da apple glasses

[@gododoof]

I'm pretty tired of the promotional material for these headsets showing crisp and clear images using CGI, while the reality (augmented or virtual) is rather disappointing when you actually get them on your face.

[@iconicphone232]

From what I heard from the people who got to use it, what Apple showed in their presentation is what it actually looks like irl and that using the passthrough is like using your own vision, just wearing a pair of safety goggles. Here's for example CGP Grey talking about it on his podcast: @ 20:00 kzbin.info/www/bejne/bmGbYoV9itCElas

[@gianb3952]

I hears Marques Brownlee say that it actually looks very crisp cause the headset renders what you're looking at at full res and saves pixels everywhere else

[@gemstone7818]

this was not the truth

[@gemstone7818]

indeed, foveated rendering, though they mainly look good just because of the sharp display

[@OtakuUnitedStudio]

I like that you actually admitted that it's a product for bored rich people, tech enthusiasts, and developers. A lot of Apple fanboys have been defending the price because of its specs and how it's the top of the line even though technically it's only the top on paper and in a lot of ways overengineered. It might not be successful on its own but it will probably at least inspire someone else to do something similar but cheaper.

[@Homerow1]

Yeah I hope it's like Tesla. Overpriced, overengineered and not really good products. But inspires a ton of competition to make actually good versions.

[@michaelhowell2326]

Techies are the reason I refuse to use Apple.

[@Sludgelorrd]

There already is a ton of competition, there'd been an entire vr industry, Apple is just the biggest company making the newest shiniest thing right now that is bringing vr a lot into the mainstream.

[@GamerKiwi]

It's gonna be the iphone of VR: Overpriced for the specs but it will popularize VR. Even if most can't afford it, if Apple is dipping their member in the pie, surely that pie is very fashionable.

[@Sludgelorrd]

@@GamerKiwi you analogy may be true, but that does not redeem you for the abhorrent image you have placed in my head.

[@terig5584]

The problem is that the smart phone didn’t have the sort of physical barrier that VR/AR glasses do… having to wear it and the potential motion sickness that comes with it. I’m not sure this will ever be able to be fully resolved for everyone and that alone may keep the technology as a bit of a niche.

[@xionkuriyama5697]

That's what immediately jumped to my head. Love Cody, but he doesn't seem to be taking some key issues into account.

[@YourBlackLocal]

Motion sickness? it’s not a gaming device, you’re barely moving and the low latency is what addresses motion sickness.

[@thecanadianfuhrer8602]

phones also had actual demand, and smartphones do things other tech couldnt, they objectively make life easier. every pitch ive heard about VR and AR is that they will just replace the refined, mass produced devices we have now (phones, monitors etc) by doing the exact same thing, except making it possible to pipe ads directly into your eyeballs. who the fuck actually wants AR?

[@connormarkus8398]

Motion sickness? It’s an AR-centric device

[@terig5584]

I think some of you are underestimating sensitive people can be to any image projected through glasses/headset. The image moves with you at a different rate than the real life background and for whatever reason, that can be very unnatural to some people’s sense of balance.

[@ChristianBoragine]

AR/VR seems to me like a future big tech companies desperately want to belive in because it's the only way out of stagnation for them, given their monopolistic position. I also think that the general public in nowadays more tech-savvy and has no problem foreshadowing that this kind of product only exists to shoot ads right in the users' retina.

[@pubfries5562]

I do think there will be a significant number of people who will be ecstatic to get their hands on this, especially people raised on things like TikTok. There are absolutely people who will want a constant stream of content blasted in their face without the barrier of needing to look down at or hold a phone.

[@vivelafrance6314]

@@pubfries5562 We're sounding more and more like Fahrenheit 451 😅

[@nikdog419]

There are definitely some really kool things to do with AR, and I would really like to see a decent AR product become available. However I wouldn't want to use it as a smart phone replacement. I don't need some AR OS, just AR apps. I'd want to use it in the same capacity as a desktop VR set, and only wear it when I actually want to do something AR.

[@SmokeyChipOatley]

This. The dystopian vision of inescapable targeted personal ads will be the logical conclusion to this sort of tech. Imagine environmentally integrated ads that talk to you directly, calling you by name incessantly bombarding you literally everywhere you go and in every direction you choose to look. I can’t see a future in which we won’t have an encroachment of ads in places unthinkable in the past. Seems like the only reason we have any real advancements in cool futuristic tech these days is because of its potential for marketing. Either via selling your data to advertisers or by selling them ad space and access to the consumer.

[@BBonsteel]

Part of the reason ads are bearable today is that I can look away.

[@Sinaeb]

Google Glasses all over. Also no, VR will never fail It will just never be "mainstream" It will always be there, just not omnipresent.

[@pingwingugu5]

I think you are right. It will be a little like vacom graphical tablet, or a tablet with precise s-pen. A tool for a specific job or activity.

[@MarxistMogger]

I use VR a lot to play vr games but it’s gonna remain niche. Most people just don’t wanna stand up and move around to play games.

[@kotzpenner]

VR will only be mainstream if you have something like the Holodeck. No physical thing you have to wear.

[@LeDank]

@@kotzpenner I agree with you here. Wearables have a very poor track record, and honestly it’s pretty easy to understand why.

[@sebastiancarreira5832]

Literally the only good application where VR excels is gaming (and gaming adjacent things like VR experiences) which contrary to what most gamers believe is a niche market itself in the tech industry. Most tech consumers are not gamers and if they play games they play simple mobile games like Candy Crush, not Beat Saber. The whole pitch of these glasses falls on the same issues Google Glass fell, they sell it as a "productivity" tool to have videocalls or giant VR screens. But most people don't even like having videocalls and if they have them they don't want an uncanny valley AI generated avatar to appear in their place because their actual self has a huge device obscuring their face and VR screens are a very dumb thing because pixel density, screen responsiveness and refresh rate are much more important things to have a good viewing experience thant just sheer screen size (even ignoring how uncomfortable it is to wear VR glasses for hours compared to a couple of screens sitting in your desk), and no matter how far tech advances to put all that in VR lenses, the tech for actual screens will always be better than the one that fits in VR lenses so it will always be better to have physical screens instead of VR screens unless for some reason you need like 6 ultrawide screens or whatever.

[@wolfnails666]

The iPhone while popular marketing wasn't ultimately how smartphone had a good success rate, it was from also cheaper alternatives later on. If VR sets keep being in $1,000+ and now $3500+ range adaption is really going to be slow. VR could be interesting but price tag is tough pill

[@astrixkz]

very very good point

[@xionkuriyama5697]

To play devil's advocate, Meta (much as I hate them) did get their headset down to 500. So prices under 1k do have some precedent.

[@Dja05]

The Meta Quest 2 is 500 bucks an you can already get pretty good AR glasses for like 300.

[@fabio.santos]

I don’t believe in mass adoption of at/vr, at/vr can have adoption in the education/training sector but besides that I don’t see it.

[@goldengriffon]

Cheaper alternatives are important for expanding and eventually saturating a market, but the most popular selling phones are still the bleeding-edge new releases that are routinely over $1k. Seems to me marketing is doing its job.

[@idanthyrsus6887]

Notice they never showcase the cable and battery pack you have to carry with it.

[@Sortsylic]

Because ŧĥęÿ (you know who) would buy these anyway. Just because of the logo and marketing

[@lepidus2918]

@@Sortsylic Hey man, you need some serious grass to touch.

[@alexr1632]

I saw a comment on twitter that I agree with - until this product is as thin as glasses or even contacts this market is not going anywhere. Even if Apple is jumping into the space, nobody's done the material science breakthroughs required for the headset to be anything other than a bulky set of goggles, and Apple doesn't employ magicians.

[@thejason755]

No, they very much don’t employ magicians. That being said, if any company was better positioned to move the product type forward it would be apple. We do also have to take into account the price point and size smart phones were in the beginning, this is nothing more then a start point. Plus, i just don’t think meta has what it takes to attempt to make vr/ar work versus apple or google.

[@OtavioFesoares]

They know it. I’m pretty sure that the Vision Pro is aimed at developers first and foremost. Consumers just won’t buy a novel tech gadget for 3500 USD, but developers… They’ll jump on the bandwagon and quick, when it comes to Apple products.

[@Profitglutton90]

Wait until people can get courtside seats in a major league sports game without being there for a fraction of the cost.

[@linkesocke4533]

​@@Profitglutton90You mean something like an AR/VR livestream from a certain area of the stadium? Some people will like that but I doubt that'll sell VR or ar to the masses. The allure for most people to visit a stadium is the atmosphere and other fans. That's also why people go to sports bars or public viewings rather than staying at home and watching the game on tv instead. Even watching the game with friends at home would be less fun and kinda weird with these things blocking your vision. Even if it's AR and you can see your surroundings would you really have a better viewing experience than on a normal TV unless when it comes to the video quality? Not to mention that tv broadcasts have multiple cameras and include all those replays, slow motion shots and zooms to keep the viewers in the action even when it happens far away. Even the stadiums have screens now to show fans that stuff to improve their expereince at the stadium.

[@gemstone7818]

but it is more intended as a fancy screen replacement rather than it being used in the same way as a smartphone

[@parodysam]

This thing will change the world as much as the 3DO did.

[@flow185]

Didnt know apple was taking on the sequel to the Virtual Boy

[@JohnGardnerAlhadis]

Joke's on him. The world is always changing. Change is the only true constant.

[@philippemarcil2004]

AR/VR is a tech in search of a problem to solve. While it can be useful in certain cases (ex.: drone racing) and for some applications (ex.: VR in a tank because windows are, for some reason, not an option), there is very little day-to-day problems that an AR/VR headset solve. The thing with smartphone, is that they actually answered a need we had. We wanted to have access to the internet everywhere, make call, text and also have a GPS with a device that fit in our pocket. That why cellphones was a multi-billion industry before the iPhone. By itself, Nokia sold 437 million cellphones in 2007. That is a lot of phones. Nokia was selling 5 phones for every car produced worldwide in 2007. And that is just for Nokia. However, the market for AR/VR is not even close. Sales of headsets are expected to be of only 10 million units in 2023, all manufacturers combined. That is not a lot of headsets. As a comparison, that about 1 headset sold for each 8 cars being produced worldwide. The day when will buying more headsets than cars is very very far away.

[@Probable.Orange]

You just obliterated your own point. These glasses will allow you to access your media in even more convenience

[@ImaRobOat]

​@@Probable.Orange Ah yes, because taking my phone out of my shirt pocket is so much less convenient than lugging an XR headset around.

[@bosstowndynamics5488]

​@@ImaRobOatThe eventual end game here is a pair of big spectacles that you wear always, then you don't even need to get it out of your pocket. If people will go for this is a different question

[@minhkhangtran6948]

@@bosstowndynamics5488 who the heck want to lug around an online screen that also double as self-wearing traffic hazard 24/7 that also need charging every 4-5 hour?

[@gamiezion]

windows in tanks are not an option because it's an obvious weakspot any enemy tanker WILL exploit. thus defeating the whole point of said tank; protecting the crew inside

[@Robert-ju6ub]

Good god no, this is a dystopian nightmare of tracking your pupil's every movement. I'd rather chew google glass.

[@2Potates]

And that's probably not the only spyware it'll have built into it.

[@2Potates]

​@@mapache-ehcapam That's no excuse to make things worse.

[@Tarragonofficial302]

Apple is more of a fashion company than a tech company. I don’t this will work all that well

[@benhurbenstiller]

Agreed 100%

[@Tarragonofficial302]

@@debashisbhunia4684 iMacs can’t use usbs that’s why

[@nicoderfeuerloscher1684]

Imagine wearing these glasses and you suddenly get an ad filling up your whole field of vision 💀

[@shadowclonier3062]

A lot of people get lasix or use contacts so they don't have to use *normal* glasses. I can't see people wanting a bulky, heavy computer affixed onto their face. There will likely remain a niche for it, games and movies, but it cannot ever be nearly so omnipresent as the concept of a computer you can carry around with you. Also, the video seems to lean heavily onto appeals to Apple's history, presuming that they can't simply be guessing wrong.

[@chriswinnard7739]

I had contacts and later Lasik, this was one of my first thoughts. Even if they become smaller, there's the aesthetic factor- the design for these in particular is ugly, and you can't see people's faces. There are various minor inconveniences too. Glasses would just be a pain when I got caught in the rain, or if I was somewhere steamy.. unless they put in windscreen wipers, that's not something Apple can work around. For sports, the strap would help keep them on, but I'd still be wary about tripping and them getting damaged on a run, or them getting hit by a ball. Sure you could take them off in those situations, but again they'd have to be *a lot* smaller if you wanted to just stick them in your pocket. tldr I agree but I actually think these are more inconvenient in some ways. If your regular glasses get broken by tripping/getting knocked off somehow, you're down a pair of glasses. If these get broken, you're basically down a smartphone.

[@JeremyLogan]

Also, a lot of the reason Google Glass failed was people didn't want ever present cameras possibly recording every interaction.

[@Enigmod]

Update: it's starting to age like milk :/

[@MadHatO815]

Hey Tyler, while I respect your opinion, I have serious doubts about it EVER gaining widespread adoption; nor do I think that any VR/AR device will ever do so. For specialised purposes like maybe Medical/Technical or Military applications, sure I see possibilities there. The reasons from a technical perspective: 1. We are now finally near the end of Moore’s law (Transistors barely shrink anymore), If I had to make a prediction based on what I learned on lithography und semiconductors in university we have maybe until 2030 till we are close to physical limits (At a cost that is not completely astronomically for a single chip). This means that in order to Increase computing performance you will then either need: a bigger chip (MCM design approach) or more power this limits the size, weight and battery life you are able to achieve. 2. Battery energy density is NOT going to increase significantly over what we have now, even including solid state batteries. (Battery chemistry is a bitch). This means that such devices will always be limited in battery life if you want to keep them a reasonable weight and size. These add up to practical reasons: 1. general comfort and Motion Sickness/eyestrain: I had my brother and parents try my Valve Index, while they said it was okay, they all wanted to take it off after like 30-60 minutes. they either complained about Motion Sickness, it being uncomfortable or weighing too much. (Thus the only formfactor that could IMO ever gain widespread adoption is something like Google Glass, not some clunky headset) 2. good bye privacy; if you ever wanted to be completely at the mercy of a megacorporation, this is your chance to give them everything they don´t already know about you and your surroundings. (google, Apple, Microsoft, Meta etc. can not be trusted) In General AR/VR always seemed to me like a desperate attempt at innovation because markets are close to saturation with existing products und solutions and somehow growth has to continue. (There are more reasons as to why I think this is the case but I don´t feel like wring a whole essay about it)

[@Horvath_Gabor]

One extra thing about batteries is that, while every year, there's a new headline about "revolutionary battery technology just around the corner", that's been happening for close to twenty years, and yet we're still trucking along with Lithium. Right now Sodium batteries are being touted as the next stage, but... Lithium batteries are already prone to explode when damaged. Sodium is an order on magnitude more reactive, and that's without extra energy being dumped into its ions, so I sincerely doubt it will be "a hundred times safer", like they claim. And speaking of energy density, that's another thing many people don't seem to grasp. Those batteries in their phones, vapes, EVs, whatever? Those are already about as saturated as it can get. The only way to get more charge out of them is by increasing the size, and by increasing the size, you get a bigger kaboom if something goes wrong. Now imagine how energy--dense a "next generation" battery capable of holding ten times the charge in the same form factor of a modern Lithium ion one would have to be. It would be like walking around town with everyone having a grenade in their pocket. Sure, the chances of the pin falling out are small, but get to a high enough adoption rate, and it's pretty much guaranteed to happen the same way there was at least one electric scooter explosion per day during their heyday. Consumers in general have been bamboozled by the marketing department of companies like Apple, and should learn that modern technology isn't magic.

[@tubebrocoli]

Yup, he says he's not an Apple fan but then says nobody remembers mp3s, or blackberrys. Repeats techbro hype by focusing on the few examples where Apple got something right while ignoring literally everything that didn't. All the while forgetting that the main difference between smartphones and VR/AR glasses is that you use your hands for the former, and people like using their hands to interface with things. That's why we still use keyboards to this day even though we have more than good enough tech to do dictation.

[@phant0mdummy]

Nice novel.

[@blueishdergon]

“We are finally nearing the end of Moore’s law” And we will run out of oil by 1980! We have predicted limits to our technology and our resources for a century only to find our predictions were completely wrong. Photonic computing is a growing field and chip manufacturing and research is only getting more and more funding. Moore’s law is gonna go the way of peak oil, a looming deadline that never comes to pass.

[@MadHatO815]

@@blueishdergon You cannot break the laws of physics, as much as I wish we could. You can only make a transistor so small before it becomes unusable due to quantum tunneling. (And we are getting close) Furthermore EUV lithography is limited in resolution by among other things the photo resists available. Other methods like nanoimprintlithography run into differnt problems. An don´t get me started on quantum computing, it will be a thing yes, but it may never make it into consumer products due to other limitations.

[@pingwingugu5]

It's a massive information grab. This thing has eye tracking and pupil tracking. They will know what are you looking at on the screen and how are you reacting to it. Imagine how valuable that information is for market research and ads. Making this very precise market research with eye tracking was an expensive thing, with very limited number of participants, performed in lab environment. Now hundred of thousands of customers will pay themselves to participate in the wild in this research. It is an amazing move from apple.

[@manyseas1219]

Yeah same story with snapchat. It really is a brand cult

[@Theyownyou]

They REALLY don't want to see what's on my scren.

[@audiosurfarchive]

Everything you use tech wise is being monitored and sold; it's a given.

[@brendansimkins]

They make a point on their website that the retina scans are encrypted and only accessible to the device itself, and eye tracking and cameras are processed at the system level, so websites won’t be able to see where you look.

[@totallyjerd1751]

As a marketing researcher myself, I don't think the eye tracking data is going to become readily available anytime soon. There would be lots of hoops to jump through in getting ethics approval, and judging by the fact that third party cookies are being removed now for being too intrusive, I don't think eye tracking data will just be freely sold.

[@Crota0100]

Apple has been all marketing since 2011

[@MatanVil]

It has been all marketing while Steve Jobs was alive. The entire gameplan for Macs since the early 1990's was to hope the normies will not know what "specs" and other "confusing" PC jargons means, this is what the "I'm a Mac" ads prey, sadly that plan is failing.

[@jtgd]

Steve Jobs was a marketer. People idolize him like he was a computer scientist

[@perceivedvelocity9914]

Correction. Apple has been all marketing and..... Updates that brick your device so that you have to buy the latest model.

[@john.glasscock]

Not an apple fan boy at all but the m1 MacBooks were actually pretty good, high performance and long battery life

[@Seánasadventure]

@@perceivedvelocity9914imma have to disagree with you there, in my experience the laptops computers and ipads last much longer than the competition before needing to be replaced. Look at most mac users ask them what year the laptop or computer they use is…. Its usually pritty old. Now the iphone… i won’t defend that one

[@Ariel_Alpaca]

It's not going to change everything, it's just going to be another VR headset

[@fabio.santos]

Pay 3500$ to end up playing beat saber😂

[@watsonwrote]

​@@fabio.santos If this thing even has it!

[@jestemgraczem]

You are comparing the 1st generation iPhone, which was priced at $500 at launch, to a VR headset that is six times more expensive. The main reason why, after so many years, VR headsets have struggled to break into the mainstream is their high price. This argument could have been valid if the Vision Pro had been introduced 10 years ago, and now they are introducing an affordable device that most consumers can purchase. However, this product is going in the opposite direction. If the VR market is to grow, it needs an inexpensive device now, not in 10 or 20 years from now.

[@seraphinax6449]

The Meta Quest 2 is like 300 USD, cheaper than my current mid-end phone. It’s more that people don’t really see the need for a VR headset compared to smartphone which is pretty much obligatory in this day and age.

[@_zigger_]

Even if we're ignoring the price tag, or how inconvenient it may be to have a brick strapped to your face for hours - I just don't think there would be any demand for it, aside from those who'll buy it on release because it's a new cool trendy thing. And I don't think the "you need it, you just don't know it yet" marketing strategy would work here. IPhone was successful because it gave people that they wanted, but better than they already had at the time. People used telephones for a century and mobile phones since the 80s. People were using phones because they're just that convenient, and apple released a phone that is even more convenient. But this headset, does anyone actually need it that much? Should it replace your smartphone, or a tv, console, computer? What does it better than tech that we already have now? Why buy it then?

[@GregoryLindsey1979]

You know, the videos show people wearing the Vision Pro and teleconferencing with a bunch of other folks who... are apparently NOT wearing the Vision Pro? Or will it be digitally edited off of the faces of everyone you talk with, giving them a creepy uncanny valley CGI vibe? In any case, I wear glasses, can't wear contacts, and can't have LASIK due to my prescription, so if these things can't work on top of them, it's a non-starter for me and millions of others like me.

[@philippemarcil2004]

Fully agree, VR/AR makers and promoters always forget that a lot of people needs and wear glasses and are not comfortable with contact lenses or contact lenses cannot be used to address the issue.

[@_JayRamsey_]

I'm pretty sure you can get prescription lenses for some (most?) VR headsets, and I know people that just wear their glasses in them (though I personally find that incredibly uncomfortable).

[@watsonwrote]

I was using a friend's Oculus and it works just find with glasses -- you just have to put your glasses inside or splurge for special headset lenses (that won't allow anyone else to use the headset.) I had no problem playing games like that but could I wear it for work? Could I spend all day in it? Absolutely not

[@Otyrr]

So, I'm not sure if you've used any VR headsets before. But you don't need your glasses with most VR headsets right now. I'm nearsighted, and because the screen is essentially in front of my eyeballs, my eyes don't need glasses that I usually wear. If you're farsighted, I'm not sure how this would work for you though.

[@PhattyBolger]

It's funny that you mention certain products existing before the Apple versions, because now people are acting like Apple just invented VR.

[@Sortsylic]

As always. Pure ignorance

[@mongster5780]

Yeah, it's frustrating that people act like VR isn't mainstream. The Meta Quest 2 ALONE has sold over 15 million models; VR is easily just as mainstream as regular gaming consoles now. People come to conclusions without doing ANY research.

[@snailevangelist]

@@mongster5780 vr is absolutely *not* mainstream. the quest is far and away the most popular headset, but that doesn't mean it's mainstream. 15 million units doesn't mean much when it is largely used as a novelty or for enthusiasts with a gaming pc. as mainstream as gaming consoles? gonna have to see some numbers

[@mongster5780]

@@snailevangelist Do you even know what "novelty" means? It can't be a novelty if millions of people own it. Millions of people play it daily. How is it NOT mainstream? Because you said so?

[@snailevangelist]

@@mongster5780 because the primary use of quest headsets are people who pick it up or get it as a gift, it's novel but people oftentimes play them for a bit of time, but once the novelty wears off they let them collect dust. the quest 2 had 1.47 million monthly active users according to facebook's last report, whereas xbox has had 120 million monthly active users, playstation had 108 million. 1,000,000 is a not insignificant amount of people, but they are far from being a ubiquitous means of entertainment, let alone something that has reached the mainstream level of other entertainment devices or consumer electronics. and no, this isn't cope or seethe. i own a quest 2 and use it a couple times a week, even diy'ing my own full-body trackers. i love vr, but it sure as shit ain't mainstream yet. there is no demonstrable evidence to back this up, especially your claim that there they are just as mainstream as other gaming consoles, which as the numbers show is faaaaaaaar from reality

[@watsonwrote]

I think the physicality of the smartphone is actually one of its strengths. I often use it as a flashlight, a pedometer, a speaker while doing chores, and a white noise generator at night. It's my alarm to wake up in the morning and a camera I can use to not only take pictures of my environment, but also myself. I used it today to take pictures I sent to my doctor. The fact that it's not attached to my head for these features is important. How am I supposed to use a VR headset to document something on my temple? In an AR world, am I going to have to start carrying around a little camera, flashlight, and speaker device? I see the utility of AR for creating a deskless workspace, but I just don't see it being an everyday-all-the-time technology like my phone. Maybe it can replace TVs and desktop monitors, but even then the only reason I use a TV anymore is to share the viewing experience with other people in an in-person relaxed way, and desktop monitors don't cause any kind of headaches or eyestrain for me. We'll certainly wait and see.

[@NinjaMan47]

I think he is putting the cart-before-the-horse on why mass adoption matters. The first generation iPhones were relatively expensive and their features weren't as impressive but Apple made sure to push them hard and get people excited to just get their hands on one. I still remember the insane lines people went through just to get that phone. And Apple made so much damn money, which propelled them to keep innovating and fixing the problems those first phones had and eventually to start thinking of what the next generation of phones will do better. In short, mass adoption lead to further innovation.

[@Pastafari4]

I think this is going to be the first proper flop. A thing that only rich people own and barely use and that will lose support in a few years

[@pingwingugu5]

It all depends will it be good for productivity. For example if it is amazing for 3D modeling, CAD or something like that I can see businesses buying them. Maybe showing clients visualisations of a building design or something like that? It's like that $1000 monitor stand for their $5000 monitor. It was not aimed at average Joe, it was aimed at business. I would hate to wear that thing for work though so you are probably right.

[@Fwoup]

I disagree. I believe that this product will be the first of many in its line that progressively get cheaper, but the first developers to get their hands on this and create "killer apps" for it will make that $3,500 look like pennies to them

[@BaumInventions]

Apple Pippin

[@fatboyRAY24]

Depends how many Apple plans to sell and who their target is. I’m sure they know this isn’t a product for the masses, much like their pro display xdr or iMac Pro. It’s not meant to replace the iPhone imo at least not in this iteration.

[@timelessdays]

It's been a while since Apple had a flop. Pippin, Newton, Ping. Gonna be interesting seeing this fail, but I'm totally expecting it to do so.

[@mogaming163]

My biggest problem with apple is they take from open source platforms (like Wine) then just not give anything back even when they update their rip of the code (they will also go through the original open source repo and update their code whenever a fix is merged)

[@yourallygod8261]

Damn that sucks new knowledge/hate for apple found :v

[@extragoogleaccount6061]

@@yourallygod8261 This isn't even true at all. Apple makes tons of open source software/packages. Example would be HTTP Streaming.

[@Aether-Entropy]

Tech demons won't be happy until everyone is living in their own matrix

[@pliat]

Why is the matrix even so bad lol. It doesn’t matter if something is real, it just matters if it feels real.

[@JmMateo933]

Yeah

[@Quake2x2001]

I keep seeing people say that the Vision Pro will change our reality and respectfully i just don’t think thats true. A certain number are looking forward to this product but it will never replace the smartphone because a large majority of the population are just not into tech.

[@faolitaruna]

People weren't rejecting iPhone for being terrible iPod with an internet access. This part worked fine. People were rejecting garbage call experience.

[@CinnamonGrrlErin1]

I don't think VR glasses are ever going to be much more than a novelty (although I think it could be very useful as a teaching tool in medical schools etc). I can't imagine the long term effects on eyes or the brain will be good, plus a lot of people are tired of looking at screens, especially after the last few years. This is like the Galactic Starcruiser of tech gadgets.

[@Voron_Aggrav]

There are a Lot of great applications for VR, but I doubt most of them would be daily necessity for a majority of cases, especially when considering how you also need to keep in mind that space to move around is getting more and more a premium and a luxury

[@fabio.santos]

I have the same opinion no mass adoption besides in education/training application.

[@quackcement]

its like 3d tv's keeps coming back but no one wants them

[@asianboywonder2312]

I think this is Apple's answer to Microsoft's AR headset, the HoloLens. That has use in industry and i think apple wants a version that appeals to the design side of it.

[@nicoliedolpot7213]

even the army now uses it...

[@MatanVil]

The Vision Pro really feels like an enterprise product, something that Apple usually doesn't make.

[@extragoogleaccount6061]

@@nicoliedolpot7213 I thought they dropped it.

[@nicoliedolpot7213]

@@extragoogleaccount6061 not really., although it will take a long while to sort out it's bucket of issues (as does any minor procurements anyway)

[@Ningy909]

i don't think AR will ever replace my phone for two reasons: 1. i'm already considering going to a non-smart phone for my next one because i feel it's taken over too much of my time and i don't need most of the functions. 2. i'm yet to find a VR headset that fits comfortably over my glasses for more than half an hour. no way i'd be comfortable walking around all day in fancy tech goggles. but who knows. maybe this will be the new iphone.

[@nivannakingsman1383]

You are the only person here I've seen being up glasses. Vr never looks completely right with my glasses and they're not comfortable to wear with them. Yes not everyone has glasses but a lot of people do and it's just removing a large portion of those people

[@kitfagan2027]

On the Vision Pro you have to get prescription lenses from Zeiss so you're looking at a $200 bump at least knowing how much they charge. No option to use your normal glasses.

[@nivannakingsman1383]

@@kitfagan2027 so it's even worse

[@benhurbenstiller]

I'm a hardcore techie and I have and will continue to have zero interest in AR/VR. It's not just me but millions of others out there with zero interest in AR/VR.

[@pliat]

Ok? Cool i am also very interested in tech, and that includes vr. So i guess we cancel out.

[@DatBoiOrly]

personally i doubt this'll take off normal glass's wearers have to take off there glasses because of them being uncomfortable now imagine that but heavier that fatigue is going to be even worse than normal glasses & before anyone mentions that components are getting smaller by the month they'll never be as light as a regular pair of glasses which are designed to be as like as possible so you can wear them all day. eye fatigue caused by looking at a screen for long periods of time. finally the technology deadlock meaning this is the best we're going to get for a long time for batteries, semiconductors and a bunch of micro stuff.

[@caio5987]

Exactly I laugh when people say one day this will be just like wearing glasses as if people enjoy wearing glasses 😂

[@tablettablete186]

​@@caio5987 As a person who wears glasses all day long, I absolutely hate them... Wish I had my vision back

[@user-xp8nq5mf9y]

so Apples makes things that already existed and makes it mainstream. got it.

[@francegamer]

I think that it's unlikely it's gonna do much other than take cash from fans of apple. There is already a significant VR community, largely thanks to the quest 2 and the ease of getting into VR content through free software like blender and unity. 3500 sounds like "a pricy radical new technology" until you know that you can get a super gaming pc and one of the best headsets for that price, and a competent pcvr setup for maybe $1000 (assuming you don't even have a pc). I'll get a set of VR glasses when they're a couple hundred bucks and as comfortable to wear as my current ones. Until then I'm sticking with the cheap, durable and versatile quest 2.

[@Sortsylic]

I'm not going there either. Not wearing the thing till they wear as comfortable as my glasses. And my glasses are just glasses, not VR

[@BrianIsWatching]

My concern with AR is users potentially wearing them all day when lighter models come out. I can think of a lot of conveniences and entertaining concepts to having digital eyes. but at what cost? I've been reading Digital Minimalism, so the impacts smart technology has on mental health (already a problem with phones) is fresh on my mind. Here's a definition I learned from that book: Solitude Deprivation A state in which you spend close to zero time alone with our own thoughts and free from input from other minds. And then there's the idea of ads. An app in AR could track your eyes so you can't look away from commercials. Maybe taking off the device pauses the commercial, so you eventually have to finish watching when you put the device back on. It doesn't sound far off from a Black Mirror episode. What will stop programmers from at least trying things like this? And there's one thing I don't quite understand about Apple's headset. At the beginning of the promo, they show the wearer's eyes showing through the glass, implying you can see their eyes when they're looking at you, but then later in the video they reveal there's nothing but computer components behind the glass. So is it a screen that projects images of your eyes? Was it just an aesthetic edit for the sake of the presentation?

[@romes-demise]

The scary part is some people already do try to live in their vr headsets, long before its even vaguely practical. And im talking like they wear it to sleep and wake up to the virtual world, its kinda worrying how many people already do this.

[@watsonwrote]

​@@baronvonslambert Weird! I know that lenses can transition from clear to darkened (I even have a pair!) and transition lenses have been a technology for many years, so I assumed they had some kind of screen that's clear normally and occludes light when you add a voltage. But maybe my expectations were set too high lol

[@skywillfindyou]

Maybe in merica, but worldwide people remember mp3 players and smartphones exactly.

[@jacobhuff3748]

It could be the first realistic approach to VR/AR headset but honestly I think most people will have it as an accessory to the iPhone. I can't see how it could supplant the smartphone since smartphones are overall the most convenient form around.

[@mjohnsimon1337]

I think that's the point of the video. Basically people were saying the same (practical) things regarding the iPhone after it was first revealed, but next thing you know they exploded and became the standard, especially after it fixed a lot of issues, added a lot more features, etc.

[@Vvoopp]

It's not going to change the world. It's just a $3500 phone but bulky and you can see through it. You're just doing Apple PR

[@theylied1776]

This headset will fail like every other VR headset has failed since the the 1980s. If Apple made a 3D television, it would fail as well. Let me tell you why, because they're both fads that keep coming around. The reason why 3D television failed is because people got sick of wearing the glasses, the reason why the VR and AR has failed so many times since the 1980s is because no one wants to wear a headset. So, unless Apple can change human nature, this Apple headset hasn't got a snowball's chance in hell of succeeding. This is why Samsung and Sony have invested billions of dollars into hologram technology.

[@rumplstiltztinkerstein]

Anything that Apple does, its competitors follow. Just a matter of time until companies like Samsung are all trying to make their own cheaper versions of this thing.

[@jtgd]

VR won’t “change the world” until it’s affordable and mainstream enough to drive people to program applications for it. It’s gonna end up like a more expensive Apple Watch, but on your face. Not many apps, but useful for some things.

[@xandercruz900]

Not until it is affordable, and are OPEN PLATFORMS. None of this "app store" crap. We used to have VRML like HTML. This would be the perfect time to deprives these companies of this app store model so that any device can compete equally.

[@emperorfaiz]

@@xandercruz900 Which is why it wont happen because they already made buttload of revenue.

[@witness1013]

There's dozens of products like this already. Will flop and change absolutely nothing.

[@ThisHandleIsDefinatelyTaken]

I don't know if VR/AR will succeed, but I sure hope it'll crash and burn so I won't be pressured into strapping a screen on my eyes just to function in normal society.

[@pauldefillippo8490]

Yeah I remember in the commercial for the first iPhone they made a big deal about the fact that there's made a clicking sound when you touched the stuff just as if you are touching actual buttons like on a blackberry.

[@tecpaocelotl]

I thought the iPhone was dumb. Still dumb at times. Lol.

[@verbage432]

My fear is apple's forced obsoletion of it's existing products. It will only take an update or two before your phone stops working and you NEED a headset

[@mmy2k48]

as much as I'm excited for the future of VR/AR tech there's a part of me that's like "PLEASE let this fail so it stays as enthusiast tech" because I really don't feel good about the big silicon valley companies trying to corner the market

[@MatanVil]

The good news is that we are in the start of the fall of Silicon Valley

[@HenningGu]

What is pretty certain is that this is gonna widen the market. You just know that Samsung and Xiaomi and all those either already had a similar product ready and were just waiting for the right moment, or are creating one right now. We've seen this with the Apple Watches and especially the Airpods.

[@caio5987]

Samsung already tried with much fanfare at the time 😂 Didn’t work quite well

[@MatanVil]

I wonder if Nintendo will make one

[@flow185]

@@MatanVil why tf would nintendo make a vr headset?

[@BerkayKocOfficial]

@@flow185 I dunno man, Virtual Boy was a thing, and so is Ninntendo Labo, which is essentially an AR product line. Nintendo Wii’s success in making motion controls (albeit were terrible) mainstream is another thing not to underestimate. Nintendo is almost always after gimmicks

[@GiRR007]

I feel like this will be similar to google glass in how it changes things. Ie not at all.

[@MrArgus11111]

It's a trash toy for trendinistas and with that price point it has already failed. Apple will still claim it was all their idea when cheaper alternatives are developed by smarter companies, however.

[@CocoHutzpah]

If I can get a pair in 10 to 15 years for about the same cost as a smartphone and with my prescription, I'd consider replacing my phone and glasses with something like this. Maybe that'll change if that day comes, but it adds the cyberpunk flash to our current dystopia.

[@PriusOmega]

As humans, the tactile and haptic feedback of using your hands on the black rectangles is simply too good a match for our biology/physiology. Most people will opt for black rectangles they hold rather than headsets.

[@jamesowens7148]

They won't. Sage.

[@drucr9006]

I'm not gonna hang a half pound of plastic from my face for any form of entertainment

[@AtlasNovack]

Every time apple enters a new market they change the industry When Steve Jobs was alive. Now its the sick man of tech.

[@jamesshipley9164]

Anyone else see these promo ads and just think, screw the VR set I just want a house like that. Or ya know, a house at all.

[@DonFatherTrump]

I'll pass on the wearable morality monitor.

[@MrHellknightimp]

I still don't care about VR

[@benhurbenstiller]

Me either, and I don't see how it will ever replace our phones and other electronics.

[@VOZmonsoon]

Until you can use 'em in bed and toss and turn any which way, they ain't takin' over phones

[@MatanVil]

I feel that the glossy design will might be a "kill it" for the Vision Pro as it is not something you wear and not put on a table or hold, if will fast loos its aura thanks to fingerprint-marks. And I wonder how durable it is. The presentation of the product is already turning people off.

[@ThePaperKhan]

It looks like cheap plastic. It probably is.

[@goomberr]

i feel like vr/ar can't work because they are not convenient

[@republicball3024]

I wonder what it’ll look like. I think it’d be interesting to see through them.

[@egggge4752]

Tech consumers when tech producers try to sell them the newest goofy gadget: 🥵

[@midimusicforever]

Exactly. This toy is not for plebs like us, but it's a step towards something that will be better and cheaper. I am eager to see what Valve will cook up!

[@flow185]

Valve has no interent going into the Apple VR targeted market They're a game company.

[@midimusicforever]

@@flow185 VR games is a thing you know. They would make one for the same reason they made the Deck. To put Steam on it!

[@Xune2000]

VR and AR have been taking off since the 80s. The problem has always been that there's nothing compelling to do with the technology. Perhaps when it has all the functionality of a mobile phone in the form factor of a contact lense it will hit the big time. Until then it's just a bulky and expensive gimmick.

[@iamterribleatgameng273]

I'm in my 20s and I have yet to buy a tv

[@waterbears9874]

I think the one thing that separates the iPhone from the goggles is that an iPhone is not always in your face, you can carry it in your pocket while your walking while the goggles stay on your face and look kinda goofy and doing things with it could be distracting while on the go (moreso than an iPhone). Now maybe these goggles will shrink to a pocket size eventually, I mean look at the first computer compared to modern phones, but until then the goggles won’t have much use for common people (at least in the same way the iPhone will)

[@rgmoses2189]

I just don't know how to feel about all this, you brought up some very good points but my gut is telling me that we seem to always fail at predicting the future and it seems like since everyone is guessing this is the next step in technology that will replace smartphones I would agree with you that it most likely will not, but the logical side of me who's watched and heard of everyone's accounts of actually using this device and it feeling like actual "magic" and remembering we aren't at the end of the rope when it comes to Moore's law and how cheaper but just as capable alternatives to the iPhone were released only a few years after it caught on would make me guess the same would apply to this also. I come from a very poor part of the world and now live in the states but growing up and getting to see different perspectives on technology and its adoption along with its constant exponential rise in power as time goes on would make me think that if these AR and VR glasses truly replace laptops, TV's, and smartphones simultaneously in FUNCTION from what we've seen in demos and the same laws of technology don't stop I don't think it would be a stretch to say every household may have at least one worldwide in much less than half a century as you predict. I feel as if smartphones will still exist in some capacity but will eventually die out in the long run because coming from a poor place I remember when everyone in the states had a flagship or usable smartphone we were still rocking with some Nokia brick phones and some old blackberries but as time went on the smartphone standard also caught on as we used what we could afford and if something better comes along that's an all in one that becomes affordable as time goes on I do think this could be the next smartphone. But with all this, I would gladly eat my own words 10 or 20 years from now

[@Grampssssss]

I really think people aren’t seeing the bigger picture here, this IS the move into the mainstream for VR, the simple fact that Apple is bringing productivity based ideas to a consumer product says enough that this is going to evolve into the future of tech. The future is now old man.

[@blakedake19]

11:15 I mean, they better be lmao. With 3500€ you can buy 10 quest 2 and I really do not think the Apple Vision is 10 times better. My 2 cents are that all this tech, both vr and ar, will be extremely niche because nobody want to have 2 screens on your eyes all day long.

[@blakedake19]

@@PlatinumAltaria I do not know about that, maybe videogames-wise but the rest of the entertainment industry has still to experiment with that.

[@_zigger_]

​@@blakedake19if by the rest you mean movies and tv, then just look at the 3D - the technology that was supposed to be the future, the ultimately way to truly experience a movie... and then it flopped hard.

[@blakedake19]

@@_zigger_ yeah because just a handful of movies were created with that technology in mind and the tech was in its infancy and a lot of people had nausea or headache

[@leadingauctions8440]

Combined with AI this will be a dystopia.

[@caio5987]

Put it this way; today has been a very hot and humid day in the UK At no point at all did I feel like putting on a headset Not for work not for playing games My phone meanwhile…

[@rhodium365]

I just don't want a screen strapped to my head 24/7 when it can just be in my pocket for when i need it

[@hetakusoda2977]

I don't think it will fully replace the smartphone for most people, considering headsets tend to get uncomfortable to wear after a few hours even if they work perfectly. To achieve ubiquity, they would need to be the size and weight of normal glasses, but given that we're already starting to hit the peak of Moore's law I don't think we'll ever be able to make computers and batteries small enough to make them with any more functionality than a smartwatch.

[@smugwendigo5123]

Also unless it has fans or something and you are in a warm area you can work up a sweat just wearing one

[@daboos6353]

VR is a gimmick and if it ever does become a household product, it will be long after we're all dead.

[@rosecity_chris]

You just cant beat the convenience of a 2d screen. The headsets are and will be great for gaming and art, but other functions are just better on a flat screen. Its like when walmart tried the vr shopping...it just removes the convinience. Even if im wrong i think its a mistake to focus on anything other than gaming in VR and AR right now. Not all gamers are on board yet and thats its biggest focus since inception.

[@WelcomeToDERPLAND]

No they wont.

[@aspol12]

is it not possible that this will generate more insterest in the vr/ar market and thus drive more traffic towards cheaper alternatives? which may also cause a positive feedback loop of people trying/being exposed to vr, getting hooked, and possibly developing more games, headsets, apps, etc?

[@stevo948]

2035 knowledge husk ... Whatever happened to Apple Vision .. gets compared to flying cars

[@draexian530]

Just seems to expensive to ever be anything but niche. At least right now.

[@matty7834]

Ah, you didn't watch the video then.

[@draexian530]

​I did write that before he spoke. The first thing he did was agree that it's a fantasy right now. Focusing on these integrative technologies as a consumer is a mistake, if you want more nuance.

[@storyspren]

"some people born today will never buy a television" Me: (born in 1996, has never bought a television and has no intent to do so in the future)

[@H3wastooshort]

I really hope apple fails with this headset. I hate the thought of apples anti-consumer practices infecting VR even more than it already is

[@davepowers3194]

As a person with only one functioning eye, my response to new VR tech is “ok cool”

[@AntiFreak321]

VR is doomed to fail because no normie wants to wear those glasses, easy as that. I know we are all terminal online but 98% of people out there just don't give a shit. especially not for thousands of dollars. Average people always needed Phones therefore Iphone Succes, nobody ever needed to use VR.

[@pliat]

No normie in 1910 wants to wear EarPods, or headphones, and no normie today wants to wear a medieval ruff, even if they were all the rage in the 16th century. It’s in the name, normie, normal. When more people start wearing these it will eventually become normalised.

[@AntiFreak321]

@@pliat thats flatout wrong or a lie? people wanted Headphones, they listen to musik, telephone, flight communication, Radio, Information, War Communication it makes all of that mobile and private. Extremely important Besides headphones are just loudspeakers, your saying nobody wanted speakers....?

[@pliat]

@@AntiFreak321 you clearly didn't understand my point, did you. It's funny that your reason they are useful is that it makes audio mobile and private, yet you don't see XR is doing that and more.

[@owihn]

You are genuinely one of the best sources of tech news in my life. You've got good sources and great explanations, and your takes are realistic if not always accurate. Your also like real asf, please keep screaming into the void man

[@zenoblues7787]

2 hour battery life nothing else needs to be said

[@NoOne-py5or]

AR and VR are just novelty itll never be mainstream

[@Malthizar]

This will age poorly

[@NoOne-py5or]

@@Malthizar doubtful

[@rebeccalassetter1726]

@@NoOne-py5or their already mainstream there are a lot of good VR games and there are some that are already popular like beat saber. now will they replace the smart phone probably not?

[@NoOne-py5or]

@@rebeccalassetter1726 idk 5.5million people owning a VR set isn't too many in the grand scheme of things, compared to PC ownership 97% own a PC, and a gaming console is 53%. I don't see VR hitting any of these two metrics. 1.7% owner ship is way too small tbh

[@rebeccalassetter1726]

@@NoOne-py5or I concede what I more meant to say is that they're in the public eye and knowledge of them and the popularity of them seems to be growing.

[@steamvyrus6249]

Nobody is going to wear this outside of certain industries - it looks goofy and bulky and generally obnoxious

[@Tarbtano]

Edison outpaced people of his day doing what Apple has. People tend to forget presentation and practicality are a huge a part of success.

[@SwirlyTwirl]

I truly hope this just leads us to better XR headsets and games for it. Wasn't really a fan of the direction Zucc was trying to go with where only his company was the only source for the VR hardware and software only to find out they've bit off much more than they could chew and in turn nearly kill all interest in XR.

[@XxXNOSCOPEURASSXxX]

The biggest problem with AR glasses is that they make you look goofy. A smartphone even when they were just gimmicks didnt make you look goofy. Maybe in this terminally online age where Apple's target demo doesnt leave the house it might just work.

[@pliat]

Wearing earbuds would look stupid if earbuds were really rare, and the same goes for everything else. Things go into fashion when they are common, of you went to the 30s looking like the ‘cool person’ of today, you would get some strange looks. By the way, are you really so insecure to not use a potentially revolutionary technology, just because you care so much about what people think about you lol.

[@XxXNOSCOPEURASSXxX]

​@@pliatapple is a fashion company 1st. Their target demo is primarily rich white girls who think they're influencers. Their products have to be fashionable to the average normie.

[@Zentari2238]

No, they won't. Quit doing their PR department's job for them.

[@nitinanku]

You ain’t even watched the full video yet calm down 💀

[@Crota0100]

Yeah idk who is going to wear a VR headset full time, and he thinks everyone will have one in a decade? The whole take is odd

[@johnther]

I see it. Dont know about the rest of the USA but here in LA, those 90s ski sunglasses are popular. Wont be surprised if that becomes capitlized for the Apple Glasses

[@Aleuse]

You have to ask yourself, would you replace your phone for this? My answer is no, personally. Vr sounds a lot of fun for gaming, and that's it. Why would you want to do everything on a headset through more convoluted means, if your phone is more than enough?

[@michiganfilth]

1:00 never thought about it from this perspective. Thanks

[@memepolice6624]

The automotive industry has similar "pioneers" like Apple is to Tech, with gadgets and features on luxury models that were also called 'gimmicks', an optional expense to trick wealthier consumers to spending more cash that most people didn't care for. But those same features are now seen to be 10 years ahead of the curve that and are essential on every currently made car like detection, navigation, cruise control, and phone connection. Hell, even Tesla is just an expensive gimmick luxury...until they started going faster than traditional cars.

[@2Potates]

And now some car companies like BMW are locking those features behind a paywall.

[@thebigoof9458]

Clickbait aside, what you really should say is. " The Apple Vision Pro is just the begining ".

[@gingajones3093]

I think the only way it will become the new thing is if its not limited to just the head set, meaning AR will work with your existing phone, dedicated devices for AR, have it implemented in Cars as the HUD, etc.