Daniel Pink and Motivation 3.0 - Content Models of Motivation

Daniel Pink is not a researcher or a manager: he’s an author. But his assessment of modern research and motivation theories in his book, Drive (geni.us/uq3EBO), is valuable. He gives his concept of Motivation 3.0.
Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): geni.us/dAPQ
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(See below for more details)
This video is part of course module number 3.7.3
Program 3: Managing and Leading Individuals
Course 7: Motivation
Section 3: Content Models of Motivation
Primary videos that precede this video include:
- Introduction to Motivation • Introduction to Motiva...
- The Fundamentals of Motivation • The Fundamentals of Mo...
Primary Content (or needs) Models of Motivation videos include:
- Abraham Maslow and The Hierarchy of Needs • Abraham Maslow and the...
- Clayton Alderfer and ERG Theory • Clayton Alderfer and E...
- Frederick Herzberg and Two Factor Theory • Frederick Herzberg and...
- David McClelland and Three Motivational Needs Theory • David McClelland and T...
- Ryan & Deci: Self Determination Theory • Ryan & Deci: Self Dete...
LESSON NOTES
Daniel Pink wrote Drive: The Surprising Truth About What Motivates Us geni.us/uq3EBO.
He divides our understanding of motivation into 3 stages:
Motivation 1.0: Survival Focus
Biological needs from the base levels of Maslow’s Hierarchy
Motivation 2.0: Drives Focus
Extrinsic motivators: ‘carrot & stick’. Consequences for action/inaction: either reward or punishment
Motivation 3.0: Intrinsic motivators
Come from within ourselves. Drives for autonomy, mastery, and purpose
Pink distinguishes Algorithmic and Heuristic Work:
Algorithmic work: Simple rule-based tasks, susceptible to Extrinsic motivation
Heuristic work: Requires constant interpretation and reasoning, needs Intrinsic motivation
7 reasons why Extrinsic Motivation doesn’t work for heuristic tasks. They can:
1. Extinguish intrinsic motivation
2. Diminish performance
3. Crush creativity
4. Crowd out good behavior
5. Encourage cheating, shortcuts, and unethical behavior.
6. Become addictive
7. Foster short-term thinking
Heuristic Tasks need Motivation 3.0
Leaning heavily on Self Determination Theory, Pink suggests 3 Pillars of Intrinsic Motivation
1. Autonomy
2. Mastery
3. Purpose
He also hypothesizes that there are two types of people:
Type X: primarily motivated by Extrinsic rewards - cf McGregor’s Theory X
Type I: primarily motivated by intrinsic drive - cf McGregor’s Theory Y
RECOMMENDED EXERCISE
1. If you have not done so, it would be helpful to take a look at our video: Douglas McGregor and Theory X & Theory Y • What are Douglas McGre...
2. If you have not done so, it would be helpful to take a look at our video: Ryan & Deci: Self Determination Theory • Ryan & Deci: Self Dete...
3. Consider the work your team does. How much of it is Algorithmic work, and how much is Heuristic work? (2 MC CPD Points)
4. Also, think about each of the people in your team. Who is predominantly a Type X person, and who is more a Type I person? (2 MC CPD Points)
5. Now review the balance of your management & motivation styles. Thinking about what you learned in exercises 3 & 4, have you got the balance right? What changes do you need to make to the way you motivate your team? (4 MC CPD Points)
DOWNLOADS
Free Resources
- CPD Tools - gum.co/MC-CPD
Paid resources
- Management Courses Onboarding Kit - gum.co/MC-ObK ($3)
- Motivation Graphics Pack: managementcourses.gumroad.com... ($2)
RECOMMENDED READING
- Drive: The Surprising Truth About What Motivates Us geni.us/uq3EBO
Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): geni.us/dAPQ
For a solid introduction to motivation:
- HBR Guide to Motivating People geni.us/sO2IKgn
The best of modern thinking on motivation, in accessible business books. These are all modern classics:
- Start With Why: How Great Leaders Inspire Everyone To Take Action geni.us/vjErAN
- Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work geni.us/ABkZEx
- Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart geni.us/E39I
- Payoff: The Hidden Logic That Shapes Our Motivations geni.us/uMaP
Management Courses Continuing Professional Development (CPD) Points
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#DanPink #Drive #Motivation

[@madguds]

Excellent description and explanation of the motivational needs. Thank you so much.

[@ManagementCourses]

Glad you enjoyed it!

[@damienbenlamri6944]

This model goes really well with Self determination theory and provides a place for expectancy theory in type x where SDT did not

[@ManagementCourses]

I'd go further - Pink is not a theorist but a writer. He got a large chunk of this model from SDT. But he also synthesized in lots of other ideas (hence his focus on meaning/purpose). My video on Ryan & Deci's Self Determination Theory: kzbin.info/www/bejne/moPCXmmmist2eMk

[@dannid.8115]

Great Video, thanks, newest motivation theory is from manuel guellen, univ of Valencia, Revisiting Maslow theory..

[@ManagementCourses]

Interesting, thank you.