Harley Boycott - Has Harley Davidson Gone Woke?

[@LARGO125]

If ever there was a company that was a prime example of not knowing its audience, it's the current Harley Davidson.

[@oakspro2998]

They no longer want their audience, it's all about becoming a luxury brand and boosting shareholder value.

[@c.c.hiliner1065]

I don't think they had a choice

[@eoinoconnell185]

@@oakspro2998 I don't think many soy boys are Harley riders.

[@Angel9932]

@@eoinoconnell185 Given their current market audience is quickly filling up the nursing homes they have to find new customers to survive as a company. It's hard to buy a new bike when you can't remember your name much less where you put your motorcycle key.

[@MGSimatupang]

No, it's Budlight. They lost it's audience forever

[@KennethSwink-h3d]

Sold my Harley yesterday, am the proud owner of a Honda now, I have had the Honda for years and struggled justifying having 2 bikes, Harley made the decision easy.

[@charlesrocks]

I can build a custom muscle cruiser for $22,000. Fuck Harley. I’ll build it myself.

[@c.c.hiliner1065]

A fool and his money.....

[@DB-sd3cw]

I'll just buy an mt09 for 10k that's more comfortable to ride and smokes both the harley and that 22k custom bike lmao

[@user-qy2wf2lt6v]

​@@c.c.hiliner1065 22k is a joke at this poins

[@KennethSwink-h3d]

Heck yeah brother

[@charlesrocks]

@@KennethSwink-h3d Hell yeah brother

[@mastercylinder1939]

I still don’t buy Gillette or Proctor & Gamble products.

[@oknevals]

Same here. F them. Unfortunatelly, most sheeple have short memory. Just like they were willing to bend over and accept new reality.

[@tomjohnson8379]

Harley-Davidson going 'woke'? It's Blackrock pushing this garbage.

[@hickory45acp31]

👃👃👃 smoke and mirrors. Keeping us occupied

[@tomjohnson8379]

@@hickory45acp31 Correct. Even more. Black Rock. Is based out of.Germany.And you know how they feel about American people. That's why they're trying to crush the American Dream. And whatever we believe in.

[@jamesstafford62]

Blackrock is ruling the world! They own controlling stock in all major US companies! They also own 60% of all single family houses in the US. They’re buying up all houses so they can rent them for outrageous prices!

[@JackGoyeneche]

Harley -Davidson did this to themselves. The arrogance that came after their resurrection led to this mess. The way they killed Buell and refused to change their models to attract new riders. H-D used to be about the bikes they built and feedback from their Customers. You think they would have realized that Baby Boomers are fading away from the market and riders now want a reliable affordable motorcycle!

[@DK-wp2rk]

Exactly peoples dollars are going elsewhere.

[@feloniousmonk3049]

Sure.... build all those cheap quality entry level bikes in Thailand... Then wonder why you live in the USA and can't get a job in the motorcycle manufacturing industry, or why the name Harley Davidson is now tarnished by no longer being made in the USA, but assembled in Thailand from cheap Chinese parts.

[@cheefus8811]

it's called the Nightster S $13,500. It will beat every other harley in out of the box performance other than the sportster s and pan america

[@DifferentSpokesTV]

The founders of companies are always visionaries but the people who end up running them after the founders are gone are glorified bureaucrats.

[@mitchberger2691]

But wait,, one can buy an electric hd for 30k that has a 79 mile range. The electric hde bike doesn't even come with a freak show black outfit.

[@veganchris2923]

I mean… he should be saying, “Do you like great bikes with modern features at fair prices? Then you should NOT own a Harley!” 🤣🤣🤣

[@dennisgauck7526]

True

[@GLHS592]

I don't want to hear politics, even if I agree with them, from music artists, athletes, or companies. Those things are supposed to be enjoyable and an escape from reality.

[@DifferentSpokesTV]

Excellent point. Making music, movies or motorcycles does not give people any special insight the rest of us don’t have.

[@MrSpeed-lt8gr]

@@GLHS592 totally right. There’s enough crap in this world and sometimes we just need something to take us away from all the crap.

[@Narfss]

Some people to escape from reality need some acts like companies or people supporting them. Otherwise, they are just in the same shitty reality, alone and pointed.

[@lauroichihara]

And that's how you lose a loyal customer

[@browngreen933]

Old H-D: Suicide clutch 😮 Woke H-D: Suicide CEO 😢

[@marsoelflaco5722]

Politics notwithstanding, the big reason why consumers won't buy a Harley Davidson is the price.😉

[@gphilipc2031]

@marsoelflaco5722 Some of us riders think cars are too expensive at 40k, much less a MC.

[@marsoelflaco5722]

@@gphilipc2031 ✌🏾

[@babykitty4503]

plenty of low mileage used bikes out there for cheap. most likely better quality as well!

[@traveler7155]

High price and low quality

[@DogSerious]

Not anymore.

[@johnnyblack2125]

I absolutely love this , ive always detested Harley for taking an affordable recreational vehicle and turning it into a luxury item and a clicky overpriced status badge. To hell with Harley-Davidson !!

[@kevindecker9444]

That my friend is why I stopped riding HD after 45 years, my first HD was a 63 Electra Glide. Now I ride BMW. Nice and quiet, more options than HD, and cost less. Oh, my BMW will dust any HD even with a stage 4. My BMW is stock.

[@michaelkolacz4449]

The business of Harley is to make a great motorcycle not to practice social engineering.

[@Throwaway-hj2rr]

I mean the people crying about 'Harley betraying its customers' conveniently ignore that Harley betrayed its customers years ago by focusing on prohibitively expensive bikes outside of working and middle class budget. But apparently the bare minimum of corporate speak about 'diversity' and climate change (it's not like Harley is making any meaningful change there, whether you agree or not) is too much? Personally, i think this will blow over. Having said that, it will be a convenient scapegoat when the sales tank further after even more customers get priced out.

[@taylodl]

Right?! The average Harley these days is $25,000 - and it's been quite high for years now. Harley left the common man years ago and now they've just "woke"n up to that fact! Meanwhile, Honda is chugging out the most reliable bikes on earth for half the cost and they're made right here in America.

[@DifferentSpokesTV]

I agree. The bigger problems were already there years ago. People who want Harleys will still buy Harleys.

[@skymningforelsket1302]

Only dooshes with grey pony tails who were in high school when "Easy Rider" came out think Harleys are cool. And women with tattoos and herpes. And corporate career climbers with more money than brains. Any man with self-respect would be embarrassed to ride a Harley. So I think it's good news that Harley has gone work and that they are humiliating their poser fanbase even more.

[@ohwell2790]

@@taylodl Yep! The Gold Wing is made in the US more American than HD. But, they did that because of tariffs too just in the opposite direction. But, good for us.

[@blackbuttecruizr]

All companies need to get out of politics and social issues. Just provide great products and services at a fair price.

[@feloniousmonk3049]

Social issues and Socialism/Communism are getting into production and manufacturing control at the Corporate and CEO level via the back door. That's the problem, they aren't capitalistic in nature or interests, they all have a One World Order Agenda.

[@tban4122]

I've bought 3 brand new harleys.. I own 5.. I'll not buy another until these asshats are fired and indicted for destroying shareholders stock dividends. These short sells by Corp boards have to be punished

[@DifferentSpokesTV]

They’re planning to buy back more stock soon.

[@justsomedude445]

LoL how on earth can a company that has literally only survived off of nostalgia for decades be this disconnected with their own small and shrinking loyal followers ?? this might just be the last nail in the coffin & sorry but its been a long time coming already , hope they go bankrupt and fast then eventually someone can buy the name and try to actually make MOTORCYCLES in that name instead of HD's sad sad last few decades

[@mohawkdriver4155]

HD CEO and the BOD are not True Believers. I'll have none of it, and I am prepared to trade both my Harleys in for another brand. That's how pissed off I am.

[@aidananstey9848]

No they are "true believers" in social engineering. I imagine them all sitting in their boardrooms laughing at what their "basket of deplorable" customers are unwittingly funding with every purchase.

[@mohawkdriver4155]

@@aidananstey9848 I reckon you're right, and that's why I won't buy another Harley until this shit turns around and the CEO and BOD are all gone.

If H-D is so proud of their "woke" initiatives, then why don't they openly promote it to their customer base? That is the only question I have.

[@browngreen933]

To some degree it's evident in H-D advertising and has been for years

[@kenster007]

@@browngreen933 Certainly has and Indian, Honda etc... are the same way. My question is where are you gonna spend your money? TSG, Lowes, Home Depot, Kroger....DEI is everywhere.

[@andyandreson3989]

“Forcing change”. That’s what the companies are doing. The 2030 date is no coincidence. As soon as the digital currencies are in place it will be all over.

[@posteroonie]

Harley would be going woke if it came out with a 270° parallel twin. 😂

[@shomik74guha]

🤣

[@exothermal.sprocket]

Technically, a 315° parallel twin.

[@motorpolitan8884]

I just bought a 790 Adventure and feel offended now

[@richardparnell8402]

my febel 1100 is triggered, it identifies as a 270° parrallel twin, wait is it?

[@exothermal.sprocket]

The Husqvarna Nuda 900 attempted to identify as a Harley Davidson.

[@spiritofthewolf15x]

It's funny that the "Fuck your feelings" crowd is actually crazy emotionally driven. 🤣

[@MrSpeed-lt8gr]

Very very true.

[@DifferentSpokesTV]

Excellent point!

[@jmullis78ify]

Yeah people are gonna get upset when they find out that an American brand that they have been supporting for years or decades is actively funding and promoting an anti American globalist Marxist agenda

[@blh-rr9fu]

You're confusing emotions with integrity. Big difference

[@TheLaughingMan42]

​​​@@blh-rr9fuNo, it's absolutely emotionally driven. The easiest way to get rich in the US is to become a grifter that fuels the right wing rage machine. There are a bunch of losers who couldn't make it in Hollywood telling rural folks that hating their gay neighbor is more important than worrying about our ever shortening growing seasons. It's so sad how many people's minds have been poisoned by that garbage.

[@danieljohnson2503]

I was a long time customer and switched because of prices. I bought my last bike in 2011 and thought they were expensive then but had sticker shock when I looked at the new models recently. This woke crap ensures I will never go back, including hiring a German as the CEO. My ex-wife is German and I can't stand her. lol

[@Anton_G_604]

Excellent video. Personally, I think DEI and ESG are a perfect example of corporate hypocrisy, especially when it comes to Harley. I do not hold strong political views on either side, but if we just followed the money trail, things become clearer as to the actual motivation. Customers always have the upper hand, especially when it comes to goods that aren’t a necessity, like bikes. Harley should be careful at how they choose to play this.

[@DifferentSpokesTV]

Yep, it’s funny that Tesla does not meet ESG standard but Exxon does. Hmm.

[@london_biker6177]

The guy is bashing Harley supporting Pride probably not knowing that e.g. the SF Pride begins with a Harley roll out of gay women who have been leading the parade since the 70's.

[@erniecolussy1705]

This does kind of seems like someone suddenly deciding that Marlboro cigarettes are too woke. HD's actions just seems like marketing to me. It doesn't seem like a political move.

[@posteroonie]

5:00, 6:25 Who styled these bikes, Liberace?

[@markpfeifer1402]

Its weird to be so obsessed with other's gender and sexual orientation. Live and let live.

[@c.c.hiliner1065]

Not when you force it down our throat.....that goes for anything

[@twowheelboomer]

​@@c.c.hiliner1065how EXACTLY are YOU being hurt sweet-pea? Please...face it it's YOU who's the oussy in this bit, not Harley, not the guy who wears makeup...YOU

[@t.j.shannon5142]

@@c.c.hiliner1065example? What’s being forced?

[@jeancharleslariviere5598]

@@t.j.shannon5142 All the agendas that he just talked about bone head

[@t.j.shannon5142]

@@jeancharleslariviere5598 im confused how being straight or gay is an agenda

[@railroad7401]

Do people even understand what woke is? Been riding a 49 Pan for over 40 years and wasn't even my fifth Harley. The stealership problem is unbelievable, they were bought out by car dealerships.

[@feloniousmonk3049]

Finally, someone who "gets" it. Monopolistic business practices.

[@andypants1000]

When I first got into writing I really wanted a Sportster 48, they just launched, and the mrsp for them was 12,000 Canadian dollars. The dealership I took the test ride are quoted me 16 and 1/2 out the door. I said you have to be fucking kidding me. They said if you don't buy it, I'll sell it later today at that price. I said. Enjoy that time then and bought a Kawasaki ZX6R for 10K out the door.

[@markfoster6667]

Thank you, Different Spokes for the concise breakdown of this manufactured drama. I’ve avoided every YT video so far, as their thumbnails were all hype and no “nuanced” content. I’ve had my Indian for about 9 years and just wanted the facts, not the nonsense from sites seeking ‘likes’ and ‘views.’ You answered my ? why so many panties got bunched and now your audience knows more about global finance 101. Great video !

[@DB-sd3cw]

Unreal meat slobbering Jesus christ bud get a grip

[@DifferentSpokesTV]

Thanks! Outrage content sells and that’s how you get views. That explains why I don’t have a million subs. I wonder if any of these influencers believe in anything.

[@MrSpeed-lt8gr]

DS, I always appreciate your measured responses to these types of things. I don’t know if there is a solution. It all comes down to cash, as you said. And if Blackrock and Vanguard are going to continue to give a lot of money to corporations who toe the line, nothing will change.

[@DifferentSpokesTV]

The other equation here is sales. A customer boycott could make a difference but it’s unclear whether this will actually materialize.

[@merafirewing6591]

The Harley Davidson is an icon of the United States, heck even my grandpa would reject this if he was still around. My grandpa was a businessman, but he had a love for classic cars and motorcycles.

[@trd4d]

Harley has competition from every manufacturer out there. They were already losing to the other guys over the last few years. This will just be the nail in their coffin.

[@DifferentSpokesTV]

Royal Enfield is starting to introduce more big air cooled bikes. Could be trouble.

[@simonapeters4372]

Next they'll be boycotting Pink Floyd's dark side of the Moon there's a rainbow on the cover it's a prism

[@warmicecubes2161]

That was 51 years ago. A prism is all it was in 1973; and that is still all it is.

[@ErrrorWayz]

It worked!

[@powersportsenthusiast1986]

the ice just got thinner for harley

[@spiritofthewolf15x]

🙄

[@Sam123QU29]

It's not the brand it's the people

[@CarysCorner]

Lost me due to lack of innovation and absurd pricing… This is just more gasoline on the dumpster fire.

[@howiethehowitzer7398]

"Lettists" "woke" i just roll my eyes. All these people (pink hair art history graduate or old retired disgruntled eleftirician) are ridiculous. Just buy what you want. If theres a message you dont like..... ignore it. Go ride. Go do soemthing else other than worry or feel angry about soemthing that has nothing to do with you. Corporations want money. Its their job to pander, accommodate, transform.... its because.... money.

[@RandysRides]

Most people wouldn't agree to fund children's sex changes. If they were TOLD about it beforehand, they wouldn't be giving money to them. If the pizza I just bought went to fund a six year old's junk getting chopped off, I'd be friggin furious....and would NEVER buy from them again. Some people are concerned about where their money goes and who they're funding.

[@charlesbynum]

@@RandysRides Some children are actually born with a "mixture" of parts. What's to be done with them?

[@kenster007]

Yep, I like my bikes and don't care what a CEO, MMA fighter or social media influencer says. It changes my quality of life not one bit.

[@Mike232-j2p]

​@@kenster007stand for something or you won't stand for nothing sooner or later it will affect you

[@kenster007]

@@Mike232-j2p I stand for a lot of causes that affect me, this doesn't.

[@jimyounger9490]

Wow , thank you Harley Davidson. You just threw a million hungry customers to all the now forming new companies. Now is the time to build bikes. Thanks Harley !!

[@jessyhavron2548]

Haylee Davidson and the wild hoglettes,when they go all electric bikes they will for sure go out of Buisness. Honda makes a better bike, there are a lot of Goldwings with over 200,000 miles and still going strong with a smoother ride and less noise.

[@kaywells7]

I like noise tho ha

[@michaelwhite5834]

Corporations do corporation things. I couldn't care less. I am a veteran lifetime Harley rider and I realize that people on both sides of the aisle get their panties in a wad on a regular basis. I love HD and getting upset over nothing is not on my agenda.

[@reinerspecht8782]

Good riddance. There's not a single thing Harley does better then other bikes. Brakes? Speed? Handling? Power? Safety? Cutiing edge technology? Quality? No matter what, other bikes do it better.

[@simonapeters4372]

You people are overanalyzing this Harley-Davidson is pricing their selves out of business

[@bigjohnson9561]

Harley Davidson is a private corporation and they can do what they want. Also, most American companies are being bought out by foreign investors. As long as Harley Davidson CEO is making money for their investors, he won’t be fired. Those buying new HD are people who can afford these bikes and don’t care about the BS. This will blow over and HD will easily survive the criticism.

[@kaywells7]

Right. Sad tho

[@kirkdyck5797]

Investigate the fact that Harley Davidson is now building American motorcycles off shore.Bikes to be sold in America 🇺🇸

[@kevindecker9444]

Engines made in Mexico for many years.

[@DifferentSpokesTV]

Thanks, I’ll look into it.

[@johnw.doebler1376]

If we the customers do nothing, The MotoCo. will do nothing. If change is to happen it must come from us. Harley Davidson brought people together long before the intimidation of wokeness and DEI. Everybody regardless of our traits and differences enjoy your journey. Ride and Stay Safe.

[@simonapeters4372]

The Harley tents are empty but so are the Indian tents people are riding their bikes or not walking around looking at bikes they can't afford

[@StephenLucas-ku9mj]

Does Robbie Starbuck own a Harley? And… I agree these boycotts impact the lives of everyday people who don’t have opinions… I think we need to find a way to just all exist together with acceptance and care for all humans… if everyone did that things would get better… not too along those us that ride Harleys and have tattoos were looked down on and now all the talk is “protecting” us?? Thank you for this unbiased view… good stuff.

[@victoriazero8869]

Rather than thinking about left and right leaning in politics, H-D should start thinking how to make cheap yet soulful motorcycle that appeal to average riders and not the most wealthy 3%. And yes, even freaking Chinese bikes can have soul. You just need to make sure they're of the right brand.

[@jamesspinner7764]

Old Harley "We are an American motorcycle company. Built by Americans for Americans" New Harley "We are going to fire US Union workers and build facilities overseas to sell in the US" the second will likely make more profits but is still absolutely a betayal of ALL of what HD has ever stood for.

[@erniecolussy1705]

The only overseas HD manufacturing that I have heard of is for the Indian and possibly other markets. What they are planning on building for those markets are in the 400 cc and less class. There is no market for this small of an HD in the USA. I do hope that they do build with union employees for what ever market they are building for.

[@jpapss]

Knowing H-D's customer base, this direction is literally the WORST direction they could have gone. H-D may very well never live this down.

[@luismancilla7815]

I love Harley Davidson pan america 0:36 if Indian release a model like that HD will be in trouble

[@corbin72]

Not gonna happen.

[@ADobbin1]

They do. It's the ftr rally.

[@luismancilla7815]

@@ADobbin1 I'm going to check it out

[@geneclarke2205]

Yahoo Finance, 8/12/2014 - "Workers 'pretty nervous' after Harley-Davidson moves work from Wisconsin and Pennsylvania to Thailand". This is in the power train department.

[@kaywells7]

Wow. Take all the work out of the US ..another win 🤔🙄

[@geneclarke2205]

@@kaywells7 Or declining sales from all the "very vocal and loyal" customers force HD into another round of cost cutting. It appears the base likes to rag on Harley but then they don't step up to the plate and actually buy anything. On the other hand, HD's premium price strategy is a flop and they're losing mass market appeal as the targeted upper income segment haven't jumped on the Harley band wagon. Looks like a lose / lose.

[@erocnw1341]

The message is important but it's also helpful to consider the messenger. Who benefits from stirring up outrage and division. Both Sean Strickland and Robby Starbuck certainly do. I don't agree with all the dei company policies, but I also think Stickland and Starbuck are self serving clowns.

[@DifferentSpokesTV]

Agreed. It’s good business stirring up outrage. Just ask every cable news outlet.

[@gavriloprincip1477]

Blackrock and Vanguard. Buy in , get seats on the Board, DEI /ESG pushed, crash the Share Price, then buy in to get FULL control, then go "unwoke", Share price surges. Am I being cynical here?

[@jimyounger9490]

This is making me absolutely sick. I thought it was over exaggerated but not after seeing this. This is sick. This is worse than Budweiser.

[@jskn15]

So me and thousands of other black people can't own Harley-Davidsons and Harley can't market to us?

[@BusterKitten]

REGARDLESS of why the Motor Company has gone down this road, they did it and we the riders will make our voices heard with our wallets.

[@DorothyBinsbacher]

All these big companies need to stay the fuck out of politics

[@terrywalchuk4793]

I love Harley Davidson but the top management needs to go no woke good for you for bringing this up people should talk about this more no more woke

[@fourteenfour1]

Absolutely no one and I mean no one at my local dealer was talking about this so called controversy today (Saturday the 10th) and this is a dealer where I have heard words that get you fired in corporate America. If I did not see it on youtube I would never had known it was happening

[@Flyzoola]

That's because it's not a big issue. People and clickbait merchants love to peddle outrage on the internet. Nobody in the real world gives a shit.

[@DifferentSpokesTV]

Thanks for sharing. It could very well blow over and never be brought up again.

[@chevellerr]

You say they only have Indian but after looking at the Sportster S I went and got a Triumph Bonneville Bobber for almost $8000 cheaper.

[@mikein60fps30]

Nice, i once had a neighbor with Bonneville bobber and brought it over/ sound, looks , everything was just top notch. For me the sickest thing was the "fake carbs" looking like carbs but fuel injection, such a nice touch. Was also looking at picks of the Indian nice lines BUT with some "oddities" diden't like the way the rear shocks connect to the frame etc nothing crazy bad just odd. Ultimately went with a naked triple, naked/standards just where im at, but love most bobbers, way cool. -Cheers

[@chevellerr]

@@mikein60fps30 I go to the bike shows with it and always gets a lot of attention. I deleted the rear fender and have the crash bars on with Piaa fog lights on them. Guys are always shocked when I tell them it's a 2023 with traction control, cruise control, mileage computer and even heated grips. Im very impressed with everything Indian fixed on the new Bobber for this year. I did look at them before but the Triumph had better features for the price. Now that Indian closed the gap with a six speed transmission and actual tech in the guage cluster as well as LED's.

[@mikein60fps30]

@@chevellerr Ah gotcha, yep modern teck with "old school style". Congrats. Wow dident know about the 5 speed thing on the older Indian's. I once had a metric cruizer with a 5 speed trans. Never again; Furthest i ever went on that bike was 250mi/it was a horrible experience. Best of luck with your bobber, I myself have been having a blast with my Triumph. -Cheers

[@5280Roadrunner]

Puma boy needs to resign and move back to his home country.

[@thomasmallow9310]

I have owned 8 Harleys in my lifetime and just bought a 2024 Honda Gold Wing so no, Indian is not the only other choice out there!

[@DifferentSpokesTV]

Good point. Enjoy the Wing!

[@imunknownsource8696]

Congratulations 🎉🎉🎉🎉🎉 Japanese bikes have so many options ... From big cruiser , adv, trail, scooter, sport, and tourer....

[@kontikinomads6750]

They just announced they're moving operations to Thailand

[@MilePost106]

Harley Davidson went down long ago. I can’t stand the looks of these newer bikes.

[@martincvitkovich724]

I don't like all of the unecessary techincal bs the put in them...i'll prefer a Pan

[@fixerny]

All corporations exist to provide a product or service that people want or need. No question that those companies that are publicly owned have to pay attention to gargantuan investors like BlackRock. As for me, I don't really make a buy decision based on the flavor of month of political correctness. In the case of Harley Davidson - I made my buy decision because my bikes (I own 4 HD softail and touring models of various years) were made in America, made by Americans and I do support companies that manufacture in the USA. I can't say the same for Motor Company Clothing or many of the accessories they sell - and as a result - I don't buy too many parts or motorcycle clothes from the Motor Company. I don't own HD stock, nor do I care to buy it. I have very strong and positive feelings for my local, family owned HD dealership. The two things I am alert about with HD is moving more manufacturing/procurement out of North America and promoting dealership consolidation into the hands of Mega Dealer companies. They will lose this customer to the extent those two trends continue. Thanks for your content and appreciate your work.

[@rodneyhirsch2340]

I’ve bought 5. 0 now. Never again.

[@captdramamine]

HD is planning on moving some production of American Market bikes to Thailand according to the Milwaukee Journal Sentinel.

[@jerryandnancywertzbaugher7778]

Your videos are masterful in their insight and polish. I will take sides on this issue, sort of. I’ve never, in my 50 + years of riding, been a fan of Haley Davidson. Too heavy, too backward and too expensive. I’m also put off by their outlaw image. Majorly. But if H D is becoming Woke, I applaud them 😘. A woke HD is good news to me. May counteract their many decades of celebrating bad behavior within the Harley customer base.🤔😎

[@NWTMasterWolf]

Won't sell my EG but I'll never buy another Harley and I won't deal with their people at all again. Stealerships are the biggest back stabbers of all. They pissed me off looooong before this BS came up.

[@geoffcanada9708]

If only all of social media creators were this rational. That's for cutting through the sensationalism and looking at all aspects of the issue.

[@purohandball1]

Woke or not, if the prices drop I’m buying a brand new FLTRX

[@billscott1601]

I ride a Yamaha, the Japanese seem to avoid this crap.

[@sem4502]

Go Woke & Go Broke !

[@stuartr2764]

Ohhh deeaaar… Harley about to get the Bud Light treatment unless they dump Jochen ‘DEI jockey’ Zeitz asap. The only thing that should be German about Harley is the club helmets 🤣😊

[@xray251]

I have been riding for a very long time and have owned over 65 motorcycles, yes, even a couple of Harleys. What Harley Davison sold was not a quality motorcycle at a fair price but an image, a culture. You could be an accountant M-F and a bad ass biker on the weekend, so they didn’t have to sell a quality motorcycle. All of that ended with the new soft image of Harley Davidson. Plus people who really ride long-distance know that there are much better bikes for that.

[@razorback6098]

I read where the Harley CEO has indicated Harley bikes will go full electric by 2030. I also saw where the Livewire bikes have lost 300 million dollars. If this woke BS doesn't put them under, then all electric bikes surely will.

[@erniecolussy1705]

I don't really expect HD to be all electric by 2030. But, remember decades ago when HD said, "Motorcycle companies must plan to build motorcycles with fuel injection if they plan on staying in business." And rider were saying, "I will never buy a fuel injected HD."

[@jamessouthworth1699]

Harley-Davidson has systematically eliminated anything I would buy from them from 2017 to 2022. I don't think they'll ever make another bike that I would buy. I rode other brands before I owned a Harley and I'll ride other brands when I no longer own one.

[@brianbayowski9265]

THIS! 👆

[@Kevin-ne3tl]

Yep, when they dropped the Dyna line in 2018, that was the end. Along with the M8. I have my 02 Dyna, and my 97 883. HD has produced NOTHING that is of any remote interest to me.

[@TonyChance-xq5vg]

I always thought the insane brand-loyal Harley crowd who trash all other bike brands and enthusiastically overpay for bikes that are way less reliable would have ditched HD a while ago, when the newer bikes become as expensive as a house. But no, they kept lining up like lemmings to get bent over. And Harley knows this. I "boycotted" them by never buying in to the lifestyle crap. I ride and have owned and ridden a Honda Valkyrie, Yamaha Warrior, and currently, a Yamaha Super Tenere and Triumph Rocket 3. All way better bikes than Harley. Better performance, way better value, and way more reliable. Love rolling up as the only Rocket 3 at bike nights, amongst the acres of boring road glides and street glides.

[@jfish4460]

Boycott Harley Davidson!!!!

[@shep68]

Lol…everybody doing a “woke Harley” video these days. If you don’t want a Harley because it’s not your style or they are too expensive then so be it. Your life, your money. If you are leaving the brand because they have “gone woke” then you are a soft maga and good riddance. Easy as that.

[@purohandball1]

Well said

[@dogge929]

Z boy here, 22 in age. I was looking at Davidson's at the dealership a couple of months back, contemplating a purchase. The quality and engineering of the bikes doesn't impress me much, but I wasn't against it entirely. The price was a big killer. A week after Harley woke up on the wrong side of the fight, I went to look at indians, and then hondas. I settled on a shaft drive v twin Honda Shadow and it runs like a dream. I've clocked 700 miles in the last week alone. Honda makes a good bike.

[@Husick420]

Harley is moving some production to Thailand but don't worry they say its only for 2025 lol what a joke

[@kennethjones1625]

Harley riders are mostly conservative and these left wing policies are just wrong. I have owned 4 Harley’s in my life and I don’t need some outsiders telling what to believe. I have fought in one war and served the people as a Deputy Sheriff. My beliefs are my own and my favorite motorcycle company should the management should keep their opinions to themselves.

[@erniecolussy1705]

And they should market the thoses with disposable income that will buy their motorcycles. Many say the LBGT community has greater disposable income due to less children. This could just be marketing to increase their customers base. Similar to their decisions to market to women fifteen to twenty years ago.

[@MakatiMike]

So the CEO or company went WOKE, who cares.

[@Sam123QU29]

Fire him 😂 get Jason momoa up there

[@martincvitkovich724]

UK went WOKE...The USA is following the UK and going to hell, killing white children and attacking whites....who cares

[@raulsalanaranjo6565]

If Harley wants any chance to appeal to younger people around the world, woke is the way to go. But it will piss off the old dudes, making it a very difficult balance. Building better (and some more affordable) motorbikes would help.

[@erniecolussy1705]

I think that you missed one part of the nuance. Marketing. For fifteen to twenty years Harley Davidson has been leading other motorcycle companies in marketing to women. They got in front of the increasing percentage of riders that are women. I know some old timers thought that it was silly (or worse) for HD to do that. At that time expressing that opinion would have meet more resistance than today. The strategy of marketing to women has been positive for HD. I believe that this is mostly a marketing strategy for HD. I believe that statistically fewer LTGB people have dependences / children. That generally means more disposable income. A group with more disposable income seems like a good group to target market.

[@flatcapcaferacer]

I have heard Harley is now moving some of the production of bikes for domestic U.S. consumption to Thailand which would be a change and cause more of it's American workers to lose their jobs. Depending on the results of the November election higher tariffs may be forthcoming to Thailand built Harley's destined for sale in the U.S.

[@taylodl]

Hondas are more reliable, cost half as much, and are made here in America. Why buy Harley? Who the hell is buying a Thai Harley?

[@martincvitkovich724]

Thai for the Thai market.. It's good for US companies to employ overseas production for their home market. It keeps them at home and not jumping our borders

[@martincvitkovich724]

@@taylodl The Thailanders

[@CesarRamirez-cn5fw]

Maybe I can finally afford a Harley with all this backlash.

[@kevinmattheus3899]

Sounds as if they'll give you a discount if you list your pronouns. 🧐

[@mikein60fps30]

Apparentley you havent been paying attention or following the Zeitz "price model" fewer bikes made, higher prices. Cheaper prices ha ha yeh em🤣

[@martincvitkovich724]

Yes, some chickensht will sell their HD cheap because they are afraid someone will see them on it

[@brucem8129]

Im a HD buyer, I have 2, 23 models, I will not buy another till they turn away from DEI. Its not HDs job to meddle in social agendas. And the part with kids is the sickest of all. The CEO needs to step down, he let this happen. This is another case of a corporation, not understanding it's buyers And not caring what they think. It's a shame that the dealerships and people that worked there, will have to be affected by this.

[@skymningforelsket1302]

Sounds like they can foist any abuse they want at the public, and you'll eventually forget about it, forgive, and go back to stuffing money in their pockets. In fact, corporations rely upon the public having the memory span of a gnat. NFL I'm looking at you. er, nobody even remembers the disgruntled baseball fans who were "done with baseball" after they had a strike, but in fact forgot about it as soon as the strike was over. I didn't like that Sara Lee (makers of Hanes and Kiwi) got involved in gun control in 1995. And I haven't spent 1 cent on a Sara Lee product in 29 years. That's what it takes if you are serious about holding corporations accountable. Not this "oh they better say sorry and then I'll go back and give them more money"

[@simonapeters4372]

I've never owned a Harley I don't like the way they handle I have 3 BMWs motorcycles I have two Japanese cruisers they handle the same as a Harley poorly Kawasaki drifters Ride the same

[@gregweeks4980]

I have enjoyed your content for a long time. I think you handled the touchy subject with grace. I've been riding motorcycles since I was 14 years old and I am now 69. I still have a bunch of motorcycles. I love watching motorcycle reviews, test rides and what people think about any particular motorcycle. Now I live in Texas and I have all of my life. I'm sure you know where that's going. I appreciate when someone presents an ideal with intelligence in Grace. You did a good job. Most ideas come from people that yelled the loudest. Again I say, beautifully presented. There is nothing like intelligent communication. I have never owned a Harley and I don't drink beer... Yikes, I'm a Texan. I would pat you on the back and shake your hand, but I live pretty far south, so I will give you a big 👍 "Texas on the prairie"

[@twowheelboomer]

Oh , one more thing, folks getting their panties in bunch and posting viscious rants about DEI and LGBTQ on FACEBOOK and KZbin with their APPLE IPHONES is just precious. Little self awareness maybe. 🙄

[@soniapinsonneault1760]

Ils perdent complètement l'âme de HARLEY AND DAVIDSON!!!😢😢

[@bernardlesperance742]

This is hands down the best video I've seen on this topic (full disclosure, I've only watched 3 or 4 of them . . . but still). What is going on at H-D Corp. is a microcosm of what is going on on a societal scale. Social hange almost always begets resistance, at least initially. But, typically, resistance eventually subsides and the change(s) becomes the new normal, certainly on larger scales - e.g. through government / public institutional implementation of supportive structures and policies for change. However, history also tells us that the pendulum swings back . . . especially when change is revolutionary and not evolutionary.

[@marcinkuczma6509]

Don’t worry about Harley employees this company fire them and close stores That’s how Harley care about people who work for them and buy theirs bikes

[@pinkies_up_garage]

Thanks for covering this, I know it can be difficult as a content creator

[@karlsquire8148]

I started out twice to make statements and I deleted them both, I don't know what to say accept great vid, thanks buddy well done.

[@jpisme9082]

HD has gone full woke and proud of it. Now HD has started moving the company to Thailand because they know the company will not change. Thailand already builds their bikes and has a slight difference in the brand logo. HD had gone to crap many years ago and was pushing woke hoping not to be exposed.

[@browngreen933]

Best explanation yet. Starbuck is trying to rile people up for clicks. H-D has been doing this for years and it's reflected in their advertising and accessories catalogs. About a year there was another attempt to inflame peoples outrage, but it didn't take off. Will it succeed this time? Personally I'm more concerned with the bikes losing their unique traditional H-D qualities. 😢

[@DifferentSpokesTV]

Yep, same here. Every corporation and employer plays the same games.

[@user-gil-e]

Harley and UFC, are global brands. Harley appears to be in touch with global attitudes. UFC and Robbie, appear to be out of touch. Today was a sunny winters day and I saw 100's of riders enjoying a ride in the Clare Valley, many on Harley's. Those Harley riders matter too.

[@paul.vanhout57]

Thanks for sharing - yet another sad example of culture wars permeating the consumer market and influencing brand loyalty.