Define Your Brand DNA With Strategy Tools (W Peter Wilken)

[@durangdaa]

Great Interview.....this is the third Interview of Peter Wilkin I have watched....and all of them have been pure gold....he does not repeat himself...what I like most about the interviews is "giving back" or "contributing" to the body of knowledge on the subject...

[@PeterWilken]

Super kind of you to say so, thank you

[@BrandMasterAcademy]

👍👍👍👍

[@yusufolatoye1795]

This is gold. Thanks alot. Are there any session that show the ties in Business startegy, Brand startegy and Communications strategy. Also, for a Go-to-Market plan where does the DNA reflects? Thank you

[@BekkiCait]

Really enjoyed this! Bought the book and love it so far. This channel is my new reading queue guide. 👍🏼

[@PeterWilken]

Thanks Bekki, glad you like the book so far...

[@BrandMasterAcademy]

Welcome aboard!

[@suzannemouelle642]

Great interview ! The content is so rich; I like the way Peter shares his best practice and extensive brand / communication strategy experience with such humility. The Doughnut Delivery analogy is stellar. Thank you Stephen for this great, useful and valuable content !

[@PeterWilken]

Thanks so much Suzanne

[@BrandMasterAcademy]

Our pleasure!

[@PeterWilken]

Very kind of you Suzanne, thank you - glad it was of value

[@PeterWilken-f7y]

Thank you @suzannemouelle642 - sorry it took me a year to respond - got to be a turtle record! Just found this thread

[@JossueRacines]

what a magical analogy of the map and the compass!!!!

[@BrandMasterAcademy]

Much appreciated 🙏

[@PeterWilken-f7y]

Thank you - and so sorry it's taken me forever to acknowledge...just discovered the thread. Watch this space...second short book coming out soon will give you more short analogies as well as expanding on map and compass

[@eldridgesawyer2384]

Hi, Stephen! I'm a former Oilfield Engineer and Certified I.S.S.A. Elite Trainer - Personal Trainer, Nutritionist & Online Fitness Coach. I'm going to join your Brand Master Academy as a mentee very soon. I have been following all your content for several months. I have been motivated by your content to create my own lifestyle brand for corporate wellness clients with business & travel, fitness & nutrition, cosmetics & fashion. Your recent podcast with Rand Fishkin has introduced me to SparkToro, and got me in touch with him by e-mail. I'm looking forward to join your academy, and execute my brand strategy by following your teachings.😎

[@BrandMasterAcademy]

Great to hear 👍😀

[@warriorprincessharmony]

One look at Peter Wilken, and he's the kind of Brand Strategist whose mentorship I would have benefitted from when I was still excited about the corporate world.

[@PeterWilken-f7y]

Thank you so much @warriorprincessharmony - sorry it's taken me a year to reply - jeez!

[@brandmashouse]

Another great episode. I connected wit Peter on Linkedin and his book is in my cart. I'm about that Brand DNA life.

[@BrandMasterAcademy]

Great to hear 👍😀

[@PeterWilken-f7y]

Thank you - and apologies for taking 9 months to find this - could have had a baby in that time!!😊

[@joshfroese3988]

do you offer consultation video calls?

[@BrandMasterAcademy]

👍 - products.brandmasteracademy.com/products/1-hour-consultation/

[@peterlongland6862]

Hate to point out the bleeding obvious, compasses point to magnetic north not true north.

[@PeterWilken-f7y]

You are right od course @peterlongland6862...but this is a metaphorical compass...it goes to True North!

[@WeylinGomez]

Hey it looks like the automated link for the pro brand strategy blueprint is broken. Just wanted to bring that to your attention. confirmation page pops up, but no email is sent.

[@BrandMasterAcademy]

Thanks for reaching out. Please email us @ [e-mail]