Amazon Advertising - 15 Minute PPC Optimization Tips and Tricks

[@RJMartinez]

Awesome video! Thank you! I enjoy this type of video a lot. You crushed it. I will be optimizing my ams tomorrow. I have one ad campaign that's crushing it right now and I want to scale it.

[@girishbhatia5503]

Big fan of your work. Found you on Bradley Sutton's podcast. Following You since.

[@ahmedkhanabbasi_]

Highly appreciate value added practical video. Hope more will come soon.

[@nuumi5283]

Really enjoyed this video. As I am not seeing that much of change in my amazon advertising with my current strategy. Learned a lot. Thank you.

[@marcelomoreno7673]

Hello, one question, on minute 8:30 what do you mean by placement modifiers? Thanks, great video!

[@wearebtrmedia]

Once you click into a campaign (before clicking into an ad group), you will see a tab on the left hand side that says "Placements". This tab allows you to make bid adjustments by placements.

[@tis_i_talha]

Loved this But, won't lowering the bid result into a placement change everytime And thus a CVR change (usually a drop), resulting into an even worse ACoS?

[@StellaHoltBooks]

Hi! How would you recommend finding out how successful my ads are when I don’t have control to see real time sales data? I’m an author and my publisher gets the sales data but I only get access quarterly. Should I focus on ranking campaigns? Thank you-your content is so helpful!

[@mdczern1]

Thank You! At 7:30, are you referring to the Campaign Manager or a spreadsheet? Oh, I found the placements tab in Campaign Manager! AH HA!

[@austinmowell2391]

If you did have a campaign where you did have placement modifiers, what extra/ different steps would you take?

[@wearebtrmedia]

www.loom.com/share/d1b957e298bc42c9a60c90a07facfead

[@paulatomasinirealtor5210]

a quick question: the bid should be the highest suggested ? I just launched my product and I created several campaign having as a bid the lowest suggested. It has been three days and not getting that much action

[@mjvlogs1013]

It isn't necessary that the bid should be the Highest suggested The first thing is to check the number of impressions you are receiving on the current bid If they're good, you need to work on how to increase your conversion If not, then you can gradually increase your bid to check the performance

[@chayomalive]

Thanks. This video was very helpful. Please make more

[@cromwellmatheau3000]

one of my fave presenters...

[@mishafeld]

Thank you for this video, How we can optimize keywords without ACOS?

[@wearebtrmedia]

We typically don't like making big decisions without data! So if the keyword has impressions and minimal clicks but no sales, we usually increase the CPC so that we can collect data quicker in order to be able to analyze the CVR. Or if the keyword has a TON of clicks and no sales, and we are outside of the attribution period, we will lower bids a lot! Since we are not converting. BUT if he keyword has a TON of clicks and no sales, and we are NOT outside of the attribution period, I will play it cautiously. (Maybe lower bids a bit so that we don't lose a ton of money. But wait to see if people end up purchasing later.)

[@bottomlineecom]

Let's say if you have better results (CTR & Conversion) in TOS placement and lowering your bid shows you only in detail page placement and that isn't just profitable (assuming there's no competitive advantage), what would your strategy be? (anything that we can do in PPC level?)

[@wearebtrmedia]

If its a sponsored product campaign you can go to your placement campaign and add a bid modifier that will increase your bid for top of search :)

[@bottomlineecom]

@@wearebtrmedia Makes sense. Thanks for the response.

[@fissato2283]

Awesome Good video Thank you. I will be optimizing my Bids

[@iangutoskie2315]

Do you run an ad agency for Amazon? I sell my own product on Amazon, its doing well but I need help!

[@hafizhamza3455]

Let me know what you need. I'd be glad to help you.

[@yaroslav5094]

Very good simplified strategy. Thanks! )

[@miteshdabhi6478]

This is insanely valuable thanks for this. Every guru says that when launching products you should increase your bid by 1.5 to 2.5 of what Amazon suggests is there a formula that you use that gets it correct all the time? If so please share. How did you work out your Target ACOS when launching and then maintaining your product?

[@Andres_Alla]

At 8:15 when you say you look at the last 7 days, do you exclude last 48h or not?

[@wearebtrmedia]

Typically we do exclude the last 48 hours! But if I see a spiking ACoS, I will compare the two timeframes and look at outliers (High CPC, High clicks and no sales, Much higher ACoS). If I see something that stands out in the last 48 hours, I will change bids even through attribution hasn't hit.

[@Andres_Alla]

@@wearebtrmedia Undersood, thanks. That's how I've been doing it as well, just wanted to verify. Not too many people go into those details. Thanks!

[@rittwikmukherjee3099]

What if the calculated new bid is way lower than the suggested min bid and current CPC?? What should we do then

[@hafizhamza3455]

start with calculated bid and increase it slowly & constantly keeping an eye on the % increase in impression by changing your bids daily. stop increasing it when the increase in impression goes down. The trick is to bid just enough to be on top, without spending too much and waste money.

[@nuumi5283]

How can we communicate with you for optimization purposes.

[@ASADALi-jz1iu]

Great Tips, Like Always !!!

[@user-im5er4yo9j]

Hi, great content! the best I have found so far... quick question, when optimizing my campaigns how long should I look back in order to make data based decisions? 7 days? 15 days? maybe life time?

[@wearebtrmedia]

www.loom.com/share/80384f9e44fe4886baa0aec489eda006 Hope this helps!! kzbin.info/www/bejne/morFh2t4aKdsr8U (Bid timeframe data dive)

[@user-im5er4yo9j]

@@wearebtrmedia I have to say this is the best answer I have ever gotten on youtube, thank you so much, so when optimizing let´s say I take january 1st as starting date, should I take the same day as starting date on every optimization session? or just look one month back from the day I am optimizing?

[@dairahresultay2607]

How to optimize those keywords without ACOS?

[@mjvlogs1013]

You cannot optimize keywords Low ACOS simply means the keywords are not converting well and you need to deal with them in a manner that benefits the campaign Sometimes you need to reduce the bids or even remove the keywords

[@hans-christianpreymann8055]

If you want to reduce ACoS would you really adjust your bid to below 80% of the current CPC? Couldn't this hurt your sales?

[@wearebtrmedia]

It could! And that's why the brand should know what they are optimizing for. Profitability, or more sales :)

[@kaka1738]

Thank you so much for this video! My Amazon coach teaches that dropping the bids too quickly (ie more than 10% at a time) can really throttle the ranking - in your video you explained that to achieve your target acos, you would drop the bid from 6 dollars to 2 dollars - what is your experience from doing this? does the ranking drop for your keywords?

[@Reebo881]

When you are in top 10 organically you can drop your bid its not effect our ranking if you have more questions about feel free to ask me

[@fabianprosciuc2232]

great content as always Destaney! Thanks Also how many times a month you do this? And does this technique applies for SD and SB campaigns also?

[@wearebtrmedia]

This technique does apply! Since we have a bid management software in place, I only do this as needed. When I am clicking through accounts I always look for the highest spending campaigns and check in to see if I need to make quick adjustments.

[@chenshimshon4129]

Thanks destiny, great tips

[@TheMichaelGer]

Great strategy, I'll test this out!

[@aus2908]

I can't understand the lingo. Where can I learn the 101 course to understand this?

[@wearebtrmedia]

I would probably start with this video, and ask lots of questions! kzbin.info/www/bejne/epuToaOkqbF0kMU

[@wearebtrmedia]

Did you have a chance to watch the intro?

[@danishafzal1401]

thanks

[@mpmpmp3456]

great video thanks

[@aileenmamacos8753]

👍

[@ThingsILikke]

You have a facebook group? I would like to join

[@patrickharm7552]

What you tell about cpc in regards to target acos isn't necessarily true. In your last example, 2.49$ is the cost per click you want to achieve. By lowering the bid to 2.49$ you will probably get a lower cpc than 2.49$ because your bid is the maximum amount you allow to spend and not the average cpc, so you will probably also get a lower acos than 15%. That lowering from 6$ to 4$ has not a big impact is also not true, it will have a huge impact because you cut away the biggest costs. You should rethink your formula, target cpc isn't the maximum bid you should set.

[@wearebtrmedia]

We have multiple other formulas for bid management, and I mention in the video that there is a difference in bid and CPC. If I went into every single other aspect and variable that affected bid management, this would NOT be a 15 minute bid optimization video.

[@wearebtrmedia]

My goal is to educate as many people as possible on Amazon Advertising and help people understand the basics so that they can get started and build upon that. If I went as complex as you are recommending, people would be MORE confused, and the video would not be beneficial to anyone other than people who are more than likely already experts in the field.

[@patrickharm7552]

@@wearebtrmedia Yes I see.

[@srikaradavi9940]

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