Demand Creation: The Proven Formula to Creating Desire in Marketing So People Are Talking to You

In this episode of 'Business Real Talk,' we dive into how to create consistent demand for your business using the Proven Demand Formula.
Learn about the importance of understanding people, patterns, and positioning. We'll break down the essential phases of creating demand, starting with the 'Desire Phase,' where we discuss how to get your audience engaged and moving towards your offers.
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KEY TIMEFRAMES:
00:38 Understanding the Proven Demand Formula
01:56 Identifying Demand Issues
05:05 Breaking Down the Phases of Demand
11:01 The Chick-fil-A Effect: Mastering Inbound Demand
12:21 Implementing the IVC Technique
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