Digital fashion is booming and designers are taking notice | 7.30

Young people are spending an increasing amount of money on virtual clothing, with some saying what they wear online is more important than how they dress in the real world.
For anyone without a virtual wardrobe, you might want a moment for that to sink in. Meanwhile, traditional fashion brands like Gucci and Nike have taken notice. Hannah Meagher has this story.
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[@govindt1367]

Boomers r lookin n sayin, where was this sick stuff all my life!?

[@ajonnieq2002]

😒😒😒😒😒😒😒 Sorry hit wrong emoji...

[@djmartens123]

So NFTs fail as a concept but digital clothing takes off? Something doesn't add up there... Buying digital items with no ownership and no possibility for resale or inherent value. What a time to be alive.

[@markmuller7962]

Waiting for the upset boomer comments lol