How to Optimize Amazon Ads to Reach Your Goals | Step by Step Advertising Tutorial for Beginners

Amazon Ads Sponsored Products Tutorial
In this video I work with Cameron Scot from MerchJar to increase bids, lower bids and do different actions with my ads that have been running and gathering data.
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👋 About this channel: My name is Juna. I am a graphic designer and t-shirt designer. I've been selling t-shirts online since 2005. I started selling with Merch by Amazon in 2017. I am currently a tier 100,000 seller on Merch by Amazon. I also sell products on RedBubble, TeePublic, CafePress, Zazzle, Spreadshirt, Threadless, Society 6, Design by Humans and more. My channel is all about helping you design and sell t-shirts online. Let me know how I can help.
The information shared on my KZbin channel & resources made available is for educational, informational purposes.

[@DetourShirts]

If you haven't seen Part 1 or Part 2 here are the links.... Part 1: kzbin.info/www/bejne/pXaxhaKgndRkhtk Part 2: kzbin.info/www/bejne/f4faaoFoi5ZlmZY

[@elvis723]

Super useful info. Great video! Merch Jar does all these tedious tasks for you. It really saves you a lot of time. It helps me tremendously because I have a 9-5 and also take care of my elderly and sick mother. So anything that saves time is a must for me.

[@DetourShirts]

Great to hear! My next step is to try MerchJar

[@MrRHB96]

The Amount of things you can learn with this video is just unbelievable, thanks a lot and please do more of this! Shout out to Cameron !

[@DetourShirts]

Thanks, will do! I think I will explore Merch Jar next now that I know the basics

[@natchaatitaya-ankura7165]

Oh! Cameron is opening my mind and know how to think differently and effectively. Thanks , Juna I am so new so that you are not asking a selfish question at all.

[@DetourShirts]

Glad I could help

[@16videos]

If we have 50 child skus in one parent sku, Is it good to run ads on all child skus or only one child sku in ads ?

[@DetourShirts]

I think both could work.....track it and see what works for you

[@kyleshattuck4076]

Great Video Thank you Juna and Cameron! I'm going to sign up for today. If Cameron is still looking for someone to review their ads on video I would be interested.

[@DetourShirts]

Cool... we may have to try that. Hope you see some good sales with ads

[@KasRizvi]

Hi Juno, Great videos, learned a lot. Many thanks. Could you tell me how I can download all my ASINS and products now that production doesn't work? Is there any other paid or unpaid tool out there? Thanks for all your help

[@DetourShirts]

I'm not sure... that may be a good question for Cameron

[@jlanderos89]

Awesome video, definitely applying what I learned to my business. Thank you!

[@DetourShirts]

Great to hear!

[@SMIRNMISTLERMAN]

Thanks for the 3 part series on ads! Cameron said only have 1 t-shirt in each ad. What about if i have a lot of phone cases. For example i have a lot of fall/autumn cases with different keywords in the descriptions. Would a lottery campaign work with those with different decriptions or does each phone case have to have its own ad? Also at the end of this video he said rank your keywords and products now for q-4. That only works if you get orders right?

[@DetourShirts]

Great Cameron question... I would think the lottery ads would work for phone cases but I've never tried it. Yes... when you get orders your products will start to rank... but you could still get clicks and views even if you don't get sales

[@LersonArt]

It's confused to me that ACOS lower, it should be better for us as we spend less ads cost but get better sales and then relate to ROAS higher %return of ads spending. But Scot said that if ACOS is lower than break even target (24.5% profit), we must push more bid because of not good results.

[@DetourShirts]

So what Cameron is saying is that if your ACOS is lower than your target ACOS than you should raise it to meet your target which in his case was breaking even...... What you are saying is true as well.... The lower your ACOS the better profit you are making..... Cameron doesn't care about profit, his goal is to get more sales and break even.

[@Si-of9pb]

Thank you Juna

[@DetourShirts]

You are very welcome

[@annileiin]

Great video! Thanks 😊

[@DetourShirts]

You are so welcome!

[@Mouka80]

Thank you Juna

[@DetourShirts]

You are very welcome

[@Ruthie-o8i]

Loved this! I am ready for "roast my ad." Where do I sign up? lol

[@DetourShirts]

Here is a good place

[@lisamarie7681]

Thank you two! I'd be happy to volunteer for Cameron to roast my ads lol

[@DetourShirts]

That would be fun

[@Melissa-YupMelissa]

So far my ads are gigantic flops. Minimal impressions, no clicks. Three years in POD, still only tier 500. So I thought I would try ads. POD is the first endeavor of my life where I've been this much of a failure. Now I'm torn between going full-steam ahead and chasing success down like the beast that I am, or giving up and saying enough is enough. Please, Juna, do more videos about how to keep going when it all begins to look hopeless.

[@DetourShirts]

It should get better every year.... the thing that helps me with motivation is looking at the numbers and I just really enjoy designing

[@Melissa-YupMelissa]

@@DetourShirts Well, that's the thing. I DO very much enjoy the design process. Maybe I should just chase the joy of designing, and the success will follow. Thanks, Juna, for a much needed word of encouragement.

[@DetourShirts]

That is exactly the right mindset... success will follow

[@ThunderHoodieBeats]

Great Info

[@DetourShirts]

Glad it was helpful!

[@mikeh8498]

Damn I just started but didn't know about the deal 😢

[@DetourShirts]

Awwww man.... Maybe Cameron can help you out.

[@jpringle28]

This was very helpful thank you!

[@DetourShirts]

Glad it was helpful!

[@masterprog48]

thank you so much

[@DetourShirts]

You're welcome!