My Predictions for Performance Marketing in 2025 (Meta Ads, AI, and Big Brand Strategies!)

[@DaraDenney]

What do you predict for marketing in 2025? Do you have any videos you'd like to see me create?

[@shanks-21]

love your content… would love to see a video how new brands with low budget can use meta ads …

[@DaraDenney]

@@shanks-21 Would you be interested in a complete how-to guide for beginners? Or something more specific?

[@shanks-21]

@@DaraDenney complete how-to guide would be greate with updated know-how if to start in 2025 … thaaaaanks a lot! 😍

[@ognjenbanovic6974]

What do you think about AI impact on Media Buyers? Are Media Buyer jobs also in danger by it in near future? Really curious about it from your perspective since a lot of people mentioning that this job will be dead in the next 3-5 years.

[@nadjastanojevic1596]

@@DaraDenneyi would love to hear more about how to balance lower budget brands and the need for creative volume. Also, Thank you for all of your videoos, so valuable! ❤️

[@jesaja1019]

Love you content hope you have an amazing 2025 !❤

[@DaraDenney]

Same for you :) Have a great 2025!!

[@pantallarompida]

The behaviour we saw on BFCM this year is that people do not buy before, but on BFCM days and after the events, meaning that yes, people are curently more likely to wait for the specific dates to buy, but they do also value when we extend the events as an opportunity to "not miss out the chance". The tendency is kind of the opposite of what we used to do inthe past, that we extended the event before it started

[@susanrees4629]

Dara -- can you do a video on what happens after the ad. What are the 2025 best practices for landing page, getting bookings and booking a customer call ? Are there any trending look and feels or platforms ?

[@DaraDenney]

I don't work with brands that have bookings/calls but I can defintiely do something on landing pages!

[@susanrees4629]

@@DaraDenney thanks yes landing pages would be great

[@JohnGargiulo-j4g]

Best annual prediction vid yet

[@mihaellaa.7911]

Thank you SO SO MUCH FOR THIS! SO insightful!

[@DavidQuiroz-r8b]

As a graphic designer working with ad creative design I do see how AI is more and more capable of doing this job... Any ideas as to the course of action us designers should take to prevent becoming obsolete?

[@WeAreLabour]

Yes please for the AI video Dara 😊. Merry Christmas

[@DaraDenney]

you got it :)

[@WeAreLabour]

@@DaraDenney You’re the best ☺️

[@RamshaJamil01]

Great predictions! I’d add the rise of niche platforms and blending AI with emotional storytelling. How do you see tech balancing with human connection?

[@nurazizahhamzah2710]

I wonder if you could try tattoo studio review ads campaign 😅 . It's very specific and different than other business .or anyone's here we can share about it?

[@nasrodineelghalbzouri4849]

I sell furniture online and currently run one campaign for each product category (e.g., mirrors, buffets). I've noticed that combining different ad types (image, carousel, video) within a single ad set hasn't been delivering good results. Should I separate video ads and dynamic catalog carousels into their own ad sets to improve performance?

[@DaraDenney]

Separate video from images for sure! I also keep catalog ads separated from everything as well.

[@SamIanJalal]

Thanks for this informative video. I have a quick question. Shopify draft order attributed as conversion from ads. whoever is placing a Draft Order is then seeing an Ad within 24 hours, and it's being picked up as a 1 day View Through Conversion. How can it be solved? hoping a answer from you. Thanks

[@DaraDenney]

Is this something that actually needs to be solved?

[@mialucy1007]

Thank you for Dara's insights. First, I'd like to hear some AI advertising application examples. Then, I'm interested in B2B creator brand cases. Lastly, when collaborating with KOLs in an affiliate model, is this approach aimed at influencers on Amazon channels specifically, or do influencers from all platforms have the potential to transition? Looking forward to Dara's response and any new insights.

[@DaraDenney]

I have some videos coming up on AI advertising :) I probably won't talk too much about b2b, as that's not really my audience.

[@PrasannaKumawat-v5y]

Can you dive deep into what type of creative volume brand should be looking at, it would be great!

[@augustineobii]

Another 💎 drop

[@DaraDenney]

Thank you!!

[@jarolhenriqueleivazapata1766]

Hello Dara, I'm from Colombia and I'm interested in starting a marketing agency mainly with meta ads, so I would like to ask you, what is the original source to learn meta ads from scratch, what AI tools do you recommend to complement this art, in addition to the original source, what complementary tutorials do you recommend for learning and what books are out there to read and learn Dara. Merry Christmas and a prosperous 2025, I wish you the best and I look forward to your response. Thanks again.

[@benradack172]

Couldn't have said it better Dara!

[@DaraDenney]

thank you!

[@socialsavannah]

Dara always first with the trend spotting! I hope Black Friday sales go back to just Black Friday 😅

[@DaraDenney]

SAME lol I am tireddd

[@maryarty_video]

Please make another video about UGC format) You said that brands have started using different formats like images. Can you tell more about why it's happening? Thank you for your videos! ❤

[@DaraDenney]

I have a huuuuuge video on UGC coming up :) I didn't necessarily say brands have started using different formats: it's been common practice for awhile, but yes, some brands do find more success with more "traditional" pieces of creative vs UGC.

[@YogeshPandar]

Hey Dara, do you have a newsletter? btw good predictions.

[@rickta24]

I’d love a deep dive into this Ai stuff

[@Habrokbrand]

Dora! love your content. How does ASC campaigns come into play when you mentioned more brands are focusing on TF ads.

[@DaraDenney]

Coming up in a future video :)

[@Habrokbrand]

@@DaraDenney Dara how can we reach out to you for our meta ad account?

[@DrAdamHotchkiss]

Hey Dara! Are you still taking clients!?

[@DaraDenney]

I'm all booked up right now!

[@simonfier1018]

hi dara. what do you recommend for someone beginning to learn meta ads. is it still feasible for a noob who wants to become a freelancer offering this service? most of udemy courses seem to be outdated.

[@DaraDenney]

They're soooo outdated. Andnyes, i t's still possible :) But not through a $9 course on udemy sadly. I'd find free education on KZbin, find your favorite brands and see if they have newsletters on their growth strategies, and finally see if there is a community you can join to learn more.

[@monjilla]

love this thumbnail 🤣

[@amondene]

Robots taking my Graphic Design and Video work, RIP MY JOB

[@DaraDenney]

I think there will always be a need for more advanced level editors, team managers, and prompt engineers for this kind of editing! But yes: I do think the junior or entry level roles will start getting phased out...

[@amondene]

@@DaraDenney The lower end of the creative market is definitely in an adapt or die situation. Side note: Love your top picks collection in Motion!

[@Maverick-4D]

Dara you are just ....... Brilliant! 🥲