5GB/4GB RAM drama (I got a payout on from the class action lawsuit). My next card was a used GTX 1080Ti for $450. Next, I bought a used RTX 3080 for $450 on eBay early last year. I may consider a used 3090 24GB when it hits similar prices because running local LLMs is more interesting these days.

[@julmdamaslefttoe3559]

just get a used 4080 Super in a year or so. But I agree. Pascal was the last great one. my 1070ti Lasted me YEARS. the 3060 i had to get to replace it due to optimisation and DLSS last year for £270 just isnt hitting the mark. But the 4060 is worse as i play 1440p. due to its 8gb of VRAM and cut bus. Was hopeful for a 5070 but seeing it be a 128bit bus and 12GB of VRAM. its actually got worse specs than my RTX3060. granted it will be better but wont last long with the BUS and VRAM allocation to it. £400 should get you a MINIMUM 192bit bus and 16gb VRAM.

[@charlesballiet7074]

im going to be happy if amd is dragged kicking and screaming into actually giving gamers good value

[@amunak_]

With how they've been for the past few generations they're gonna just quietly get themselves silenced by the market and disappear completely.

[@peterkolesar4020]

Gigabyte Aorus 9070XT - 1200€ availible for pre-order right now. No thanks I will rather buy 70 Ti

[@jordanderr6963]

@@peterkolesar4020 If that is the case I guess I don't blame you. That is disappointing if true.

[@marcelina6741]

@@peterkolesar4020source? lmao

[@nickt6595]

I do admit AMD is messing up its Radeon Division with nonsense decision making. That said, AMD postponing RDNA4 was a smart move because they've been hyped quite significantly, regardless of what Nvidia releases. What AMD should do? From now on? Decouple themselves from Jensen's Nvidia. As suggested by this Video. Release solid Graphics Cards for great prices & gain back much needed dGPU market share. Hence increased profits & recognition. I hope AMD finally learned their lesson & don't screw up the smart direction they are taking with the UDNA series. What AMD needs is a ZEN moment for their Radeon Group!!!!!!!!!!!

[@charlesballiet7074]

the problem is that amd is run by people who are related to those running nvidia so price fixing just benefits the family

[@wakeup5998]

I was looking for this comment! Yes! Agreed!

[@bldos5362]

yeah, Lisa Su and Jensen Huang are kissing cousins.

[@bartdierickx4630]

Lisa and jensen didn't didn't know each other. They're distant family.

[@Slade_9000]

Pretty sure they have something called "fiduciary duty" which means they need to make as much money as possible for shareholders. Even if they want to get it in as many hands as possible at a smaller gain... They can literally be sued by shareholders if they do that and it backfires on the share price..

[@AJDOLDCHANNELARCHIVE]

@@Slade_9000 Lol - I suppose wokeness and DEI has passed you by? Do you think Disney have been upholding their fiduciary duty?

[@infinity2z3r07]

AMD must portray Nvidia as the only one counting frame-gen as "actual performance." Stop marketing FPS numbers derived from frame-gen completely

[@svgeier]

I want to support AMD so bad. Please be good.

[@pedropierre9594]

Im from the future, you'll be dissapointed by AMD

[@RedEverything]

I’m from the even farther future, and can confirm AMD disappointment.

[@polla2256]

I'm from the end of time, AMD disappointment lasted beyond that forming it's own singularity and giving rise to a universe of mediocrity.

[@FlexLex]

You could have sent that news from the past

[@techonlystuff99-tw6cm]

@@FlexLex It sucks, but AMD is a CPU company the GPU side is for Consoles🤔

[@Ja_Schadenfreude]

I'm from the past, we already know.

[@TV-xv1le]

$650 is still way to high for the 9070xt. It needs to be sub $500 if they want market share. Releasing something that's barely faster than a 5070ti with worse ray tracing for a slight price cut wont do it. And before someone says who cares about ray tracing look at all the major releases. They are all coming out with rt turned on and you can't disable it.

[@polla2256]

What major releases, assassin's creed ?

[@onomatopoeia162003]

Doubt it. Some of the 7900xt are still in that range.

[@TV-xv1le]

@onomatopoeia162003 then you buy a 5070ti every time. Oh well. No market share for amd.

[@sulimanthemagnificent4893]

And suppose it competes with a 4080 and super variants (which the 70ti can’t, it’s even more cut down than the 5080 which has little improvement). What then? If it’s trading blows with an 80 class card, for cheaper, what happens then?

[@AJDOLDCHANNELARCHIVE]

@@onomatopoeia162003 And the 7900xt is how many years old? The 9070XT needs to be £/$450 and the non-xt £/$399 - I can buy 7900 GREs used for £400.

[@patatacaliente8270]

The chaos surrounding the introduction the 90 series cards is a masterclass marketing fuck up lol. Having said that, I'm still genuinely excited about the cards. If performance leaks are accurate and the price for the 9070xt is

[@djnes2k7]

They didn’t fuck up, they simply said nothing. The internet just started making stuff up and claiming “leaks”

[@SparkyEEnh]

Lil' hate for AMD huh? I'm leaning team Red if the pricing is right. NoVIdia's pricing is certainly not right.

[@PCgamingbenchmarktime]

I think it will do very well at $599. Would absolutely dominate at $549 but I think they'll price it as high as they can. $599 is the highest price that makes sense. If its $649 it puts its self right in the middle where people will either pay less for the 5070 or pay more for the 5070ti, that would be a terrible price lol

[@Kingfinite]

As someone who is potentially looking at getting a 9070xt, the leaks of 2.5x better RT performance and the showcasing of FSR 4 (Which was fantastic) shouldn't be understated. They should target raster performance as the main deal but FSR 4 and RT Performance will be much better than previous iterations.

[@Kingfinite]

I wanna try RT on Diablo 4 and don't like nshitia.

[@salemgiath8150]

It allllll comes down to pricing. Pricing is striking a balance between maximising profit margins, and offering a good value proposition. And them delaying the release is making me think they want to wait to see 5070 performance and adjust their prices closer to NVIDIA’s price/performance to not miss on profit margins. AMD never failed because they didn’t price their cards with enough profit margins. They always failed because they didn’t offer enough value.

[@Kingfinite]

@salemgiath8150 yes but apart of that value will be improving RT performance from essentially doesn't work to equal to 4070ti RT.

[@predabot__6778]

@@Kingfinite Correct - I'm not actually excited about RT-performance or FSR4, PER SAY -- more about the fact that they DO have the features! :D This makes it so that those that do enjoy those features will be more likely to buy the cards, which means more sales for AMD, which means me continuing to get to buy good AMD-cards! ^^ (I own an RX 6800, which was great value, and I want another great value card, something which Nvidia will never give me, and which Intel isn't quite able to do yet)

[@Mavendow]

This is a brilliant marketing ploy. "Oops, we drastically outperform our competitor at lower prices. What ever shall we do?" /*sound of units flying out the door*/

[@AmUnRA256]

AMD never misses a chance to miss a chance

[@雨ノ下雫]

true, AMD market department is shit. They always set a high price, get no sale, educated by the market and finally low down the price. I can't understand why they don't just set a low price at first so that more people will buy it

[@AmUnRA256]

@@雨ノ下雫 would be too smart of being an AMD move

[@FurrKnight]

$1000 for any video card is fkn crazy, I don't know how we let companies cornered us to this point. But just hearing the 5090 is a "good deal/value" is ridiculous. If you're a business, maybe. But both Nvidia and Amd know most people buying this are living in their parents basement thanks to the world housing crisis *with some exceptions. This truly is the dark ages for consumers, crappy software/games and outrageously priced hardware. Just look at the 7800x3d 50% over normal market value and people keep buying them faster than they can make them. Stop the madness! Vote with your wallet 💰 💶

[@julmdamaslefttoe3559]

Disgusting isnt it. My 1070ti was 2 stacks from the top the king 1080ti (titans were not for gaming) and they where available for £400-450 on launch (£550 today) and you got TOP tier performance. as only the 1080 was above it. Now making "90" class cards has cut the REST OF THE ENTIRE STACK. Making bus and VRAM counts drop for 80/70/60 cards. 90 cards should of never existed but carried on being expensive titans. the fact they decided to milk us the gamers says a lot. now you get a 5070 and its got a MINISCULE BUS and same RAM as a 3060. and there will be likely 3/4 stacks above the 5070ti as the 80/80ti/90/Rumours of a 90TI.

[@FurrKnight]

​@@julmdamaslefttoe3559 most if not all companies have absolutely gone feral. Quasi customer support which is bottom tier at best and top shelf prices, this is not good for us Gamers at all, and this goes for both Nvidia and Amd of course. I can only imagine the AIB cards upsurge

[@HeadPack]

Nvidia left the door open with the 5000 generation. AMD better gets their foot in. Same with Intel.

[@bakakafka4428]

Rumour has it Lisa Su is not happy that Radeon is taking up so many wafers (desktop GPUs) and was behind the decision to delay (source MLID). If so, this will backfire doubly: if AMD sells this at 800 and it is actually near 5080 performance, they might have to produce a lot more than they estimated. Even more wafers that Lisa wanted for AI stuff.

[@luk3149]

No one will buy it at 800 when its behind 5080 in performance lmao. $200 less when its worse in raster, rt and features is not enough. This card at 750 is DOA.

[@bakakafka4428]

@@luk3149 I really do hope so. AMD needs to be aggressive at pricing. But I doubt it. However, if you think you'll be able to get a 5080 for $1000 anytime soon you're dreaming.

[@MrChriss000]

Indeed, the strategy of calling the 80 ti a 90, then halving it and calling that an 80 is just taking the micky. 8 lane 60 cards are a dead giveaway.

[@axl1002]

AMD don't want to sell...

[@anasevi9456]

Seems so for Radeon. I get the old mantra 'Radeon doesnt merely exist to lower Geforce prices for Nvidia buyers." But were past a point now where such arguments matter in brass tax. Back during the heyday of the 290x>Polaris>Vega 56 When AMD were delivering insanely good value and feature set next to Nvidia it made sense, but a lots changed over 7 years. More plainly; RDNA3 was a flop and market share dumped off a cliff from it. Even Intel ARC is picking up momentum as the B580 commonly sells out; Radeon meanwhile just doesnt seem to care anymore if their cards sell or not.

[@morpheus_9]

Hoping the 9070 performs better than 4080S and matches or beats the 7900XTX while using 275-320W instead of 380W, and launches at $549-599. Basically 5080 performance for $600 would be insane!

[@Anonymous-sb9rr]

If the leaks are to be believed, the 9070 XT will have similar performance to the 5070 TI in traditional rendering, not the 5080. So promoting it as a '70 class GPU seems right to me.

Simple story is that Lisa Sue is completely focused on CPUs since forever and had no problem to canibalize income from GPU division to supply CPU part of AMD with money. But now when their CPUs are rocking she is unwilling not only to supply GPU division with CPU money but to even get less than 50% margins. And on top of it they even give full pricing control to AIBs and retail.

[@NadeemAhmed-nv2br]

I think the biggest mistake was dividing the gpu division in tattoo, separate architectures with r d n a and c d n a . The c d n a overperforms and is bringing money hand over fist while r d n a is stumbling. She's basically announced that both those teams are remerging, As well as the architecture so that the new gaming cards can be used in enterprise as well if it doesn't sell as well in gaming. What that means is the future radion division is gonna make a lot of money but it also means gamers are going to be left behind because a m d's two k flagship.We'll have almost no stock, just like nvidia.Because all the a I bros are gonna buy it

[@dralord1307]

Uhm, That is not at all what the AMD Income/Expense statements say. AMD's Problem is 1 thing. Marketing. When you compare AMD marketing to Nvidia marketing. It is like a child verses the world Chess pro. Its not in the same league.

@@dralord1307 Sorry but you overcomplicate it. Solution is easy and AMD used it with Ryzen. New family of new products, weaker than competition but way less expensive, 2nd gen somewhat parity with competition but on the weaker side still way cheaper, 3rd gen parity on the storng side and similar prices yet still little cheaper than competition, 4th gen superiority in performance and parity in price. They did it, they know how to do it. But it requires 3 gens of lower margins. And Lisa Sue gets wet when she thinks about CPUs so she was willing to do it with Ryzen. She is dry like Sahara when she thinks about GPUs and this is why she is not willing to do the same. When price is shit, there is no performance and features parity on top of it there is no amount of marketing magic you can use to make this into success product. And under Lisa this is exactly what happens to GPUs.

[@dralord1307]

Why do you need the sexual attacks against lisa? You got a fetish? Uhm A company is required by law to do everything they can to make their shareholders money. If they knowingly dont they can get sued. They can also get voted out by the board. 3 gens so your looking at around 10 years. Thats simply too long in the corp world. That means they would have had to start on that plan 5 years ago. To be able to bring out the first gen this time. That simply isnt in their plan. Your plan is the one that seems vastly overcomplicated. AMD messed up something in their MCM setup. Thats why the 7k series high end didnt deliver how they wanted, it is probably why the high end this time is canceled. So they made a plan to use their single chips as best they could. Right now they just need to get the marketing/pricing strategy right. They heard Nvidia was doing something crazy and decided to take time to recalculate. 2 months with Nvidia having Very little stock isnt going to hurt AMD

[@shmookins]

I can't find an Arc 580. Maybe a similar price/performance from AMD or Nvidia will release that I could actually find and buy before I can locate an illusive Arc B580.

[@SanjayK-GoldenRatio]

Actually I see this as an opportunity for AMD: 1) AMD GPUs were meant to beat 70 series but now they beat 80 series 2) AMD planned to make them 70 class hence they had pricing in mind for 70 class i.e. 500-700USD range based on 4070 ti/super as reference 3) Now actually Nvidia is stuck as competitor has 70 series which beats their 80 series making a good PR for AMD 4) While AMD might not make good earnings on these cards but they already expected this generation to be market establishment rather than profit making generation and being giant now they can absorb losses to keep foothold in Gaming which paves way to AI GPUs as gaming industry is a PR for AI companies to buy GPUs from, which Nvidia forgot and will pay heavy price when Gamers denounce Nvidia and favour Intel and AMD for being gamers friendly companies

[@Emilycharlotte212]

I’m 52 hoping to end the rat race by 60 with above $1M. I know money is a liability to be exchanged for assets with real value like real estate (properties for rent) stocks (dividends) bonds (interest) But, what is it with bitcoin? I hear a lot about it and I'd love to diversify my portfolio.

[@Lauren_Bailey]

bitcoin does not pay any yield but will reward you with growth that you can't find in any other asset class

[@DannielleRosales]

Finding yourself a good broker is as same as finding a good wife, which you go less stress, you get just enough with so much little effort at things

[@bernardozarro]

I went from no money to lnvest with to busting my A** off on Uber eats for four months to raise about $20k to start trading with Evelyn Infurna. I am at $128k right now and LOVING that you have to bring this up here

[@StephanieMoore-oj7vz]

Evelyn Infurna Services has really set the standard for others to follow, we love her here in Canada 🇨🇦 as she has been really helpful and changed lots of life's

[@BestoFornitero]

Sound good, How do you do that?I'm interested, how do I go about getting started?

[@vulcan4d]

AMD to secretly launch 9070, 9080 and 9090's to kill Nvidia and all the news about only budget cards was bs! How I wish haha.

[@Oliver-sn4be]

If that was true ❤😂🎉 but nah

[@PaR2020]

What prevents AMD to price 9070 as 80 class card if it will perform accordingly? Where is the awkwardness? This is a non existent problem. If 9070 is about as good as 5080 then AMD can sell it for 5070ti price for sure.

[@LudwigHorsecock]

It will NOT be a 5080

[@gavinferguson2938]

But it almost certaintly wont preform at the 80 class level. Its been claimed to be a mid-range card and the leaks all but confirm a 5070-5070ti level gpu. Hell, the 5080 only barely beats the 7900xtx, and you want AMDs next gen mid range option to top that? Very very unlikely. Atleast in raster, who knows what frame gen and FSR4 can do.

[@PaR2020]

@ We will see how it plays out. I said IF it will have 80 class performance. If not then not ;)

[@MarianPV20]

​@@gavinferguson2938leaks shows that rx 9070 xt will have raster peformance to rtx 4080 and ray tracing same as rtx 4070 ti super.

[@cardinalmite9183]

Sure they could... but then they will remain at 10-15% market share. If they have ANY interest in growing market and mind-share they need to price much better than that. I am not sure they are interested in growing their market share though so they may well fail at pricing yet again.

[@DylanFHardy]

So AMD trying to match up to Nvidia's pricing scheme and milk consumers, and Nvidia re-skining a 60 class card, has led to a situation where gamers might actually get some value from a card but the optics of the situation are even more negative than if AMD had just milked consumers. 🤔😅

[@sean2val]

Heads need to roll at AMD

[@NadeemAhmed-nv2br]

That's basically what's happening with the radion division head now changed. Honestly, frank azure and is marketing b******* for the past two decades.Needs to be kicked out of the company and banned from marketing altogether. This is the first time Lisa su has directly intervened in the radion division. And I want to see what happens.I'm going forth because I think she's done with the b*******. She really pulled the c p u division up, but I think she's focusing on the g p u division now

[@luk3149]

AMD really fucked them selfs with brown nosing nvidia lmao. Play stupid games win stupid prizes. Imo this will be a $550-600 for non xt and $700 for xt and they will miss the chance yet again for gaining anything in market share.

[@skndr3067]

Did you always have this lisp? Or have I switched timelines again in my sleep?

[@X1erra]

Competition is healthy, but the whole point is to see who can offer better value. Value is not simply compared to by name alone, we've wisened up to that kind of bs; benchmark and endurance will show the proof.

[@matst3469]

You take a 7900. Move som numbers around and you'll have a 9070.

[@DeadphishyEP3]

One of my favorite cards was a 9600 that I bios flashed into a 9600 pro. I'm glad to see I am old enough for naming schemes to start repeating.

[@skewty]

eXacTly

[@ggmgoodgamingmichael7706]

"Offering value and disrupting the market" is exactly what they did with 1st gen RYZEN. Offered generally more for less money than Intel (except gaming). Repeat the playbook for NVIDIA. If raytracing is 30% slower then raster has to be 30% better. Also, the lack of features and worse anti-aliasing have to be accounted for in pricing. At least 30% cheaper than rough equivalent of NVIDIA to sell anywhere near good.

[@MrBabek]

Fantastic evaluation, thank you

[@raynel8495]

Depending on what AMD Price the 9070XT as, this may not have been a mistake but an INTENTIONAL BLUNDER! I mean, think about it. People have always been saying that in order for AMD to compete with Nvidia that they have to sell a similiar tier card for a much lower price to gain mindshare and market share. Well if this card is a 5080 competitor that they will sell for $499.99($549.99 is the price of the 5070 and AMD normally cuts $50 off from NVidia) Than AMD just achieved that. What if the reason why AMD didn't sell there cards at much lower margins is because there share holders or somebody in charge wouldn't allow it? This "Blunder" might've made them circumnavigate the whole thing.

[@IsraelSocial]

Amd has a real advantage here! We as a gamers, don't really care that much for ray tracing and can care less for fake frames. They can win really win this game even with the naming fiasco

[@Neo_Rain146]

Please speak for yourself. I want my games to look and run as good as possible. That includes RT performance.

[@skewty]

@@Neo_Rain146 in that case even the 5090 can't do a good job of RT at 4k. disable DLSS and jack up the setting and let me know how it goes..

[@Neo_Rain146]

@@skewty Tremendous logic you got there. Disable DLSS so that you can circle jerk with your AMD card about ‘raster’ meanwhile more games are mandating RT as a prerequisite. Keep upgrading every generation with your AMD card that’s always behind curve and let me know how that goes..

[@Oliver-sn4be]

​@@Neo_Rain146good luck with that get a 90 one for it if not it won't work well enough max settings that is

[@Oliver-sn4be]

​@@Neo_Rain146😂 rt let say each and every game wamt to implement it so what ? Most gamers are kne 60 clase tell me how can the play the games then ?

[@deegarkie5598]

The 5080, and 4080 are both 70 class cards, the 7800xt is even smaller technically under the 350mm arbetrary cut off for 60/70 designation.

[@burnitdwn]

when I can get something 50% faster than my 6800 for $500ish I'll buy it. I might even buy 2 or 3 and upgrade several computers.

[@namuen]

AMD will fuck up their initial pricing. I know it. You know it. Everybody knows it.

[@luk3149]

We know it. They might lower it by summer tho :D

[@ozanozkirmizi47]

If they f-up again, I'll continue to do not buy their products. It is simple as that! I am still using R9 380 from 2015 and gave total of 0 (zero) penny to "nvidia/amd/intel" triopoly since then. Good luck overpricing their graphics cards (again). I am not going to buy it. Sorry...

[@gertjanvandermeij4265]

BTW .... I don't care, *I will NEVER EVER buy an Nvidia GPU !* They can go to hell for my part !

[@ozanozkirmizi47]

The very last nvidia graphics card I bought was xfx geforce 7600 gt back in 2005 The very last amd graphics card I bought was sapphire r9 380 back in 2015 I never bought intel graphics card in my entire life. But, if they come up with good value B770 Battlemage, I may consider to buy it in case it offers good performance/price. Fingers crossed. Nobody can make me buy overpriced pc components. ... (I wonder if nvidia and amd aware of that both peeing their own graves by "price fixing crime", "lack of competition" , "lack of distruptive innovations" and "absence of customer friendly policies"...It is not going to end well... I do not trust any of these companies)

[@jdfreality]

I get what you were saying and I don’t 100% disagree with your points. But for all the CES shows in recent history you had AMD launching new GPU’s alongside Nvidia then almost immediately people stopped talking about AMD, the hype totally dissipated and people gave most of the mind share to Nvidia. It’s clear that doing GPU reveals and launches as the same time as Nvidia isn’t working, there are other reasons also besides this was AMD’s gaming market share keeps dropping year over year versus Nvidia. So they are trying something new, keeping their reveal and launches totally separate. It’s a risky move because if their graphics cards and extremely competitive in terms of performance and price they are going to get smoked. AMD’s marketing department will be more important now in building hype ahead of the release than ever before. I totally agree that all the focus needs to be around rasterization but the marketeers need to get the message across as to why this matters. I think AMD is very safe in the console space for the foreseeable future. Neither Sony or Microsoft will jump ship to anyone else because of potential issues around backwards compatibility. Game libraries and preserving games are becoming more and more important to consumers and the big companies know this. To be honest I think AMD knows that they can forget about the casual market, they need to focus on people who are reasonably technologically literate and are not focused on only buying Nvidia. They got burned very badly last time by rushing out multichip dies and they are not going to repeat the same thing any time soon by rushing.

[@molethan6138]

Honestly glad about it, If AMD had kept calling it 8800xt and charged $1000 for it, it would be DOA, literally would be the most irrelevant card of the decade. At least maybe they will gain some market share once people realize AMD is again the value king like they were with the Vega 56 and 5700xt. Assuming of course AMD is sane and charge less than $600 for 9070 XT.

[@The_Lesser_Evil]

They're going to fuck this up by putting $599 bullshit or something like that, mark my words

[@davibelo]

12:20 AMD didn't expect the nvidia will cut so much the chip on 5080.. now 9070xt has to priced as a 70 class card

[@Phemruto]

Why

[@TiberiuLupescu]

Why do I feel like I'm watching Alex's Jones brother?

[@SamuraiXCowboy]

it's all about strategy. AMD is just waiting to finish all the move of NVIDIA. like waiting for the right moment to counter. when it comes to 5080 its a flop and there is no point of waiting to 5070 and 5070 ti. just my opinion.

[@kamkald]

“This 45 minutes could have been condensed in 10 minutes “ :) like your videos…😂😂

[@BastyTHz]

amd can delay but they should not delay more than their target to kill, other wise it is just giveaway market share.

[@Trez737]

What's the problem, exactly? Gamers already had decided to buy 4060 over 7600, 4070 over 7700, 4080 over 7900xtx... Now gamers will get what they wanted. An 80 class card for 70 class pricing, and all the way down the stack. In the end if it doesn't sell then AMD will know that no strategy was the correct one.

[@craiglortie8483]

then they will seriously think of just shutting down radeon and going with apu's instead.

[@rotm4447]

His argument is pure idiot fantasy anyway. AMD didn't get 3d gigabrained to rename their cards by Jensen. The gpu prices are set the by TSMC process node prices. 350mm of 5nm is going to $500-$600 regardless of whether AMD calls it a 9070xt or a 8800xt, and its not competing with a $550 5070 its competing with a $750 5070ti that, guess what matches its naming scheme and die size. The renaming was necessary because they became screwed up between 6000 the 7000 series going from 1:1 parity to where the 800 was suddenly competing with the 4070 on price and performance, 900 with 70ti, and 900xtx with 4080. Resetting it is just basic marketing due diligence and it was making their cards look like crap.

[@bilalfouzi507]

The problem is AMD fcked up naming and pricing. 7900xtx should've been the 7800xt for $799 with 20GB VRAM and it would've crushed Nvidia's 80 class cards. Solid 50% uplift over 6800xt with + 4GB VRAM. 7900xt should've been Rx 7800 with 16GB VRAM at $699 and bury the 4070ti class in dirt. But they upped naming by 3 tiers and shot themselves in the foot. RDNA 4 could've easily slotted in at 8700xt and 8700. But no. AMD got greedy with shitty RT and FSR 3.Asshole and shot themselves in the foot. Now they'll hope FSR4 will allow them to repeat the same thing again. Undercut 5070ti by 10% and no one will buy their cards again.

[@rotm4447]

@@bilalfouzi507 They are slotting it in as 70 class, what is your gripe even. Its going to undercut 70ti by 20-27%. In a year no one is going to care they delayed it 2 months or remember ces at all.

[@albal156]

@@bilalfouzi507 Well actually AMD fcked up their uarch for RDNA 3 and then that led to them fcking u the naming. Was supposed to be more performant so they pulled some bullshit with the naming to try and make up for it to fool people.

[@PCgamingbenchmarktime]

Highly disagree they shouldn't focus on Fsr4 (upscaling,not fake frames) they absolutely should since that's a big reason people won't touch an Amd card. Also at $649....that's too much . Putting it right between the 70 and 70ti would be foolish. The 9070xt might out perform it by 10% but it doesn't matter when you're coming from nvidia and used to their features, people will either buy the weaker 5070 or pay a little more for the 5070ti just based on features and branding alone. $599 is the price it needs to be. 22% cheaper while beating it in raster by around 10% and being very similar in ray tracing. It could be close to a 30% price to performance win for the 9070xt. That's what needs to be done for marketshare, they absolutely do need to show off their upscaling improvements and RT performance. What they need to do is NOT show fake frame comparisons, that's what i agree on. It will be taking a dig at nvidia which will make Amd look better, they can announce improved frame generation but don't have bullshit charts like nvidia did lol. $599 is the key for success imo

[@luk3149]

I agree 100%, AMD will fuck this up either with pricing or underdelivering with FSR4. Most likely both :D.

[@Hammy85]

Really a stupid shit-show…but if we really get a 80-class performing card for the price of a 70-class card I’m very thankful for their stupidity…😂😂😂

[@dimagass7801]

Is this going to be better than my ryzen3-2200U?

[@meppeorga]

To be honest my morrowind runs just fine as is. I wouldn't expect much improvement.

[@oligerolsen2533]

No

[@adi6293]

Hmm if 9070XT is actually faster than my 7900XTX I might be tempted to side grade for better RT and FSR 🤔🤔

[@CharlesOffdensen]

Same. If it is a little faster in terms of FPS in actual games, and the price is a little lower or the same, 9the 070 XT seems to be the clear choice.

[@adi6293]

@CharlesOffdensen The question is, how much I would have to add to that 9070XT also going back to 16GB Vram will be a little iffy 😅😂

[@hdz77]

That's a big if, cause if the 9070XT only ends up been close enough to the 5070Ti or 4070 Ti Super, Then AMD Fucked up by not going High End with a 9080XT and or 9090XT Specially with RT and more developers going Unreal Engine 5 automatically giving Nvidia the Advantage, thus the saying, AMD never mises the Opportunity to miss a Opportunity holds 100% true at least when it comes to the GPU business side of things.

[@manoftherainshorts9075]

They should have released 9070 being 5080 competitors for low prices, they would sell VERY well.

[@giovannip.1433]

It makes sense to prioritize the CPUs as they are matched with all GPUs

[@omnymisa]

AMD got themselves all over this time, but they better get their heads in place and release what they got. I hope Intel to bring something as well, please let's have an interesting 2025.

[@julmdamaslefttoe3559]

I think its a good thing. Likely better optimisation, Lower prices. AND THEY WILL BE IN STOCK! though since the 5070 will be £529, the 9070XT has to be £499 + better at rasterization

[@MrBFoRally]

Totally agree , anything below $650 they could stand a chance to flip the market over their side

[@myownhome2959]

Someone once said "you think you do but really you don't"this is currently the case when it comes to fake framerates!

[@phantomfpss]

Bring the RX 9070XT at $ 699 with rtx 4080S performance, Im all in!!

[@luk3149]

Too expensive when 70ti will be very close to that at 749.

[@phantomfpss]

@ another nvidia hater

[@svenweyers3916]

If I was AMD, and I saw those 5080 reviews, I would be launching those 9070XT's immediately now. before the 5070Ti and 5070... and put the 9070XT at 500 or 450$.

[@DamianB82]

🤣 Yeah well with you as a CEO this company would be bankrupt already. Selling brand new 4080 equivalent class card for half the price, you are insane.

[@svenweyers3916]

@DamianB82 you think that amd wouldn't make money at those prices? Don't forget that the 9070 is supposed to be a midrange gpu. That and a card like that, at that price would allow for amd to gain market share. That in turn creates the basis for more and better developer support which would create the opportunity to introduce a next gen feature of their own. That and it would disrupt the gpu market which means nvidia would be forced into a price cut. So the only negatively affected company in this whole scenario is nvidia. AMD comes out of it, even if they for some reason don't make money off of these gpus, much better than they went in.

[@DamianB82]

​@@svenweyers3916 AMD want to make profit that is for sure, that's why they delayed the launch and now scrambling to find the price sweet spot for those cards. You are right that at first glance it looks like they might disrupt the market if those cards where priced this way, but looking at past history (be it RX 480/Vega period), how that turned out for them? nVidia have so much branding behind them, they would have to repeat the Zen success, which took them like what 5 successful releases against Intel and still some OEMs barely offer them in some respective markets like corporate PCs and laptops. Now consider the fact that AMD is using limited wafer supply from TSMC for their whole product stack, they definitely make more buck for CPUs right now, so why on earth they would want to spend those 4nm wafers on under-priced 9070 when they could make let's say 9800X3D which sells like hot cakes right now. This is not such a simple topic with all things considered.

[@juhatalimaki6664]

The expectations they are building with the delay should show performance on 9070XT that is on par with the XTX series at least

[@TheCgOrion]

First step is to name the card in a way that doesn't align it to any of the Nvidia cards. Of course that only affects people who are ignorant of the technicalities, but we're talking about a large margin of the consumer base.

[@mzmz9355]

I don't think that enough people rely on naming to derivate performance from it. Instead, there are and will be benchmarks showing performance that would count for enough people

[@Smash_ter]

AMD should not chase after the same nomenclature as Nvidia. Whoever at marketing pitched that needs to be laid off because it makes no sense to me to call your stuff the "9070" when the 8800 XT gives off more name recognition and distinction for AMD's stuff. Also to 16:37 I'm sorry but you cannot expect the industry to be hard focus on pure rasterization going forward. I honestly would like to see what they've been working on relative to the AI/Neural rendering stuff as it could pertain to potential VRAM optimizations for the new hardware

[@WhhhhhhjuuuuuH]

I Just want a card with 48GB+ of VRAM with 7900 XTX performance to play games and Run some gen ai stuff.

[@cavemantero]

You're literally the only one who realizes it was all due to overpricing according to naming scheme which means they're going to sell the 9070xt at $750+...I do not believe it will be better performing than the 7900xtx and will probably be on par with the 7900xt but with less Vram

[@harveybirdmannequin]

Radeon screwed up and priced the RX 9000 too high. Don't believe the lie that Radeon needed more time to get more supply and polish the drivers. The retailers already have the cards in stock and were supposed to sell them. Radeon even had an announcement post saying the cards already launched. AMD is always f'ing up.

[@hoilst265]

Yup. That's my theory, too. AMD were meant to launch on Jan 24 (see the leaked ads), but as soon as they saw Nvidia prices they realised they were priced too high, and went silent. The next two months are being spent desperately trying to work out deals with retailers to sell the cards with way, way, less margin than what they were promised. If it were drivers or whatever? No issue. You can smooth over driver issues with gamers - who are much less likely to sue - by muttering some stuff about driver optimising for the new cards, the new games not being optimised. You can't really hide asking your retailers "Hey, you know that card you purchases off us for $600 wholesale? Yeeeeah, we're gonna haveta ask you to sell it for $550..."

[@bbbl67]

The recent DeepSeek AI which slashed $600 billion off of Nvidia's stock valuation, gives AMD the chance to enter the new cheaper AI race in a bigger way than before! Get those newer GPU's out AMD, this may be your best chance to equalize with Nvidia.

[@jacobh0]

Think you missed the point on the delay as you critique them on not focusing on value. Price is incredibly important in the value equation.

[@cracklingice]

red devil was never a starting point card. It's a top end card. Even then - that means $699 would have been around the MSRP price so they're probably actually thinking oh crap if Nvidia is charging 999 but in reality it's 1199 because there are no MSRP AIB cards - AMD is thinking $899 is the new MSRP!

[@Ivan-pr7ku]

Leaders don't follow trends and wait for the competition. Leaders create the rules and push over solutions and standards at their own pace (that everyone has to keep up with). AMD have had too much of easy time as a major console SOC vendor and there's so much R&D you can spend for GPU features that must fit in ~500 USD box. This directly reflects on what they can offer for the discrete GPU market in hardware and software stack. The customer base for Radeon simply doesn't justify more powerful and feature rich solution. Nvidia could've priced RTX 4090 at 2500+ USD and there would have still been queues wrapping around the block of customers ready to grab the available stock. The green team completely commands the high-margin market that can pay off all the R&D for the fancy features and performance and then some.

[@VoldoronGaming]

The 9070 XT will now know will be within 10% of the 5080 and even if priced at 649.99 which is little too high in my opinion will still be 350 cheaper than an RTX 5080. 20-25% faster than a 5070 ti which is going to average 850-950 in price where and is still 200-300 cheaper than the 5070 ti. Amd knows the specs of all of Blackwell gpus and can estimate their performance fairly accurately. It was wise to wait to see Blackwell reviews before launching their own gpus. I feel though that the 9070 XT will be an incredible buy at 599.99

[@mirovinac3968]

What AMD needs is a competitive "RX8800/8080" - slightly slower than 9070, RDNA 4 architecture (AI/FSR dedicated chip), 256 bit, 12GB ddr7, two fans and under 270W for under 400USD!

[@RedGreene]

The amount of sponsorships coming from shady Windows key sites all of a sudden is somewhat alarming. Also for anybody that can't afford Windows, there is a much better way than giving your money to shady third parties.

[@jermygod]

at least its obvious which content maker is a cheap ho

[@patsk8872]

"much better way" = theft / downloading OS which might have malware ??

[@RedGreene]

@@patsk8872 no, there's an exploit

[@RedGreene]

@@patsk8872 I tried to reply but it might have been deleted. No, nothing quite like that. Windows itself has exploits.

[@Salabar_]

@@patsk8872 ISO is available on Microsoft website and the only real penalty for not activating your copy is an annoying warning.

[@fintux]

Well I think if Nvidia was "jebating" AMD with the 5070 actually being sold as 5080, that IMHO is good for AMD. Because the benchmarks always make AMD cards look like the worse in head-to-head pairings. Of course they now have to worry about the pricing, if they will sell an 80-class card at 70-class price. But actually, the prices have been skyrocketing so much that the even todays 60-class cards are sold at past's 80-class cards prices. Remains to be seen what the performance of the 9070 will be, though. (What I find more stupid by AMD is to copy-cat the exact naming scheme, but going to a dead-end with jumping to 90x0 - why didn't they pick up 70x0 or at least 80x0?!)

[@Loanshark753]

Nvidia skipped the 800 series for some reason.

[@josecuervo3351]

If what is being proposed here at Coretek turns out to be true. Then AMD might accidentally fall into actually gaining real market share. The entire Blackwell lineup would be priced out and rendered dead on arrival. The fake frame generation gimmick did not move the needle. I can’t believe what I am about to say, AMD actually has a real chance to win. Because they played themselves

[@Silver_Joystix]

AMD is not going to win shit. You don't accidentally turn incompetence into market share gains.

[@zickosaurusrex]

It's amazing how AMD CPU manages to surprise intel, went blow for blow, even beating them at some aspects (mainly efficiency). Yet ironically they went limp the moment nvidia came to scene.

[@Silentheaven89]

so basically nvidia are grimy and manipulative AF and amd has the opportunity to take the gaming market while nvidia goes after the ai market but amds leadership are a buncha dummies?

[@ArtificialDjDAGX]

yep, so Intel swoops in and gets a W by doing nothing.

[@rotm4447]

Everyone demanding that they launch early alongside 5090 reviews that potentially could have been claiming 240fps at 4k, like they're supposed to be psychic and predict the press rejects the marketing and turns on nvidia. They made the right move period.

[@MenTal9R]

This sounds like a huge opportunity for AMD to win back some customers. Remember the 4870... They should do what they need to do and disrupt the market. I might even buy one just to support the strategy.

[@craigjoe8691]

Microcenter has under 250 AIB 5090 GPUs NATIONWIDE. The 9070XT will have abysmal performance in comparison. Garbage at even $499.

[@Salabar_]

I feel like what AMD's strategy should be doing the opposite of Nvidia. Nvidia makes a hotter and power hungry GPU - AMD doubles down on APUs and lower end GPUs and offers additional memory compression and triangle culling solutions to offset limitations. Nvidia shows RT - AMD offers radiosity or light probes based tech. Instead Radeon follows Nvidia, but with huge delay and worse industry support. It can end in a disaster, but realistically, how much worse could it get?