Creators are ditching INSTAGRAM…why YOU should be worried 😨

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CHAPTERS:
0:00 - Storyblocks Ad
0:58 - Intro
1:14 - Rant Begins
2:13 - Core Issues with Instagram
3:09 - Supporting Creators
5:16 - Devils Advocate
8:52 - My message to instagram
9:20 - 500K GIVEAWAY!
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[@thechrishau]

Honestly - why should we stay on this app anymore!? We deserve better as creators. ALSO don't forget to sign up for the 500K giveaway worth over 10K in prizes include a Sony Camera Package: thechrishau.com/pages/500k-giveaway

[@SamKerssenGriep]

Definitely a real life video man. Like I don’t know why people are staying on Instagram. There’s not much reason except for the fact we are already on it.

[@ducaveli]

Thank you for articulating what I have felt for a while. It’s even harder for smaller accounts trying to grow a following because content gets seen less. I used to get posts way out perform the 450 subs I had because they were good content and it got me discovered. Now I don’t even get seen by my followers and the content is just as good if not better. IG has lost its way, it’s watered down what it did well and doesn’t support creators

[@shannonhadley3797]

Instagram need to see this and rethink their strategies! Keep it up Chris 😝

[@neeleshchandramanyam5804]

its been long since we had asmr ending !!!!!! bring it Back chris

[@ducaveli]

@@JeffDiffner yeh I guess that’s down to Facebook owning IG, it’s just an ad platform now. Even lots of the accounts I followed went from sharing their passion for something to just feeling like a catalogue. Ads everywhere!

[@WestonNey]

Honestly TikTok should be for short vertical videos, Instagram should be for photo sharing, and KZbin should be for longer form videos. It used to be a perfect set up, and the companies decided to ruin it..

[@jamesgreen1561]

Definitely. I think if IG actually put some time and effort into photo sharing it could've been incredible. Full screen photos, or at least 3:2 and figured out a way to share landscape oriented shots too.

[@ClovisAP]

That could be a win-win. But competition is kicking

[@studiohq]

Greed

[@paulmetcalfe3723]

Greed

[@Thatonegirl989]

That’s exactly how it should work. There’s no place for photography anymore, everything’s becoming the same thing

[@BeckiandChris]

👏👏👏👏👏👏 yes! it makes me so sad that there’s no good place for photography/photographers anymore.

[@thechrishau]

Twitter!! :)

[@mosa1q837]

Twitter could be an opportunity. The photography content is so creativ right now and the reach compares to IG is amazing.

[@supermarkomarkomarko]

What about reddit?

[@beatriceTQ]

What about Vero? It seems to be a good old Instagram

[@Teewinot2]

@@thechrishau The most toxic social media platform on the planet.........NO THANKS!!!!!

[@Pinionistus]

We need to let IG die, and support something else, that is more organic and more creator friendly. As simple as that.

[@SedonaChristina]

THE TOXIC RELATIONSHIP NOTE IS SO ON POINT!!!

[@NourLivia]

Absolutely!

[@ChayYP]

Same with FB… wait…

[@CreativeRyan]

The toxic relationship reference was spot on! 🔥Hope they watch this 1, great video bro!

[@mschaieme]

I felt attacked with this reference 😀

[@moment]

Gonna miss them good ol days

[@thechrishau]

It honestly was the best.

[@andrewbreuner9776]

So where are people moving to qs far as photos go?

[@aqilhomaili]

miss those moments

[@aqilhomaili]

@@andrewbreuner9776 still instagram but hopefully they do something about it

[@KanishkGupta]

Forget about incentivising creators, Instagram just wants creators to pay to be seen and serve their content as sponsored and have reach, this is their business strategy.

[@CourtneyVictoria]

I've been frustrated with instagram for a very long time and honestly thought it was just me. It seemed like only I was having issues with getting content seen or follower interaction, etc. It's almost a relief that other creators and photographers are now coming out and talking about this too. Your video sums it up well and echos what so many of us are thinking. I've barely touched my instagram since and am trying Twitter instead these days. I've noticed a lot of creators jumping ship to Twitter and I don't blame them.

[@ThisIsTechToday]

👏👏👏👏👏👏 Even as a shareholder of Facebook, I want them to do what you're saying because it would benefit them more and in turn giving me a better return both as a creator and shareholder.

[@anthonyonyedika5110]

This comment is funny😂

[@bendejo10]

“When I bet on horses, I never lose. Why? I bet on all the horses.” -Tom Haverford

[@LiveFreeWarrior]

💯 i play both sides and agree to take. cut for greater long term

[@joshmoxeypodcast]

This. People forget that giving up a piece of the pie can make the pie even bigger for everyone!

[@neneodonkor]

@@anthonyonyedika5110 😂 why?

[@NiklasChristl]

I 100% feel what you said about Instagram. It became this platform where you keep posting, because you‘ve done it for years. But every time you post something original that‘s outside the box, you don‘t get the exposure it deserves. Here on KZbin I feel like good content is rewarded by exposure and ad revenue, but on IG I don‘t see many reasons to get creative anymore. I‘m pretty sure that if they don‘t change something about their app soon, other platforms will make use of it and offer better alternatives. Thanks for making this video Chris! 💯

[@rs4artha]

Hey, I'm your subscriber...... Awesome videos brother....

[@theamanbundela]

Good point Niklas! BTW really enjoying your content too! I literally found you two days ago!

[@anthonyryan7285]

Well said!

[@CyberEditing]

Great to see you here Niklas. You're latest FPV competition vid was 💯 Agree with you about IG not giving any incentive for creators to market their content cross platform.

[@OneLessCar]

The shelf life on IG posts is way too short as well. Search and discovery is another reason KZbin is far better for creators.

[@evan]

tbh Chris I recall watching a video you uploaded I'd say pretty semi-recently where you were talking about "how to grow on instagram" and I found the video wholly frustrating as it felt like you were acting like what you're saying in THIS video WASN'T happening, but damn yeah you succinctly said everything wrong with instagram so well in this video. Not enough creators are realistically sharing their disappointment with what instagram has become and I appreciate you doing so. Sad times to be someone who primarily just wants to use the platform to post photos

[@funnytime1111]

They reward quantity over quality. I search out so many artists and illustrators because I want to see things that make me feel inspired. But it’s hard for these people to grow because they can’t post often enough because they can’t create fast enough. And if they did create fast enough the art starts to really decrease in quality and no one will want to follow. On the flip side TikTok is pushing even the smallest creators if they think a user will like the content. Instagram pushes the people who are posting the most, which is businesses and like you said when you post it feels like no one sees it. It just goes into the ether

[@CyberEditing]

A long time ago, it was rewarding to publish content cross platform for maximum exposure. Now FB & IG shut this down with their algorithms. This is not fun anymore.

[@empresssk]

The algorithms are MADDENING

[@driesketels]

"It's like staying in a toxic relationship where it's all give and no take. And the only reason why you are staying is because you are comfortable and you've been in that relationship for like five years." Love it!

[@Jordan2Awesome]

Omg I’m not surprised to see you here! I love your videos very informative. I hate this era of being an artist = being a content creator… how do I balance this bc I hate social media im so bad!!!!

[@BusterBoyd801]

Conversation with a few other creators: Instagram is like a giant garbage can. The most you can hope for is to set your content (that you put your soul into) on top of the pile and hope that a few people see it before it gets buried.

[@constantinetzouros6368]

Instagram is and always was the photographer's app. And I like it that way, I like going on instagram and watching people create art through photography. Im tired of all the reels or tik tok videos that everyone makes. Its oversaturated, and unoriginal already at this point. Everyone is trying to do the same thing. I do really think a for you style of page (NOT AN EXPLORE PAGE) would be a great step in the right direction for accounts to get discovered more. And no, following hashtags is not a good way to do that.

[@WrecklessLAW]

90% of the photos in my explore are just reposts, mostly without mentioning the OP. Why would I bother posting when someone else is just going to repost it with a bigger following, even when they quote the OP it's often buried in a wall of text, after they credit their own @s for "discovering", and I *might* get one extra "like" from someone who dug deep enough to find my original post.

[@KeanBurke]

Spot on

[@NicolasNaumProductions]

I just wrote something similar of what you’re saying here, so many times I find posts that don’t even mention the original photographer that have thousands of likes, the main thing is that people don’t care about who created the content, they just wanna double tap and keep scrolling.

[@silverdar]

this happened to me a few times, a page reposted one of my images without credits or asking for permission. in an instance they even claimed copyrights to that image. all I had to say was " well I guess you have the RAW file of that image, right?". they ended up taking it down. these pages (unless they are legit communities) try to build another user's account by claiming "he/she" discovered the image. they never mention the OP.

[@waynosfotos]

Instagram said they were going to stop this, yeah right. And a lot of the reposters are companies or account sellers. You just see streams of ads, silly reels or reposts. Also there is heaps of stolen accounts, with copy cat stolen content from the original, what is Instagram doing about this. Seems nothing. As Instagram has "grown up" under FB it has become the wild west.

[@KeanBurke]

@@silverdar I just report those pages for copyright infringement. I use to try to reach out to them but a lot of them weren’t too nice about it.

[@EvanNakagawa]

Even as someone who just posts photos as a hobby, Instagram just isn't fun anymore. I intentionally skip over any Reel/ IGTV I see on my timeline. 99% of the time I've already seen it on TikTok, and the other 1% I know I'll see it on my FYP soon. And it's clear they don't really care about creators anymore. Such a shame...

[@MarkBennettCameraCrisis]

“Pay your creators - that’s the problem.” It seems so simple - because it is. Great job, Chris. 👍🏻

[@Podcastage]

Instagram is owned by facebook so none of us should be surprised that it’s not a good way to earn money. Look at facebook proper: you develop a following on facebook, and they do not distribute your posts to that audience. In order to reach that audience you are required to pay to boost your posts. So on FB proper, you’re not only lacking proper monetization opportunities but you’re paying to create content. Same story with TikTok paying you peanuts for videos. It is quite a different story with KZbin.

[@ArtByEmilyHare]

at least TT is actually paying though, that's better than instagram or fb.

[@thethoughtballoons]

Please discuss this with Matti and Pete!!! It's a must to hear you three talk.

[@suvradeepbanerjee6801]

Yes please!

[@LivingWithSpinaBifida]

Yes! This! ☝️☝️☝️

[@djshockafrica4330]

Yes please Chris, group discussion!

[@rcribb1996]

If Instagram wants to destroy itself then let it. This is an opportunity for other photo platforms to evolve into what Instagram users wanted Instagram to be. I’m looking at you VSCO

[@lookintok]

Man man man I stay on VSCO it’s let’s toxic, stress less and fun! You can just post without anxiety.

[@rcribb1996]

@Shultz Ey yeah but if they see a gap in the market to effectively become the “new Instagram” they could change that

[@MatthewVideoProduction]

@@lookintok isn't vsco engagement weak?

[@marv8360]

Thanks to you i discovered VSCO

[@carl-friedrichhocher9665]

I think we must give Flickr a try and also contact them about what to improve. It could be a safe haven for the photography community

[@DamianKeyes]

Well said Chris, the incentive to create on KZbin makes such a difference to creators.

[@PhilandAlex]

Great talk, Chris! Awesome seeing both sides of the argument. Pumped to see you thriving here on YT where Storyblocks and others support you. Keep it up!

[@BarkandJack]

"Toxic relationship" perfectly sums it up.

[@KoutarouMosca]

"it's evolving, just backwards" -Felix Kjelberg

[@TheArtofKAS]

👆👆☝this right here

[@luqmxxxn]

Dang true!

[@owlsaboveproductions8488]

Dude you're so accurate. I've seen so many accounts that have amazing content, use their promo features, and not get much at all from it.

[@JC.Journey]

Spot on, great video! 🔥 We sure hope they watch this and listen! Congrats on 500k!

[@diantownsend3350]

The only thing that keeps me on Instagram in the fact that there aren't any other nice photo centred apps. I'm a stills photographer and rarely shoot video.

[@JustusRainey]

“Trying to be too much for too many people.” It’s the Facebook ownership curse! They try to have waaay too many features, different types of pages, and different backend tools… meanwhile 95% of them don’t run smoothly, are inefficient, and complicate the whole experience. Super frustrating.

[@Mssclark]

Sometimes less is better 👌🏽

[@leestuart38]

This was 100% spot on 🙌🏻. I could honestly live without any sort of monetization if they would at least show our content...to our own followers! Engagement has completely tanked over the last few years to where posting anything other than stories doesn't even make sense anymore.

[@katec9893]

Exactly. If it just removed all of the noise and returned it to being a nice simple photo app with a chronological feed that would be enough for me. No reels, no igtv, no stories, no recommended, no ads, no explore page and most importantly no algorithm.

[@StephanieMarie]

Yes!!! This is a vicious cycle. Your rant is perfectly sound. 👍🏼

[@theartofphotography]

This is a great video Chris

[@orionfoote2890]

This is actually a big opportunity for somebody with vision and the know how and to come up with a decent sharing platform for artists - it was only a matter of time before we all got screwed over by you know who - enough is enough. I really hope better days are on the horizon for all of us.

[@musicelect]

To paraphrase: “Instagram is losing because they don’t incentivize their users to create better content.” BAM!!! You nailed it. Everything runs on money and if you can’t make money on a platform, it won’t last. This is why KZbin is so successful. It easily has the biggest cash flow to its users than any other platform.

[@ClovisAP]

You got it right. Even IG Live badges aren't enough, plus it's just for some countries and accounts.

[@TuomasKivioja]

Trying to grow reach on Instagram is like growing a tree where mother earth keeps chopping off parts of the foundation every time the tree grows a little

[@jonstamm]

Man, I’ve been feeling this for too long. ✌🏻 Instagram ✌🏻

[@edgarmelero7079]

But where can we migrate to that would get us similar exposure? I tried Twitter and just ended coming back to IG 🤦🏻‍♂️

[@jeremy-moore]

@@edgarmelero7079 Yea, I was just thinking that. I am hoping that a new platform for photo sharing is created! That would be great.

[@Brianwearsglasses]

I just made a VSCO account. It’s definitely a smaller platform but it’s so much more authentic and way less toxic

[@LaughterOnWater]

You have entirely nailed this. Revenue sharing is the only way to prove you care about creators.

[@Carlos_Vasquez]

500k BOOM! 💢 CONGRATULATIONS 🔥🔥🔥

[@WilliamFaucher]

Hey Chris, while I completely agree with your points, what's the alternative? There isn't really one when it comes to photography. There is no "real" competitor to Instagram. We're using it because that's the only platform that is relevant. Most other apps that try to make a dent don't even come close.

[@Fidi987]

I'd like a flickr with stories and the people I follow on IG.

[@shadowshapers]

Twitter recently improved their photo hosting services.

[@justanotherfluteguy]

Photographers have been moving to Twitter, VERO is another pretty good photo sharing app

[@Awais_Wattoo]

That toxic relationship comment was too accurate lol, and we're all still hoping ig changes and supports creators 😪

[@ruleofones]

I would say the only benefit of having an Instagram account now would be to create an easy to access portfolio. It’s probably easier to share your Instagram handle with a potential client and just have them flip through it instead of creating a résumé or a website.

[@NightmareProject]

Congrats on 500K!

[@syedzohair]

As a visual artist and a photographer, Instagram is the worst place to be at right now

[@StJon]

Literally the worst

[@BisayangHilaw]

All give, no take relationship…. 👏🏼👏🏼👏🏼

[@abdulabadkumbati664]

Paki bisaya daw

[@Kenny_TheGreat]

Wooooowww, this video is fireeeeee 🔥🔥🔥🔥 so proud of you talking for all of us who are trying to create a brand through social media

[@NourLivia]

Thank you for this video, Chris! Saying out loud what we're all thinking!

[@j4nv]

Mosseri needs Twitter to share his news. That speaks volumes about how well IG works.

[@dv1q]

I feel the same way. 100% agree on this. There's an idea: You should post this video on IGTV - so we - the content creators have the opportunity to make it viral overthere. Instagram needs a cold shower.

[@deprecor1]

I agree! IGTV sucks because there's no way to search a video as you would do on KZbin. It's impossible to build an archive and hence it's a useless tool. No wonder why nobody uses it and then they incentivize their use. IG and FB in general is ran by a bunch of people without creativity at all. No wonder why they can't understand true creators.

[@mustaphaallie7626]

Thank you!!!!!! I hope more creators speak out about this

[@namanmanchanda9880]

The fact that you said something good on reels came from tiktok hell yes so relatable. Them viral songs and stuff

[@JonGrossGringo]

Agreed 100% Instagram is dying FAST!

[@astrakanproject]

Thank you Chris, feels good to have creators like you stand out for all of us ! It's like "staying in a toxic relationship" ! SO well said ! Nothing to add, you said it all ! Congrats on your new milestone ;) x Simone

[@shanehenderson630]

realest thing online atm!!! keep 100 Chris. this is good sh!t!!!

[@MobileDwellings]

I've been saying (to my wife and literally nobody else lol) that Instagram is dead since about 2015. Turns out in 2016 they came out with stories and sort of saved themselves because Stories are actually pretty fun. But moving away from photo content almost entirely is the nail in the coffin. I personally pop on and dabble in the "for you" page for about 2 minutes because guess what there are no ads and then I watch a half dozen stories and then PEACE out the first or second ad. It's just too much. Of course IG will always be a beast just like FB but no more growth.

[@AJ_got_cramps]

So true, IG is just so many adverts as well, every 3rd post seems to just be a "sponsored ad"

[@fremzter]

I know, I see more ads than the posts I followed, so annoying...

[@natalieisis1271]

Cant even watch stories now. Literally ad between EVERY story

[@ElusiveFrame]

Spot on Chris! It starts smelling like MySpace all over again...

[@jinhobaek]

What an informative video. I wouldn’t have known any changes if it wasn’t for this videos. Thanks for sharing this. Very helpful. Just subscribed your channel. Keep it up. Excited for the next video.

[@johnnybermudez]

Just purchased your business template bundle! Love it. Thanks brother for all you do!

[@LucaRigoli]

I feel instagram is more a place for "show off" and youtube a place to give quality entertainment and value, that's why I also switched back my attention to KZbin..

[@taufiknobo]

THANK YOU! great video sir!!

[@DidiyogasalsastudioTM]

i agree thanks for spreading the word, thank you for being here and i just started. I suscribed, let me know when it is really monetized

[@eshaanraizada7694]

What an amazing video Chris. Please continue to create this format of videos :)

[@geopardalos]

8:43 I laughed so hard, cause it's so true. Good video dude. Support you 100% on this. I might just be a small unknown "creator", but I'm definitely not growing much on instagram the way it is now.

[@SamuelJamesVideos]

You forgot the expense part where there's like 5 people at the top that need to make at least 10 billion a year to live with themselves. Great video dude!

[@joan_costa]

Spectacular! Fantastic analysis!

[@davidpriddis]

This is one of the best videos you have made in a while. Hot topic, to the point, well explained. More please.

[@thomasgryc]

Since then, I´ll put my efforts to KZbin 100% . Makes simply more sense to me ! Thank you Chris for the great video !

[@noahpederson9816]

Honestly, I think the reason TikTok does so well is that discovery of new content is the primary way to use the app. I open up TikTok and I get my "for you page" which is an endless stream of algorithm-filtered content. I open up Instagram and I get a feed of content filtered to just the people and tags I follow. There's no direct funnel to get people to see your content without some extra effort on their part (like following a tag). There's no reason a "for you page" needs to be limited to video content, it would most likely work just as well for photo content too, but I don't think mixing them would work well.

[@xdanielspagex2]

I absolutely agree, Chris! Really well said, thank you for this video

[@nelukaphotography]

Love the rant...fully agree. It is super exhausting to be on if for sure. Feels like you ranted on behalf of all the frustrated peeps...cheers

[@moodyroyce]

I need a love button for this video, he just said everything I HAVE THOUGHT ABOUT…. THANK YOU CHRIS

[@DavidBost93]

Great video!! I hope Instagram will take care of your words. Keep up the good work :)

[@MollyFitzBrown]

I totally agree, support creators! I've been using it less because it does all feel "ad like" and fake and I don't like browsing it as much or posting as much... and video is not why!

[@KamelaHurley]

This video needed to be made. You killed it.

[@731Woodworks]

110% agree with everything you said!

[@lonilocoesque]

I agree with everything you said... I'm crying.. never felt so understood in my layf 🥲

[@KineticWars]

im an artist on instagram and lately i have noticed that the exposure of my art really has shifted negatively. it drove me pretty mad, now i get why. it really kills motivation, i pretty much relied on that app.

[@scootydub]

Well said, Chris. Thanks for sharing!

[@wasp78d]

I think that people are afraid of leaving instagram because atm theres no other mainstream photo sharing app. I mean... whats the alternative? :/

[@FineArtBoudoir]

that's why we're all frustrated otherwise we'd have jumped ship a long time ago !

[@wasp78d]

@@FineArtBoudoir Exactly. :V

[@jozef2306]

Looking blockchain app. Appics?

[@FineArtBoudoir]

@@wasp78d it's the one with the largest audience. To compete with IG you need massive (emphasize on MASSIVE) marketing push for a large audience to build up, and for it to become mainstream. Only then the app get a chance. Look at Vero. The UI and rules are great. But no one is using it. When they pushed it, it was too buggy and wasn't picked up bc of that. It missed it's chance...

[@wasp78d]

@@FineArtBoudoir yeah its not going to be easy. Lets all hope for the best. we all want the same :D

[@JosephGarcia]

BIG facts...my engagement has PLUMMETED. Don’t you think it’s interesting that Twitter hasn’t gone anywhere, not bc it’s trying to be every other hot social media but it’s doing what it knows how to do best. Instagram you already have Facebook. We don’t need another one.

[@poneyfeathersart1442]

I never thought of IG as a career builder.... it was a quick way to keep in touch with people. Earlier this year I decided to focus more on you tube. Chris, thanks for the insight. Confirmation.

[@shuttertalk2007]

Truth speaked out in this video..everyone should watch this. Instagram makes its algo so complex . Half of photographer / astists stop posting on insta and closing their acc. And others are struggling in making reels which is not their true art form..really sad to see this..

[@BorisBaldinger]

Hey Chris - well said - very well. Feel absolutely the same.

[@abhishekkendle9974]

It’s been 2 months already since I got rid of Instagram! Artists don’t the reach they deserve unless they use reels which is like an unwanted compulsion!

[@WillyFF_]

This is spot on. Thanks Chris!

[@MarsheaDugans]

This was a really good vid. You gave us a good deal of info that i never knew about!

[@photographywithalex]

100% on the mark with this, the greed of FB is going to be the downfall of instagram.

[@extent_films8560]

There is no good photo sharing platforms. Imagine if Instagram could actually see that and improve what made them work in the first place, instead of trying to copy tik tok

[@dopeyydino]

YES! Thanks for speaking up about this

[@micahhohnberger3821]

I feel this and totally agree, thank you for the rant… at least I’m not the only one

[@dlovisuals]

Feel the same way. My engagement was took huge dip and I don’t post as often now because it doesn’t get the same engagement like before. Now I just see garage reels of “photographers” pointing at “tips” and that call content. Like the F is this lazily made content getting so much engagement. IG is trying to be every other platform except Instagram. I guess now we wait for a new photo centric app that will come and challenge IG, then IG will copy said app so that IG becomes like the old IG. That or Facebook buys out rival and kills it.

[@chubs2312]

All i want is a photo sharing app.

[@djsoulfilter]

@@chubs2312 I miss Day Flash app. It was perfect for photographers. Sadly it shut down awhile back 😢

[@Flowergirl222]

I haven’t grown on IG at all because I refuse to make those moronic reels and for a smaller account like mine, it’s the only way. When IG dies I will still have my dignity.

[@AuthenTech]

daaang this feels spot on!

[@kurbverobel2112]

MORE CONTENT LIKE THIS FROM EVERY KZbinR PLZ! THAT WAS ON POINT MAN! THANKS

[@cristianblesnoc]

Thank you, Chris!

[@RaymondParkerPhoto]

You said it: "It's like staying in a toxic relationship." I left it a long time ago. I don't like feeling abused. I rarely post and when I do, it's like, "I'll drop this here and run." I don't check to see how many likes or comments it gets. The whole platform is a waste of time better spent where there's a sense of community and value ... like here on youTube.

[@Ten16Media]

The crappy thing is I just started learning and using it, and I am excited I am about to hit my first 1k followers but hearing this stinks I hope they don't get rid of their base model. Facebook has gone to crap and I hate to say it but sounds like IG is following. Thanks for the opinion man, love your videos!

[@zsofiavera4118]

So so so well said! I've been off IG since February as it was draining me ... with this news, I doubt I'll be back soon.

[@wfdmedic770]

Dude! This is incredible, let's hope they see this 🙏