Deepdive into Beauty Supply Stores in the U.S // Black Girl Magic Minute

A historic deepdive into how beauty supply stores came to be in the United States and why there are so few that are Black owned. And if you watch closely there might even be a music video. #beautysupply #blackhairstyles #commentary #videoessay #blackhistory
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BLACK OWNED BEAUTY SUPPLY STORES:
www.hautegreen...
www.instagram....
www.texturedta...
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SOURCES:
www.repository...
www.jstor.org/...
www.shondaland...
www.mprnews.or...
www.forbes.com...
Thank you for watching! I appreciate y'all
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where to say hello!
TIK TOK: @taylorcassidyj
INSTAGRAM: @taylorcassidyj
www.instagram....
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Why are you all the way down here? The video's up there!
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Dang, you're really persistent.
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CONGRATULATIONS. You've unlocked a secret!
secret: 𝔂𝓸𝓾'𝓻𝓮 𝓫𝓮𝓪𝓾𝓽𝓲𝓯𝓾𝓵

[@alpineh124]

bonnet don’t leave me NEEDS to be on streaming.

[@taylorcassidyj]

LOL maybe one day

[@lalajoy8530]

YES

[@melchol2121]

Multitalented content creator! Informative video, acting, and a catchy song in one video!

[@taylorcassidyj]

EEK thank you i appreciate that!!

[@ruthhennington1993]

Love an artist lol I definitely had to subscribe

[@sapphirelane1714]

@@taylorcassidyjcould we please have the link to the intro song?

[@taylorcassidyj]

It was written by my friend! I've never uploaded it separately, but I'm open to doing that if you want it :D

[@DapperGoth]

The song is perfection

[@xiomyra1]

A Bop!

[@cheryljohnston8687]

This is Gold!! Also I've found one black owned hair store in the town of my university. It was very hard to find, i kind of stumbled upon it. They geared towards natural hair which was awesome because i had just started my journey. but her prices were too high for a broke college student. it went out of business a few months after i found it. I havent found one since and that was 10 years ago. The dream would be a black owned beauty supply store coupled with a hair salon. Somebody please make that

[@notgoodatonlinenames9943]

Right, like I've only found ONE black owned beauty supply in my entire life, and it was in Iowa

[@taylorcassidyj]

Now that sounds amazing. Can you imagine something like Sephora or ulta where Black MUAS helps you with makeup and hair

[@cheryljohnston8687]

@@taylorcassidyj 😭 the dream. One in every major city. The crazy thing is black money makes the economy go round. We could literally have a meeting and cycle our money in our own communities. Start black chains that better us instead of keeping us sick and docile. But we are not ready for that conversation and the truth as to why we don't build together 🙄

[@1019Freedom]

You hit the nail on the head w this one. I’ve thought abt this for a while. I can’t totally relate (bc I’m a dude) but this is also applicable to those “speciality” (cheap) suit stores that sell like church shoes too. Never owned by black ppl. But only shopped at by us.

[@1019Freedom]

Also 19:20 😂😂💀

[@deepdigitalmag]

Sharing my experience working at a Korean owned beauty supply store! In my city we have a Forever21 that went out of business and was replaced by a beauty supply, the biggest most luxurious looking beauty supply in the area. I was in love with being able to be apart of a place that made black girls feel fancy about investing in themselves, we started with a staff of about 30 women of color and my bosses were awesome. Often the customers were disrespectful towards the owners, constantly asking if it was black owned, claiming everything we did to provide customer service was profiling, stealing and theft was out of control, there was so much attitude and drama being in that environment every day. The owners were simply carrying on the family business to provide for their families and help women feel beautiful. I believe this is much more common for owners of them than the constant belief that they want to steal black peoples income and profit from our insecurity. I love how carefully the research for this video is done to give an open minded perspective on it to educate the culture ❤

[@alexus0nline]

omg, I go to this beauty supply ALL the time!!! (fun fact, that f21 was my first job ever lol) ☺️

[@alexus0nline]

VA native btw 🫶🏾🥰

[@notgoodatonlinenames9943]

True, but a lot of them continously or subconsciously do not like us

[@taylorcassidyj]

Thank you for sharing your perspective and experience! 💗💗

[@mirandaholley9797]

It is weird that the Korean family business is selling to only black women.

[@ChampayneCole]

😫It makes no sense for "Bonnet Don't Leave Me" to hit like that 🤣👏🏽

[@misspretty6993]

I love the break for bonnet song because bonnets weren’t really a thing back then that’s why we “slept pretty”😂

[@Artimusk]

I can tell this channel is going to blow up... Such high quality won't go unnoticed.

[@taylorcassidyj]

That makes me smile, thank you for your words!!

[@ImaniChepkwony]

it will

[@nompumelelonthulane4134]

Girrrrrrlll😭❤️

[@Yang-yang81]

A whole music video in the middle of the commentary. 😂😂😂 FAB!!

[@MsDisneylandlover]

Right it caught me off guard lol

[@shaina8947]

i clicked on this, immediately thought of "the sun is also a star" & that was the first thing u mentioned! i haven't read the book, but i watched the movie. that scene when they entered his dad's shop was the 1st time i learned a brief history about beauty supply stores. & it caused me to reflect... even here in canada, every beauty supply i've been to have been korean family-owned (when i was younger i just thought broadly east asian, but now that i can understand basic korean, i know that about my local beauty supplies for sure). i thought that was very interesting shows just how much black & asian history has been intertwined in the americas :) not only in this field, but even in the actual fields (lmao). in the english-speaking caribbean nations, when slavery against africans became illegal, the british decided to start importing asians instead (specifically indian & chinese). instead of being "slaves" they were "indentured servants", meaning they were paid a small amount & were given contracts that allowed them to go back to their country after a set amount of years if they chose to do so. many did not go back & chose to stay, which is why places like guyana & trinidad have many people of indian descent as well as there being many chinese-jamaicans. also i heard somewhere that the racist policies you mentioned in this video partially explain why many black cities in america often have asian restaurants.

[@taylorcassidyj]

Now THAT is something ima have to learn more about. I didn’t know that, thank you for sharing!!

[@shaina8947]

@@taylorcassidyj yess unfortunately this info isn't well-known outside of the caribbean diaspora, np!

[@georgiakateryan]

i will be singing bonnet don't leave me for the rest of my life i fear

[@taylorcassidyj]

YESSSS

[@paulinesely]

🗣️“Bonnet Dont leeeeaaaave meeeee”😭 i was vibing tbh👏🏽👏🏽👏🏽please lord why is it such a heartbreak💔when the bonnet falls off

[@LethalLemonLime]

This was a whole production!! I'm shocked you're a small creator

[@spicynerd644]

Korean and Asian stores were so busy gate keeping us that they forgot about Walmart Amazon Target Ulta etc because now at least where I live they are trying to convince me that shopping with them is better than going to the big stores. 😂

[@chiiblossom]

23k subs??? This video was insane,, the production, editing, research, writing and delivery were all incredible

[@taylorcassidyj]

I'm so so glad you enjoyed it!!

[@faridahfasinro7582]

I love thissss!! I do think black people need to be more aware of where we choose to spend our dollar. Because it is very important!!

[@oreganothankyou]

Tenacitii NEEDS a Spotify, if there isn't one already

[@KiaraCzarny]

i swear i can still feel the smile that crept up on me the first time i walked into a beauty supply store to this day one of my favorite places to just look around in and feel good

[@grimsyn8174]

I’m not black and I’ve never stepped food into a beauty supply store nor have I ever desired to but I often like to have KZbin videos open in the background while I do daily tasks for background noise. This video is by far one of the best I’ve ever watched from topic, to production, editing, humor, and just the way you talk about things with such ease and passion made me stop cleaning my room and lay on my bed and just give it my full attention. I’m beyond shocked you have such a small following and especially at your production level, I’m a stranger to you but you have more than what it takes to make it big in this scene please keep up the amazing work! I look forward to seeing and learning more from you❤❤

[@taylorcassidyj]

This is such a caring and thought out comment. That makes me so happy to hear, thank you so much.

[@char6081]

Your videos are too tier. I mean it gives the nostalgia of old tv talk shows. You deserve a set and more omg

[@taylorcassidyj]

YESSS That's the goal of my aesthetic!!

[@ManaShay]

I've been seeing more and more black owned beauty supply stores opening up in Detroit and the Highland Park area. My favorite on have a mural on it of a young lady with a quote from Maya Angelou that I remember.

[@nysunshine9934]

you’re going places! You’re intelligent, beautiful, funny, talented, and relateable. I’m so glad I stumbled across your channel. ❤

[@darthsand485]

Tenacitti Remix ft. Solange on all platforms 5/26!

[@taylorcassidyj]

PERIODDDD, she’s ready

[@papi_manny]

Bonnet don't leave me is a HITTTT 😂😂😂😂!!!

[@yungembarrassment619]

As a nail artist I loooove nail- and beauty-supply stores. Could spend hours in one even my small local shop

[@auryn__]

HOW ARE YOU NOT FAMOUS OMG THIS IS ART

[@somaridavis9962]

Please legitimately release this bonnet song, I’m living for it 😂 I need to stream it

[@taylorcassidyj]

LOL I don't even know how, but maybe one day 😂😂

[@cheryljohnston8687]

I love looking to other black women for motivation. Currently watching black tradwives and black wives of the 40's and 50's. What ever part of the black community you fit in walk in with love and support and we will be built up again in no time

[@lifewithz_0]

you are so creative and such a great story teller. i absolutely love it!! the song and music video took me back!!! ❤

[@workitladypodcast]

Thank you for sharing traditional black American culture here on KZbin! As a generationally black American it is helpful for our community especially because there are a lot of African Americans (new to the USA) making videos that are great but are not accurate to the traditional black American experience and it’s confusing the community. 💜

[@Princemercury90]

Aaaaaaaannnnddddd INSTANTLY FOLLOWED!!! SIIIISSSSSSS Bonnet don't leave me!? 😂😂😂 as I'm over here listening at home on my day off WITH MY BONNET ON!!😂😂😂😂 I NEEDED YOU TODAY!! MUCH LOVE!!❤❤❤❤

[@taylorcassidyj]

THANK YOU!!!! I also edited this mostly with my bonnet on lol

[@naomiolutayo]

You are insanely talented I'm amazed at how well this video was put together! Especially the intro *chef's kiss*

[@auryn__]

this production quality>>>

[@amandatyler6050]

This video is fire 🔥 not only the subject matter but your CREATIVITY!!! ✨✨✨✨✨

[@MsCakeoholic]

This just might be the best channel on youtube!

[@taylorcassidyj]

thank you so much omg!!

[@ashanti5132]

Your videos are soooo thought out and well executed. I love to see this! And thought provoking tooo. Hitting so many points at once

[@davondrar]

I saw the thumbnail of this video and thought to myself looks interesting. I clicked on it and watched it. I'm amazed by your content. One of the best I have seen, you gained a new subscriber 💗. I believe in supporting black business. I myself is a small business owner of homemade shea butter called BaeSelf. I have two different kinds currently in stock called chocolate whipped shea butter and vanilla whipped shea butter 😊 💗

[@taylorcassidyj]

Amazing!! Thank you so much for subscribing 💗💗 and YESSS thank you for sharing your business!

[@thelolife222]

Wow I love how much I learned in this video!! I always wondered why I mainly ever saw Koreans in the beauty supply store, thank you for sharing this info 🙌🏾🙌🏾

[@teoleno4019]

Because they the ones growing the hair?

[@thelolife222]

@@teoleno4019 not always?

[@teoleno4019]

@@thelolife222 Unless you're talking about plastic synthetic hair, that hair always come from Asians.

[@kgty1295]

Thank you for this history. The production quality is insane! I’m inspired.

[@norths9142]

You made a whole high quality song with background vocals for one video true dedication

[@ericaschoenberg7782]

I hadn’t thought much about it before but this adds another layer to the Korean shopkeepers in Do The Right Thing !

[@musemusicbysabrina9641]

I was not ready for this song to be so serious 🙌🏾

[@taylorcassidyj]

It sounded WAYYYY different when i first made it. It was sitting on my computer since 2021 LMFAO

[@ssance]

This video was amazing, you put this together really well!

[@livingdollgyaru]

I love the bonnet song portion

[@Sajadolls]

As a black person who speaks fluent korean i wonder what working in this industry would be like

[@taylorcassidyj]

As a film student I can’t help but immediately think of loglines on a movie about that

[@kyariscar]

lovee this video ! you gave so many insights to me , as a growing natural hair care creator . i often wonder about the lifespan of the products beauty supply stores are trying to stock their shelves with . if the suppliers for these BS stores aren't black owned either then aren't we still perpetuating racist and harmful actions ? i used to work at a beauty supply and some of the most bought products were bleach cream and blonde bundles . eco styler , guérilla glue , and the plastic strands of kanekalon hair have all been tested and proven to separate ourselves from our healthiest versions of our selves . and while i personally love trips to the Beauty Supply and having spaces dedicated to dolling myself up. im also excited to see more plant based , home grown , and plastic free offerings in our future .

[@Cnnamynspeaks]

Just found this channel and I LOVEEEE!! FEELS LIKE A VARIETY SHOW.

[@taylorcassidyj]

EXACTLY!!! We see each other!! Thank you so much!

[@InjectionSpiderXini]

here before the blowup cause "WHEN I NEED SUPPORT I ALWAYS CHOOSE YOU"

[@taylorcassidyj]

BONNET DON'T LEAVE MEEEEEEE

[@pearlwanders8599]

Spread the word!!

[@savscostumeshop]

this is SO good! top notch content creation🫶🏽

[@BlackFairy-zk7wl]

A splurge at the black beauty supply after a stressful week >>>>>>>

[@taylorcassidyj]

So you be doing that too 😂💗💗

[@ueueuuiie7731]

that opening metaphor was convoluted as hell 😭😭

[@kamiclark3523]

Girl, I LOVVVVVVEEEEEEEEE YOUR CONTENT!!! Please stay shinin!!🙌🏾

[@taylorcassidyj]

Thank you!!

[@cheesycorndog2874]

love love love your videos!!!!!!!!!!

[@taylorcassidyj]

Thank you for watching!!

[@finurra3905]

What did I just watch?! Loll….this was a whole high quality movie!! Amazing!!🎉🎉

[@Poqets]

That song was an immediate subscribe

[@inplainsi]

this was so much fun to watch! I knew majority of this already but I love to see if there’s more to learn. also the bonnet song and music was eating!🤣 great work!

[@inplainsi]

also! thinking about your insert about how this isn’t a video to pit our cultures against one another, it makes me think about if any of our cultures at the time had actual opportunities to create sustainable businesses for themselves, that maybe a lot of the discrimination between us in this specific industry may have never happened. for this case, if korean-americans had opportunities other than to cater to the black people around them as diversity was definitely scaring the people in those areas to which people were migrating to, then they may have branched into other industries. this “blockout” of black beauty supply business owners by suppliers is likely because they feel threatened as they have relied on beauty supplies as their “niche” for so long, and the fear of losing money, especially as black owners would likely attract more customers, creates gatekeeping. (not an excuse to do this, but an explanation.) alongside common issues of POC businesses struggling or being destroyed, like Black Wall Street, it’s so difficult for any of us to build our businesses up to a level where other sources of income aren’t necessarily needed. if only the oppressors had never done what they have already done and continue to do for so long, the potential for less worry of losing our sole sources of financial stability may not be as heavy as they are, potentially reducing the high levels of competition that exists in each of these capitalistic industries. again, great work and this was a fun watch!

[@taylorcassidyj]

Glad you enjoyed it!✨✨

[@Tinuola]

Taylor, you're a talent! Love the storytelling and song🤍

[@sweet.cice01]

me liking this video solely for the music video. love the whole vid but BABYYYY the music video? 👏🏾👏🏾👏🏾😍

[@ms_ch]

Taylor, for each video of yours I watch I leave and not remove from the list because a few days later I KNOW i'll come back to listen it again. Please please please release the music video for Bonnet Don't Leave Me, it's so catchy!

[@taylorcassidyj]

omg thank you so much 🥹🥹 you so real for that. It's released!!

[@AJ-gp4tk]

Mmm i needed this. Keep doing what you’re doing

[@BeeStokesStyling]

I'm new here but instant subbie. This was an extremely thoughtful video. As a beauty professional I always talk about the disparity in the beauty industry.

[@sammieweekes6550]

Marie’s Hair and Nail Supply is a black owned beauty supply store in Richmond, Va.

[@wikiprion]

this vid fucking rules. i didn't even know what a beauty supply store was going into this (im aussie + paper white) but now i'm never gonna forget their extensive lore cuz it was delivered SO engagingly. such good jokes, pacing, line delivery, and MUSICAL PERFORMANCE???? u better have like 100k subs by the end of the year or i'm gonna cook up some hexes in a big cauldron to cast on the algorithm

[@taylorcassidyj]

LMFAOOOO, thank you so much I appreciate that!! Also I'm glad you learned something new!!

[@bremangham]

I love this video! Especially the bonnet song lol PEAK content !!

[@plumb0p]

can’t believe this is my first time seeing your content

[@taylorcassidyj]

Happy to have you here!!

[@princessd802]

I have been following you for a while on other platforms , but these videos are just so so good !!!!!

[@taylorcassidyj]

Thank you!! And thank you for following on the other platforms!

[@kazening]

First time seeing this channel love it

[@amberlewis3795]

This is the first video I've watched of yours :) loveeee the creativity girl! Keep it up ❤

[@taylorcassidyj]

Thank you so much!!

[@adress13]

I'm new here. You have a new subscriber. I've never seen a video essay, comedy sketch show. I love it ❤

[@melanatedcyb3rst4r]

I looovee that r&b song 🥰

[@everyonetiaproductions]

You are Amazing!!! And creative!!!! It’s insane!!! 💞💞💞💞 it’s soooo inspiring af! Thank you for being youuuu!! 🥰

[@MsDisneylandlover]

Like the pink its my favorite color ❤

[@Kay-Leeng]

😂🤣 this was so gooooddd new subscriber in mee 🙏🏾💗

[@aquarianangel]

im not black but i love supporting my local black owned beauty supply! they’re so nice and are up to date on the latest products/trends :3

[@cindyesquero8726]

I grew up in a predominantly black and Latino neighborhood and literally think about this all the time, especially since the shop owners were always mean to their customer base. I think a good part 2 / continuation can happen when talking about nail salons. I recently started to learn to do my own nails and when I turned to KZbin University, I realized the content creators are predominantly black. So if so many black women are doing nails, where are all the black nail salons?

[@taylorcassidyj]

That is a GREAT topic to dive into. And honestly I’ve been wanting to do more research about our nail culture. Thank you for this!!

[@nomanejane5766]

Stay consistent, so ur vids hit the algorithm

[@KReneaGalvez]

I love ur video and the content you create just wanted to say that but Ma’am I need ur bunny slippers they are so cute!!

[@taylorcassidyj]

THANK YOU. I scoured the internet for them lol

[@talor_esque]

I enjoyed this so much and learned a ton! Just wow!!

[@shalenah]

you are so talented!! can't watch to see you grow 💕

[@glassawata]

Imma need you to do a song with thundercat please! PLEASE GIRL. And also, great freaking content.

[@taylorcassidyj]

LOL, girl the second Thundercat decides to reach out to me y'all will be the first to know 💗😂

[@imtime22]

This channel is fire.

[@caidenlewis-balfour1812]

“Bonnet don’t leave me” was giving Solange

[@ashanti3090]

In the Netherlands I noticed that most of the beauty supply stores owners are Indian or south Asian, never met an African owner

[@sumlem]

I just found your channel! You have a great voice and video style.

[@lovelydelrey]

Love your videos! You’re so underrated!! 🫶

[@MsDisneylandlover]

I love Riri ❤

[@Nominaze]

Okay but you can sing maammmm !!! Def gave Solange

[@taylorcassidyj]

Solange??? Oh now you gassing me up, thank you 😂💗💗

[@ExclusiveBarbie94]

Have a great weekend 😊

[@sapphirelane1714]

13:22 this is exactly why I don’t take them seriously when they say, “usual suspect,” or “they’re ruining our communities.”

[@127kawaii]

This was so good~❤ subscribed

[@Cass-so8uj]

9:00 I need this song on Spotify asap, please and thank you.

[@PivotPixie]

Great video

[@ReReBrooks]

This was amazing ❤

[@Dariaewillis]

Loved this!!

[@jadasmithe7667]

This is perfect 🫡💞

[@Mona_Lisa8181]

Bonnet don’t leave me was hot! 😂 lmaoooooo very Prince

[@jadasalaa]

I love this video!!❤

[@VanessaL-qy7zu]

There was someone that taught Madam CJ walker what she knew and helped Madam CJ walker grow her hair back out after she bought a lye product to straighten her hair. Madam Cj walker's name is based on her husbands name "CJ Walker", they were married and moved to Denver COlorado. The lad who Madam J walker learned from and took her business idea (since there was no patent or trademark) is Annie Turnbo Malone. Annie created a hair treatment for black women who were sold into believing their black hair being straight would make them more attractive and beautiful. The book i found this information in is called "Black Fortunes" by SHomari Willis. I hope you can provide more insight on the true history of black hair care, the one who did not have a patent and or the wide newspread like many others.

[@taylorcassidyj]

Thanks for sharing!