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Let's take a peek into the playbook of the richest man on the planet, Bernard Arnault - the CEO and chairman of LVMH Group. He is someone who's had a profound influence on my journey, and I wanted to share three key lessons I've learned from him.
Chapters:
Chapter 1: Introduction (00:00 - 01:14)
Chapter 2: Unveiling the Power of Perceived Value (01:14 - 03:12)
Chapter 3: Revolutionizing Luxury: Consequences of Discounting (03:12 - 05:30)
Chapter 4: Crafting an Immersive Experience: Disassociating Customers from the Price (05:30 - 07:00)
Chapter 5: Conclusion and Call to Action (07:00 - 07:25)
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