Design thinking - what, how, why, when? | Paweł Żebrowski | TEDxSzczecinLive

A brief presentation of design thinking, what is, how it works, why it really works and current status of design thinking implementation in Poland.
Head of the Technology Transfer Centre Department at Regional Centre for Innovation and Technology Transfer, West Pomeranian University of Technology Szczecin. A graduate of Political Sciences and International Relations in University of Szczecin, Top 500 Innovators Program at Stanford University, postgraduate studies on intellectual property rights at University of Warsaw. Trainer in the field of design thinking, intellectual property rights, technology promotion and methods of business support. Performs innovation, R&D and design audits, evaluates business ideas by using Quicklook methodology or Business Model Canvas. Empathetic optimist, espresso and calendar addict.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@nennmichotto9994]

Even if his English isn't perfect, the way he presented it, got straight to the point and really made it super simple, is just awesome! Thank you very much!

[@christianhobe]

I really had to be empathetic, got to apply the knowledge he’s giving me ,

[@sunnyadams100]

Clarity leads to clarification, I liked his simple effectiveness.

[@cheviontaylor1]

I know this video is a few years old but.......I spent a whole day today in a design thinking class with hands on practice. I walked out of that session still not fully understanding the concept. After listening to this TedTalk I understand it much better. Your English was very good, I understood every concept, you took a very complex subject and simplified it. Your energy was fine. Please don’t listen to the criticism. You did an exceptional job explaining this!!!

[@coldver]

Thanks Chevion!

[@santhanaselvam2810]

A simple and clean definition of design thinking without too much jargons and beating around the bush. Most importantly the part where and how it's implied in real world examples. Good content made me listen more to your talk. How will you judge a presentor quality is how well the listeners understood the concept. Thank you.

[@crosssalmon1]

I agree. Good job, man!

[@omerfarukdogan2537]

encouraging the design thinking while neglecting the criticism... lol

[@yalvarezco]

It's the best resume about the Design Thinking. Congratulations.

[@patriciafiorini4495]

Thank you so much for your video! Appreciate it

[@dimpleraj3356]

Couldn't be more simplified. Great! Thanks!

[@coldver]

Thanks Dimple!

[@asifsiddiqui5794]

Content and examples are really good!

[@anujkumarshukla3881]

Crisp clear and innovative explanation...so nice of him.. Mach wieter!

[@coldver]

Thank you very much Anuj!

[@Nikaphoenix]

I enjoyed his simple approach to his presentation. For some reason I can't wrap my head around Design thinking; I read up on some books, searched online and watched a couple of ted ed talks but I still didn't fully understand it. This was good, no flowery words, just direct to the point.

[@omerfarukdogan2537]

I disagree.. this presentation is mostly about the product development... I think this video does not impose any good examples of Design Thinking, but yes creative thinking...

[@nass4e]

Great slides, really clear concepts. Thanks!

[@coldver]

Thanks!

[@yournineczka]

Hi Pawel! Is there a way to have an access to the presentation? Thanks a lot!

[@vijayarya9528]

Thank you all very much

[@mawthaijaidee8152]

Easy to understand the content.

[@ineuifity]

When you design for the people, people buy your products. Makes sense. Difference from an engineered or business driven solution vs. a design solution. We're entering an age of excess, people really don't need more stuff, it ends up becoming waste and harmful to the planet in the long-run. People need and want the right things at the right time. How do we give them access when appropriate? What's the best way to reach out? You won't know until you do the design research.

[@defendersart3051]

Very valuable comment.. Thanks ineuifity

[@business_max]

Really good presentation :) Keep it up Pawel!

[@coldver]

Thank you Max!

[@elizabethfatila80]

Thanks for this teaching on design thinking. Very much worth the time. I wonder if you could help with suggestions of how to apply design thinking in social entrepreneurship? Thanks. And is there a specific number of people you need to interview in the empathy stage?

[@prabuprabuprabuable]

I believe in any given industry or market, the number of interview is not that crucial. Based on Nielsen's learning, for qualitative method, the number of interviews or FGDs needed to achieve comprehensive findings is 6-8. As it already covers 90%+ of the current behavior and customer journey. To validate the findings against general population, then you need to do survey to specific numbers of respondents (quantitative). But most of the time, qualitative approach alone is sufficient to achieve needed insights.

[@rajashekharatavarakere7631]

good presentation. Simple and to the point. good examples.

[@omerfarukdogan2537]

My very honest opinion is: the title of this content to be "Creative Thinking - where, what, who to do!"

[@Snowyday42]

Good content and presentation! Thank you

[@coldver]

Thanks Eva!

[@rakyat.nelongso]

Useful information...

[@coldver]

Thanks Arif!

[@mangeshnikam2904]

very nice I information , very helpful to young / initial inventor.....👌👍💐

[@coldver]

Nice to hear that! Thank you for your comment!

[@susantadas75]

Content is very good, but presentations might improve. You have to make more interactive, its sound one way delivery.

[@Bursadesain]

good video, thanks

[@hominisasilph6509]

Thanks U s much

[@Sameeraalibaba]

The content is good i wish the speaker had more practice on his presentation and public speaking skills ..

[@coldver]

Thanks for the feedback. I couldn't agree more - actually I have less than 24h to prepare this presentation and strict time rules during did not help a lot :) Still improving my business english :)

[@vijaigoudar1827]

@@coldver So honest, appreciate that. My respect

[@coldver]

@@vijaigoudar1827 Thanks a lot!

[@Sameeraalibaba]

@@coldver but the content is amazing man, that is why i keep coming back to watch this again between time to time , all the best , I'm sure you are way better now ..

[@audreyguardia6509]

@@coldver Thank you for this presentation. I enjoyed watching, short and concise! key words one can remember! Keep it up!

[@ShivamKapoor_05]

Simple and Appropriate Content. Energy could have been more. Good!

[@ashrock1990]

He believes in conserving energy

[@coldver]

Thanks for feedback guys. Yep, still a lot of room for improvement, but trying to do that better every day ;)

[@mayankmaurya8028]

you need to rather understand people and their frustration in their daily life

[@mostafagafaar3739]

i need this slide [please

[@coldver]

Just give me a PM

[@kyrareneeLOA]

This is my 4th watching of varied youtube design thinking videos. Is it just me..?/ but I am left wondering....would they get to the point?, or at least explain in a clear whole picture way rather than completely scattered. And I am a graduate in interdisciplinary studies too. I am highly creative, but I want to fall asleep on this and the other 3 design thinking videos! What is going on?!

[@coldver]

Kyra, what exactly do you need? You have on video a basic principles of methodology - what is left?

[@petepittsburgh]

I agree. I've felt the same about "systems thinking" videos.

[@J3unG]

So....it's market research with a prototype and review process? What!?

[@crosssalmon1]

Yes, nicely said..

[@venkatasivagabbita788]

NO. That is like saying a Female is just a Male with a few additional assets

[@gembongbaskoro4608]

There must be another ways.....

[@akp6476]

Arunasairam

[@mayankmaurya8028]

asking the people doesnt make the thing great...

[@INDIANXxhgpp9907]

nov/25/2022/9:55pm

[@sarahsalvare4388]

This is a wonderful concept but he buried very nicely...this gave the confidence that anyone can do anything despite of things delivering right way. His delivery was pathetic, clutching hands...many to talk about.

[@jonav2767]

No energy

[@mattkaczmarczyk6953]

my parents r polish... not sure they realise the value in soft skills

[@Brandonhayhew]

Sitting can destroy your lower back spine

[@fundacjaagere851]

His English is a pain for me, but it's really explanatory.

[@ruslanisrafilov3382]

From the from the other briveris))))))))) beverages man you might to say beverages))))

[@karinax4745]

really bad, i feel bad for the guy XDDD

[@coldver]

:(

[@sumitbisht4161]

Good content Bad speaker!

[@coldver]

It's much better now, I promise :)

[@santosh20h]

Content matters, break your thoughts for design thinking!😜

[@omerfarukdogan2537]

@@coldver it is not about the speaker, it is about the title... The content is all about creative thinking or thinking out of the box. I am ready to change my mind if otherwise proven.

[@sarathsarath3113]

your body language needs to be changed.... You are stuck at one side of the stage, where the main part of the content is displayed...

[@jerimangahas2021]

His diction is horrible, can't understand a word.