Michael Porter's "What is Strategy?" Full Summary [Hipster Edition]

Have you ever wondered how Southwest used "activity fit" to make their airline uncopy-able? Or how Urban outfitters settled on a market niche targeting self-important city-dwellers?
We'll use Michael Porter's famous article, "What Is Strategy?" to tackle these questions and more in this special Hipster--Kombucha! Kale! Fixies!--summary of Porter's article. I think this is the most useful business strategy article ever written, and it's great for anyone:
* Trying to tackle a thorny strategy problem at work
* Prepping for a job interview
* Studying for your business exams
In the video, you can see my summary of Porter's 3 key strategies mixing in examples from from the article (Southwest), my own teaching materials (Lyft), and, just because, things hipsters like--Avocado Toast, anyone?
Entirely Unnecessary jokes:
How did the hipster burn his tongue? He drank his coffee before it was cool.
How many hipsters does it take to change a light bulb? You haven't heard of it. It's an obscure number.

[@garsoltero]

This just saved me 2 hours reading with a higher guarantee of understanding =)

[@dhalliday]

Haha thats great, I think...reading the article might help in a few years to impress your boss or your client.

[@ehteshamali2893]

It took me about 7-8 hours to read through.

[@Potencyfunction]

Is better to understand how the bizz is " racolated /enrolled/ recruited " for changing from ___ into ____ ...]]] ] the management of the views and how they affect negative or positive incomes. #value myth a #sheet plan . Because if one has the wrong strategy it will fail. Is not like you can aquire anyone. You can find the right segment and promote it with professional strategic level. Than if you dont know how and with whom and you did not had a goal a common goal/shared vision than is like you have lost future revenues and profie and earned the brand equity and fame. You bulid a trusted brand with agreements from all the partys or else you can lead your self your own business and your own actions .

[@vynhatphuong624]

I love your summary and review! Short yet excellent! Thank you so much :)

[@vivianelaisdefarias]

Burning my head to understand strategy, you made it fun and easy to follow; thanks a bunch mate!

[@benpierce2202]

You did a brilliant job of reorganizing Porter's article to make it easier to understand and see how everything fits together. Thank you for this!

[@dithishetty6120]

You explain in in a very simple way Professor and I liked all your videos about Strategy, liked the simple explanation of straddling and the fall of Continental airlines

[@ashleysnyder1879]

Enjoyed this quick summary! Thank you so much

[@bethcardosi9921]

Excellent article review and effective teaching approach

[@jessiedenobrega7329]

Really great thank you David. Keep making videos like this, you helped me a lot.

[@j.cascab]

Wow thanks!!! Great video and great way of explaining the concepts.

[@SDavis2001]

Thank you so so much for this video! I start my MBA today (I don't come from a business background at all) and when I saw this assigned reading I felt so overwhelmed and confused! You easily broke it down into something I can understand! You've gained a subscriber for sure!

[@ifrahafzal9416]

Thankyou for giving detail lecture it really helps me to understand it

[@munkhzultsetsgee6838]

Thank you so much for sharing the Porter's strategy in brief. It is very easy to understand and follow it in reality.

[@user-ub3ip6en9y]

Excellent article on business strategy. For pure strategy itself the book "Strategy: the secret knowledge of Alexander the Great" is a must. Congratulations!

[@danielbusch4143]

Great video! Entertaining & insightful, thanks!

[@user-ro5wq5br2j]

thats one of the most kickass videos out there on strategy

[@mushai]

That's my Professor right there. Great Summary.

[@deniselaque3867]

Short and to the point, this was easy to follow and the examples were great!

[@dhalliday]

Thanks, Denise! Happy to help.

[@crocotheengineer964]

This my best and simple explanation

[@winehundredable]

Thank you for this useful and insightful video on how to dis-cover and review Michael Porter's fundamental "What is Strategy?"!

[@luthfifadillah6590]

What a good review David, Very Helpful for me to understand that topic

[@dhalliday]

Glad I help, Luthfi.

[@simonmayer5083]

very very interesting summary! thanks to the author and the one who broke it down to bite-size ;)

[@poonamtiwari1003]

Really good summary...Thanks alot

[@papagalski]

Amazing! Thank you :)

[@vimalsavi]

Michael porters strategy in a capsule. Can it get any better than this. :)

[@andreaschmitt5240]

Thank you! I should have read the article for my strategy class today but was too busy with other assignments. Great video!

[@dhalliday]

Glad it was helpful!

[@sandrawalsh4268]

Excellent videos thank you for sharing

[@sherifismail4182]

awesome, thank you David

[@alanabell9719]

Thank you!

[@c2bb2c59]

A little learning is a dengerous thing. I hope this dude would get my message.

[@drrahman1991]

very helpful!

[@harjaskaur5142]

Very well-elucidated.

[@risvar9301]

Nice one!

[@ordealy]

Thank you so so much

[@aminmobasheri6715]

Thanks for this, David! Very nice summary, indeed. Though I guess something was wrong with the Hyundai example (high value, low cost).

[@jordifalguera]

Really good summary with lots of good insights!

[@dhalliday]

Thanks, Jordi! Glad it was helpful.

[@sruthiks3710]

That was a great summary of the article! Helping me big time for my exam prep!

[@dhalliday]

Fantastic! Glad its been helpful.

[@carsanovadidrifto800]

Hey fam, I hope that you and your loved ones are well. I would like to ask you the most important question ever asked: Who is Jesus? Not who is He to you. Rather, who is He really? Jesus is the Son of God, who came to the world as a man. He lived a perfect and sinless life . Even though He was perfect and sinless, on the cross of Calvary God wrathfully punished Him for the sins of the world. 3 days later He rose from death. Now He is seated at the right hand of God, ruling as King over Heaven and Earth. On the judgment day He will judge you, me and every human being that has ever lived. Those who believed in Him will enter eternal joy with Him, but those who did not believe in Jesus will be sent to eternal condemnation. So turn from your sins and believe in the Jesus. Believe and hope that you can be forgiven for all your sins because of His death and resurrection. He took your place in Hell, so that if you submit to Him as your Lord and God, you can be forgiven and take His place in heaven- you will be made sinnless and perfect before the Holy Father. He'll also give you a new heart and mind that can love and obey Him. Jesus lives so that you can have true life and freedom, and most importantly so that you can have an eternally peaceful relationship with God. You are dead, and Jesus is your Hope of love. Acts 15:11 ”On the contrary, we believe it is through the grace of the Lord Jesus that we are saved, just as they are." Ephesians 1:7 ”In Him, we have redemption through His blood, the forgiveness of our trespasses, according to the riches of His grace" Ephesians 2:8 ”For it is by grace you have been saved through faith, and this not from yourselves; it is the gift of God,” John 11:25-26: "Jesus said to her, 'I am the resurrection and the life. The one who believes in me will live, even though they die; and whoever lives by believing in me will never die. Do you believe this?' 1 Corinthians 6:14: "And God raised the Lord and will also raise us up by his power." Romans 6:9: "We know that Christ, being raised from the dead, will never die again; death no longer has dominion over him."

[@carsanovadidrifto800]

Hey fam, I hope that you and your loved ones are well. I would like to ask you the most important question ever asked: Who is Jesus? Not who is He to you. Rather, who is He really? Jesus is the Son of God, who came to the world as a man. He lived a perfect and sinless life . Even though He was perfect and sinless, on the cross of Calvary God wrathfully punished Him for the sins of the world. 3 days later He rose from death. Now He is seated at the right hand of God, ruling as King over Heaven and Earth. On the judgment day He will judge you, me and every human being that has ever lived. Those who believed in Him will enter eternal joy with Him, but those who did not believe in Jesus will be sent to eternal condemnation. So turn from your sins and believe in the Jesus. Believe and hope that you can be forgiven for all your sins because of His death and resurrection. He took your place in Hell, so that if you submit to Him as your Lord and God, you can be forgiven and take His place in heaven- you will be made sinnless and perfect before the Holy Father. He'll also give you a new heart and mind that can love and obey Him. Jesus lives so that you can have true life and freedom, and most importantly so that you can have an eternally peaceful relationship with God. You are dead, and Jesus is your Hope of love. Acts 15:11 ”On the contrary, we believe it is through the grace of the Lord Jesus that we are saved, just as they are." Ephesians 1:7 ”In Him, we have redemption through His blood, the forgiveness of our trespasses, according to the riches of His grace" Ephesians 2:8 ”For it is by grace you have been saved through faith, and this not from yourselves; it is the gift of God,” John 11:25-26: "Jesus said to her, 'I am the resurrection and the life. The one who believes in me will live, even though they die; and whoever lives by believing in me will never die. Do you believe this?' 1 Corinthians 6:14: "And God raised the Lord and will also raise us up by his power." Romans 6:9: "We know that Christ, being raised from the dead, will never die again; death no longer has dominion over him."

[@JohnDieselNelson]

don't judge me as I drink my Maple Praline Cold Brew coffee in downtown Sumter South Carolina. I will be following this up with a local IPA tonight. Please remember hipster is just grunge from the 90s: I've been doing this for decades.

[@dhalliday]

Nothing changed between Gen-X hipsters from the 90s & millennial hipsters except that the clothes got tighter.

[@gdlrjr]

Awesome breakdown and review!

[@dhalliday]

Woohoo! Thanks, bud!

[@Joan_Suarez]

Thank you for the funny and informative video! I am excited to see what lies ahead in the coming weeks.

[@dhalliday]

You and me both! Thanks so much for being such a great part of class this semester.

[@Joan_Suarez]

@@dhalliday you’re the best!

[@ludmillasalonda2614]

Really appreciated this content. Thanks for sharing!

[@dhalliday]

Woohoo! Glad you find this valuable.

[@ludmillasalonda2614]

@@dhalliday Preparing to teach a unit on Strategy and I really valued this heads up. Thank you again!

[@khaledalkayed]

Great ppt ❤

[@mayankjacky]

Very well explained in a light manner.👏👏👍👌

[@dhalliday]

Thanks, Mayank!

[@cherifmeriam9367]

Excellent video !!

[@dhalliday]

Thanks, Cherif!

[@bvincesf]

Great "notes" version. Micheal Porter Runway!

[@dhalliday]

Glad it was helpful!

[@chriscfedrizzi]

Great one sir

[@dhalliday]

Glad it helped!

[@merukran8388]

Nice

[@colettekent4682]

I would for sure volunteer as Lyft's beta blimp tester.

[@seanroskamp6923]

Lyft now offers rental cars. They could reinvent the airline industry next!

[@dhalliday]

Uh oh! My video is already outdated... smh. But, seriously, I think they will go into donkey carts and blimps next.

[@doziee.1093]

God Mode Mikey P!

[@dhalliday]

Ha!

[@HarukiYamamoto]

I like this guy! 😅

[@dhalliday]

He's not as funny as he thinks he is.

[@HarukiYamamoto]

@@dhalliday He makes the subjects he discusses very entertaining. A huge competitive advantage over other lecturers. 🙂

[@dhalliday]

@@HarukiYamamoto lol!

[@risvar9301]

20 Pages HBR has been summarized in 2 pages!

[@dhalliday]

Success!

[@abdulladoha4824]

that hipster banter made me laugh

[@dhalliday]

Lol, the Hipster references are getting dated now, but at least I entertained myself when I shot these a few years back. Thanks for watching!