Creating Customer Loyalty by Delivering the Unexpected

Creating a premium customer experience and developing customer loyalty doesn't take a zillion dollars. It just takes looking at things differently. We learn from a company called Ranger Station, who sells candles of all things, on how it's done.
If you're picking up what I'm putting down here you'll love my personalized, interactive email course Marketing That Makes Money, designed for marketing professionals, sales professionals and executives. notreallyrocke...
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Ranger Station: rangerstation.co
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I help small and medium businesses develop better marketing strategies, web experiences, content strategies and automation. See what else I can help you with at notreallyrocke...
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Twitter: / chrisbintliff
Facebook: / notreallyrocketscience
LinkedIn: / chrisbintliff
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Credits

[@kevins4530]

Very cool... thanks for sharing this. My next thought would be, “Hey, I wanna order some more of these so I’ll have a matching set of glasses!”

[@NotReallyRocketScience]

Yes! Small things can make a big impact - I think it's, as ever, trying to see things form the customer's perspective.

[@arindhamgupta913]

Amazing observation 👍🏻🙏🏻

[@andresbraud]

Happiness = Reality - Expectations. Excellent video!