The Absolute State of Nijisanji

After their most successful year yet, NIJISANJI's reputation in the general VTuber community, due to a multitude of continuous drama, has tanked. And in this video, I dive into the company's past and present conditions to tell you about the absolute state of NIJISANJI.
Like and subscribe for more content! It really helps a lot. This channel's purpose is to archive important moments, history, and cultures in the VTubing industry. These include influential figures, memes, milestones, decisions, and trends. Basically, I'm a historian but for VTubers. If you think I missed something, drop a comment!
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- Khyo: / @khyo
Songs used (in order):
Dying Light Main Theme
- Universe | Tsukomo Sana BGM by Miloh: • Universe | Tsukumo San...
- Dying Light 2 Stay Human Theme: Up the Tower
- The Witcher 3: The Outskirts of Novigrad
- It's Perilous by Michael Rothery
- “Serene” - theCecile x Nycto x Isaak Wolf: • you put your pen down ...
- Turncoat by Michael Rothery
- Crisis of my home - Spy x Family OST
- Welcome to the Internet, Nerd - The Lofi Dragon
0:00 Intoduction
3:28 Context from the Past
8:03 The Problems with Unstable Growth
14:42 In Defense of NIJISANJI
18:34 The Present
23:24 Opinions Shifting Against NijiEN
29:26 Favoritism and Neglect
35:58 The Fanbase and Tribalism
44:29 The Absolute State of NIJISANJI
48:42 My Opinions
#drama #Hololive #Nijisanji

[@DepressedNousagi]

I was hoping for a redemption arc in 2024, but 2023 ended with a bang for them. Not the good kind of bang, but hey, holding out hope

[@seanr6107]

nah

[@seanr6107]

i rather bought another yatch

[@randompersontrying9700]

Yea, and I bet more graduations are coming per usual.

[@CuriousNeon]

welp...

[@raimuu14]

Aged like fine wine.

[@chongxxx]

For me, as a former Niji fan for over a year, Niji is a case of "Love the talents, despise the management for making the most braindead decisions ever."

[@Kaimine08]

Pretty much what I've been saying. I love the talents, but dear god do I hate the management. If these talents left, I would follow them, i would not follow Nijisanji. There branding of "Watch who you want" can really come back to bite them if the people you actually enjoy left. If all of Ethyria, Pomu, Elira, Mika, and Rosemi left, that would be it for me for Nijisanji.

[@farhanrizkiahnafa7404]

You can say that on Vshojo and WACTOR

[@garfieldandfriends1]

Support the talents but not the company mostly

[@KidxBlack]

@@Kaimine08 I feel you on that. If anything happens to Aia and Salome, Nijisanji can kiss my behind and I'll just stick to watching anyone who peaks my interest from then on.

[@raveriazlex2492]

WWE in a nutshell

[@Alix12]

So... from what I gathered is that Nijisanji keeps looking at the bigger picture, that they stopped looking at the smaller problems and it eventually grew to be a massive problem TLDR; Nijisanji's main problem is their terrible management

[@heroicxidiot]

A big push for quantity over quality

[@Just_a_random_who_likes_stuff]

Yup.

[@ellenation2294]

Reputation wise it’s loosing but moneywise I don’t think they are if anything they have been and still are winning.

[@peacechan4500]

@@ellenation2294 I genuinely don't know Vtuber ain't like gacha. Where the money is not that related to reputation. That rep gonna screwed them in the future.

[@ellenation2294]

@@peacechan4500 Uhm…. Unless ur in twitter u don’t actually get a gist of the reputation damage tbh. Like the Japanese side of niji is thriving, in China they are minding their business and it’s really the en, id side where most issues come into. There’s also this holo niji rivalry esp in the en side but businesswise they are earning cash. The en side has a stable steady subscriber and viewership increase, they go to conventions, there is constant merch drop and event cafes so idk whether the reputation damage is really that big. It’s only big for twitter unseres or those that like to follow the drama. Now this is not me liking niji but it’s abit overblown.

[@runbaa9285]

It's morbidly amusing that Nijisanji is so hands-off with managing their talents, while someone like Astel from Holostars has said he literally has three different people managing him for schedules, events, and plannings separately. Or how Cover actually paired Towa with a different manager when she didn't jive or get along with her previous one. The difference in treatment quality is staggering...

[@UnownDepth]

He got three? Thought it was only Mana-chan and someone else. Guess good to see they got a crew

[@MrTigracho]

Well, now that Cover has gone public, chances are Cover will cut costs.

[@hobojoe285]

​@@MrTigracho privately public. Not fully public, small differences. Basically those investing have to show vested interest, otherwise cover corp can choose not to take their money and look elsewhere. Not exactly how I am saying it, but when I did a small dive, it wasn't what I thought when I first read about it.

[@ODDnanref]

​@@hobojoe285 Well, this is good. I was worried about them going public and having clear examples of companies going public and being sunk by the investors only caring about "profits now" instead of the overall health of the company had me worried a bit.

[@marion19]

And holostars have 2 managers idk about the en tho

[@iexistiguess1920]

One thing I will always remember about Hololive is the trust members have with the management, and in return, the fans. Do any of you remember when Fubuki was like “If our management was treating us horribly, I’d be the first one to leave and let everyone know”? That kind of statement was a godsend during Cover Corp’s lowest moments. Gave so much people relief, including myself.

[@farhanrizkiahnafa7404]

Yeah

[@SomeBuddy555]

true friend

[@justacatwithasadface2692]

Nah but fr, I didn't know I needed to hear those words until she said. Definitely calmed me down during the tumultuous times with Coco's graduation. She's a goddamn professional and she knows it.

[@thejamesonthestreet]

@Just a Cat with a Sad Face as expected from one of Hololive's pillar.

[@momogi618]

based friend, after coco leave west taiwan change their target and attack fubuki but she still going strong till this day. i can even say that fubuki also up there with sora in term of influential in hololive.

[@bubbasbigblast8563]

@21:40 Nijisanji was literally selling wedding rings at the same time Vox was talking about his parasocial problems. It was bizarre.

[@dfaveteranofsui-cultist3596]

"L + Ratio + you parasocial fuck" "But don't forget to buy the wedding ring so you can wear it and pretend we're married" The Hypocrisy kek

[@manusiabumi7673]

Considering how the talents aren't even involved in merch planning/productions i'm not surprised at all

[@sexydoughnut13]

I enjoyed the Phase Connect innovation of hiring directly out of mental asylums

[@nathanperquin9910]

anyone who has ever enjoyed alex jones knows that watching schizos be schizo is amusing in and of itself, now in a 2d package

[@nolongerhuman9809]

They got a gambling addict after all.

[@AragamiR327]

"Hello menhera, you seem like a fine addition to my sad girl company." - Fishman recruiting more Phase Invaders

[@bonogiamboni4830]

With other companies people are shocked and enraged when the talent is found to be a menhera, while we tune in specifically for that.

[@nolongerhuman9809]

@@AragamiR327 "and join me to conquer this mahjong table"

[@jaycee1861]

as a kpop fan since the golden age of 2nd gen and a vtuber fan since the end of 2021, I always go by the quote: “support the idols/talents, not the company”

[@MGdrifts]

hm i support both though. i'm a hololive fan and i support it as a whole.

[@Rinari-pl1ue]

​@@MGdrifts well that's bc corp itself is a healthy company...

[@SwaggMessiah69]

@@MGdrifts I do not see a universe where Hololive is generally loved without Yagoo spearheading the thing. CEO's like him are VERY rare.

[@legendarydigitize2523]

​@@SwaggMessiah69why just ceo's? What about entire companies? Gold standard companies with lots of integrity like Cover for Hololive are even more rare At least amongst the filthy sea of black companies that it feels like looking for gold in tar pits

[@cardigunov]

speaking about 2nd gen kpop. man, i miss bigbang

[@zeroyuki92]

I just want to emphasize that NijiID was the only foreign branch they have that actually had a GREAT local management, or at least based on their reputation. The talents seems to be really positive with them, and the fans love them. NijiID has almost zero drama and no graduation whatsoever -- before the takeover. So no, the negative reception is mostly not because they lost local identity. It's because the JP management left them to die. Cancelled projects, no more unique merchs (that even fans make their own bday merch and send the profit to the talents), barely any support, no permissions, no plan for the future. ID branch went from small but very solid branch to the current state: mass graduations, talents openly talking about how awful their current situation are, and they even made very dark jokes with their current situation like making tombstones for themselves in minecraft -- including for people who haven't made any announcement for graduation.

[@wat_aiwan]

I can say that the merging of ID branch is just a smooth wordplay of work termination for ID managers a.k.a "PHK karyawan"

[@zaynethtroistal1130]

Who knows, we might see a rebirth of some former NijiID into HoloID4 or StarsID. It worked for a certain not 0-year old princess

[@Ms666slayer]

@@zaynethtroistal1130 I can even see some of them going to Holo EN 3.

[@vari4468]

@@zaynethtroistal1130 Was Kobo in NijiID?

[@dtliem]

​@@vari4468 he refer to Luna, holo gen 4

[@ElizabethRoseMonadoSword]

This video pretty much is the calm before the storm. Now the storm is officially here.

[@chasemathis2016]

We're in the fucking eye of the tornado right now.

[@Hac-dieu]

What I hate the most is that for Selen being hindered from giving away her own money to the fans; is that you can smell the corporate greed. They clearly want to figure out a way to get a cut of the money for helping her organize the contest. So she is probably paying well over the 5000 prize pool just to satiate the management enough to even attempt it. Then the cherry on top is her revealing that she was told in advanced that she was not allowed to prep anything prior to getting a new outfit ticket and then while planning the event, was told she should have planned ahead. I just hope that the Gundou Mirei controversy passes by with her unscathed. She has been put on leave for a while for just asking a question about a sport she knew nothing about. Hopefully her management team isn't trying to lynch her like the internet was.

[@FreinHowe]

I was so mad at what happened to Selen. Last minute management changes to levying against the art contest participant submissions.

[@siekensou77]

i watch gundou's shorts more than her streams and i miss her.....

[@siekensou77]

@@FreinHowe what was it.... 3 manager changes in 1-2 weeks?... and due to no fault of selen or the managers at that?....

[@101falcon]

​@@FreinHowe same, I was watching it live and could feel the frustration through the screen. Especially on that comment on this not even being the first time management informed her on some important last minute change while she was streaming only for her to see the message after ending. How much bs do you need to be pulling for THE Selen Tatsuki to be on the verge of a full blown rant on stream. Sure Selen plays up the toxic sweaty gamer trope for shits and giggles but (at least from what I've seen so far) she's really good at maintain professionalism, separating internal affairs from streaming approved behind the scenes content. Correct me if I'm wrong since I've only been watching her solo streams for a couple months but I don't think she's had any slip ups before this or at least not this close. Imo it just shows the level of frustrating that's been building Edit: Autocorrect 😒

[@akiro8393]

holoid>>>>nijiid+nijien+nijikr+nijijp Kobo>>>>>Salome+Vox+Kuzuha dn;t b de,,lusional, nohope cuz nijis gaarb0 holos perfect

[@PyroGobbo]

The main risk for Nijisanji is their best talents being offered way better contracts. Not even money-wise, just better working conditions.

[@jeppyjep]

Kson gonna start scouting now lol

[@rowanmales3430]

That's not really much of a risk precisely because of the favoritism. The biggest and best, so to speak, are given the most leeway and attention.

[@crazy961234]

@@jeppyjep Kson recruiting former top vtubers like Nick Fury gathering Avengers.

[@jeppyjep]

@@crazy961234 I mean, Kson said on her stream that she wants vtubers to own their IP and earn more money. Doesnt surprise me if she starts to pull more vtubers into VShojo. Right now, people are speculating that Mirai Akari will be joining VShojo next, given how bad her contract with her old company was.

[@hello-im]

Haha nijisanji searching talent ? Lol shindo raito says hi

[@yaeyae0]

we can all basically just say that 2023 is nijisanji's worst year yet

[@gamalielbontilao3679]

Funny how their best year is just about Last year when Luxiem came out

[@silverdededestruction2197]

we are barely into this year and they managed to have it be their worst year yet. The good that may come would still make this a very mixed year

[@xboxgorgo18]

Reminds me of Blockbuster that reached it's peak in 2004 but ends up losing 75% of its market value in 2005

[@Piprup]

And it's only May💀

[@akiro8393]

holoid>>>>nijiid+nijien+nijikr+nijijp Kobo>>>>>Salome+Vox+Kuzuha dn;t b de,,lusional, nohope cuz nijis gaarb0 holos perfect

[@anonnymous7009]

It's not really a good idea to constantly make cold logic decisions in this industry. People will blame the company and it will get a bad reputation, which will result in talents deciding to go indie or to competition before applying to them.

[@phantomblade89]

Not too many people are chomping at the bit to be a vtuber. This is a fact.

[@ulalagadis2830]

Yep, and EVERYONE needs to know this (genuinely, as niji fan)

[@soopFPS]

​@@phantomblade89 A lot of people think they want to be a vtuber, and think that being a corpo talent will let them mitigate the entry costs, but instead end up signing themselves into awful situations with depressingly low cuts and NDAs keep them quiet about it. Similar things happen to recording artists or producers that sign to record labels as newbies. These industries have to be regulated so talents aren't abused, but Japan will not introduce those regulations.

[@tbk2010]

If they actually applied cold logic correctly they would treat their talents and fanbase with more respect, because that's what's going to make them the most profit in the long run. Their problem isn't greed, it's incompetence and shortsightedness.

[@darkevilazn]

@@tbk2010 It's a publicly traded company. Its a given that short-term profit >>>>>>> long term growth. That's the only way to please share holders, when profit goes up, even at the cost of future profit margins (because shareholders don't see that part). They often mistake short term profit for "revenue growth", when its just stuff like cutting costs, or decreasing depreciation expense, etc. But yeah, a company founded on getting fans emotionally vested in a talent should not be making cold business decisions.

[@watermelon6480]

don't know if this is correct but from what i can remember, on the HoloID side, The CEO also went to indonesia as well as had a meal with them before they debut so for me that really shows the Yagoo cares for the HoloID branch as well as it shows that they got long term fanbases

[@dragonousbrokenus69420]

Did tazumi even care about niji Sanji en?

[@Cosmoman78]

​@@dragonousbrokenus69420He only cares about Milking them dry like Cows.

[@anasazhari4498]

Yeah, was it Moona or Iofi that got confused on why they're collectively having dinner with a random man they never met?

[@farhanrizkiahnafa7404]

​@@Cosmoman78 Nobody knows his infamy, though.

[@satriorama4118]

@@anasazhari4498 Those three never meet with Yagoo before that dinner. All they know was some "Erai" guy from the company want to meet and greet them before they debuted. They never thought it's yagoo himself show up lol. Like what's the chance for a company director fly to other country to greet his newest employees.

[@user-vb4go8qi9x]

The absolute state of Hololive is a theme park in Tokyo, cafe in Jakarta and a concert in LA

[@kristophesiem5336]

And their own Stadium-Sized studio

[@ani1361]

Dude, literally three project for three branches.. nice..

[@passintogracegoldenyearnin6310]

Also the colllabs in Taiwan lol

[@user-vb4go8qi9x]

@@passintogracegoldenyearnin6310 You are right, Taiwan has been a huge supporter of Hololive should of mentioned that. Also Taiwan>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> West Taiwan.

[@legendarydigitize2523]

​@@user-vb4go8qi9x yeah mainland taiwan are the chads They fully support hololive

[@pokemonwilliams2176]

Nijisanji straight up graduates talents and then a few weeks later a new gen pops up. Idk how they even do it this fast

[@mayuravirus6134]

Much like idol they headhunt smaller companies

[@MikaHolic_Channel_OFFICIAL]

such is the power of Riku's *ACCELERATE*

[@anhkduc7930]

It's almost sound like a black company

[@zaleost]

I suppose in their case the reason they can pump so many out so quickly is that they seem to invest very little in them in the run up to their debut so there's really not much of cost to it on their side. Plus they have so many that an individual graduation isn't really that special.

[@MICHAELTUMANGDAY]

Reserve talents system. Already hired and is waiting for their models to finsh before debuting but will be rushing debut if a certain gen or a few members left due to own reasons or kick out and will use these guys as issue derailment

[@maxord11]

This is like McDonalds upping their prices. Nijisanji was the "lax" version of Hololive. Now that it is not and they have not been transparent about it, it sows distrust in the consumer which is probably the worst thing you can have in a business. People stick with Hololive despite the regulation because they have always been upfront about their "idol" image and branding.

[@Mewseeker]

Yeah, there's nothing that kill trust like a lack of transparency.

[@izilladkilla]

Most of those regulations are also in place for the sake of protecting their talents.

[@ammaranuar2544]

Hololive and Nijisanji are nothing alike aside from them doing vtubing

[@maxord11]

@@ammaranuar2544 You forgot to end it with "in large waves of talents with leading agency size production budget and cross-international collaboration." And then you forgot to name any other agencies that match that description.

[@kabob21]

Hololive doesn’t really push the “idol” image anymore since Coco’s graduation (seems to be one of the reasons she left; felt like she couldn’t keep up with the other talents in that regard). Even Yagoo has fully embraced the idea that they’re an entertainment company full of comedians 😅

[@asrielgoddard8]

In his interview with Kiryu Coco shortly before her graduation YAGOO, the CEO of Cover corp. (Hololive), said that most if not all of the Talents in the agency earned more money than him and that he was more than ok with that. Hololive was born as a passion project of Sora and A-Chan with Yagoos support and grew to the self sustaining, yet more "restrictive" company it is now. So self sustaining in fact that they're currently working on their own alternative to KZbin since they don't need the Ad money and instead have a super healthy merch economy, with well spread out anniversarys and birthday celebrations, high quality products (at least the once I spent my paychecks on lol), a huge variety of digital and analog goods etc. The only thing that's shit is their shipping to EU and Afrika lol. I think this unique background makes Hololive different from so many other Vtuber Companys.

[@crazy961234]

Yagoo understands that Happy Talents + Good Management = Quality Products

[@Ms666slayer]

Btw the KZbin alternative isn't going to be a full migration, is just for talents that want to do some stuff that YT doesn't let them, probably we will see a return of Choco's spicy ASMR onf that platform but it would be stupid to just migrate everything to there, i believe the way that they are plannig it is the best way to do it.

[@asrielgoddard8]

@@Ms666slayer ooohh I haven't even thought about the content possibilitys this will entail... sick

[@Joeshinhwa123-jw4um]

Yeah. Holo done a lot of things right. New studio, partnership with tokyo tourism, holo city, new app thats going to be its own platform. It is slow, but steady progress.

[@fuselit2860]

goggled tazumi just now.... he is worth 1.1bil usd from owning 45% of anycolor stocks? wow. 26yo billionaire.

[@RamsusKirle]

15:05 that did not age very well

[@vastanowinters3934]

Speaking of stealth suspensions, back when Vesper Noir was suspended, there were people who insisted that Vesper should have been stealth suspended instead. That his suspension be masked by a break or vacation to preserve his image. I wonder how they are feeling now that the path they endorsed has actually received a lot of backlash when implemented.

[@justinhhp87]

man comes back with a full beard and a spear and admitted his fault and took responsbiity

[@cirnotheicefairy3609]

That and he ended up having a cool and interesting story to make out of it.. plus they pretty much gave him enough time to cool his head off in my opinion, not enough to bleed audience retention, but just enough for him to relax and get his head straight so he could reflect on what he did wrong.

[@LivingArmor196]

Hololive valuing transparency more than some of the fans. Someone gotta take notes...

[@irfanalfian8164]

Clear communication is foundation for any relationship, even something as new as Vtuber and their fans or as classic as company and their customers.

[@rowanmales3430]

Yup. It is precisely that there are examples like that which makes (rabid) niji fans trying to dirty their competition with accusations of "they all do it" fall flat. It isn't just that Holo hasn't been caught; they have actively shown not to take that route when it might have benefitied.

[@puhanlemontian6026]

i am okay with people and companies to make mistakes, no one is perfect, but they need to learn from their mistakes, people get better by learning from their mistakes not repeating them, and there is a big difference between Niji and Holo on that regard. Holo also had many dramas in the past, Mel incident, Mio incident, Aloe incident, Coco-Haachama-Taiwan incident, Rushia incident and some small ones, but everytime after these incidents, they get better. From Mel incident, they reformed the management, all female managers with rotation, and prefer to hire non-holo fans as managers. after mio incident, training on copy right and perms to talents and managers, after the Aloe incident, better background check and predebut training and support. After Coco incident, training on political/cultural taboos and language guidelines. After Rushia, further improve on the mental and health support and fight aganist the slanders. i just feel that after all these years, they are getting better and better, they were very small back then, but with their hard work and improvements, now they are the leader in the industry, with good support and a fair cut between the company and the talents, both are very successful.

[@farhanrizkiahnafa7404]

But how about the fanbase?

[@HudaefCares]

According to Matsuri herself, the "all Holo managers are female" rumor isn't true. According to the clip I watched, (made circa late 2020) she had a male manager. What imo, emphasis on IMO, happened was that Holomem uncomfortable with males were given an option to not have male managers.

[@puhanlemontian6026]

@@farhanrizkiahnafa7404 have you read the latest guideline on how to support your oshi from Hololive just a few days ago? it centers on the idea of support the talents and be respectful to talents and other people.

[@passintogracegoldenyearnin6310]

Man, EN fans tracked some of the spammers to their main accounts inside the Great Firewall and ruined their lives. And recently EN had cafe/merch collabs in Taiwan. I think a few more SEA spammers got owned for trying to destroy Kobo, she really got a lot of love and support in those bad months.

[@numbernumber25]

this is a very nicely detailed paragraph on the issues and the ways they have taken steps to prevent mistakes from occuring again

[@KeyMan137]

Also, 1 manager with 2 weeks of experience to manage 6 people is insane.

[@GriseWeisshark]

To be fair, that manager could just be 2 weeks into Nji but has years of management experience somewhere else.

[@UltraZulwarn]

​@@GriseWeisshark absolutely, but if that manager was not familiar with the whole vtuber thing, it wouldn't be much better. Regardless, a lone manager for a brand new wave with 6 members is absolutely insane.

[@revolvingworld2676]

@@UltraZulwarn True, I dont know whats the norm but I believe HoloMyth has 3 managers

[@cuongquoc5877]

@@revolvingworld2676 3 managers for 5 is still better than 1 newbie for 6 new people. And that was the old Holo, the current Holo has 1 manager for 1 talent, for Calli, its 2 for 1

[@SeanATutor]

bro foreshadowed everything

[@Joseph-mw2rl]

I thought this video was about dokibird until i read uploaded 8 months ago

[@nickinq]

9:03 Nousagi really just predicted everything that was bound to happen in niji.

[@DinnerForkTongue]

Future sight is nothing but recognizing patterns and connecting the dots accordingly.

[@thejamesonthestreet]

The closing statement is perfect: What is Nijisanji's goal , at least now? I feel the company has lost their identity after their success last year and struggling to build upon them, heck one might say they actively ruined it. Incredible dynamics and something worth studying.

[@farhanrizkiahnafa7404]

Tell that to wactor and vshojo, too

[@thejamesonthestreet]

@Farhan Rizki Ahnafa I dont know about Wactor, but Vshojo has the potential to follow Niji's downfall if they aren't careful

[@jeppyjep]

@@thejamesonthestreet VShojo is now improving, especially with the debut of Henya. Now that Vei, Nyanners and Silver (who people consider as the most toxic out of vshojo) are out of the group, VShojo can start again. If they know how to play their card and maybe recruting smaller or mid-sized vtubers, they can improve their name. Vshojo's appeal is that the talents own 100% of the streaming revenue and the talents own their IP. So i would guess that there are vtubers who want to join VShojo to grow.

[@thejamesonthestreet]

@Jep that's why they have to tread carefully. Freedom is not always a good thing. Certain boundaries must be set and enforced. The thing about being a part of a corporation or organization is that one problem child could ruin the rep of everyone within the organization.

[@jeppyjep]

@@thejamesonthestreet Eh, i disagree. They shouldnt change the freedom part of the appeal. VShojo isnt a vtuber company like Hololive and Nijisanji, VShojo is a talent agency. Meaning that they have no power on the talents' decision since the vtubers own their content, channel and IP. They only help in merch deals, sponsorships, advertisements, tech support and legal help, like most agency do ie Mythic Talent. My advice for VShojo is to recruit good vtubers. Dont recruit edgy or mean vtubers like Veibae who's now in a drama regarding the r-word she used. Recruit more good and well-behaved vtubers like Henya, Ironmouse, Haruka, Nazuna and Kson.

[@wertret8697]

The state of niji disappoints me a lot mainly because i am a niji fan, but over time I've come to hate the company. Honestly I feel that niji has actually talented people that are treated badly. Also the quantity over quality "method" they have just stops their talents long term growth because before they even have a chance to establish a fanbase they realese another wave and stretch the fanbase even thinner

[@wertret8697]

Also forgot to say that they are graduating talents for ridiculous reasons, Having like 1 or 2 managers for an entire wave, Talents get 2% from merch sales, Silent suspensions disguised as "breaks" and many more.

[@connorradcliffe1769]

I remember saying that although I don't hate any of the nijisanji en groups, it did feel like they were just pushing out too many groups way too quickly. people went defensive mode and became aggressive over it

[@maa-2967]

Same tho even tho im not that much watching nijisanji i know theres people that have potential to get bigger but I think when I'm writing this nijisanji just got new wave💀

[@runbaa9285]

@@wertret8697 I have a feeling that some of the graduated NIjiID might be moving to Holo. There have been talks recently of an upcoming new HololiveID gen or even the launch of HolostarsID, since they recently started advertising the ID auditions more for both genders. I feel like if they still want to continue Vtubing, that's the next best thing aside from commiting all in on going indie.

[@jon-unicorn-doxxer]

@@runbaa9285 that's not very easy... those precious 3 spots will def a challenge for auditionees thanks to Gen 3 success..also knowing Holo audition process, they don't give a f*ck much about track record recently. they are more careful about who fits the character lore they create...

[@Altercepez]

The Fate of Niji IN, KR, ID are the proof of Niji ignorance and miss management

[@obamasfeet2119]

@@farhanrizkiahnafa7404 I heard that there's a Spanish branch for it

[@frey439]

I still fuckin dissapointed in ID side bro, i actually enjoyed them so much back then before i even knew hololive. Their project and content so thriving and unique, damn what a shame now.

[@akiro8393]

holoid>>>>nijiid+nijien+nijikr+nijijp Kobo>>>>>Salome+Vox+Kuzuha dn;t b de,,lusional, nohope cuz nijis gaarb0 holos perfect

[@lionelk.y7233]

​@@frey439It hurts more that literally a month later HoloID had their best showing yet with the Heroes wave. NijiID if they survived just one more year I knew would have gotten a massive boost and it hurts to see

[@lunascomments3024]

I never seen an ID person recommending Nijisanji after the NijiID huge disrespect. they killed all the market for nijiID. ID netizens do not fuck around when their branch was messed up.

[@izumolee6714]

Hololive is the definition of QUALITY over Quantity. They just seem to handle things much better these days & even though they have their fair share of drama that occur it's taken care of swiftly and we as the community actually see how they handle it by them releasing transparent information. As for the managerial side of things what's good about Hololive is that the talents give an identity to their managers making them feel like actual real people. From the managers of Myth who we all know & love to Axel's Gorilla manager, from Shinove-san of Holostars JP, to A-chan & Nodoka and to see the actual CEO Yagoo be present in many occasions just gives off a better reputation of Hololive. Whereas in Niji we have no idea who these people are as they are barely mentioned or have any presence. Hololive feels more like a family than a business whereas Niji is business first.

[@Chiips00]

I like the fact that YAGOO himself doing modeling and promoting the talent merch. Feels like he's involved on his talents activities.

[@SomeBuddy555]

@@Chiips00 he even managed the holostars before Shinove came.

[@passintogracegoldenyearnin6310]

One reason why people see the two companies as similar is because every Hololive departure becomes a Big Deal, while Nijisanji just loses so many people on a regular basis. One could even say Quality (of grief) vs Quantity (of grief). So there are fans on both sides who are pissed about losing members, but objectively it displays the difference in how members are valued on each side.

[@StrikeNoir105E]

@@passintogracegoldenyearnin6310 Basically, Hololive graduations/terminations are a BIG DEAL, whereas for Nijisanji it's business as usual.

[@passintogracegoldenyearnin6310]

@@StrikeNoir105E "The anguish of loss versus the despair of inevitability."

[@the_phantom_cat7912]

And we thought it was bad 8 months ago...

[@DinnerForkTongue]

If only we knew how rotten things really are.

[@user-cYhjMAHpW]

NIJISANJI deserves to be called as AKB48 of Vtubers, instead of Hololive. If the latter has the essense of idol culture, the former has the terrible management.

[@vinnier777]

True

[@PatrickMoon994]

Fr , Hololive right now have become golden age Nogizaka46.

[@farhanrizkiahnafa7404]

Tazuki never made Nijisanji as idol group

[@user-cYhjMAHpW]

@@farhanrizkiahnafa7404 You don't really understand what I said before. They're not idols but their management is shit as similar to AKB48 and its sister groups! Its up to you if you wish to deny what I'm saying but I'm still stood up over my beliefs.

[@rezafahlevi9659]

@@farhanrizkiahnafa7404 It is, but the way they handled it and by the explanation from this video, no wonder Nijisanji deserved to be called AKB48 of Vtuber

[@akumuryuu]

Zaion's situation aside, I think the biggest L they took this year was their absolutely insane abuse of copyright striking. No justification, no reason, just nuke entire channels because they... used Niji in their thumbnails and had not all positive opinions while doing it.

[@derangedtaco3491]

It's the Nintendo method. Everybody still loves Nintendo, even though they do even crazier copyright strikes than Niji.

[@firework8140]

its more of an issue with Japanese copyright law than the company itself. If you look at JP YTers, they dont react to other YTer videos for fear of lawsuits. Defamation lawsuits in Japan is wild man.

[@Zax-dq5sr]

@@derangedtaco3491 they do hold bigger IP though, so they can kind of getting awat with it, Niji on the other hand, with their quantity over quality style of business, i can't say the same

[@Ty-zi7nx]

I don't have sympathy towards keemstar lite dramatubers.

[@Ty-zi7nx]

​@@Zax-dq5sr Whenever someone says "quantity over quality" or vice versa their implying that hololive has this magical air of quality around them when in reality its just average streamers (not all) proped up by brand loyalty. Essentially hololive fans are not different than Apple fans who only buy Apple products because it's from Apple. It also implies that those in hololive who are not as popular don't have quality or anything of value.

[@CandyBoinz]

I kinda wonder what Selen's manager/managment is doing at all. Cause holy shit does Selen hustle. Such a shame seeing her working so god damn hard as she does for such a crappy managed company. If Selen graduates i will friggin riot i swear to god. She is the only one keeping me interested in Niji at all and she deserves so much more.

[@Solar424]

Selen is the Fubuki if NijiEN where if she leaves things have gone very wrong internally and would get worse without her being the pillar supporting the branch

[@quinkana1]

@@Solar424 now if we get Selen in Hololive it'd be fun asf. I for one would like to see Moomers and Selen collab more.

[@legendarydigitize2523]

​@@quinkana1 if only it were that easy... I have no beef with Cover but it seems their standards for recruiting talent are super super high Now you have sooome possibility to go in without any stream experience(Kobo is such, also having absolutely no clue what vtubers are before joining Hololive) But you really need to truly make up for it, show as much as you can put on the table to convince the HR To me, nijisanji just seems entry level That and you basically are doing it without much difference from going indie because the so called management wont even cover up the cost of said debut Like what is even the point of being in nijisanji anymore? That is not even mentioning the colossal fuck ups that have seriously damaged their reputation

[@quinkana1]

@@legendarydigitize2523 considering that Selen is a big part of Nijien I don't think she's just 'somebody in nijisanji'. Moomers would vouch for her too.

[@CiaranMaxwell]

@@quinkana1 Heck, for a long time, they both thought they made it into the same company. Mumei would probably say, "This girl is better than me. Turn her down at your own risk."

[@Lync512]

Ironic how actions Nijisanji is taking that are supposed to “protect” The brand only end up making it look worse.

[@farhanrizkiahnafa7404]

You can say that on Game Club Project

[@jeykritov5123]

@@farhanrizkiahnafa7404 i know about them,but can u elaborate ?

[@koaletea__0_02]

Watching this after seeing and hearing the news about Selen's Termination

[@DinnerForkTongue]

What about now, after a third of a year of unstoppable downfall and a Q4 report just around the corner?

[@axelleon67]

Talent wise (hiring people) all I'll say is there's a reason Holo auditions take months to a year to complete they want to make sure they can 100% trust the Talent build a connection with them and know if they can generate revenue as opposed to just 1 of those things

[@TheMattVis]

Also probably avoiding any probable drama in the future. They really riding on the wind, they need to be careful for choosing talent. Also need to be careful with people relationship since they have many talents that's gonna works in the same field.

[@firework8140]

@@TheMattVis same, when Vesper was suspended and he saying clearly it is because of his anger issues and how he blew up on management, Im kind of glad they did that. It shows that cover is allowing their talents to be transparent and they also want the staff member to be well too.

[@Destinum]

Considering how Hololive always tries to give all their talents as equal treatment as possible, regardless of subscriber count, they really have no choice but to go for "quality over quantity".

[@fcr8409]

Quality oves quantity

[@ODDnanref]

This reminds me on the selection process for air staff in planes. Aside from the pilots most of the selection process in high quality airlines involves a rigorous personality test and 6 months of training. Main reason for the personality test and selection is because they are going to work with a new team every trip, so they have to be able to become a team extremely fast, and maybe even foster friend-like relationship to keep a smooth operation going.

[@I_like_modeling_Monsters922]

There is a reason why we call Yagoo the BEST GIRL. Even though we all joke about him and his dream, he is a very admirable man with his work and his morality. Yagoo's management is also the MAIN REASON why Vtuber is as big as today. The idol industry in real life is rotten to its core, compare to them, holollive is the HEAVEN and the future step for these talented persons.

[@rlus6758]

Fans Vtuber management has a friendly triangle here Then Nijisanji's case the triangle are mostly the same except fans hate the management

[@shinsenshogun900]

@@rlus6758 Trinities cannot function when there are terms being compromised among the triangle’s constituents.

[@bennyboiii1196]

YAGOO reinvests a LOT of money into Hololive. He's playing the long game, and its working.

[@-Raylight]

I know Nijisanji is going downhill, but I will always love Nijisanji since Iinchou, Ars, Ange are the one making me loving Vtubers. I just wish they got a better management, the Livers also deserved better treatment. NijiKR and NijiID deserved better, they have so much potential.

[@dvendddo7454]

I am still extremely salty about the whole NijiID stuff

[@prismstar438]

Everyone working under them deserves MILES better.

[@ellenation2294]

@@dvendddo7454 honestly that’s totally understandable they were really mistreated in comparison to the other branches…. But u know luck and timing also does play a role

[@mayuravirus6134]

Most of in NijiID already are famous people both online and offline except Hana Macchia what got her popular is she speaks 3 language and she's from Boston just like her dad but sadly her mother died

[@dodo-uz4ct]

​@@mayuravirus6134 elaborate, please?

[@bduddy55555]

People act like the main difference between Hololive and Nijisanji is idol culture vs openness, but the real difference is... Nijisanji adds talent quickly, aims at different markets, tries to get a hit as fast as they possibly can, while just barely keeping up behind the scenes. Hololive takes things slowly, patiently, expands behind the scenes and keeps their fans wanting more. I think pretty much everything in this video, in the different paths of those two companies, comes down to that. And I think it's becoming increasingly obvious which approach works better in the long term.

[@legendarydigitize2523]

How about how Hololive got so successful ever since they turned their backs on west taiwan?

[@KhoiruunisaRF]

Someday in the future, people will most likely be fed up with 2434. They release new waves even before one is able to remember the face & names of previous wave members.

[@aurelian2668]

​@@legendarydigitize2523 Lets not make this political please 🙏

[@bullettime1116]

​@@legendarydigitize2523better to not deal with annoying political shit and just be there for entertainment. I don't want political dogshit in my gura/pekora streams

[@nonamepasserbya6658]

Vox scandal was by 4chan. The west is at fault, not China.

[@Channel-23s]

You glossed over it but it’s ironic that they call out para social fans then advertise and sold wedding rings and did so much backwards shit

[@izilladkilla]

Nijisanji's "quantity over quality" method is hurting their talents. How are they supposed to experience long-term growth and establish a fanbase if the company keeps introducing a new batch of vtubers in the span of a few weeks?

[@mukti5896]

They won't because they are Bad with Long Term Planning.

[@ulalagadis2830]

Lmao, literally frking brutal yeah (*especially with the bonds between their talents and fans). Welp, they just gonna keep it going by debuting those new vtubers and repeat the cycle. Honestly, idk how to feel anymore abt nijisanji, deeply dissapointed.. deeply

[@TheVillainInGlasses]

@@mukti5896 Same problem as a lot of other publicly traded companies, a focus on short term profit over long term gains.

[@ODDnanref]

​@@TheVillainInGlasses Mainly because investors want money now. Instead of giving money to a company to see their product grow and spread. It is made worse by the fact that if they sink the company to the ground with their dumb demands, they can just take their money and move somewhere else. So they don't care. Which is also worse when they are given the lower to push the CEO out if he disagrees with them.

[@Ty-zi7nx]

Whenever someone says "quantity over quality" or vice versa their implying that hololive has this magical air of quality around them when in reality its just average streamers (not all) proped up by brand loyalty. Essentially hololive fans are not different than Apple fans who only buy Apple products because it's from Apple. It also implies that those in hololive who are not as popular don't have quality or anything of value.

[@moonfiend9259]

I'm not against Nijisanji, but they also make decisions that make me question a lot of things with them. I like a lot of the livers. I know they're real people who have up days and down days. I wish they can be treated more equally by the company. Side note: I was new to Luxiem when it happened. I am female. I found the drama around the Reimu & Vox situation extremely stupid. Reimu shouldn't have gotten the harrassment she received.

[@munyuki6359]

I used to watch Vox pretty much daily when Luxiem was released. I liked his voice, I liked his mannerism and speech mostly. I am not English, but I do consider myself bilingual. Let's just say that I was watching him, mostly because I was intrigued at his manner of speaking... And then it became more and more parasocial. I'm not exactly sure when I stopped watching him. It was pretty instant. The "Vox" that I was watching, wasn't Vox anymore. It's hard to explain, but I hated to see so many people calling him daddy, sir or whatever. It must have part of his ASMR stream that he had just started I suppose. Parasocial grew, fan base grew until I was just.. no longer interested in watching him. The air, like you've explained, has changed around the Luxiem boys. It's sad, because they used to be inclusive for everyone, men and women could watch them without feeling left out. Now, it's just a bunch of teens-20s being thirsty in their chat. I don't know why I went on a rant, but yeah, it made me sad lol

[@user-bm3hg6ys3g]

I don't remember watching him much but he was the one I had the most interest in too. I don't mind fanservice sometimes cuz man's gotta get his money(ASMR isnt my thing so never watched those), I also think he genuinely enjoys being open with things and it's nice to see but often times the response he gets from chat is... I haven't watched him in forever but did tune in to the recent fnaf stream and seen a few clips recently and the chat distracts me a LOT. I think you can see this with male vtubers in general now and it's kinda sad how disrespectful they tend to be. Hopefully they can mature but it would need a LOT of reinforcing

[@MotoroidARFC]

He is more entertaining when with others in my opinion. His back and worth with other streamers is great.

[@lighthawkknight-pi1xd]

His collabs are great. He's very much himself in those and is highly entertaining like how he used to be.

[@nekomekoplays]

@@MotoroidARFC This 100%. I enjoy Vox when he collabs with Selen but when I try watching his own stream, he just panders to the female audience.

[@MotoroidARFC]

@@nekomekoplays agreed. It's like I'm intruding on some people engaging in S&M. Uncomfortable AF. 🤣

[@ceresbane]

So lets reassess here talent side: 1. You are given a model. 2. You are given a major clout boost with a marketed debut and the brand is STRONG 3. equipment for your debut is all self bought, hence they obviously hire talent who are already experienced streamers with a large sub and view count. Like at least 100k subs on average. And increasingly higher based on how Mysta said "I was lucky to make it back then. But I wouldn't be able to get in now." 4. Debut assets and for future streaming is entirely out of pocket. And given how important a debut is. You kinda wanna go big with the expectation to earn back later 5. You earn 35% from donations from fans and supas. When normally talent agencies here ask for 30% for them while they go out to make deals on your behalf to give you 70%. Mystic and Vshojo follow this kind of model. 6. Literally ask permission for everything. Despite how understaffed management is in regards to processing such requests while at the same time its important to do so, because acting without perms is a faux pas. Have fun playing fall guys and Apex for months until you actually get perms to do what you want and thats IF you get them at all. Thats right. RIP creative freedom. And the fun part is management's mandates changes on a whim and a dime. Perms can be revoked much faster than they are approved. 7. No independent sponsorship deals, everything through your agency. 8. Your country has fair use. Japan doesn't. So you don't purely by policy. 9. Sometimes you're contractually obligated to shill or partake in projects you don't want and given minimal to no support. Like your debut song. Where you're just expected to send in your lines and the song is just shat out with no input creatively from you nor the ability to coordinate with gen mates to better that project.

[@jeppyjep]

Just want to correct the 5th point. Kson stated that VShojo doesnt take a cut from donations, bits, memberships and superchats. They only take a cut from merch and sponsorship. The talents get 100% of the streaming revenue. Its probably the same with Mythic Talent too since they both have almost the same business model.

[@ManWithFace]

5 is a 3 way split between the talent the company and youtube actually. still a raw deal however

[@kawansiesquad6659]

Ya when Illuna debuted I was shocked, ren had like over a million subs before, and kyo and aster also had like 100k. A lot of illuna and xsoleil already had massive channels, no regular small time streamer can ever expect to get in at this point unless they had massive numbers beforehand

[@passintogracegoldenyearnin6310]

@@jeppyjep Something changed in the contracts, not sure we'll get much confirmation as to what it was.

[@mist8513]

There's absolutely no way the increase in experience needed thing (3) is true. If it was, they'd quickly reach the point where every wave has at least at least a few B-list content creators and maybe an occasional A-lister (like xqc level fame). As it actually stands, they started out with C-listers and got progressively more literally-who with each wave, Millie and Luxiem excluded. I find it very hard to believe that someone like Yugo had any experience with streaming at all. Meanwhile, I was able to instantly tell the PL of three hololive JPers when I was first introduced to them, without even knowing much about japanese entertainment. That was back when gen 4 was the most recent gen, they've only gotten more ridiculously high level talent since then.

[@soyo_te4465]

i know you didnt want to dig into older drama, but i cant help to not to mention Niji (ex) ID. ID management (Staff-san) was so competent that they can works with all ID talent without discrimination, managerial mistakes and everything else you wrong Niji EN magement for. Staff-san also works with various local (Indonesian) creator that they sucessfully kickstart a big original song and even birth waves with Indonesian artist as the Livers creator/mama. Staff-san was so loved, we even have Staff-san dakimakura as merch. When the "branch merger" happened, we grieves hard for Staff-san.

[@DepressedNousagi]

So, I'm going to have a discussion stream about this video so u can let me know what u think and etc: kzbin.infoAKllBsjkytQ?feature=share

[@samym1694]

The Agency has grown so big it's get too big to handle a whole. Similarly to a Roman Empire which couldn't handle at least only 1 Emperor which lead to the Split into West and East with their own Emperors and then the Western Empire has fallen

[@eregriou]

How long you make the script mr nousagi?

[@damianellnoir9318]

Bro I hope you don't get into trouble for this like False & Khyo

[@Miko101]

​@@damianellnoir9318Khyo is literally in the video and part of it.

[@ODDnanref]

@@eregriou Considering they talk how the other controversy came out during this. It might be months.

[@FLONPZ]

This is aging like fine wine

[@pudgy-wudgy69]

Damn I really did watch an hour documentary about a vtuber agency failing to fix their mistakes

[@MrJobocan]

The number of Vtubers under Nijisanji is so big there's no chance of cohesiveness or even feeling like any of them are "related" in any way. Add to that lack of management and a company that doesn't seem to actually care about any of their talents and it's just not a good look. Meanwhile, Hololive/Cover hasn't had new talents in quite a while. Holo EN still doesn't have a gen 3, even though Council was in 2021. HoloJP hasn't had any new members since 2021 either. ID had only 3 new member over a year ago. The only new members this year are the second "wave" of Tempus. Hololive are more interested in building up their current members than just signing up like 10+ new Vtubers every month, and seem to treat them better overall too.

[@passintogracegoldenyearnin6310]

They've been stabilizing the brand and they also desperately needed more studio space. They didn't want to take on more people if they would be unable to support them at the expected level. Also, '21-22 had a certain amount of debut burnout due to indies and small agencies chasing after the HoloEN miracle. Sounds like the new studio is ready and debuts are open for all branches, we may have news before the end of the year.

[@iaminsideyourwalls2021]

Good news. We now have HoloEN Gen 3 :)

[@vkarvanzer4243]

My experience with Nijisanji is.. very funny. Started by disliking the talents while respecting the company, turn into loving the talents and despise the company.

[@dearjosuke]

ever since elira’s disappointment of the ar live concert cancellation and iirc even tearing up on stream i was simply fed up with niji’s management

[@DaisyHonkai]

This aged well.

[@AnimotionTheRock]

Nijisanji is basically run like a cabaret club. You might like the guy that drinks with you, but his goal is to sell you that Champaign bottle, not entertain you. He has to or else he will be starving or out.

[@brendanb3104]

That’s an apt comparison I think. Even if a host wants to entertain you, and do their absolute best as a companion, if they don’t sell so many bottles, they won’t stick around. Management doesn’t have the time. And the people that do sell well get put on the ads and sit in the front where it becomes a feedback loop of success.

[@renomtv]

I like that analogy , very fitting

[@shotgunbadger]

yea unlike other vtubers who are actually your friends right?

[@gabor6200]

@@shotgunbadger First sane take I swear these people are on something

[@AnimotionTheRock]

@@shotgunbadger many other agencies don't "force on you a quota". They know money will come in anyway. Flare was underperforming for a while before she found her niche, i don't think she could have thrived in an environment like nijisani.

[@NightmareSnake]

I'm only 10 minutes into this video so I don't know if this gets addressed, but another thing that Nijisanji is not very good at is exposing their Japanese talent to overseas audiences. They probably don't think they need to, because they already have the English vtubers and whatnot, but their community will never be able to have the massive crossover success a community like Hololive has that creates games like Holocure and Idol Showdown if they keep everything compartmentalized like that. I can name basically almost everyone Hololive has on their roster in any region, but for Nijisanji, I can really only name most of their English vtubers like Millie, Enna, Pomu, Rosemi, Selen, Finana, and Elira. Other than the ones that are named specifically in this video, I cannot name any of their Japanese members. That's a problem.

[@jeykritov5123]

anycolor is just fukin lazy with a lot of things n it's not that simple with exposing the jp branch,even cover didn't just do it casually with Hololive in the past

[@ausgod538]

That's not a problem when Jp is huge

[@akiekokos601]

The niji head office can operate well enough as long as the JP market is available, and in a sense, the Japan-specific part of the company is the reason for its popularity.

[@alcadeias27]

Nijisanji is huge in Japan while Hololive is more popular outside Japan.

[@LmWeJoKun]

@@alcadeias27 sad to say but, even in japan the turntables... I would say they are equal at best now(In Japan)

[@nobody-ns7io]

i start watching nijisanji because the picture of "family" however after yugo's graduation, after the cancel of AR concert, seeing the talents hurt because of their own company i cant continue support them as i was to me fanbase is not a big problem, it is external, it something we can fix as a big nijisanji family includes livers, management and viewers. fans always want the best for the liver and the company we are here to support, tell me where i did wrong, tell me what can i do to improve i will try my best to fix it but internal problems cant work like this, things between liver and the company are something we can only accept as viewer i thought liver and company should support each other, i thought they are partners. but then? yugo's graduation without any kinds of sign and explaining, the concert dream of all liver stop by the company, asking them to create all the covers, debut videos by their own because knowing livers are the one who want it end up well the most and stop them form steaming to punish livers?? any color use people's dreams threaten them this is not content creators with a company supporting them chasing their dreams livers themselves are still funny and talent, and that is. tbh it is every easy to find things that are funny, people that are talent people support a person or group not only because they are funny but they have ambition, dreams, and they work hard toward, their have opinions, thoughts on things, they have personality, and every thing based on being real being real includes facing the problems, talk about the problems i hope to see them fixing problems together to become better as whole, as nijisanji but all i see is them actung like there is no problem thing upsetting me most is there is no determine to fix current issue, liver and company talks nothing about it are we still chasing at any dream or just trying to make money, act, live life, fill in the schedules?

[@ResearcherReasearchingResearch]

I sometimes have to think that Nijisanji just thinks that they can get away with small things and problems due to reputation and size alone. They don't really learn from their mistakes and the mistakes of their competitors; they do their own thing and to them, it is the only way. They are like that friend you had in high school who was super smart and an over achiever, but they fell off in university; but desptie that you are still rooting for them to pick themselves up and succeed like before.

[@goombah8771]

The whole Zaion mess really soured my view of them. Its like finding out how circus animals are really treated, you could still maybe try to enjoy the show/streams but that knowledge is constantly knawing at the back of your mind.

[@bemysty]

Weeeeelp... some parts of this video have aged like milk. And some have aged like a fine wine.

[@pedrofelipefreitas2666]

People think that freedom is always a good thing, but in reality, having someone who is good at judging situations to help you can be better. This is what hololive management does, they help the talents (which are usually pretty young) to make decision that require someone more savvy. Niji should get around to actually managing their talents given how much drama there's been. But i guess it's too expensive given the number of vtubers...

[@quattrokerbecs]

In some cases, freedom is just another cage. Sure, you can do whatever you want, but that doesn't stop the consequences of your choices from playing out. This either leads you to constantly step on eggshells to remain in good standing, or disregard the thoughts of others entirely to retain that sense of freedom.

[@rayoscrost6062]

yes freedom is always a good thing and having someone good looking over you is not a restriction of freedom. freedom doesn't necessarily mean doing whatever you want without considering the consequences. anyone can do that and doing that just makes them stupid.

[@darkevilazn]

Freedom is actually more limiting than people realize. Lets say you have a choice between 6 places that you love to eat, and you could go for any of them. How are you to choose which one to eat? But lets say someone only gave you an option between 2 places? It suddenly becomes easier to choose no? That is the "illusion of freedom and choice". It makes harder for you to choose a path than when you have less. This is true for life as well. Sometimes less options can actually help you decide what you really want.

[@1stCallipostle]

​@@darkevilazn I feel like the concept of management is more apt to say You still have the option of all 6 choices, but your friend wants to go to one of the 2. You've been nudged in a direction, and since it doesn't hurt you, you might as well just go along with the reduced choices for mutual benefit, even though you COULD insist on one of the others.

[@kazuma3746]

freedom wasn't the issue it was bad management that would call red flags on things that don't need it like zaion talking about emulators from her old twitch years "with evidence" the NEW manager 2 weeks old said it was talking about pirated games and she got suspended and this put on her record it wasn't freedom thats the issue don't even get me started on them not even financially supporting the talents

[@nna_]

Holy shit a one hour vid on Niji just proves how messy the last few years for them is.

[@akira8393]

and yet 2022 is seemingly the best year for them and look where that gets them😂

[@nna_]

@@akira8393 Yeah, it's like both their ups and downs are near the extreme ends. Being a Niji fans sure was a heck of a rollercoaster.

[@akira8393]

@@nna_ it's just sad really. that the best moments for them is like a year. only to then dipped back into crap the years after... it's like more down compared to ups

[@akiro8393]

holoid>>>>nijiid+nijien+nijikr+nijijp Kobo>>>>>Salome+Vox+Kuzuha dn;t b de,,lusional, nohope cuz nijis gaarb0 holos perfect

[@akira8393]

@@akiro8393 i dont really think they're garbage but hey i mean get mad buddy, it aint perfect but they're at least trying, ill give em that

[@tangroro]

This is what I love about Hololive, they treat Vtubing as a serious and expanding business that they wish to stay for years to come, that's why they invested a lot into their development and expansion, making sure they're stable first before getting more members, knowing they have understaff issues. Hololive memebers are also just far more well-behaved and self-controled than any other Vtubers, they usually don't leak anything and don't cause any drama, and mostly drama happens to them, that's why Hololive have the most loyal fanbase Compare that to Nijisanji, they basically just throw everything on the wall and see what sticks, they're only using Vtubing to make quick bucks, that's why they keep debuting more and more people, while over half of them rarely stream, or they just quietly quit and graduate without any fanfare, but they don't care because in Nijisanji quantaty over quality, if 1 out of 20 became popular that's good enough for them As for their talents, they always test the boundaries, which could be good for contents, but more often than not they just cause dramas, most of their drama are all self inflicted, like Gwelu made a cover that's throwing shades at Pekora, it's just asking for trouble. And of course you have Petra accidentally leaked their Discord chat, which revealed what a bunch of a-holes NijisanjiEN are, just talking sh*t about how great Nijisanji is and how poorly HoloCouncil and HoloStar are doing. Even if Hololive does the same thing behind the scene, they never show that side and never leak anything like this And yeah, the Zaion situation also showed how unprofessional and malicious Nijisnaji, as well as their members are. I remember there's a clip of Finana accsuing Zaion for gaslighting her, which ages like milk after Zaion came out and explained the truth, basically the so-call "gaslight" was just Zaion telling them the management didn't tell her she can't do something, but they misinterpreted it as "Zaion lied about management said it's ok for her to do that thing". But overall it's just very unprofessional and even mean for them to spread negative things about someone, knowing they don't have the power to talk back or explain for themselves, just look at Hololive, they're professional and don't talk about the people that graduate in any negative way, even if mikeneko totally deserves it Overall, Hololive builds their brand around their talents, while Nijisanji builds their talents around their brand, to a point some people legitimately don't give a crap who they're watching, as long as it's Nijisanji. If you disagree, name everyone who's currently still in Nijisanji, nobody can, recently there's someone called Akane Asahina that's graduating, and I ligitimately never heard or seen her before

[@passintogracegoldenyearnin6310]

Zaion is not a good example. I read her document and she was continually maneuvering to get her own way. They probably should have moved her to a different manager or found a senpai to mentor her a bit, help with the rules she didn't understand. We have her word about these matters but the pattern of excusing and minimizing does lead me to believe she explained herself badly to other EN members and caused a misunderstanding about permissions. The company should have gotten her some personalized help or straight-up fired her much sooner, leaving things done halfway wasn't good for anybody.

[@tangroro]

​@@passintogracegoldenyearnin6310 I think you misunderstood my point, my point was never whether Zaion was innocent or not, I was talking about how unprofessional and malicious Nijisanji and its members have been when handling the situation They could've just terminated her, saying she broke their guide lines or rules, but instead they listed out her sins for everyone on the internet to see, knowing full well Zaion can't even defend or explain herself, and also know doing such thing will encourage people to harasse her, or at least ruins her career as streamer and Vtuber, no company will accept her after reading it And the members, they could've been professional and only make minimum comments on it, but they had to add feul to the flame, talking on stream so everyone on the internet can know how Zaion gaslighted them or made them sad, knowing how their fans will react, and Zaion can't defend herself. I even saw memebers made fun of her or threw shade at her, it's like kicking a dog while its already freaking dead Even if Zaion is Paul brothers level of sc*umbag, for people at the same company to behave like this, almost like they wanted blood or revenge on her, espcially knowing she can't even explain herself, it's toxic and unprofessional. Sometimes say nothing requires courage and willpower, Hololive did it while Nijisanji, or at least NijisanjiEN failed Even Matsuri, when Haachama didn't attend her birthday live last second, she's professional enough to vent on her personal account, and she also didn't name drop, only a vague harsh tweet that could've meant for anyone

[@passintogracegoldenyearnin6310]

@@tangroro Right, poor management can lead to more unprofessional conduct and more public gaffes. It's hard to tell how much is them being full of themselves, how much is them being encouraged to badmouth her, or how much is genuine frustration about her finally being vented because she's no longer protected as a fellow employee. Sometimes people really do become hated or at least distrusted by their coworkers, but you're right to say that real professionals will not vent their personal feelings about it publicly. They could have let her go for "creative differences" sooner, but it sounds like she was good at apologizing/promising/making excuses. And she definitely had potential, so from a money-centered perspective they held on to her in hopes of having another big channel with good income. After waiting too long to reach this point it sounds like they were all very done with her.

[@balargus319]

Screw that. I want to see Mika and laugh at how much of a screw-up she is, so I don't feel as bad about myself

[@JohnDoe-pc3uk]

"which revealed what a bunch of a-holes NijisanjiEN are, just talking sh*t about how great Nijisanji is and how poorly HoloCouncil and HoloStar are doing. " Only Fulgur said anything bad about Hololive in that chat. We didn't see anything immediately call him out on it, but that doesn't mean they agree with him.

[@danverss6176]

NAHHH BUT FR NIJI BUILDING THEIR COMMUNITY PILLARS ON TWITTER WAS A HORRIBLE HORRIBLE MISTAKE 💀💀💀💀💀💀

[@GameBooAdvancePlus]

its important to remember that twitter for the rest of the languages isnt as bad as twitter is in english. The one good thing Elon has done is that foreign language twitter users are no longer inundated with USA politics in their adverts and trendings, for example. You can see why NijiEN in particular has grown so fucking toxic compared to the other branches with this knowledge.

[@NightmareFI]

​@@GameBooAdvancePlusfuck elon has to do that for the US Accounts, English might improve if he removes all politics

[@legendarydigitize2523]

​@@GameBooAdvancePlus elon musk gave access and more power to imposters by making it pay to verify

[@Akaryusan]

9 months ago holy shit

[@JarbasCoqueiro]

While watching I remembered Mumei mentioning that Hololive's staff, while setting up a PC for her, saw her eating konbini's food and bought her cooking supplies and vegetables NijiEN has the money improve things too

[@ariswiryanta7038]

When the fans of NijiID created merchs to financially support the NijiID livers was a big frick you to Anycolor. Even tho some of IDbros and IDsis catered to Niji livers, most of them I asked said they hate 100% the Black color. HECK! Even the Niji ID livers themselves said... "it's a sinking ship~"

[@jeppyjep]

Im gonna miss Siska. She's graduating😭. I found Miyu Ottavia's other channel. Currently, im searching for Zea's and Siska's.

[@PendraNovaCh]

@@jeppyjep spill the other channel pls

[@jeppyjep]

@@PendraNovaCh Miyu's other channel is Esmilia. She streams on Twitch as Xsmilia.

[@Ms666slayer]

Yeah Niji ID is pretty much dead and only few will be able to swim to the shore, Mika is one of the few that will survive it but must people always saw her as an EN talent than ID because she rarely speaks Indonesian, also is sad to see that former succesful talents like Hana Macchia just cratered really badly, she was the big ID talent in the past and now she rarely even gets to 500 viewers per stream, if you tell me that on the next year only Mika will remain i will a 100% believe you whihc is sad, because Niji ID had some talented people.

[@PendraNovaCh]

@@jeppyjep thanks

[@gellichan09]

Even years ago, I've always disliked how the management pretty much left the other branches to fend for themselves. Before EN debuted, I have already noticed it with IN, ID, and KR. When they debuted EN, I was concerned they would have the same fate, but then they are now as popular as the JP branch. I brushed it off as maybe ID and KR just did not have enough market in their own countries, but then again it really shouldn't explain how support from management is pretty much nonexistent. It's really sad what happened to them because so many of them are sooo talented. Now, since they've debuted EN, people are noticing the problems more. And I do like that, people should fight for what is right and I hope niji will at least change.

[@farhanrizkiahnafa7404]

You can apply the whole thing on Vshojo and WACTOR

[@Wyrdwad]

As an English-language translator and editor by trade, I also can't help but fault Nijisanji for popularizing (and, really, being the only major agency to use) the term "liver" as opposed to "talent." I really, really want that term to fade from existence, as I literally can't see it written in tweets or other statements without pronouncing it as "LIVV-er" -- like, the body part, or the meat taken from that body part of an animal. Any management team that's OK with using the word "livers" to refer to their talents clearly has issues. It's not the biggest problem with them, of course -- but it should have at least been a red flag to everyone all this time, I'd say. ;)

[@warlock6a29]

Yeah, just like staff/employees gradually becoming “Human Resources”…

[@ikarusika2143]

27:30 This aged like wine, lol

[@communismwithgiggles2515]

Nijisanji never emerged from being a black company, it just hid it better. My heart goes to every single liver under the company who are working so hard just for some decent respect from their own management.

[@ivanpaijolin9128]

as a self proclaimed non drama watcher I actually enjoy your content more like documentary show. Its feels like I'm watching a nat geo of vtuber and for a nerd for me is a good quality content. Thanks for making these high effort videos while giving your all to not bias in these sensitive context. Love you (platonicly)

[@lordmurloc6295]

Some people just see him as a regular drama/commentary channel that talks about dead drama to profit of of it. But if you watch any of his videos he just gives information about certain situations with a lot of transparency. Which is also why I really like his content

[@aNabil9]

watching it like natgeo for vtuber is soo me...

[@passintogracegoldenyearnin6310]

@@lordmurloc6295 A couple videos were poorly informed or seemed like hitpieces but I think he's getting more careful.

[@C4LX_]

As a current niji fan, usually I am annoyed by the incredibly biased and or blind hate when talking about the issues of the company. However, this hour long video essay was great. It covered all of the issues that nijisanji as a company has. It's easy to keep up with and perfectly expresses my thoughts on the situation. Of course, not everything was covered but that is to be expected with the crapton of drama surrounding the company. Very well done. It's.. unfortunate that the livers are being mistreated. I truly love how talented and passionate the livers are to build their communities and how hard they work, whether it be organizing collabs or making projects they are extremely passionate about. Seeing said livers go through mental lows (A major factor being possibly the postponement of the AR colors concert) is extremely heartwrenching. I despite Nijisanji as a company just not being able to support the livers better, because they really do deserve it. Either way, I do hope in the future Nijisanji improves as the company. I will continue to support the livers and hope for the best. But seeing how absolutely terrible management is and how greedy, uncaring they are towards their talents, there seems to be a long way to go Thank you for this insightful and informative video. Apologies for the rant lol

[@ausgod538]

Nijisanji isnt a company, its just a project, anycolor is the company, and you arent a nijisanji fan, you are a nijien fan at best who is ignorant about everything happening outside of en and generalizes to the entire company.

[@chaos2inferno]

​@luk928 Damn, that's a lot of venom for a mild, 2 month old comment. You doing ok?

[@skyisthelimit5078]

​@@ausgod538lol. Found a corpo bootlicker lmao

[@RR-rq6mj]

Well well well what do we have here

[@captainonomatopoeia]

Remember when people said Nijisanji was way better than Hololive since they aren’t restrictive and sensitive? Well who’s laughing now 😂.

[@jub8891]

Yah.. it's certainly better to hold back on comments like those..

[@sleeskee]

Nothing to laugh about.

[@legendarydigitize2523]

Being less restrictive is never something you can proudly advertise Silvervale did that and karma sure bit her in the ass

[@cilvia6838]

nijisanji en just feels like a toxic friendgroup

[@heinloffman]

fr, I would take the stricter contract if it means that I ain't earning what I deserved.

[@user-cp4bp3rv4v]

I keep looking at the comments saying 2023 was the worst year Bro, it's only february 2024 and look at the drama in nijisanji EN

[@Zejgar]

My favorite thing about Nijisanji is the existence of Debi Debiru and the relatively big spotlight he's shining on the idea of vtubers whose models aren't typical anime girls or boys. Love that little ball of evil.

[@WisteriaBerlitz]

I appreciate how the character still retains its looks. It's fairly common to see them getting anthropomorphize (/get a human form) eventually

[@Destinum]

I get _why_ it's the case, but the fact that practically no one uses non-humanoid models feels like a bit of an underutilization of the medium.

[@gokbay3057]

They also have a straight up dog (Kuroi Shiba) Who I am really curious about how they'll handle the 3D of.

[@QRenjo]

Yet Niji stopped doing that so long ago and now having characters that even more "moe" and even "ikemen"-like than the "idol" agency Hololive. See how so typical moe and ikemen the recent releases are. Why? Because money. Typical anime girls or boys characters attract much more money.

[@TotemoGaijin]

Debi is one of the few Niji members I know about, and that's because of the old collabs with Korone. Damn, that little koala is adorable, lol.

[@omganotherun]

After the false KZbin strikes, I was like "Ya'll are just evil. Straight up."

[@farhanrizkiahnafa7404]

Khyo and FalseEyed should clarify about it, if they have balls to be honest about it.

[@legendarydigitize2523]

It just made nijisanji look worse Like helloooo, streisand effect anyone?

[@levietanh9650]

One other thing about Niji is that they're reducing their long term growth too. The dramas reach far and wide. And those who hear about it who might eventually watch the talents just have a bad impression now. Meanwhile their 'competition' (they don't play on the same field but it's the only real one) Hololive is continuing to show extreme support and help for their talents. And Yagoo, the CEO, as their face of the company have his reputation as the Goat of the community. If that isn't good image idk what is

[@crazy961234]

Agreed on the Hololive part. After Coco graduated, Cover actually tried to help their talents if they are in a drama/scandal. ie. Rushia with her scandal and Cover releasing a statement to protect her until she breached NDA which left them no choice but to let her go.

[@TheMattVis]

​@sherwin214Well, in Mel case, Mel actually said she wasn't get any help from the staff and almost graduated. It was because Holo got called to help that they started helping. But that being said, the management of their talents definetely keep going better. The fact they make a statement to help Rushia case about how they don't care if the talent have relationship is a really good start for company that selling their talent as idol.

[@HudaefCares]

​@@TheMattVisStrange, the word for word translation of what Mel said did not mention anyone specific at all. "The ones I expected to help did not help me". She could've been referring to Hololive management, but she could've also been referring to the police... If the "Japanese stalker cases" videos I watched tell me anything, it's that Japanese police are wholly useless when it comes to stalking cases. How much do you know about the Mel Stalker incident? I've been wanting to hear about it for years now. (Joined Hololive fandom mid-2020) Would you tell me about what you know?

[@TheMattVis]

@@HudaefCares Well, "the ones I expected to help did not help" sentences, while it wasn't mention anyone, but fans suspected it was the one that close and can actually help the problems, which in her case The Cover Corp managements. If what she meant is police, she can just said "police" without any repercussion, she won't get any problem mentioning that directly. But if she was mentioning Cover directly she could got problems, with contract and such, so it was more fans deducing it. It was also speculated the one that makes the problem in the 1st place was holo staff member, and hence the case was convoluted and best for Cover to not open it up to public until everything was clear.

[@HudaefCares]

@@TheMattVis So... No proof? Just interpretations of what she meant? Just according to a version I heard, the moment Cover found out about the staff/manager they fired him, but he continued the stalking. As said stalker isn't their employee anymore Cover couldn't really do anything about him. Mel went to the police and... Were of not much help. I heard stuff like "Cover paid for Mel's moving fees and lawyer", hard to believe they'd do that if Mel was gonna use that lawyer on _them._ Can I ask what the version you know is? And how sure are you that your version is accurate?

[@TheZoobZoobs]

Niji has turned (or always was) into a machine. They do not have any capacity for giving ground to base level employees and talents. It is what I believe Yagoo recognized, which resulted in Hololive slowing down with their talent releases. For all of their mistakes, Hololive has gone a very long way in helping their talents with their mental health (although a few sadly had to pay the price for that to happen). For now the sheer size of their talent pool allows Niji to weather dramas by sweeping them under the rug but eventually, this kind of thing catches up to any company, if they don't pay attention to talent mental health and course correct.

[@soapsatellite]

I mean, Yagoo straight up said in an interview Coco did with him that he wouldn't add more talents than he could support

[@TheZoobZoobs]

@@soapsatellite Yeah that's what I mean, it was a lesson hard learned, but we should be glad that he's the CEO, because he's sadly the usual exception to the rule not the norm. Most execs prefer to just push the machine as far as it can go and then when it finally collapses, they pack up and leave.

[@ODDnanref]

It was a small but present fear that a lot of Hololive fans had at the time. They had released wave after wave of talents due to the flu and isolation measure boosting growth. So a lot of fans were starting to worry that the company's growth might be unsustainable. Yagoo's comment cut that fear down at the root before it even manifested on mainstream fans. This fear was specially founded by some of the management problems that Hololive was facing at the time. Suisei story had come to light to mainstream audience, people were getting informed of the Mel's manager's abuse of power. You also had the Coco situation and several other drama events that Hololive had taken a bit too long to respond too. Everyone knew they were understaffed, or had been at different times, so the explosive growth they had in talent during the pandemic had people worried.

[@HudaefCares]

I'm of the opinion that managers have always paid attention to their talent's health. I mean there's plenty of clips where Holomem (the long streamer ones like Koyori and Kaela) try to sneakily stream without the managers knowing but get caught. Stories like management downright forcing Fubuki to take a month (iirc) off coz she hadn't taken a break from debut until then. (First break in 2 years) Suisei timidly asking for a week long hiatus, only to be surprised when they said "yes" easily. I've also seen clips of Pekora and Flare playfully telling their viewers "you don't want me to take breaks right? You want me to stream more?" but get told "no, take a break" lol. The Holomem who was most obviously annoyed by the care about their streaming frequency was Korone. She outright said "they finally gave up" lol I have seen a clip where Mikeneko (that persona specifically) said that she was diagnosed with "manic depression". I was told that that was another name for bipolar disorder. That clip is gone now tho as Mikeneko had a rule where people aren't allowed to clip her channel. No matter how much care management gave, they're not psychiatrists. And from my understanding Mikeneko only sought help for her mental issues after the whole incident was over.

[@passintogracegoldenyearnin6310]

@@HudaefCares She shouldn't have gone back into streaming immediately, but I think she didn't have much extra money in the bank and she is badly dependent on attention/validation from her audience. I hope she finally gets the help she needs, but somehow I doubt it will happen.

[@averychaco8831]

Very well-rounded analysis As one of the fans that came in with the wave of 2022, I only had some of the knowledge and context of what's been going on. I think one of the biggest problems with the general perception of Nijisanji right now is the dissonance between corporate culture and entertainment culture. If you look at what Niji has been doing from a strictly *business-minded* perspective, everything makes sense. Especially considering *we don't know exactly what the contracts dictate* for behaviour between the company and their livers. However, with how "personal" the relationships feel between a fan and their oshi, these actions feel like a direct injustice. This industry is too new, too parasocial, too profitable, and growing far too fast for people to know how to react to the things that are happening. Yes, Nijisanji should be doing something to rectify the situation (from a moral standpoint) but I doubt they'll feel the pressure to actually do anything until their profits tank more than what releasing a new wave can cover. Whenever something happens they like to bandaid the situation with a new wave or mew merch, but one day that's not gonna work. The train is moving too fast and it's gonna get derailed if they don't slow down or course correct within the next 3-5 years.

[@SenseiRaisen]

I think this is more a: how much far they will go without the tower collapse itself. Holo is getting stronger because they focus on quality instead, even with their own issues, they manage to keep it straight and honest, and sometimes rules are made not for restrict but for keep it things straight and steady without derail at all. Also there is a key difference between Cover and Anycolors who people keep forgetting always. One is run by a guy who had a small develop VR company and became the behemoth who is now days, because Cover was smallest than even Anycolors was due another key factor, money. Why? because Tatsumi, is from a well off family and his app was just his universitary project who end up getting success. NOW there is another key difference at present by the person who is running. One is an ex-Sanrio (One of the biggest brands in japan and overseas too), with decades experience in development and sales in his 40s, while the other one is just a universitary rich boy in his 20s who comes from a well off family and happen to hit the jackpot with his app. THERE IS worlds of difference between those 2, because one knows how to invest and has the experience on this, while the other just seen the equivalent of a cash cow and said lets throw everything to the wall and see what it sticks. Their flaws start to appear the moment they were the ones chasing Cover/Hololive and start to commit smaller mistakes, sometimes not visible but they where there... until this year who things start to implode by themselves with the cancelation of the EN event, the Zaion's termination, Gundou Mirei's suspension for the prettiest reason, and finally the "2%" fiasco. I ask my gf/wife (who happen to be living in Saitama due her job) to relay if what she saw in stores are hololive related products or Niji ones. Her awnser? ONLY HOLOLIVE ONES, not a single Niji product at all. And when you're a brand wanting to had products out this is not a good sign.

[@HarumiYu]

Just a heads up for some comments saying to support the artists not the company, if you are support the talents you are actually directly supporting the company, thats unfortunate but it is the way it is, and I do not see any other way to work around this problem, because it is a double edge sword, if people stop completely supporting the company and the artists, they will just change the artists and that is it, because more people will want to join in their place, or the company will just change their ideas and brand, in the end of the day, it is very unlikely to change anything at all.

[@tangroro]

Coming back after tons of Nijisanji members all graduating one after another, from JP to EN to ID lol People graduated from Nijisanji in less than a year as of 2023/7/23: Mysta Rias Azura Cecillia Nara Haramaung Reza Avanluna Hyona Elatiora Nina Kosaka 郡道美玲 ZEA Cornelia Taka Radjiman Siska Leontyne Amicia Michella 朝日南アカネ Zaion LanZa Yugo Asuma アクシア・クローネ might as well count 黛灰 as well Update: On 3rd August 2023, Nijisanji's Virtual Talent Academy just announced firing 13 members lol 檜山律, 野々宮めら, 千吉良健人, 絵三木ミキ, 藤ノ河樹, 葵海うきわ, 神園イオ, 入坂ラテ, 鍵村カイリ, 近衞一花, 橘英士, 藤堂六茶, 芦屋大河 Hell, if you include the members who privated their channel on 3rd July and only confirmed they're delisted on 3rd August, there's even more 青桐美星乃, 鬼伏千隼, 九埜織人, 立伝都々, 露嵜つゆ, 未来丹音羽 Fuck, if you include the members who privated their channel on 3rd July but were delisted even before 3rd August, then there's EVEN MORE 御子柴仁, メアノ, 瀧山グングニル, 媛守エリカ, 水町ナコ, 暁レイヤ To be fair, maybe some of them were delisted because they're ready to debut, as only the first 13 were confirmed to be fired due to breach of contract, but it's still funny as hell

[@ausgod538]

Lol tons. Only 2 graduated in jp and one in en. Most of the graduationns are in id

[@tangroro]

@@ausgod538 People graduated from Nijisanji in less than a year: Mysta Rias Azura Cecillia Nara Haramaung Reza Avanluna Hyona Elatiora Nina Kosaka 郡道美玲 ZEA Cornelia Taka Radjiman Siska Leontyne Amicia Michella 朝日南アカネ Zaion LanZa Yugo Asuma アクシア・クローネ might as well count 黛灰 as well Keep coping lol

[@user-cYhjMAHpW]

They're ended up like what's happening to AKB48 groups right now - mass graduations of its members from one another.

[@ausgod538]

@@tangroro thank you for proving my point. most of these are still en and id, and the only absurd number is id. if you have a brain look at the graduations in previous years and youll see, including last year with 13 graduations but none of you cared because 7 kr graduated out of those 13

[@tangroro]

@@ausgod538 Yeah keep coping bud

[@rebaxbayushi577]

The way I see it... In the beginning, people thought Nijisanji could be a black company, now they've proven it without the shadow of a doubt. So many of their dumb decisions have no possible excuses to explain them other than litteral abuse of their employees, something black companies are known for.

[@Lelmao33]

Didn't one of Niji member say Holo is black company?

[@rebaxbayushi577]

@@Lelmao33 I don't know, maybe? On the other hand, Holo has proven time and time again they take good care of their talents, pushing them to take breaks so they won't get ill, get them managers, help them on multiple projects, support the fans and we've heard very little bad about the management and other higher up in the company, so I'm not sure I would give that accusation much credit. Don't get me wrong, Holo isn't perfect either, but they sure as hell do not look like a black company.

[@Lelmao33]

@@rebaxbayushi577 it is ironic that Niji operates its business more like idol agency than Holo

[@ardantop132na6]

​@@Lelmao33 Hololive goes for authenticity (or at least that what YAGOO thought initially), Nijisanji goes for the business practices.

[@noe4354]

Tbh i thought so after seeing how they treated niji in and id

[@NonSalty]

Brilliant video, honestly. Not having been aware of the shenanigans on the EN side of the vtuber community in the last 1-2 years this video brought me back to the loop and even more.

[@riccc6125]

enjoying vtubers is becoming more and more difficult as the years go by...

[@qiqi5145]

from the disguised suspension from the nijiEN (i dont know enough about the JP side to make a comment) you got to admire the professionalism of the holostarsEN management when they announced the suspension of Vesper for 2 weeks, like they could say he is taking a break but no, he done goofed so they told him off and when he come back he didn’t make a big deal out of it, he says he’s wrong, he apologized to his own fans and the Tempus fans as a whole and done, ofc there will be speculations but a lot of people just accept it and move on. TLDR: Just says the truth and people will take it even though it’s a hard pill to swallow, just don’t make lies after lies and eventually no one will believe you anymore

[@phantomtheivesofheartalibaba]

Fr, like they were direct but not too intrusive in the statement, his genmates reassured his fanbase, and he was allowed to give a little more detail to confirm he was in the wrong and ever since showed he is a bit more attentive to things and his environnement. Hecc, the guy even went to see management irl to appologize.

[@assaulthetz]

The only positive they have at the International community that is that they at least contributed at the Vtuber culture and how they changed it. But that's all, since most of the current view of them are probably near permanent negative.

[@AzureFides]

You nailed on the image of the company, I just recently got hooked up with Vtuber this year and every time I tried to watch any of their talents it felt like they’re trying to please their fans more than being themselves. Hololive talents seem more honest to me and it feels like they’re just enjoying themselves more than trying to please their fans.

[@muchluck7981]

Who's back here after the recent Niji backlash

[@Mr.Batsu12]

Hearing that Nijisanji keeps the milestone plaques for channel sub count goals actually bothered me more than most other things. Maybe because this was the first time I've heard that. It's pathetic. For a few years now I've been saying that the streamers need to make sure they leak their private channels out in a way they don't get held responsible for. Without doing this the company could end their vtuber channel at any time and fans may not be able to find them in the future. This would completely reset everything they worked for and make them have to start from scratch again - or just give up totally. I know a number of Hololive girls like Kiara (Keekihime), Calli (DemonDice) and a few others have their personal online channels known and will not have any problems when they leave Hololive. I remember as Coco got ready to graduate she made sure to start streaming on her Kson channel to get ready to roll as soon as she was free.

[@farhanrizkiahnafa7404]

How about Sana?

[@zero1343]

@@farhanrizkiahnafa7404 Shes focusing on her art and doing well from what i can tell.

[@HudaefCares]

No, Kaichou was regularly streaming on her Kson channel even before the Taiwan incident. It was an open secret. Calli herself has said that Hololive doesn't care about their alt channel activities as long as Hololive isn't directly mentioned. For example: Keekihime calling herself Kiara was given a pass. Kiara calling herself Keekihime on the other hand? NO. You'll be surprised by the amount of Holomem that have active alt channels. There's a lot of them.

[@passintogracegoldenyearnin6310]

Hololive repeatedly goes on the record saying they pretty much don't give a shit what members do when they're off the clock. They can be married, they can have other jobs, the big thing is they cannot work as vTubers in competition against the company. And they cannot put other members at risk.

[@AnotherGuyFromEarth]

@@HudaefCares Even one of them has an NSFW side gig, but Holo just let them be.

[@Redacted117]

The India branch shutdown stings super bad. There was so much potential with the three livers, specially two of them seeing how great they were trying. Heck, I personally used to watch Aadya judiciously because her Dark Souls runs were super enjoyable to sit through. The absolute state of management ruined any chance of the culture growing in the country back then. 7:30am IST stream times are already the most absurd decision. Not to mention the whole EN and IN bullshit.

[@IconOfSin24148]

We need a video on the ride fast die hard with a vengeance that was Niji India

[@KaitouKiara422]

Really like your commentary. I’m personally a Niji Fan and your points regarding the management is spot on. It’s a shame cause I really enjoy the talents. I hope the talents get a better management to which they deserve it for their hard work

[@EndellionQT]

A lot of props must be given to Sayu for speaking up on what Zaion went through on her time at Nijisanji. Things that were speculated at before are now known to be correct. (Keeping my wording in line and respectfully to the talent)

[@Blue_Spirit7]

And that was only the things she DID talk about in self defense due to the topics being part of the Zaion termination letter, imagine all the stuff that was not addressed in the letter, and therefore, not talked about in the google doc, that occurred behind the scenes

[@passintogracegoldenyearnin6310]

Niji did some things poorly, it sounds like there were management problems. But she also exposed how immature she is and how much she tried to argue or circumvent the rules. Getting her first suspension shortened then immediately screwing up again. It all went downhill from there, increasingly adversarial. That two-week "family trip" was supposed to be a chance for her to save face and get her head in the game, make a solid plan for her return. Opening channel memberships without permission? Going behind her manager's back because she couldn't let go of that stupid Genshin account? It's the behavior of an eternal optimist and part-time narcissist who believes that she knows what she's doing and deserves to get what she wants. It almost overshadows the parts where Nijisanji was probably in the wrong, or at least could have done a better job.

[@AbC-gp9ig]

@@passintogracegoldenyearnin6310 people would call u a hater but you are damn right. she doesn't have the mindset to work in a company. hope she does better as Sayu and stays indie

[@KhoiruunisaRF]

11:42 Can't agree more with this. The company already playing with viewers' emotions in a show of make-believe, yet they are just taking it to another level with various cold decisions. Considering the situation in JP right now & how mentally fragile their viewers are, it's unethical to do so. I also agree with your last statement about critics. It's not good to avoid critics like some criminals avoiding questions from law enforcement. There are differences between critics & insults. I understand that people ignore critics most of the time for reasons, yet if the issues are not being addressed, stagnation & loss will be waiting in the corner. The fact this company was expanded too soon right after the first success gives the impression that they want to monopolize the market as soon as possible to claim the position as the "first" & the "biggest". Expanding the market is good if you can do it right, with thorough market research, understanding of the market target's culture, demographic & spending habits of your target market. Ideally, there should be benefits to both ends. Instead, this company achieve "success" after a series of experiments with trials & errors which is actually can be avoided if they properly did what I mentioned before for minimizing damage & issues. The rule & standards are all over the place. I was also one of the people who thought that the "freedom" they give is actually real, but then changed my mind after I realized that was not the case. It's more like a hands-off than freedom. Livers don't get 3D even though they already serve for years, political influence, members MIA, using fanworks without credit, hidden rivalry/bullying among members, multiple abandonment issues, lying to the public, unfair shares, disrespecting audience & other questionable decisions. Even after 3 years of observing this industry, I still don't really get their SOP because of their constant inconsistency regarding things. Whether it was because of the rebranding from Ichikara to Anycolor or not, it's unknown to the public because of the non-transparent system. But if there is any standard for what they do, then I can only mention one thing for sure: popularity. And popularity means profit. Unfortunately, this kind of thing seems to be "normal" in Japan, especially in the entertainment industry. Japan have the reputation on doing such things in history. In the manga industry, for example. Everything is decided by popularity polls & mangaka are have been a voluntary slave. When an artist/ idol, whether they are individual or group ceased in popularity, they will be dumped like nothing. No matter how unethical is this, profit is above morale. Then what I can do as a viewer? Don't get attached to people I don't even know well on the internet. Don't let my emotions be manipulated to the extent of wasting my precious time & hard-earned money on them. Don't give what they want so easily. This company just give a convincing thought that the next time a JP company offers a job, think of it twice or probably thousands of times. Do your homework to research first about them. Is it really as good as it appears to be? Because it could be a really harsh & messed up job, especially when you are the products. No kidding. Yet even after all of this chaos, I'm still hoping something change for the better. Thank you for the insight🙏

[@legendarydigitize2523]

This Fucking THIS Thank you for saying my exact thoughts better than how I would say it 100 percent hard agree

[@ShinigamiKristak]

The more time passes, the more I see similarities between the Nijisanji VS Hololive comparisons and the World of Warcraft VS Final Fantasy XIV ones, with Nijisanji as World of Warcraft and Hololive as Final Fantasy XIV. First with the company managing them; how Anycolor redefined the VTuber market by focusing on live streaming instead of pre-recorded videos much like how Blizzard changed the MMO market by making WOW more casual-friendly, how Cover Corp. went in the Vtuber market expecting Hololive's success to go as smoothly as their previous products before facing big problems causing huge damages to their brand much like how Square-Enix launched FFXIV expecting it to work just as fine as FFXI without verifying if the game was even functionnal to begin with and receiving huge backlash due to the awful state of the 1.0, ... But also how those company managed their growth; Anycolor trying to maintain their momentum and their profits even at the cost of their employees much like Activision-Blizzard neglecting their staff's wellbeing as long as the game was profitable, Cover Corp copying the market's leader (Nijisanji) in order to gain momentum like the FFXIV team look up to WOW's way of doing to build a proper base for their game in order to start building their own stuff, ... Other thing I noticed is how they communicate to their fanbase; Anycolor being very ambiguous about how they operate and their staff being very discreet much like Activision-Blizzard not sharing that much about them and their staff appearing very sporadicaly, meanwhile Hololive's CEO and managers started being much more proeminent in the company communication with the more well known gaining nicknames such as YAGOO and A-chan much like Naoki Yoshida, aka Yoshi-P, is the main spokeman for FFXIV holding live streams about future updates with member of the staff. I don't know if other have seen the same things or even have evidences that those parallels are not that strong but I'm really interested to hear what they have to say about it.

[@IconOfSin24148]

How bad is the breast milk theft problem at Anycolor offices

[@gurugurumawaru7869]

This aged like a fine wine. As of now, Mysta Rias bails out.

[@mikuni-kun5023]

And nina 😢😢

[@ausgod538]

and its very much irrelevant when in the overall scheme of things, nijien still will exist and jp even more

[@lostnemesis]

They are killing their business by being greedy Selen and that art contest the fact that she had to her pay the artists and she had to stop them from taking all of the submitted art is ridiculous and every time she has to talk about the company it seems like she is just tired when it's not forced by the company to talk nice.

[@XBNaddie]

Small correction: they didn't make Selen pay; she offered because there originally wasn't a prize at all. Not defending Niji by any means, just showcasing how much Selen's talent and generosity is wasted on such a greedy company. 😢

[@lostnemesis]

@@XBNaddie oh sorry that was just me writing quickly and not editing. what was originally supposed to go there was "they made her fight" along those lines for the sake of the art that people were submitted (because they were going to do the original scummy company thing of everything you submit it is ours) but I deleted that and forgot to get that part that so thank you for bringing that to my attention.

[@jeykritov5123]

as selen herself stated,when livers make their own projects they will have to use their own money,which is make sense because if you ask the company to pay for you,the other livers might also asking the company to pay for them every time. as for their TOS according to selen that just how TOS is in japan,it's just weird n complicated. the weird thing is when they didn't allow her to use her own money at first for giving the rewards to the winners,that one is really weird

[@lostnemesis]

@@jeykritov5123 you even wrote it yourself they didn't allow her to give the money at first which is a part of her fighting to actually make it better, and from researching myself it was a scummy company thing because they were trying to take all the artwork that was submitted to them quite a few companies here in America have done that as well it's just what shady companies do they get greedy and they decide to pull for more.

[@jeykritov5123]

@@lostnemesis well,i don't really care about that cause apparently that's pretty common practice in many companies just as you stated there in america,i just don't get the part where the company didn't allow her to use her own money,i want to know what's the intention behind that cause it just sound stupid

[@yui7star]

man, I think you've summarized my feelings on it. and actually mentioned reasons to why I had such a bad reaction especially to Luxiem merch. Niji EN before Luxiem truly felt like a smaller but more stable branch, being able to handle the things they had to address (but seeing your video in full, it seems like there were always some hickups) I was a Luxiem fan since their debut, but 6 months in, all the drama, the weird community and rush of pushing out new talents felt so... bad. Not everything should be up to the talents to manage, but here we are. It feels bittersweet looking back with the hopes and euphoria I had looking towards the future of english male vtubers. Now those memories just feel empty

[@ginkitsune]

I started this rabbit hole with hololive back just before the pandemic. I got into nijisanji when they started having English characters. For a long time I would see new nijisanji clips showing up on my timeline and I had no idea who they were. It wasn't until recently that I realized how big nijisanji actually was.

[@farhanrizkiahnafa7404]

Meanwhile, Kizuna Ai was the first Vtuber who made me into Vtuber rabbit hole.

[@kavier2581]

I was bored one day upon pandemic and thought about "Hmmm, I remember seeing something like anime youtuber (Kizuna Ai) a few years ago, how's that going btw?" and I typed Virtual youtuber horror game and boom, Ange clip popped out and I have been here for a while. Sanbaka, Yashiro + Chika fun duo childish men, Gunkan funny couple, Ex Albio minecraft blow up, but nowadays those are gone with too many new gens popping out and new clippers rarely clip them anymore which is kinda sad. To be honest, recent clip wise (which is a good way to introduce newcomers) Holo has the edge over Niji, cause people get invested to know Holos due to recurring person unlike Niji keep getting new faces which clippers ride the hype on.

[@passintogracegoldenyearnin6310]

They have some good singers in the JP group, but they don't seem to know what to do with them. Give these ladies some work!

[@mutya_]

@@passintogracegoldenyearnin6310 They do though. They have groups like Nornis, Chronoir, etc. Some are solo and not in a group. The groups have dedicated channel as well.