CPTO Fracs Lightning Talk: The Only Thing That Matters

The Only Thing that Matters - A Disciplined Strategy for Startups seeking Product Market Fit
Many startups fail at a staggering rate of 90%, often due to not achieving product-market fit before exhausting resources on product development. Building a product consumes resources that could otherwise be used to test product-market fit effectively. Therefore, the logical step is to validate product-market fit before investing in an MVP.
Michael Sattler discussed the mindset and method to validate your business concept before diving into development. This approach:
• Allows product definitions to change quickly and cheaply
• Defines the scope and feature priorities of an MVP before development begins
• Validates marketing techniques and demonstrates market demand for investors
• Costs less, takes less time overall, and results in fewer mistakes
About Michael Sattler:
Michael is a seasoned senior leader with extensive experience in tech strategy, operations, and management. His expertise spans B2B and B2C SaaS product management, software engineering, and business management. Michael excels in launching new ventures, managing large cross-functional projects, and driving innovation.