'Designed by Apple in California' Book: Full Read Through

Today I want to do a full read-through of a design book published by Apple in 2016. It’s titled “Designed by Apple in California” and showcases the company’s history with 450 product photos spanning from 1998 to 2015. It was sold in two sizes, small and large, which carried price tags of $200 and $300. Now that may seem steep for what’s essentially a picture book, but they do feature some premium elements. For example, a custom linen hardcover sourced from a textile company in Germany, and a proprietary type of paper called “Apple-specific Heaven 42.” Plus, the metallic edge coloring gives the book a sophisticated finish that resembles the aluminum of many Apple products.

[@nuriamartinezborras]

So he is basically saving you 300 dollars. Wow

[@cknnnor]

It's a better version of honey.

[@penguinlovers9890]

@chicken wing lol

[@ttbro29]

Yeah lol

[@kzed]

Who needs audible now huh?

[@jacquesvfd]

@chicken wing why did u leave the server?

[@VenemiesTech]

Can’t wait for part 2: Assembled in China!

[@Neptune-or4vm]

Like everything today.

[@admiralv8538]

Designed by California in apple :^]

[@this.is.flyboy]

Veikko Venemies Fuck China

[@XiaaLa]

Hahaha 😂 brilliant!

[@theodoreroosevelt4678]

😂

[@Antphoneigh]

I can’t wait for ‘Designed by Apple in California’ Series 2, featuring sexy MacPro wheels.

[@CodeCrunchLab]

You shut up b±±±

[@scan4707]

Can't wait to go skating on my Mac Pro when outside goes online again.

[@yarik6543]

A.G 27_Supreme 👏👏👏😂😂😂

[@HS7-hs]

Blue The hedgehog BRUH

[@coolzxr]

Antphoneigh only for the cheap price of $999

[@PackardKotch]

Apple: we’ll sell this book for a high price to be a historical thing AppleExplained: F R E E

[@HarrisonBorbarrison]

Wii RVL-001 Think about it as his investment to get money from ads.

[@WarriorsPhoto]

LOL

[@prateekpanwar646]

@@HarrisonBorbarrison We always only consider income. He has to pay for expensive camera, microphone when he headed, For editing cost is expensive pc which eats up a good amount is electricity bill. This video looks so clear, cuz he edit 1 video for hours. Not just him all high quality producers in KZbin do that. Consider that also with respect to income he gets

[@mattjw16]

@Wii RVL-001 Apple isn’t selling it anymore so they aren’t really loosing any money.

[@PackardKotch]

@@mattjw16 i know

[@Zeerialo]

Son:Read me a bed time story Me:

[@mlgqucksco751]

What A Rich Family You Have There

[@Zeerialo]

The#1Fan KZbinr born and raised in apple park! On

[@LoganT547]

@@Zeerialo sad

[@TheONE-kq3mm]

🙌yaaaay🙌

[@mattjw16]

0:39 Man, even their paper is proprietary.

[@rajideva6745]

Lol ikr

[@justinnamuco9096]

They always want it special

[@myhd9693]

“Designed by Apple in California” “Made in China”

[@sureiwill1302]

Everything nowadays isn't it?

[@itechtalk03]

Assembled* pretty much all big companies do that

[@uraniumbong]

Hol up

[@arturmavlyuchenko7647]

sureiwill some of the phones (I believe XR / 11) are assembled in India and Taiwan, I may be wrong though. New iPhone SE is rumored to be assembled in Brazil

[@duck5405]

Artur Mavlyuchenko If you look, reviews are out already.

[@sureiwill1302]

Introducing: apple paper.

[@Ostarrichi]

sureiwill Only 999$

[@16games71]

Or bigger paper 9999.99

[@brendankiyohara771]

Not included Apple Pencil ++ And Apple Eraser ++ sold separately for only 999.99

[@sureiwill1302]

Apple paper plus for extra comfort. Only 9999999.99

[@cosmicrb7745]

Apple Hater: Let’s make fun of apple and predict something even tho it’s inaccurate

[@birdlandpro3864]

Make a version where you flip through it slightly faster with calm music

[@UnsightlyThinker]

Tip: just speed up your youtube video by clicking the settings icon in the top corner of it.

[@scan4707]

@@UnsightlyThinker Yeah but it's not as satisfying while he's flipping through the pages.

[@HS7-hs]

Also u can put on music from other devices

[@jedvillones]

TIME CODE: 0:20 - Book sizes 0:40 - Paper type 0:45 - Book edges 2:08 - 1st Gen iMac 3:09 - Snow/Flower finish iMac 3:39 - iBook 3:51 - Apple Cinema Display 4:00 - Powermac G4 Cube 5:00 - Apple Cube Speakers 5:10 - Apple Mouse 5:29 - iSub 2000 Subwoofer 5:43 - Powermac G4 6:01 - Powermac G4 Titanium 6:44 - iPod 1st Gen 7:38 - iMac G4 8:21 - eMac 8:43 - iPod 3rd Gen 9:00 - Powermac G4 12 and 17 inch 10:22 - iSight Camera 10:38 - Powermac G5 11:38 - Wireless Keyboard 12:04 - iBook G4 12:30 - 45 Watt Power Adapter 12:47 - iPod Mini 13:18 - iPod In-Ear Headphone and Case 13:37 - Apple Cinemea Display 20 inch 14:26 - iMac G5 14:38 - iMac G5 with iSight 15:42 - iPod Socks Accessories 15:51 - iPod Shuffle 16:21 - iPod Nano 16:39 - iPod 5th Gen with Leather Case 17:01 - iPod HiFi 17:43 - MacBook 13 inch 18:13 - iPod Nano 2nd Gen 18:22 - iPod Shuffle 2nd Gen 18:41 - In-Ear Headphones 2nd Gen 18:58 - iPhone 2G 20:24 - iPhone 2G Headphone 20:46 - iMac 21:25 - Apple Keyboard in iMac 21:28 - iPod Nano 3rd Gen 21:45 - iPod Touch 1st Gen 22:07 - iPod Classic 22:16 - Macbook Air 22:39 - iPhone 3G 23:52 - iPod Touch 2nd Gen 24:09 - Apple LED Cinema Display 24:34 - Apple Cinema Display 27 inch 24:52 - Macbook Pro 13 inch 25:50 - iPod Shuffle 3rd Gen 26:11 - iMac (2009) 26:27 - Magic Mouse (2009) 26:47 - Macbook 13 inch 27:20 - iPod Nano 5th Gen 27:40 - iPad (2010) 28:00 - iPhone 4 28:46 - Cutting Tools used by Apple 29:00 - iPhone 4 Cases 29:16 - iPhone 4 Bumper Cases 29:37 - Mac Mini 30:13 - iPod Nano/Shuffle (2010) 30:21 - iPod Touch 4th Gen 30:41 - Apple TV 2nd Gen 31:06 - Apple TV Remote 2nd Gen 31:27 - Macbook Air 2nd Gen 31:57 - iPad 2 32:20 - iPad 2 Smart Cover 32:57 - Macbook Pro Retina 33:36 - MagSafe 2nd Gen 33:56 - Apple EarPods 34:50 - iPod Nano 7th Gen 35:12 - iPod Touch 5th Gen with Loop 35:32 - iMac 27 inch 36:17 - iPhone 5s 37:25 - iPhone 5s Leather Case 37:54 - iPhone 5C with case 38:10 - iPad Mini 38:45 - iPad Mini Smart Cover 39:00 - iPad Air Smart Case 39:08 - Mac Pro 2013 40:25 - iPhone 6 / 6 Plus 40:48 - iPad Air 2 41:05 - Apple Watch 45:56 - Macbook 46:47 - iPad Pro with Smart Keyboard 47:21 - Apple Pencil

[@chiefkeef3hunna3000]

respect for ur dedication

[@danielnaron]

Absolute legend 💯

[@stowe07]

Hero, thanks.

[@mrtibbs2]

I always wanted to see the entire book. Thank you so much for this video!

[@utublove]

“full read through” *skips jony ives intro* LOL

[@carlospennav]

Jony Ive: Am I a joke to you?

[@utublove]

@@carlospennav right?? 😂😂

[@Monosekist]

Thanks for this since I can’t afford it myself.

[@LogsMaggot]

Wow, I’ve had access or owned a good half of these things at some point in life. For 60 bucks top I’d have this book at home, it’d be reasonable given the fancy paper and whatnot you’ve tried to justify the price with, but 200 is just nuts.

[@16games71]

LoG’s Maggot you copied me ):

[@lukelallier]

You can’t buy it anymore, but they go for about 700-1000 online now, collectors item.

[@LogsMaggot]

Luke Lallier holy shit people are brain dead

[@candbotchan257]

LoG’s Maggot collector’s items have always been over the top since it’s less about reading the book as much as it is about *owning* the book.

[@ahappycoder2925]

Somebody’s never bought a textbook

[@DougiePlaysSoccer]

These books are going for $3000+ now, wish I knew they were selling these. Missed my opportunity.

[@niteshsarkar]

Apple: polycarbonate... Me: Well, a good way of saying plastic...

[@scan4707]

Quarantine content is on fire 🔥

[@JMNTN]

300$ for a book of this size and quality isn’t so bad honestly, compared to some of the books i have to buy in university

[@yaskoda]

lmao

[@lowersaxon]

Can your dog read? No, he’ s just studying the pictures.

[@RemixedVoice]

The books you buy in University are actually meaningful to society and often contain usefull information and history and science lmao

[@yaskoda]

@@RemixedVoice this book is pretty rare tho

[@lumpyroots9650]

@@RemixedVoice Ah yes, learning about a woman’s vagina and how some Ancient Greek god which has no relevance in our society is such an important thing.

[@JuanD817]

He's showing the entire book for free and with the ad revenue he's going to make it'll repay the cost of the book and more, now that's how you give a big middle finger to Apple hahahaha

[@NoThrottle]

well it was discontinued when their designer left which was relatively a long time ago

[@mavisowens7950]

It's rlly sad they discontinued it tbh

[@bluemoon9501]

Timothy Owens Did they really? Or was this a Limited Edition item?

[@mavisowens7950]

Hmmm well didn’t they discontinue it when Jony left?

[@AMR15H]

I just saw this book a few months ago in Apple Park’s Apple Store

[@GboladeOludare]

@@AMR15H Was it still on sale?

[@computernerdinside]

Yep, discontinued in 2019. Now it's running for well over a thousand dollars on eBay, closer to $1500.

[@dimitrischristou]

something I needed in quarantine.

[@cawashka]

Greg reading his kids a bedtime story:

[@martinkosec]

9 blank pages then introduction and then 6 more pages before imac and then 3 more to 2nd generation imac

[@NoThrottle]

basically those 'quote' books you find out there

[@fellowearthling1632]

Since people are asking, they discontinued the book over a year ago. Good luck finding it.

[@cameronmcleod258]

It's probably gonna go up in value and be worth thousands in 10 years time

[@emulatorgaminguk2751]

@@cameronmcleod258 worth thousands now

[@lavacreeperbossb9376]

You know it's a good KZbin when nobody says first. Also, great vid! This is how you know these videos have effort put in. Edit: Nvm, people said it anyway.

[@lavacreeperbossb9376]

@Got Any Grapes? I know I didn't see them at the time of commenting.

[@timg2727]

I don't use or even particularly like Apple products, but I still found this video fascinating. I could listen to descriptions of how these products were designed and manufactured all day.

[@JohnsonRailroading]

Apple: why not a 300 dollar book Me: wait why can’t I just make my own Edit: I made my own

[@toby2636]

I'm surprised they showed some products after they were worn out

[@Phaios95]

I think those are the most beautiful pictures in this book.

[@sithi96]

leather i understand, its supposed to do so but the phone was weird to be there

[@marco_evertus]

I really love how focused on design apple was and is.

[@widepeepoMagic]

i can’t believe i just watched this

[@paulimauli_hd]

I can’t wait until Apple blocks this video ^^

[@RuviaPawz]

never would it happen because apple doesent have acess to the blocking of youtube videos and no they cant tell youtube they stole thier ideas

[@paulimauli_hd]

@@RuviaPawz Oh cool, thats nice to hear :)

[@machewgun503]

apple explained saving us from spend 300 dollars: you know, i´m something of a communist myself

[@gfyGoogle]

Take a drink every time he says “enclosure”

[@JayRobison]

or bicarbonate

[@nickbarnett1942]

I’m pissed 15 mins in 😂😂😂

[@nickbarnett1942]

@@JayRobison polycarbonate 🤪

[@SananeNapcanAmq]

Apple:Out of ideas this year, let's make an book that has Google images!

[@Rajat-Sharma1]

Lol🤣🤣🤣

[@Jackson-sr7ms]

They made these in 2016

[@davidkonevky7372]

These are not from 2020

[@scan4707]

They're actually not from Google, Apple bought all of these products that were in good condition and they took pictures of them.

[@s.k.4111]

A.G 27_Supreme I think they protect some of those and not buy them from somewhere

[@iTekapple]

Bought one of these right before they removed it from the Apple store. Few days later I get an email saying that they couldn't fulfill my order, and sure enough it was taken down. Glad this video exists, but still wouldn't mind getting the book some day...

[@zsin128]

Thanks for saving me money

[@16games71]

zsin128! Same

[@glecyroy6886]

Son: can u read me a bedtime story Me: Son: w o w

[@user-vc5rp7nf8f]

you gotta respect apple for the attention-to-detail and the consistent aesthetic they apply to everything they do. there are some things they make that are a bit pretentious, but overall it's pretty inspiring to see a company put so much thought into the usability and feel of their products

[@palmtree5489]

are you fr ? they literally sell a fucking book for 300$ like what the fuck.

[@atticustay1]

Agreed. Nobody else comes close to Apple in design, especially within the electronics industry. It even feels weird to refer to them as an electronics company because their products feel like so much more than that. They feel so substantial and well thought out.

[@SimonFlames]

Never heard alloy so much in my life

[@karranz]

Thanks Steve, Jony and all the people working at Apple throughout those times, I can't say anything but thanks x1000000.

[@myvyny]

The $300 price is justified by Greg's wonderful narration but here it comes the vicious circle: if you pay the $300 for the book, you won't have the $300 narration, but the $300 narration comes free on youtube but whithout the $300 book.

[@jupiterolay]

Apple is about to hit you with a cease and desist 😂

[@Andrescxli]

lmaoaoaoaoaoaooaoao

[@linuxducky]

I would love for Apple to make something like this but with the vintage, rare old computers and devices. From the absolute beginning to present day, it would be so much more of a design ‘journey’ and stunning to see

[@iifantasm]

This is a fun way to pass my quarantine! 😂

[@robcris_]

FANTASM yeah

[@XcelsiorFan4964]

I just saved $300 on something I wasn’t even going to buy. And I got Greg to read it. Still for free. Wow.

[@zakariahlafreniere1332]

I love Steve Jobs. Thank you for taking the time to do this. You love Jobs too.

[@DustyAf]

I always wanted to flip through this book! Thank you for going above and beyond with the voice over That ending was so satisfying

[@iPhone7Owner]

i literally watched the whole thing 🤩 although its useless i really want it

[@haquehaque4027]

Introduce : Designed by Apple in California Pro Max - 800 sheets of page - 14 inch layer - Tittanium Finish designed - A14 Bionic - LiDAR Scanner - IP00 ( Zero water resistant ) - Wireless Charging ( Buy SeParAtELy )

[@tauhidkhondker465]

Only apple can make an image’s captions sound sophisticated.

[@XcelsiorFan4964]

Everyone else: A great way to spend quarantine. Me: Procrastinating from schoolwork. Everyone but me: A great way to spend free time when you don’t have anything else to do. Me: I am going to eat the Internet.

[@samoriginal]

I can smell the book from my screen

[@projectjt3149]

Jokes about it's price aside, I think the one thing that they should have included to make that price tag *much* more worth it is Jony Ive's voiceover in something like an exclusive audiobook

[@itechcircle9410]

Apple explained’s video structure and quality resemble apple's thought and quality they put into their products

[@mjfermalino224]

Never heard polycarbonate so much in my life.

[@user-px7ow6js6e]

iPod shuffle history 2005 to 2010 15:52 iPod shuffle 1st gen 2005 18:22 iPod shuffle 2nd gen 2006 25:50 iPod shuffle 3rd gen 2009 30:12 iPod shuffle 4th gen 2010

[@JBubbs]

To be honest that's a lot of wasted paper due to the poor book design. If you cannot include suplementary descriptions IN the book, and force reader to use a manual to use the book, You're doing something wrong... All these empty sheets of paper - thats not clean design, that's megalomania resulting in poor user experience of such a basic item.

[@UnsightlyThinker]

I saw iJustine’s review of this! Seeing Apple’s history over the years in a book like this is fascinating and beautiful.( I’m an Apple fangirl...Err-Cult Member lol). Thanks for sharing! :) PS. I’m glad to see that there’s not too many uneducated idiots in this comment section, bashing the price or mocking Apple! Some people just don’t understand/bother to understand the creativity, quality and motives for Apple’s way of thinking/ethos.

[@kzed]

Maleeka Abbas i totally agree.

[@yaskoda]

exaclty, just ignore them. No point in arguing

[@robcris_]

Maleeka Abbas I am an apple fanboy

[@NotMarkMarc]

I don’t mean to say this with any disrespect; this is simply what I’ve noticed throughout my lifetime so far: Typically, people who are hellbent on bashing Apple come from less prosperous socioeconomic backgrounds. That’s simply what I’ve noticed having grown up in California, having used windows for many years, and even having worked at Apple. I also went to college in a rural area in another part of the country, so that gave me an even more diverse perspective on tech products and their respective consumers. People who have a bit more monetary freedom tend to either own android/windows and Apple, or only Apple. I like both-I prefer Apple. They can both do everything... everything. Obviously you need to pay more to get similar specs on an Apple device, but independent of price, it’s entirely up to preference. So many consumers can’t stop at “preference”-they feel the need to introduce the negative aspect of their choice (i.e. why they DIDN’T choose the OTHER). You can spot that kind of bitter ignorance a mile away when they go out of their way to bash the hell out of either side instead of focusing on the positive aspect (i.e. why they DID choose what they HAVE).

[@yaskoda]

@@NotMarkMarc Hey, grew up in calif too. these android fanboys that never set their hands on a single Apple product needs to realize many things.. Like, how Apple SSDs are lightning fast and therefore pricy, how its not all about specs, etcc

[@DYVNbeats]

Starts off with multiple blank pages. Such a clean design!

[@3dpixel583]

Apple should have included their design decisions inside the book, instead, they place only pictures, and included boasts about their achievements. Who would pay 300usd to hear their boasting?

[@ahkl77]

Apple sets the hardware bar really high for being a purist in materials and follows through with the extraordinarily detailed manufacturing that informs each device that's ever made

[@Imthesoulofthes]

Kind of unrelated but I wish I was a teen in the 90s instead of now:(

[@josecarlosxyz]

You didn’t lose anything trust me

[@Imthesoulofthes]

Joseph Barros how so?

[@MiniMii550]

Nobody ever mentions the iPhone 5, even Apple. They always skip it and go to the 5s. I had the regular 5.

[@JavaJake123]

Only Apple explained could justify the price of a $300 dollar picture book.

[@atharv_bajpai21]

Next we want history of apple explained

[@johnathanfonseca8821]

When there isn’t apple stickers included

[@EBGamez1]

Haha lol🤣

[@Staralium]

One Apple book come out: *Designed By Apple In California book entire read through*

[@ThatGuy-y2c]

Only Apple could sell a $300 product catalogue mostly full of obsolete and discontinued products. Gotta love ‘em.

[@Peringon]

I wanted to get this book, but it went out of stock very fast (faster than I can save 300 dollars, at least). This is so awesome

[@bgimusic]

21:29 my 1st Apple Product in 8GB Silver. Those colors are nice!! That red is unique for sure! 😻

[@mistamaog]

Nice bedtime story before going to sleep ☺️ 😴

[@filipcarlsson2247]

I like how apple is often made fun of for their design choices, but seeing this book you realize they are always before their time. Some of the products made in the 90s look really modern to this day.

[@wta1518]

No? They all look like products from the '90s.

[@lotannae3carslayer2.03]

It's a shame this didn't get as many views as it deserves.

[@Kenso474]

O literally don’t have nothing to do during this quarantine.

[@Noah-Lach]

The most fascinating part of this book is the descriptions of the materials and manufacturing process for each product.

[@gamesandstuff7724]

Can you really read images though? Not ridiculing, just interested.

[@victorlima8532]

Does it include the picture of how you charge the Magic Mouse?

[@QuarioQuario54321]

$300? Fucking hell. There should be an eBook.

[@Chiristian.pulisc45733]

The old mouse is actually better

[@camsterscool]

Cool man this is a really expensive picture book

[@felixpersson854]

Can you buy the book? If so where?

[@mandragora1769]

eBay for $500+... id say

[@felixpersson854]

can you buy it from other sites too?

[@mandragora1769]

Felix Persson I don’t think so

[@mandragora1769]

Felix Persson soooo maybe but I don’t know where ☹️ found one on eBay for 520€

[@Dreezel]

Apple always innovative before Steve jobs death

[@mustacheman9044]

Did anyone notice how the first 3 pages are plain white? 😂

[@HarrisonBorbarrison]

What a mad lad.

[@d4vd1436]

we love storytime

[@notdarkhead]

So.. Plainrock predicted, the Apple Book...

[@jeffe4297]

What?!? No Apple logo stickers included with the book? What a rip-off!

[@faizanjoyia]

@8:15 so the they already had the design for the Pro Stand

[@WingleWongle]

wow, a smart way to give you money my just give us 45 minutes to show you everything in a big book

[@Username-ww2cd]

Lol apple is even chargin 300 for a book 🤣

[@paper2222]

WHICH a thin fast ipod touch that can let you play games and listen to music *_b o o k_*

[@arturmavlyuchenko7647]

paper2222 boo(k)

[@ikking9041]

Dis' gunna be a long video.

[@CORNERofTECH]

Thank u very much Mr. Explained!

[@Randze]

Lets be real we are only watching this because we aren't paying $300 for a book.

[@mattbattmatt]

Sometimes I think you might like Apple

[@HiFiInsider]

I didn’t get one bc I wanted it to have some words to learn about the picture. Just the pictures alone isn’t all that fun.

[@anony-mousex]

So lets get started First three pages: bitch you thought

[@user-yl4lf9mh1w]

this is basically piracy... but I watched it.

[@dullbananas9901]

The best iBook ever made

[@averagehumanbeing5910]

People who paid 300 dollars for it: Surprised Pikachu face

[@kzed]

averagehumanbeing • iJustine bought 8 (6 big 2 small)

[@ueuezaza]

I own the large one and would buy it again immediately. It's simply an amazing photo book. BTW..search on eBay how much they are reselling now...who's the stupid one now? :D

[@kzed]

ueuezaza I’m probably gonna but it at some point because i’m a vintage (~early 2000’s) mac collector.