How To Run The Perfect Social Media Campaign For Your Music

[@thisisaviva]

Hey Damian, We know the Yungblud family well, for a fact he doesn’t control he’s own social media, he posts occasionally on it but mainly done by the label, also fact Interscope has spent $3M + on him and the promotion of socials, so I personally think it’s the worst example of someone to look up to, specially when the average musician does have that kind of money or team to make your social media that big. It’s again a false economy that one Yungblud will be in debt and paying back for the rest of his life.

[@FalseHeads]

Yungblud is the worst example of what the music industry has become. A asinine

[@Bloodhound_Dogg]

THANK YOU FOR YOUR TRUTH...HOWEVER, I UNDERSTAND WHERE HE'S COMING FROM THOUGH...

[@klangfarbeblau]

wow

[@ziggyNY123]

If you just focus on that - i think you missed the point of what Damien was saying. Entirely. You also skipped over what he was doing BEFORE get got signed.

[@thisisjarmon]

@@ziggyNY123 agreed. You guys missed the whole point. Regardless of who is backing him or what’s backing him. It’s the idea of constantly giving value. Going above and beyond to give and give and give instead of being an entitled prick, only thinking about how your music is good and people need to listen to you. No one cares yo. As an independent artist you’re officially an entrepreneur/business and in every business the top priority is the customer’s. You must think of the audience you’re trying to talk to and be a leader for those people and give them content that is from the heart that will make them love you. You don’t have to stress yourself out trying to be a people pleaser or what we’d like to call a sell out. You don’t have to sacrifice your creativity. In fact it’s the opposite; you’re using your unique abilities to talk to your audience at a rate and in a way they can not ignore you. Obviously if you’re starting out it takes time. But once you figure out your audience and the way they behave and how to constantly give them value and see what they value most in your pool of content. You stick with that and build from there.

[@OkandiMusic]

This is great! The only thing I'd add is that it's easy for Yungblud (and established artist with label backing) to express himself and on socials and maintain engagement without feeling weird or forced. He's living it! For many others it might not be so easy especially when the return doesn't seem as productive as they'd hope. From a personal experience you have to create your own world and hone your craft to the point that they can't ignore you. Move with confidence and self-assurance in everything you do and you literally can't go wrong 🖤📡

[@KellyDante]

The return may not be high initially but it’s the consistency that will get you to success. I’ve seen this with my own music & support base. Also fun fact: Yungblud was a Disney actor too so that’s how he first got known before growing further with his artistry & fanbase

[@wormsali]

@@KellyDante I definitely agree cuz the same had happened to me. And engaging fans doesn't have to be any more forced than mingling at a social event. I enjoy small talking with fans and potential fans, plus I've made many great network connects doing it

[@hillsmediahouse]

The content team and social media management team around him have made his content look like he is posting it. Yes he has a big part in the actual capturing of it, but beyond that he would upload to a cloud or even have his phone open access and his team does the rest. Part of PR for an artist is having the artist inject their tone of voice for sure and he does this through writing a couple captions here and there. As for the live stuff, 100% he loves the connection with fans and does it to give back for sure, same goes for his 'show' this more than likely was his idea but then the team around would have given major input for sure. Besides all the above, this was a great video that did explain some great points that people should be implementing. great job

[@Itsburgaboy]

Will Smith's social media I admire... His personality really comes through the screen.

[@DamianKeyes]

Yeah he’s such a legend isn’t he!

[@КириллСмирнов-л8м]

I've been taking it to RIK FM for a long time

[@joancuixart1337]

This is a delayed comment, I just finished the tutorial on "how to promote your single in 2020" and after taking notes and passing it to a power point I have to say that it has been amazing and it has inspired me a lot, I give you the thanks for that. We are about to release our first single as a band and really now I have the feeling of starting to see the light at the end of the tunnel. Maybe that light is our first small success or maybe it is death, I don't know ... but we are going to jump headlong with our music as a sword and the power point as a shield. I wish you the best life possible!

[@lordgreenmusicofficial]

Animal Ridens good luck!

[@wormsali]

How's it going?

[@thegrandbazaar9480]

We've really appreciated all the dozens of video's we've seen of yours Damian - thank you 🖤 we're a new but slightly strange group from New Zealand with only 33 posts on Facebook and about a dozen on Instagram but we've accomplished more than what we thought we would in just the past 4 months based upon the advice you've been sharing on this platform, so thank you again. Warm regards from Mama Hollywood, Hound McFox, Slendrmann and Mr E 🍷🖤 🍷

[@TomBretonOfficial]

Good job on 80K subscribers dude. 100K is coming right around the corner :)

[@DamianKeyes]

Ahh thank you!! Absolutely mental that I may have 100k soon. Let’s get everyone to hit that sub button 😊😊😊

[@trinid989]

I think BTS is an amazing case to study, their connection with their fans, they way they are a group but still are able to express their own personalities and individual thoughts is amazing. I've studied many artists this past two years, but i never ceased to get amazed by them. Thanks for your videos Damian, I love them!!

[@ApolloSuns]

Been trying to keep up with daily stories, posts and sharing all the COVID fun. It's hard to stay motivated but these tips are solid reminders

[@DamianKeyes]

That’s awesome, just keep going... 1% better every day consistently is the winner

[@ApolloSuns]

@@DamianKeyes Cheers brother. Hope the Brighton is staying healthy!

[@samsmusichub]

Lessons learned!

[@thebatcrowfarmband925]

I like the idea of being interesting first. Great take Damian

[@DamianKeyes]

Thank you! I think it’s a great way to look at it when everyone’s always panicking about the actual content creation 😊😊

[@cloudscape5996]

True!! Amazing vid, Damian..!! Thank you!! 😊

[@robse2k]

Hey, just wanted to say Thank you. I´ve looked for many helpful tips now and watched many videos but none were as useful as yours are. Even if the base of musicians is much smaller than the fanbase, so the avergae user is not going to see your video, you are still creating content to help and support. That´s not a matter of course. Thanks for that

[@arnoldcastillo2054]

As always spot on. I hadn't realized how important it is to have professional, "non-iphone," pics to add a layer of professionalism to a band's image. Thank you!

[@nickhoweuk]

Killing it Damian.

[@DamianKeyes]

Thanks dude! Hope all is good your end!

[@themidnightstrangers]

thank you so much Damo. It's great to be able to learn about social media while we're in quarantine!

[@DamianKeyes]

Not a problem, glad you’re liking the videos! 🤟😊

[@kennystones]

This is really helpful for me because I never know if I'm over doing my strategies. I started taping myself more and show myself and my opinions to followers more and it has been working best than everything I've ever done so far.

[@DamianKeyes]

That’s awesome that it’s been working well!! Keep smashing it dude

[@kennystones]

@@DamianKeyes Thank you very much for these videos! They are free classes that most people pay to have.

[@BrainsForBreakfastTV]

Lewis Watson does alot of Live streams on twitch and just plays tracks like a radio show, talks to fans and puts up polls of the next song they want to hear him play live acoustic He even broke down someone's song that had been sent to him and told this person how they could improve the recording! He seems to know the fans personally which makes him even more likeable as an artist

[@DamianKeyes]

That’s really cool!! It’s always things that break down those barriers between artist and fan that really stand out

[@bisonmusicuk537]

Thanks Damian! Been a huge help to my project - wishing you well at this time 🙏🏼

[@Moonroofmusik]

I love ya Damian !!

[@TheFeelButton]

One year channel anniversary tomorrow Damo! This was my perfect social media campaign. Started with zero help from friends, other media channels, sub begging, cash inputs or any other short cuts. Thanks Damo because I wouldn't have started the channel if not for you and this channel. Cheers!! 🐒

[@DamianKeyes]

Ahh congrats, that’s awesome!! Keep smashing it dude 😊😊🤟

[@TheFeelButton]

Ditto!

[@desertlifemusic]

Great video damo, some real good points.

[@DamianKeyes]

Glad you liked it 😊😊😊

[@desertlifemusic]

Damian Keyes keep the content coming!!!! 👍 and have yourself a beer! 🍺

[@DeanLondonSwift]

This was the perfect time to see this video , I can edit but I feel like coming up with KZbin content at home without spoiling music has been my struggle

[@BrandonShere]

Not sure why, but this video seems personal to me. I'm not a band so this helps a lot. I do want to add you can't force interesting (people can tell), instead you should aim to be genuine.

[@fredacuneo5180]

Such a genius - Doing all of the hard work before he presents the content. Being simply interesting goes a long way.Thank you for these great videos. I always learn from you and I always take notes.

[@DamianKeyes]

I honestly think it’s the way to go. Glad to help 😊😊😊

[@kylefindley-meier9713]

This is exactly the video I was looking for, and awesome video quality. Thank you for this, Damian!

[@Archaic1Eye]

Great stuff. A lot to think about there .....

[@KiraPre-debutDiaries]

thats amazing sometimes I care too much about what other people thinks

[@CanvasAct]

Thanks Damien back at it again with all the stuff I don’t think about. It always seems so obvious when you lay it out here like this.

[@DamianKeyes]

Ahh thanks dude, just glad to help 😊😊

[@sherridellamore680]

Thank you.

[@VallerieMalkin]

Really great - thank you!!

[@ryandobson5006]

Thanks enjoyed that.

[@sophiegibsonmusic]

ooh can you do more videos analysing different artists strategies like this? I would love to watch a series of these vids!! There's heaps to learn from how other artists do things - something I've been looking at is how artists in the Spanish music world (e.g. Rosalia) really build their image/sound and even have catch phrases and include their names in their songs - wonder what would happen if we transferred this idea to music in English a bit more more.

[@NeptuneRain]

We've just launched our socials so this is an incredibly useful video to give us ideas 😄

[@DamianKeyes]

Awesome!! Keep smashing it 😊🤟

[@R.Kryshtal]

This is "Gold" brotha. Thank you!!!

[@thomz]

I liked your Video. Very nice. Only one point. The guy has 2M followers in instagram, Since 3 years ago he is on the top talking about numbers. Maybe he can do what he wants because he alredy have a huge public. I recognize his success and how much he is interesting. But maybe as your public is small artists, maybe the next artist might be smaller? Only one idea haha (not talking badly, forgive me if it does look like) It would be nice too to talk about recent small successes.

[@KillahToni]

Great vid

[@joshthurlow11]

Love the video. My band is struggling for social media content as we booted a member before the virus and a lot of our shoots have him in.

[@DamianKeyes]

Thanks so much Josh! Ahhh I see, that’s a tricky one! Could you do something fun and try to do a lockdown photo shoot series? Like we all can’t be in the same room, so we photoshopped ourselves together - could put you guys in loads of different places around the world haha. Just a quick idea anyway!

[@joshthurlow11]

@@DamianKeyes We were lucky in other ways because we had a single ready to go and that was our main bit of content. It came out last week and haven't posted since then.We started a podcast which started well but people lost interest. It's always an uphill battle haha. Thank you for the advice. We'll definitly give it a go

[@DamianKeyes]

Cool! It is definitely an uphill battle. The thing with socials is it’s consistency. It’s a dull answer, but it’s just doing the same idea every day, till people know you for that thing and engage. It may take months of it before people take notice, but that’s when you see the real growth, so keep at it 😊

[@lilmane23823]

Thank youuuuu!

[@ROOKIEBANDOFFICIAL]

Sea Girls are absolutely smashing it right now!

[@saintwlfhq809]

So true!!

[@stratton5]

Hi Damo, as usual, an informative and interesting video! Been trying to post some cool content on our band's social media, most recently a lyric sheet with integrated concept art. It would be cool to grow our bands following on our socials- will definitely use your tips. Thanks and keep up the good work!

[@DamianKeyes]

Hey! Thanks so much! 🙏🏻😊 that sounds really cool... keep creating and developing interesting content. Let me know if I can help in any way!

[@stratton5]

Cool, will do - what's the best way to contact you if we need your expertise?

[@als2450]

Thanks so much for what you do man

[@LeonardoCeratti]

Very cool, Damo! Yungblud truly represents a bunch of people and his insides about depression and anxiety brings people much further to his social media along with the "be yourself" slogans, I guess

[@DamianKeyes]

He really does. His music encompasses what he stands for and his community, it really is a powerful combination

[@WealBand]

We're currently working on Episode 1 of WEAL TV - Making the Coward We definitely need to change the way we promote our band though, thanks for vids like this Damien give us some stuff to think about!

[@HonoluluWhoCares]

Best video yet! Thank you so much for all this

[@DamianKeyes]

Ahh thanks so much! 😊😊 really appreciate that!

[@AmyJoCloughMusic]

Amazing case study. Thank you for always providing us with the most amazing content 👌🏻💕

[@DamianKeyes]

Thank you! Glad to help 😊🤟

[@AdamWarrPhotography]

0:09 ouch. my ears lol. i don't even know how you achieved that whistle

[@shadydayspecialofficial7767]

You always post Things right as I’m looking for them, I’m in the process of trying to grow my Instagram right now, always love the content! Hope you’re staying safe!

[@DamianKeyes]

Ahh this is awesome to read, thank you. Keep smashing it! I’m staying safe, just working away lol

[@TheHolyGardener]

Thank you for this video, very interesting ! I think Sam Thompkins is doing pretty great on social media, funny, quirky and close to his fans !

[@charnelveil669]

Aubrey Logan. She's a Jazz Artist from Seattle now living in Texas.

[@LeahDunn]

really helpful!! Phoebe Bridgers is also doing a great job on socials. Especially twitter

[@polmorgan3533]

The scheme below incorporates an 'Nash Equilibrium' which gives people an incentive to spread the word.

[@CubetribeTonstudio]

as always, very valuable content! thank you Damian!

[@redrigorojas304]

Super Dope Breakdown. Thank You⚡

[@DamianKeyes]

Thanks Redrigo! Appreciate that 😊

[@BrainsForBreakfastTV]

Love watching your videos damian! Have learnt alot on what I can do on my own journey and different things to try Like hearing your stories and especially found the video on you getting dropped from the label really interesting! Do you play in a band now?

[@DamianKeyes]

Thank you for this! 😊😊 I don’t at the moment no, I do the odd gig if I’m needed, but right now it’s just me and 30000 basses haha!

[@BrainsForBreakfastTV]

@@DamianKeyes 😂 you should do a video playing your bass. I'd like to hear you play 👍

[@awtriphop]

You are the king

[@yensterling9892]

i have so much to learn....feels like climbing mount Everest starting from the ocean....lol....

[@JohanBakkeMusik]

Jon Sine gets my vote! A german music producer with daily vlogs.

[@cantrelband]

Great content 👏🏾 Really enjoy your Channel 🤘🏾

[@DamianKeyes]

Awesome to have you here 🤟

[@phildamoon3705]

Thanks Damian you’re awesome 🔥🔥🔥🔥

[@DamianKeyes]

Ah thank you, you’re awesome 😊😊

[@daimonkeith5902]

Yeah YUNGBLUD is definitely a rising star. I knew it immediately when I first saw him in 2019.

[@JeremyAbbottMusic]

This was a great video, it would be cool to see some some videos with examples of older artists. Not sure what your own audience demographics are, but I know my fan base doesn't consume social media the same way my college kids do. Do you think there are any differences in approach or no? Thanks Man!

[@DamianKeyes]

Thanks man! For sure, I was thinking of doing this for follow up videos too 😊😊 theres definitely different approaches for your audience, and knowing how your audience consume is such an important thing to know so you can give them what they want 😊

[@mynameishenak]

I think Bad Bunny is crushing it in social media! Thanks for the video, btw, amazing tips!

[@SatelliteViewMusic]

Very helpful video as usual! Thank you! :-)

[@HellKey]

Hey Damian, the point about the use of KZbin is quite interesting. I have the impression that if an artst uses his/her YT channel both for music and other type of content (like for example tutorials), it would be a mistake. Followers coming for music would be annoyed by the tutorials, people interested in tutorial would no subscribe because of the music (for example probably they are interested in how the artist mixes the songs, but they are in a different kind of music). In my head, it's like the shop selling men suites starts to sell also wemen pursues. Do you think this is correct and there should be two different YT channels, or is it ok to mix both types of content? Thanks!

[@Henry-pj1td]

I think it's like being a bar where you just drink the coffee or a bar where you chill and get in the mood

[@archieaustin3702]

Larkins are smashing it ! Check em out man x great video

[@stantonterrell7015]

Jeremy Zucker, and Lauv. They are both awesome artists!! They break the boundaries and do not care about the social "rules" as you were talking about. They use their KZbin channels very well. Lauv did his own little show/series called "One man band" and it was awesome! Jeremy did an entire album that was the audio frequencies that he wanted to be heard so he made a visual for it. They truly capture their audience.

[@DamianKeyes]

Awesome!! I love Lauv!

[@gabriellapattbergOfficial]

So great

[@EL2COLDTV]

KZbin guy knows his shit 🔥🔥

[@DamianKeyes]

Why thank you! 🤟🤟

[@TheFyoshichannel]

Flatbush Zombies are killing it on social media imo. The drop new high quality merch weekly on their main account and creat intersting and engaging content on the individual members accounts

[@DamianKeyes]

Oh awesome!! I’ll check that out for sure

[@megaajone1]

Let’s learn 👍🏽

[@DamianKeyes]

Helllll yeah!

[@ItsParadise304]

He’s very much like slowthai! This is all really helpful🙌🏻❤️

[@kritikapande6708]

I really like how you make your videos!! Keep them coming! But there’s a thought I want to share with you- your process is unique but it’s a risky process. In today’s time people run want show bizz and content that glitters! So in that case if I have simplicity as my main how would that work?

[@skoz3342]

Svrcina has got to be consistently one of the best artists at SM I have ever seen

[@DamianKeyes]

Oh awesome!! I’ll check that out for sure

[@jasmeetsingh3557]

Yes

[@Xenomorph358]

I see yungblud and click the video. You've got a new sub now!

[@xEloiseKerryx]

Loved this! You reallt hit the nail on the head :D I forgot to mention Jazmin Bean. She is absolutely killing it on instagram an youtube, watching her growth has been fascinating and shes only just 18 , I think you would LOVE how crazy it all is

[@djvoid1]

Yungblud there looking like Edward Norton's girlfriend in American History X

[@RockWeller]

So many people do exact same things, but nobody cares just because they don't have collabs with already famous artists

[@AshleyKay4aDay]

Victoria Monet marketing 2020? Beautiful.

[@ellastephen444]

Great video 😊❤️😊

[@DamianKeyes]

😊😊😊😊

[@nimrodsopinions]

100% agree; Yungblud is unbeatable in my opinion; exemplar material and should rightly give unsigned artists a kick up the backside as he's not doing anything we can't. Another artist who's smashing social media is Oliver Tree; he's built a meme-like brand but has incredibly engaging social content and has converted a strong ROI in terms of streams and superfans

[@runningonemptyofficial]

Hey Damian. Ive notice you do alot of music stuff, could you do how to make a band video

[@DamianKeyes]

Hey! 😊😊 you mean like a music video?

[@runningonemptyofficial]

@@DamianKeyes well no more like how to form a band, I looked on youtube and there was hardly any, me and my friends are trying to but we don't have much experience

[@afrosensei5308]

I like Big Freedia's Instagram. He's been going live with a "church brunch" on Sundays and a Friday night shakedown where he performs. Monique Heart from Rupaul's Drag Race has a cool account. I've gone live on Instagram here and there, but I still get similar feelings to what you talk about

[@lennyverralis]

yeap yungblud has a marketing agent, hes related to one of the members of trex so this "i came out of nowhere" with hard work is a half lie, "he had the right connections, most the artists you see are like this, lewis capauldy got a manager ect before he had a song out ...

[@grimoiregirl]

Definitely the content coming from A.C.E on their KZbin and Vlive. Their company even made crack videos of them instead of protecting their image like any company raising Kpop idol groups. Though they didn't ad buy for the content. It was enough to retain the attention of their current fan base and for those who stumbled upon them via algorithm, they ended up falling for them. They made unique videos: arts&crafts videos, cooking videos, ASMR content, gave fans sincere advice, and some other content we usually expect from kpop groups. They've been self producing odd content in the past but went extra during 2020. I wish their team get more skilled at growth hacking though.

[@brendanlindsaywebb4932]

Ghetts is smashing it at the moment on insta

[@jonwilson6684]

LOCKDOWN QUESTION Hi Damian In the first week of the lockdown I got a message from a work colleague asking if I would record some bass for a song he was writing about the lockdown (a sanity project) of course I agreed and now after just 5 weeks the band (Wired Design) have written, produced and released a 6 track EP. Now we done as many FB and Instagram posts as we thought our friends would tolerate and have gained some interest and even managed to get over a 1000 views (on FB) of the first video we released (My work colleague and now band mate has been producing and I have been making videos on my phone) We haven’t bothered with KZbin yet, don’t want to spread our efforts to thin. Anyway my question is this, How does a band that didn’t exist before the lockdown come out of the lockdown? We are a completely new band, born from the lockdown, we can’t do any gigs so are limited to online promotion, although I think our music does have longevity the subject matter is relevant now. We have used guest vocalist from other local bands which has helped with local promotion but how do we get this beyond the limited amount of “friends” we have who are actually into the genre (some family and friend are supportive and Like/Share the videos and links but realistically they are not going to come to the gigs) Also, we are half way though producing the follow up ep (working title “High Risk”) Give us some clues Damian open.spotify.com/album/10QqdW0MhG2M838eSJ9v2a?si=B69OhssrS6KQmDDOhUYU5w facebook.com/Wireddesignband instagram.com/wired__design/

[@JuanGutierrez-hv5jp]

All your links dont work.can you fix it.??

[@aliovering2843]

Doja Cat has always been so unapologetically weird and delightful on her socials and I think its amazing.

[@Factoryflowers]

I love Yungblud. And I worry about him. You see a very charismatic individual but the look is going more and more extreme and not as punk as it used to be. He’s starting to look tired. I always wonder where he gets his very expensive clothes from these days, how much more makeup he can pile on. His lifestyle has changed. Where is he going? He isn’t what he was at nineteen. His energy and compulsive creativity isn’t translatable to anyone else. His voice is absolutely unique. He’s a real musician and more of a chameleon than you imagine. I bet he’ll direct a good movie. And he’s beautiful to look at. This is not something you can imitate. You can’t make yourself charismatic. But the second in every musician’s life when they sign and don’t have the time to do their own social media or start to take advice from their label I can sense a change. Maybe it’s inevitable. But part of your advice might be that this isn’t likely to be a long term approach. Especially for a man who puts out so much of himself, how can going mainstream do anything but burn him out and corrupt his purely fresh image/being? With Yungblud fans expect to see what’s really going on. But you can’t any longer.

[@olivergearing]

Damian, have you noticed that Yungblud only has 1 post on Instagram? Do you know why he does that? Is it because he goes live all the time?

[@VallerieMalkin]

Are Youngblood and Yungblud two different bands?

[@infocenter3335]

As an emerging artist is it “cool” to not follow anyone back? I notice stars like The Weeknd only follow one account and it’s his merchandise page. I haven’t seen a video cover the topic of the importance of your Follow/Following Ratio.

[@DamianKeyes]

Info Center hello. It’s an old school traditional way of doing things that will change over time. Big artists who are being pushed by major labels are doing socials badly because nobody has taught them and they don’t need to but as time goes by they will get more savvy as it will help them sell more.. examples like Yungblud will end up being the normal and not the exception. We are just at an early stage of social media in music and the labels and artists haven’t caught up yet

[@richardjohnson7379]

Great video mate, quick question- for those of us who aren’t particularly photogenic, what sort of daily content suites Instagram?

[@DamianKeyes]

Hey Richard! Thank you! Lots of things you can look at, like voice notes of new songs... insta works well when you think of some themes you can do and stay consistent. Make a list of things your audience likes and wants from you, and work from there - doesn’t need to be all photography 😊

[@richardjohnson7379]

Damian Keyes cheers I’ll look into it

[@popmashups6568]

You just need good lighting, hire a photographer

[@effisummerscreative]

Photogenic is just how comfortable you feel :) Look at Sia as an example of branding that works without being all out there on show. She hides her face and has made it a consistent visual element within her brand. She made it work for her and now is known for it. Just find something that works for you, even if it means keeping your identity private or hiding your face or whatever makes you feel uncomfortable :)

[@joemelvin6822]

GO LIVE I’ll be there!!

[@DamianKeyes]

Lol I’ll work up the courage 😂🤟

[@TommyDoesMusic]

Cory Wong and foxtrot and the Getdown are incredible instagrams

[@araljackyildirim7216]

Travis Scott just post random things and its really interesting

[@DamianKeyes]

Awesome!! I’ll check that out 😊😊😊

[@silentob_server6061]

You should look into Kpop marketing. They connect with their fans better than anyone.