Defining B2B Marketing Strategies For a Financial Marketplace Organization with Lindsay Britt - Ep 3

Welcome to the third episode of our enlightening series featuring Lindsay Britt, a renowned fractional CMO with an MBA from Duke University. Hosted by Matt Wilhelmi, owner of Strategic Voyages Business Consultants and author of "Taboo Business Questions: What's Haunting Every Entrepreneur's Growth," this episode dives into effective solutions for common marketing issues.
In this episode, Lindsay and Matt continue their discussion on a finance company from Florida, previously introduced in the first episode. Lindsay, who specializes in working with supply chain SaaS and marketplace companies, provides a detailed approach to solving three critical issues the finance company faces:
Lack of a Clearly Defined Ideal Client Profile (ICP):
Lindsay emphasizes the importance of understanding and defining the target audience. She suggests involving the leadership team in identifying the true value their product or service offers and ensuring it aligns with the right market segment.
Lack of a Sales Process:
Many startups rely heavily on founder-led sales, which can hinder scalability. Lindsay discusses the need for a structured sales process and the importance of gradually transitioning from founder-led sales to a more scalable model.
Absence of a Cohesive Marketing Strategy:
With no real marketing strategy in place, the finance company struggles to attract quality leads. Lindsay outlines the steps to develop a comprehensive marketing plan that includes understanding revenue goals, defining key performance indicators (KPIs), and ensuring consistent messaging across all channels.
Throughout the episode, Lindsay shares her strategic approach to creating and implementing a successful marketing plan. She highlights the significance of transparent communication with the executive team and the necessity of measuring success at each stage of the funnel.
Matt and Lindsay also discuss the importance of being top of mind for potential customers and the long-term investment required in building brand awareness. Lindsay's insights provide valuable guidance for businesses looking to refine their marketing strategies and achieve sustainable growth.
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Lindsay Britt - LinkedIn: / lindsaymbritt
RocketCMO Website: www.therocketc...
Strategic Voyages Website: www.SVBusiness...
Taboo Business Questions Website: www.TabooBusin...