Deep dive into Objectives and Key Results - AMA with Jeff Gothelf

Objectives and Key Results: Focusing on customer outcomes to drive product roadmaps, alignment and agility
Objectives and Key Results. Ask around and you’ll hear a level of adoption across industries and domains similar to the big wave of Agile adoption in the late 00’s into the 10’s.
For a 40 year old goal-setting framework, OKRs are having quite an impact on the business world. There are increasingly more books on the topic, software to support OKR rollout and a rising number of consultants specialising strictly in their deployment across companies large and small.
We will be doing an AMA style format for this event! AMA stands for Ask Me Anything.
Jeff will share what OKR's are, how to write them effectively, why they're powerful and what to look for as organizations begin to implement them.
Jeff helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond.
Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design.
His most recent book, Forever Employable, was published in June 2020.