Turn Your Knowledge Into A Business (How To Productize Your Mind)

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0:00 Earn With Your Mind, Not Your Time
1:28 My Evolution From Time To Mind
5:46 Bodybuilding & Businessbuilding
9:31 Progressive Overload Of Skill & Challenge
15:21 Time Under Attention
20:32 Turn Your Self Into A Business (Mental Monetization)
22:41 1) Brand Is Your Online Character Or Identity
25:03 2) Content Is Your Mindset & Skillset
31:40 3) Product Is How You Achieved A Meaningful Goal
34:50 4) Promotions Are Why You Achieved The Goal
Video title ideas (for the algo!):
the one person business model (how to productize yourself)
how to become a knowledge worker and content creator
the best business model of 2024
#OnePersonBusiness #MentalMonetization #CreatorEconomy #Digital
Writing #TheArtOfFocus

[@petescott]

"Sell your expertise, not your time". The moment someone realises this on a deep level, everything changes for them. I've seen beauty therapists go from back to back clients, working every hour that God sends and still only making 40K per year, to generating 200K+ per year by shifting to helping their clients transform, while working just 2 days per week with much higher quality clients. This topic is highly nuanced and most miss the opportunity right under their nose. Once again though Dan, you've articulated it exceedingly well and there's more value in this video than most $2000 courses.

[@Ailiteracy101]

Can you please elaborate this concept?

[@azeezatdurojaiye]

Seconded please 😢

[@mishkaatrawjee1271]

Yes! Exactly. This guy provides so much value. That’s why the crazy growth and the devoted fans (I’m one of them). The week I miss a Dan Koe video or newsletter. I feel horrible.

[@hajarauthman]

Can you please expanciate on the shift?

[@lilyofthelabyrinth]

By higher quality clients, do you mean higher paying? Because in general, if one does service work and shifts from working more hours for clients of a lower socioeconomic class to working less hours for clients of a higher socioeconomic class, that would result in what you described. A simple business move, but this is part of the logic that helped put us all in a major economic pinch that affects lower socioeconomic classes disproportionately. Trade offs

[@TheZHistorian]

Dan I've listened to a lot of great thinkers (a lot) and you give some of the most practicable advise...indeed when the student is ready, the teacher appears. Thanks 🙌🏽

[@amitmookram7913]

bro, the actual value in this video is actually insane, im not joking. This is the type of information you would PAY for. Outstanding content dan.

[@prankster101]

Yeah, incredibly dense stuff...

[@manolistzagkarakis4853]

November 29 marks the beginning of my new life journey. Whether it takes time or not, I will return to this message once I've solved the problem of the desired outcome.

[@selfmadeprogrammer6573]

How are you doing, champ?

[@lisetterivera3982]

The number of times i rewind & replay is crazy, lol. This man speaks to my spirit. So many gems dropped.

[@maggieoflagos7714]

Guilty of that too 😂

[@alan_yong]

🎯 Key Takeaways for quick navigation: 00:00 🧠 *Understanding Labor vs. Creative Work* - Labor workers trade time for money, locked into a fixed salary. - Creative workers focus on solving high-impact problems and determine their income. - Owning a business is key for creative workers, solving creative problems is essential for continuous income. 01:25 📈 *Evolution from Time to Mind* - Transition from freelancing (time-based income) to monetizing the mind. - Importance of personal growth in parallel with business growth. - Exploring new business opportunities through education and exposure to the unknown. 03:23 🚀 *Freelancing to Productization Journey* - Shift from manual client outreach to digital product creation. - Transformation from freelance work to consulting for more value. Discovery of *the power of gaining readers and buyers through online writing.* 04:51 📚 *Building a Business: Macronutrients of Business* - Business macronutrients: Brand, Content, Product, Promotions. - Importance of creative nutrition for business success. - Caution against relying solely on ads without content creation. 06:46 💪 *Progressive Overload of Skill* - Comparison of bodybuilding principles to building a business. - Importance of learning and evolving in various business aspects. - Emphasis on progressively overloading skills over time. 09:35 ⏳ *Time Under Attention* - Introduction of the concept of "time under attention." - Attention as a crucial factor in building authority and profitability. - Importance of holding attention through quality, quantity, and consistency of content. 15:24 📈 *Building Authority with Time Under Attention* - Comparison of time under attention in business to muscle growth in bodybuilding. - Importance of long-form content for deepening time under attention. - Utilizing short-form content to attract a broader audience and validate ideas. 20:43 🌐 *Understanding Identity and Perspective* - Your identity is a web of concepts, beliefs, ideas, experiences, and perceptions. - Perspective shapes your reality, comprising goals, problems, beliefs, knowledge, and experiences. - Lack of conscious goals can lead to assigned goals and misinterpretation of others' situations. 21:38 🧠 *Importance of Perspective in Branding* - Brand is a reflection of your perspective, composed of goals, problems, clarity, and skills. - Breaking down perspective helps lead and guide others, providing mindset and skillset through content. - The most profitable niche is you, turning your perspective into a business. 23:35 📚 *Building Your Brand Online* - Your brand is your online character, attracting those who share similar goals and problems. - Articulate meaningful goals, burning problems, and skills to bridge the gap between them. - Create a shared perspective with your audience through creative storytelling and implied messages. 25:01 🚀 *Power of Content in Building Your Brand* - Content is crucial for enhancing thinking, growing organically, and connecting with a broader audience. - Content helps create customers by shaping their identity and validating/test ideas quickly. - Writing content with clarity for a broad audience is essential for impactful communication. 27:54 💡 *Creating a Product: Outline and Questions* - Outline the steps to create a product: Identify beliefs, interests, skills, and knowledge. - Answer questions about your meaningful goal, steps needed, and what people should practice. - The product adds convenience, clarity, and a replicable system to achieve a desirable outcome. 31:45 📣 *Effective Promotions for Your Product* - Promotions focus on the transformation a product brings: a clear solution to a burning problem. - Stories or transformations comprise a burning problem, desirable outcome, and a clear solution. - Understanding your audience is crucial for effective short and long-form promotions. 37:36 🎯 *Targeted Promotions and Marketing Strategy* - Niche down with your product, not your audience, to target specific individuals effectively. - Short-form promotions focus on a call to action, emphasizing the benefits and transformation. - Understand your audience's familiarity with your philosophy and use straightforward language. Made with HARPA AI

[@deshyrro]

GOLDDDDD MINEEEEE! Literally just gave me the framework to grow my business. Thank you Dan Koe.

[@homersolomonjr]

The part about getting complacent really struck home for me. I have started a lot of projects over years and have gotten complacent, bored and quit. Now I will continue to learn and grow instead getting comfortable, complacent and abandoning the mission. Thank you!

[@mishkaatrawjee1271]

21:33 I’m only halfway through and mannn. I took a million screenshots already. Dan Koe is honestly on a whole other level. The amount of self actualization and value. It’ll take me a good solid week to absorb everything said here! Thank you

[@callenthewise]

went through this deliberately, taking notes, took 3 hours lol... very good stuff though

[@mariaxecho]

I was in money depression and lost some motivation to run my business, I found this and literally it reminds me that I actually less watching any business information in past 2 months.. its like I got new point of views how to keep running my business from this video.. Thank you, also thank you god who led me to this content which suddenly appeared in my youtube home.. 🙏❤❤

[@theworld2754]

Can u plz elaborate what actually you have learnt to keep your business running?

[@thehigherselfproject]

You just gave me like 5 years of knowledge in 30 mins. Thanks man

[@giovannavw275]

I will talk about Dan to my future kids. Happy to be born into the generation of Harry Potter, Jack Butcher, Dan Koe and Allan Watts. Lol. Thank you Dan, it seems you're getting better by the second. I wish your book could be sent to Europe without any problems. If somebody from here would like to buy it with me and pay only for one address lmk!

[@obimichelle2252]

thank you, the amount of clarity in this content is wield. your words betray your experience and hardwork.

[@learnwithlerato]

I love how everything you said is broken down so that we can fully understand what you’re saying and how to implement the teachings

[@yalajujosephine9710]

all I can say is my mind is blown, asking the right questions like in-depth to make you think and answer correctly and specifically.. I Thank God for you.. you're too good too good

[@freedominfused]

This is the most value packed video in a while! Massively great!

[@theboldchick]

Yes- I have been in and out of the book The Magic of Thinking Big my whole life because it gives a boost to get stuff done!

[@elmariecronje9411]

Thank you for this! I was feeling demotivated in growing my business and halfway through the video I'm taking notes and ideas are just flowing to me!

[@asli.gibimidir]

this video talks about what has never been openly explained by cretors and utters it in a very sophisticated way. i am almost sorry to discover you this late ❤

[@violetcamille9833]

This channel is INCREDIBLE. i cant stop binging these videos seriously amazing content.

[@ServiceShift]

“Time under attention” perfect. It’s one of those connections in terminology that is so perfect I wish I would have thought of that!

[@bloomfields6182]

This was so good. I’ve listened to it before, but after reading your book (not finished) and being in a place where I know I need to take action, this really hit me at the right time. It put me in a flow state and I’m generating ideas for my next steps.

[@toufikmustapha5835]

You nailed it bro. It's an invaluable video full of practical roadmap to a successful business .Thank you

[@chandrabyjoo6953]

Thank you for so many gold nuggets... Getting to the foundation of building our future wealth.

[@bloomfields6182]

Your videos are so good. I have so many ideas from this and others! Getting started today.

[@meree726]

Its safe to say addicted to this guy❤

[@adeoke3086]

Dan if you are reading this your content is great! However, please pay attention to the scammers in the comments section. It’s diverting attention away from your content.

[@CSawyerSmith81]

This was extremely valuable and easy to understand! thank you so much 🙏🏼

[@antoinetteminlah3849]

Two minutes in and you have my attention, like and follow. Great gems, thanks !

[@shereenbarber]

Your posts are very helpful. I appreciate your effort, in giving great tips and ways of doing things.

[@jjmoneyalchemyy]

Absolutely packed with value. Thanks Dan for being such a great role model and teacher

[@Laurren_Pucci]

Your videos inspire me every single time.

[@keniavalenzuela1218]

Dan you have delivered us an excellent and practical video. I love it! Thank you. The best of the luck with your new book. I'm getting it🙂 today!

[@moonrisingmuse]

This vid feels like it was made for me, for this moment. I've been having anxiety about my biz an you have given me the EXACT steps to assuage and remedy that. Thanks, Dan!❤

[@larissastuermer1711]

Congratulations, your video is really good! I am Brazilian and is so incredible how learn “English” could bring me to your content

[@slurpedvision879]

38 mins of Strait BARS! No hooks or chorus. Thank You for the gems Sir!

[@africanwriterstv4088]

Great lecture! Very helpful! Thank you Dan!

[@createyourreality1111]

Thank you. This is the best information I've found concerning starting an online business.

[@levelTop399]

You are the young KZbin I watch always in my free time you make me to focus alot

[@kristopherryanwatson]

Another solid one, Dan. great job.

[@rishavmishra5786]

Naval has changed a lot of lives, so has Dan❤

[@caramel_dogdog]

Yes Dan! I see a lot videos in Brazil with your style and ideas.

[@DarkLight-Ascending]

I used to think all life must die... and it will, in time. This time we have is borrowed, and must not be squandered. It is observation of the squandering which leads to the perception that life is meaningless. But this observation also reveals that we, as sentient singularities, have the gift of assigning meaning and relevance upon creation through our perception. That is our power... it has been squandered... but it can also be amplified. Life is exactly what you make it. If you don't like your creation, then recreate it to reflect your inner brilliance.... And breathe a new life into existence.

[@evolvementcollective]

Thank you very much for sharing this amazing information.

[@geraldkyle5819]

Thank you Sir. I like your stuff. I have worked for 2 0-years at this and I am glad I found you.

[@judithaalex]

This video was so insightful! Thank you.

[@inspireme6630]

MAN! You´re good! i will put this video into practice for one month, i know it's going to be good

[@yoichi6758]

All the things you're saying are all sensible!!!

[@personaltrainingforyourmind]

Just brilliant and thank you!

[@levelTop399]

Master new skills fast.. I can wait to to watch it...

[@noramanga]

Very good content. I started a LinkedIn page 3 months ago. I gained +200 followers by sharing my knowledge as a mobile developer. It's time to move to another level and this video is what I was looking for. Thanks a lot 👌👌👌

[@chrisg2657]

I wish school taught us this!! Brilliant info

[@ImagineThatSam]

Your curly hair is so flattering! Digging that haircut as well!😊

[@subhamojha8323]

The moment you start speaking, my focus goes 100x without any music playing in the background.

[@conlawmeateater8792]

Music in the background is annoying.

[@MartyEmale]

I love the tactical approach and philosophy

[@Anamillio]

Great content. Thank you

[@gainesdominique]

This is one of the best videos ever.

[@SinCo-Founders]

thanks!!! Your are my grand master !

[@cr7sfansclub354]

Great content i watch thoroughly

[@mirzaraza3542]

This video is like a guide like a book! Will save this!

[@matthewlawrencescigousky]

Thank You!

[@ArchitectingHappiness]

Wow! Just wow. Thank you 🌿

[@CieraLevelsUp777]

Thank you! 😊

[@itsjamesrush]

Life changing video!

[@januarioaugusto5094]

The best way to do business! Thats good

[@paolab1306]

New follower here! I just discoverered you and your channel...thank you!

[@JohnEnergy2012]

You got it. This is the key.

[@Transform_with_Tea]

Thank you!

[@syedhameed9228]

Please do more on building and how to market writing

[@EmmatheEnchantress]

“you are a dopamine dealer “ love it

[@marvinjbb]

It’s safe to say that am addicted to this guy.

[@jaylucas8352]

We used to have to say no homo before that statement. Times have changed.

[@TriNguyentpt]

Your voice sound great. It feel like an audiobook

[@PrincessDie187]

You're smart. really, Really, REALLY smart.

[@PowerPlusNature]

Yes! After watching a few of his videos, I was able to untangle some snarls in my brain and make some real progress on getting my thing going. Woo hoo!

[@Thechrisreece]

Who needs university when you have Dan Koe

[@DebraJohnson]

Very true about you being mentioned. I’m in a blogging group with mostly millennial women and someone mentioned you last week.

[@user-kn1xs8xz2r]

Powerful stuff ❤

[@forno_nicolas]

THNAKS!

[@NiloSeffo]

Just massive value.

[@davidschlais]

wise words as always

[@RavinderSingh-ft5dw]

Superb work dear. Kèep it up

[@Reemnycfl]

Dan just called most of us peasants pretty much in the most nicest way with advice 😅

[@mendyforma9682]

Dan koe: opens his mouth: value value and more value and then some more value

[@adoumabdoulaye10]

Amazing content.

[@Meghan.Alvarez]

The content and value Dan posts is the kind I want all my kids to watch... I don't want my kids growing up believing there's only the option of working 9-5

[@Meghan.Alvarez]

It is technically brainwashing your kids if it's the truth? I already listen to these videos with my 2 year old in the car😅

[@HiKasandra]

Just missed the black friday special on the 2 h writing course. Is there a way to still get in on the special? X

[@codeintherough]

I like the idea of modern skills

[@Hijabi_girl786.]

Hi Dan koe, Your videos help me alot to transform myself, As a subscriber of your channel it's a humble request to make a video on editing How we can make ourself good at editing

[@Hijabi_girl786.]

@Dan__koe_will be waiting for you video

[@verat.6339]

Dan, I have stopped believing in documenting my mind on the Internet after my online content is stolen by cowords hiding behind privacy settings on social media.

[@JoeyCalisthenics]

good knowledge

[@josuesuperstar]

Grande Dan

[@NavSpirituel]

Very informative as usual !!

[@optiontradeclub1873]

Working with these ideas. Got a 10k Facebook group and growing at 500 a week Working on delivering the value through 95% automation and 5% in person.

[@TramNguyen-oo4hp]

Could i have the name of your recording microphone ? This sound is very attractive !!!

[@queenwaffIes]

fantastic video as always. you have changed my priorities in life. side note does anyone know what mic Dan uses??? i want to start creating content and the audio sounds so good!

[@gosborne1973]

It looks like a Shure SM7B. Most KZbinrs/Podcasters use them. There's a new version out, the SM7DB.

[@natalimartirosyan4954]

Recent economic developments have brought about a significant shift in the financial sector, characterized by an increase in market expansion and confidence. This change signals a move from a bear market to a more optimistic one and is driven by positive inflation statistics and the potential for an interest rate pause. Given these circumstances, investors should now reconsider their investing strategies in light of the promising futures in the equities and cryptocurrency markets. Financial education is vital these days and buy and hold strategies may not be effective. Using trade signals can produce competitive returns and stability.

[@erniea5843]

Marketing and Advertising- At the end of the day, everyone is just finding new ways to repackage old things. Few businesses are true startups that are innovative and solving problems.

[@vetribull8318]

Hello @DanKoe, did you have a podcast bro?

[@talking_tech_with_Steven]

I heard 2 people talk about James Clear this week.

[@droy589]

Sir do you have any videos of how to become a digital writer choosing your niche?

[@mamaworkn3717]

Watching this for the 4th time .. ❤repetition repetition repetition..