Creating Competitive Advantage by Ghemawat & Rivkin

[@gifty-lovelartey3371]

Hi Sir, I came here because my professor Thomas Debass spoke highly of you. Thank you for simplifying the concept of cost leadership, differentiation and industry average strategies.

[@bethcardosi9921]

Concise and easy to understand explanation on G&R's "Creating Competitive Advantage" Another winning short lecture from Dr. Halliday!

[@23512352435]

Epic sandwich dance - a strategic advantage over other business professors!

[@darylcronin4919]

Excellent summary of Ghemawat & Rivkin's article "Creating Competitive Advantage" !!

[@tarekalshafie451]

Very easy explanation for difficult concepts

[@dhalliday]

Thanks, Tarek! Great to have you in class this semester.

[@bktxyz]

Excellent overview of the various sources of firm profits!

[@anastasiachen472]

So thankful for all the work you put into creating such amazing educational videos. Your channel helps me a lot with my classes at university!

[@dhalliday]

🥰

[@EndermanBoss]

Educational, enjoyable, and good examples.

[@ajsal1902]

This was amazing. Thank you for the clear information.

[@jb7655]

Great video professor. Simplified and makes understanding the concepts easy. Also, thank you for adding some comedy along the way as well.

[@dhalliday]

Glad you liked it!

[@user-os3pd1gk3e]

Thank you very much.... I wish you taught our class!

[@dhalliday]

It's my pleasure. I'm just glad this helped your understanding!

[@zeniusworship]

love your explanation, keep up the good work!

[@dhalliday]

Thanks, will do!

[@dithishetty6120]

Thanks a lot, Professor for making such a complicated topic for a nonbusiness person so easy to understand, loved the examples of differentiation strategy, cost leadership strategy, and industry average. I will never buy or look into Chrysler again :))

[@dhalliday]

Glad it was helpful! Well, my point here wasn't to hate on Chrysler! I'm just trying to find a company that doesn't seem to have the competitive advantages of their competitors. If someone gifted me a Ram truck, I wouldn't say no!

[@gillesheirbaut4902]

I will definitely mention the sandwich dance in my next paper

[@dhalliday]

My work here is complete.

[@chicku6337]

In the last portion of your video, wherein sales of the different auto industry was compared, don't you think that Hyundai is also into product diversification to maximize their profitability, Whereas Merc is not doing. And hence they are more successful.

[@dhalliday]

Great Question. I think product line diversification is different from the kind of differentiation that truly generates willingness to pay (WTP). For example, the reason merc creates wtp is their premium quality and technology that competitors (BMW, Audi) can't easily imitate. For hyundai I think it's far more about producing high quality at the same (generally lower) price levels. These kinds of questions are things we debate for 15 minutes sometimes in class so my last thought is this: There may not be a clear answer without much further discussion!

[@doziee.1093]

1. Are M/Benz, Hyundai & Chrysler examples of Differentiation, Cost Leadership & Industry Average respectively? 2. Lizard, I am your father!

[@dhalliday]

#1: exactly