How to Use LinkedIn Analytics to GROW Your Business!

[@DelawareShoutOut]

Thanks for watching! Note that you need to be in LinkedIn's Creator Mode for the personal profile analytics to pop up. Sorry for not including that important "detail" in the video! For more information on Creator Mode (and why I switched to it), check out the video link in the description. 🙂

[@brandongrubb2242]

Loved the video, can’t wait for more content like this. Analytics are SUPER important and I love how you bring light to them.

[@DelawareShoutOut]

Thanks so much, Brandon!

[@syedaanosha4863]

This is what I was looking for!! Thanks!!

[@DelawareShoutOut]

You’re so welcome, Syeda! 😊

[@syedaanosha4863]

​@@DelawareShoutOut I have just do some calculations and the engagement rate is below average! What could I do more to increase my profile appearance??

[@DelawareShoutOut]

@@syedaanosha4863 I have a video called “TOP 7 LinkedIn Profile Tips to GROW Your Business!” that will help. Type it in the search bar to find it. Also, some of my more recent videos help with coming up with more engaging content. I hope that helps!

[@syedaanosha4863]

Noted!! I will watch them too! ​@@DelawareShoutOut

[@KarbilaBarakahHartono]

she explain the trully goals of Analitic for better decision you make, not only based on feeling but based on data, it will more persistent and detail

[@DelawareShoutOut]

Thank you so much for your kind words!

[@stevenmiles3038]

Very practical advice. Thank you Brooke!

[@DelawareShoutOut]

You're very welcome!

[@CelebrityWotNot]

Is there a way to see which post performed the best? I can't seem to figure it out!

[@DelawareShoutOut]

Thanks for asking! If you're looking at analytics for your personal profile, you can scroll down and see the top posts, and they're listed by the "greatest" down by either impressions or engagements, depending on the view you want. For company page post analytics, go to Analytics --> Content, choose the date range you wish, and then Export into a spreadsheet. In the spreadsheet, you can sort the data. I hope that helps!

[@CelebrityWotNot]

@@DelawareShoutOut Oh I see! That's great. Thank you so much!

[@oliviakim9620]

Is there a way to see analytics past one year?

[@damilolaadegbule3731]

Ma'am, you're doing a great job. I'm grateful i came in contact with you channel. Thank you and God bless

[@DelawareShoutOut]

Thank you so much, Damilola! I greatly appreciate your kind words 😊. Have a Happy New Year!

[@ryansnell9157]

Great video, question question... When you're comparing engagement rate in the spreadsheet there are two post urls correlating to the engagement rate, so which post URL is it?

[@DelawareShoutOut]

Thanks for asking, Ryan! It looks like LinkedIn changed the formatting of the spreadsheet, and it's a bit confusing! If you're on the "Top Posts" tab, you'll want to look at the URLs on the left, because the left side shows the posts with the top engagement. The right side shows the posts with the top impressions. I hope that helps!

[@gadeichhorn]

Thank you!

[@DelawareShoutOut]

You‘re welcome, Gadi!

[@jojiequieta3327]

Love the way you explained it...easy and the fun vibe.. thanks

[@DelawareShoutOut]

I'm really glad you like the vibe, Jojie! 😁

[@ilyabezdelev]

This is amazing, thanks for putting it together!

[@DelawareShoutOut]

You're very welcome, Ilya! I'm so glad you liked the video! ☺️

[@keithkeith2106]

Appears that these analytics are only available to those who have sales navigator. Am I right ?

[@DelawareShoutOut]

No, they should be available to everyone. I’m on the free account. 🙂

[@thecreativemastermin]

Wow. This is so SO good!

[@DelawareShoutOut]

I'm so glad you liked the video, Navin!

[@randall_re]

how do you download the context in an excel file?

[@DelawareShoutOut]

Thanks for asking! When you click on the Export button (see the 2:43 mark of the video), the file will automatically download as an Excel file. I hope that helps!

[@irenesiaw]

really great video, thanks!

[@DelawareShoutOut]

You‘re welcome, Irene!

[@Ciaotsu21]

Question about my demographics, I'm somehow getting random things in "job seniorities" when I didn't actually include it. Is there any reason behind this? hope i get answered soon!

[@DelawareShoutOut]

Thanks for asking! Could you clarify what is meant by "random things" in job seniorities, and what is meant when you say "I didn't actually include it"? This will help me answer you. I typically respond within one business day.

[@Ciaotsu21]

@@DelawareShoutOut thanks for responding! Basically, when I was setting up my target audience; I did not add "entry", and other job seniorities in and its the top performing one on my end. Is this because I have enabled audience expansion?

[@DelawareShoutOut]

@@Ciaotsu21 Ah, thank you - I understand your question! This has to do with paid advertising on LinkedIn, of which I am not as well versed (I focus on "organic" LinkedIn posts). However, I have heard many times that with paid advertising, you shouldn't enable audience expansion. That could be the problem. The true expert in the field of LinkedIn paid advertising is A.J. Wilcox, who has a KZbin channel called B2Linked. Check it out. :-)

[@Ciaotsu21]

@@DelawareShoutOut hiii! thanks for responding!!! I tried to reach linkedin's chat support and the problem was indeed about enable audience expansion. Thanks a bunch!

[@Jollofjavascript]

Very helpful

[@DelawareShoutOut]

I'm so glad you found it helpful, Anjola! Have a great day. :-)

[@mariamyusuf1693]

80 times😅

[@DelawareShoutOut]

Funny!

[@Mickey_Raus]

Please do not speak so much fast . We are not native speaker. Making the video slower is not a good experience too.

[@DelawareShoutOut]

Thanks for your comment. This is how I naturally talk. Some people like it, and some people don’t. I understand I won’t ever be able to please everyone.

[@viniciusmeloc]

First things first: this channel and its content are PRICELESS! Congrats and thanx A LOT! Now, back to the comment. I agree that the Channel Owner sometimes talk too fast and whenever I think that, I reduce the video speed to 0,75. Trust me, it helps a lot! :)