Create a Customer Avatar in 5 Steps | Marketing Mastery with Justin Rondeau

This week, Justin Rondeau, General Manager for DigitalMarketer, goes over how to create a customer avatar (the customer persona your business is targeting) in just 5 easy steps!
RELEVANT LINKS:
Learn more about Customer Avatars here:
www.digitalmarketer.com/blog/...
Uplevel your marketing skills with free trainings, resources, and content every week: www.digitalmarketer.com/insider/
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If you don’t have a customer avatar you’re seriously missing out on the secret to success. After all, if you don’t know who your customer is then how can you market to them?
Getting a clear understanding of your customer will impact virtually EVERY aspect of your marketing and sales process. And here are the 5 steps to get there!
Step 1: Identify the Goals and Values
What are the goals of your ideal customer that YOUR business, service, or offering can help them achieve.
Then you have to list out values at the same time as goals.
A good way to start this exercise is to phrase it like this:
[Customer Avatar name] is committed to…
Step 2: Find their Sources of Information
What books are your customers reading? What magazines?
Do they frequent particular types of blogs? What about specific blogs?
What conferences or trade shoes do they go to?
Who are their ‘Gurus’?
This will help you nail down where you can advertise and how to speak to them in a language they understand.
Step 3: Write out their Demographic Information
Creating this fictional person seems odd but it really does give you a complete picture of your customer. It makes them ‘real’ or as real as a fake avatar can be
Step 4: List out their challenges and pain points
Now that your avatar is a bit more real, you want to dig into what their challenges are and their main pain points (or in some cases their fears).
Obviously, you should limit these to challenges and pain points your business, service, or offer can help with!
Step 5: Identify the Objections to the Sale & Their Role in the Purchase Process
These are often overlooked, specifically the objection part. Nobody has a product or service so great that literally everyone will want to use it if they become aware of it. That just doesn’t happen.
The important thing is WHY wouldn’t your ideal customer want to work with YOU at this point in TIME.
ABOUT THE HOST
Justin Rondeau is the General Manager at DigitalMarketer and has been doing this whole “Marketing” thing since 2010, when he was mildly […okay maybe more than mildly] obsessed with all things, data, email, optimization, and split testing.
He’s trained thousands of marketers, spoken on hundreds of stages, runs a delightful team of marketers & product creators, has dozens of shirts louder than his voice, and loves one hockey team: the Boston Bruins.

[@waveee8306]

This is brilliant, You are masterful at breaking things down and explaining. 👍 subbed

[@dreamwithjohnny]

Loved it. Straight forward and easy to work with. Excited to play around with it!

[@MrHaydenJColson]

Love the new youtube videos! Can you walk through the Before & After grid soon?!?

[@roryallen1686]

Thank you for your words! I am currently building my plans for KZbin and have been looking into making a few Viewer Avatars! This helps me a lot for figuring out how to do this!

[@devindakota3218]

you all prolly dont give a shit but does anybody know of a method to log back into an Instagram account?? I was stupid forgot the login password. I appreciate any assistance you can give me

[@ketovoreking5440]

Im just getting started 💯👌👍🙏♥️ this is gold Thank you

[@unmiss-com]

The best avatar is your personal and unique avatar. I usually use my photo because people trust photos - they wanna cooperate with people. That's why many brands hire ambassadors or influencers for their brands. Let me know what you think to reply to this message.

[@harryallanmesimaki4171]

yes...I guess that might reason...I think people trust pic more, coz you looklike more genuine than just a simple drawing.

[@Edgarmercadotv]

I strongly agree with you

[@adityatiwari9373]

Thank you sir❤️love from india

[@TheBeMoHappyShowPodcast-pn9bt]

This is amazing value. Thank you. I LOVE THE VIDEO Structure, too. Awesome!!

[@yashtechconsulting]

You're born with the gift of the gab Justin

[@cameronnovak6056]

very useful, thanks man

[@officialhrishi]

Loved this video man, but didn't get the WORKSHEET. After signing up on the landing page, it was asking for card details.

[@BrainUser22]

Thanks so much for this video, will save me a lot of time. Great presentation skills btw! You're great at creating emotion through tone of voice too, something else I need to improve

[@turncoatmedia529]

Only if you want to seem overwhelming to sensitive people. This video is way too overbearing for me.

[@Mr.CreamCheese69]

yes but how would i go out and apply this? how would i begin to gather this info?

[@Angana90]

All your points were great but did not get the last part... the 5th point. An example would have been better

[@stardrops4309]

Identify their goals and values - 00:58 Find sources of information - 2:35 Write out their Demographic Information - 3:38 List out their challenges and pain points - 4:49 Identify the Objections to the Sale & Their Role in the Purchase Process - 5:15

[@MatthewShipp]

How do I create an avatar when I don't have any customers or buyers yet. Also, if I only have a few customers that's not a very large pool of people to build from. So how do I create an avatar with no 'real' information?

[@ajhamii]

Yea, I have the same question

[@sayacikmad4284]

for me, what i did was i identified the avatar of my competitor. it gets me started and i got my initial client base from there. from there i created an avatar of my own customers. hope this helps!

[@jamesberry7736]

great video

[@Stardoll0tutorials]

should we have only one customer avatar ? or is still okay if we have more than 2-3?

[@thecocreatorshub]

Can be more than 1...yOUR PRIMARY TARGET AND MAYBE YOUR SECONDARY TARGET TOO

[@AleenaMalik]

Gold ✨️

[@emilianolopez4289]

I dont get where the "ideal" part of the matter fits

[@CA-tb6uq]

These guys are so theoretical give very little value, how do you get this information out of people all this deep information you are asking someone to list where do we get this information from.

[@Roxane_campbell]

This wasn't helpful as I still have a burning question: what is an avatar and why should I get one?!