Design Thinking for Complex Environments | Nilufer Erdebil | TEDxOttawa

NILUFER ERDEBIL : Founder and CEO of Spring2Innovation
Design Thinking. Nilufer Erdebil is a leading consultant of innovation and design thinking with expertise in telecommunications, defence, application development, project management, and information technology management. Previously, she worked for General
Dynamics, CrossKeys Systems (now Oracle) and Marconi Wireless (now Ericsson) as a software engineer. Follow on Twitter @digitalNil Nilufer Erdebil is a leading innovation and design thinking consultant with a range of experience in telecommunications, defense, application development, project management & information technology management. Prior to launching Spring2 Innovation, an innovation and design thinking consulting and training firm, she began her career working as a software engineer working on leading edge technologies and products, in a variety of international defense and telecommunications companies, including General Dynamics, CrossKeys Systems and Marconi Wireless. After graduating with an MBA, she worked in a number of Technology, Project Management and Marketing positions at Bell Canada. Nilufer now designs, develops and facilitates design thinking sessions and training programs for the public and private sector. Nilufer is a 2014 recipient of the Ottawa Business Journal Forty Under 40 Award and a 2016 recipient of the WCT Leadership Award from Women in Communications and Technology. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@jamesisaiahlee]

This is really one of the best presentation for something as abstract as design thinking. Thank you for giving this really clear speech.

[@IdowuAkinde]

Beautiful delivery! Must take a lot of mastery to deliver a topic as "esoteric" as Design Thinking without any airs - the examples of a hotel shower and a coffee shop are probably among the most ubiquitous to come across. @Nilufer also carefully avoided dropping any "jargon" (niche, technical language), but kept her words simple and approachable for the lay person to appreciate. Well done, @Nilufer, @TEDxOttawa, @TEDx and @TED. 👏👏👏

[@barryhenshaw9321]

I'm all in with design thinking. I'll need these tools to enhance the working envioronment and success for our small electronics company. I already try to do this every day!

[@candordennis8374]

I love the persona description and how it outlines what the persona does and has and likes. I love how it describes the persona as a real individual.

[@SathyamurthyRamanujamFun]

Very informative and insightful. Emphathize and Reframe... this phrase has gone into my mind.

[@wildatlanticman128]

Thank you - even more important now.

[@shantachankapersad1374]

Amazing video indeed!!!!!

[@SanjeevKumar-cz1oj]

Informative and meaningful

[@dr.ibrahimshaikh1325]

Great content.!!👍

[@EnergyStretchandFlow]

Very engaging presentation. Definitely appreciate "Bring humanity back to work” message. While it appears design thinking is a great structure/framework to work with, I get the sense that it requires a long runway to see results (especially for more complex challenges). In these days of high expectations and immediate results, how can the value of design thinking be more clearly articulated?

[@silveririssilveriris6659]

I was very happy to run across this presentation about Design Thinking. Great talk about various important Design Thinking concepts and complementary tools used for problem solving. I agree that incorporating the tools and concepts to solve simple and complex problems will allow us to develop products and services that truly addresses end users needs. In the last few year I have seen the use of personas used in so much more that just UX design to assist organizations focus on how better to serve their clients by providing well thought out products and supporting services. Look forward to learning more Design Thinking concepts and techniques. Thank you

[@spring2innovation391]

Design thinking is such a powerful tool - in business and in life! If you're looking for more info on design thinking, or want to hear more from our CEO, Nilufer, check out our channel!

[@bouslhnesrine5791]

You are amazing 🌷❤️

[@Bella-gz2iu]

Great presentation!

[@spring2innovation391]

We are so proud of our Founder and CEO!

[@ahnir]

I can relate to it!, had to call an engineer to help me operate it. :-)

[@almohvn33]

My husband to this day (grew up very poor and was a Green Beret in Army for 26 years) folds three sheets to wipe his beeeehind... Still... to this day! I love watching this!

[@aysendora242]

arkadaşımın kızı olması dolayısiyle nilüfer in başarısı düşünebileciğmden çok fazla beni gururlandırdı. başarılarının devamını diliyor sevgilerimi iletiyorum.

[@aysendora242]

takdimi ve ses tonu da çok tamamlayıcı

[@drzecelectric4302]

UX is VERY important!

[@huseyingezgin]

Nilü you are a Beauty, and your voice is wonderfull)) I like it

I was hoping she would refer to complexity theory or systems theory... I couldn't find anything really complex in the subjects brought in this talk. Oh, and she talks about 'Portugal city in Portugal'... there is no such place. She may be referring to Lisbon or Porto.

[@aloisschicklgruber9807]

In re the shower. When you're introducing a new concept - i.e. one with only a vague resemblance to common installations, you're going to need more than simple instructions on a tag. You're probably going o nee more than the regular plumber to install them too.

[@user-pz2kf2wl1q]

Are mere ko I matlab nahi raknaa nikal baag

[@kasialiszka3237]

What's this got to do with complex environments? This is simply design thinking.