What’s the Point of Digital Fashion? | Karinna Grant | TED

What if you could own more clothes without crowding your closet or growing your carbon footprint? Introducing the dematerialized future of your wardrobe, digital fashion entrepreneur Karinna Grant talks about the brands selling pixelated clothes via NFTs and augmented reality - and explores the creative and sustainable potential of fashion that transcends physical constraints.
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[@samanguevara]

I'm training English for my IELTS exam! they way the she speaks really help me!

[@RachybopGaming]

Thanks for including my video footage Karinna! Such an incredibly interesting topic.

[@darshan303]

This is the most silly thing people are into lately. Ignoring the real and going virtual. I get the tech is to be blamed. What ever silly and stupid is to spend so much on virtual things, and designer brands have the perfect products here, as they always make things that are mostly not practical. Including the pricing which is not practical. Where is this world going????

[@cybersekkin]

Brought to you by the same people who told us how VR was taking the world by storm.

[@woodennickel4010]

So when you're eating the bugs in the pod, you'll still look good to the nobodies that could care less 👍

[@vooteimer1234]

Exactly

[@claires9100]

True, you and I don't care about fashion, but clearly millions of people do , and their gluttony is choking up our landfills. If this idea can help relieve some of that, I'm for it.

[@vooteimer1234]

@@claires9100 clothes are the least of our pollution issues, u bot

[@claires9100]

@@vooteimer1234 why did you call me a bot?

[@vooteimer1234]

@@claires9100 Most comments come from bots

[@carpedm9846]

"My king, only smart people can see this clothing."

[@rashidabaakza8554]

Speaking on subjects like Digital Fashion for so long and in so much detail is a great job 👏👏👏 new and interesting thing to know. 👌

[@Baritocity]

Inb4 your camera has to clock a specific logo on your physical clothing before you can apply virtual clothes to your photos.

[@jagsidhu6117]

Brilliant talk Karinna. It’s great to hear that voice again. Brought back uni memories 😊

[@KarinnaNobbs]

Aww thanks Jag!

[@melinden_tv]

People are spending REAL money on designer clothes for avatars? Nah money is wasted on rich people

[@kaylaread8048]

For every influenza, who is a fashion chick … this will be a huge topic in the next 10 years! These chicks need it not for the street and for daily living … they need this stuff for the digital world, where millions follower see this. Digital Life is a lie, also the fashion will be become more and more a lie. These is also a topic in my new sci-fi novel. This is only the beginning, no matter you find it stupid or not.

[@claires9100]

Yes, i agree, but if this idea can help stem some of the physical waste that ends up in our landfills, I am for it.

[@LabelsAreMeaningless]

You think only rich people are doing it? Regardless, if someone earned their money they have the right to 'waste' it how ever they like. No one should dictate how another spends their earned money. We should be focusing on not letting the government waste our tax dollars, not in trying dictate our personal beliefs onto others. How would you like if you were being told your purchases were stupid and therefore you should not be allowed to get what you want? No one should have that power. If the item in question is legal, then it's no one's business but theirs. People always should have the right to make stupid choices, for the record.

[@user-qi7xx5ih6z]

​@@LabelsAreMeaninglessThe very question of if an item should be legal is related to a legal authority determining the social risk and benefit of its existence. This libertarian fantasy of having money being the same as having a right is ignoring externalities and the fact we are all connected. Your individual purchase ripples trough the economy and can have a negative impact on others. That's why we aren't allowed to just buy heroine and nukes for example.

[@Betweoxwitegan]

​@@user-qi7xx5ih6zDo you study economics? I ask this because you're using economical terms like externalities. Also I agree, it's self evident that societal restrictions are necessary, after all that is basically what a society is and without them we maximize harm to the majority to service a minority. Limiting the free market too much is negative but I don't see a problem with imposing restrictions on the private ownership of unproductive assets/commodities, after all we already do this with housing and some. I think in the future we're going to start seeing more restrictions on privatised transportation like private jets and cars in favour of public transportation like trams and public airlines.

[@ClickThwackRicochet]

Definitely less material waste than actual clothes but people often forget that creating and using tech actually has huge energy demands and does in fact create carbon emissions. Like I just did with this comment.

[@user-qi7xx5ih6z]

Let me get this straight. Artificial scarcity achieved trough intellectual property laws inflates the price of digital products by creating social value for the "owner" and that's good for society? So a legal fiction + a market fiction + a social fiction = prosperity? If you believe that my friend the nigerian prince has a great investment oppotunity for you.

[@MetaManProdutions]

Can we also look at pie charts? What about bar graphs? Are we allowed to do digital dancing?

[@inferi312]

So basically she's trying to make NFTs happen again, but this time it stands for Non Fungile Tshirt

[@Neptoid]

Since we are more online, we are going to have smaller wardrobes

[@Neptoid]

And you might prefer the digital fashion instead

[@inferi312]

@@Neptoid That's a dumb idea, and it's been proven time and time again since the 90s. Snow Crash isn't a documentary.

[@Neptoid]

@@inferi312 I don’t know what Snow Crash is and I’m not into NFTs. I thought her main point was that people might care more about fashion in-games than they might be invested in fashion in real life. And clothing brands could make the transition, especially when reality and the virtual gets more similar. NFT is more like signatures from what I’ve heard, but they still can have value and be invested in

[@Neptoid]

Creative joke btw

[@kaylaread8048]

Have this already in my new sci-fi novel 😁

[@barbaraking8929]

How do we deal with sizes and color? I love the idea of producing too much but the fit is very important.

[@KarinnaNobbs]

Agree, right now the tech is more suitable to give the potential buyer an idea of the feel of the style than fit - but fit will be solved soon I anticipate. Do you mean size and colour of people or the garments?

[@BoogabooTheFlea]

Digitally try before you buy for online shopping seems a good idea to me. And perhaps the shop can throw in a garment for the avatar of the buyer as well.

[@tulia2584]

Brilliant talk, thank you! I've wrote a scientific homework about digital fashion, sadly I didn't do so well with that. I wish this video would have been there sooner, for that task, it would have helped me so much. I will try to share this video with my classmates.

[@KarinnaNobbs]

thanks for writing about this - sorry to hear you didnt do so well with it. Don't let that put you off :)

[@BajiKorvisamo]

Oi fam... there were horns in the avatar wearing the pink jacket.

[@astronomicarthur8655]

Dystopic

[@bryannorris8049]

I can't help but imagine what if other people pay for the privilege of seeing only the messages they want to see on other people's clothing? Am I going to be a walking billboard for something that I find detestable? Am I going to be blocked from supporting causes I'm passionate about because someone else doesn't want to see it?

[@ema4770]

yes instead to help people out of it, make a ted talk publicizing this ! are we helping people or screw them all ?

[@agav2345]

2070 Paradigm Shift clears this yapp session easily

[@ozio.6666]

Great ted talk. Ai prompt to digital, to Ai video, instantly

[@St8Genesis]

They really giving anyone a Ted talk now

[@softwhere07]

Thats ok. I like hearing a little of what everyone has to say.

[@alinefelizardo8382]

​@@softwhere07 I love that

[@brittanycunningham787]

😂

[@thetechsavvy0153]

Thats a good thing

[@VuserYK9jjV]

This is called "idiocy" and drug addiction! For invalids! All this happens because most people are not really busy with anything, and their energy needs to be somehow directed and calmed, but this will not save you.

[@ammarsawi6118]

❤

[@Neptoid]

Since we are more online, we are going to have smaller wardrobes

[@maunarose]

Thank you Karinna! Keen insight.

[@LabelsAreMeaningless]

It was short sighted and her vision would be a dystopia which you can't apparently comprehend.

[@mariaantoniettamontella9173]

wow

[@pro100olga]

There are so many problems in the world, and folks are trying to sell digital fashion. Facepalm

[@Barbarosich]

Honestly...humanity has outlived itself. Sadly

[@electronicscaos]

What's the actual point of fashion?

[@fernandorivera3613]

it's a made up business as everything else

[@LabelsAreMeaningless]

Fashion is one of the ways humans express their individuality, beliefs, class and culture. There has never been a time where humans haven't aimed to differentiate themselves from the crowd. It's part of what drives us forward in all areas. Even people who claim to not care about fashion, are still showing that they don't care through their choice of wardrobe. Humans express themselves, she and many like her, aim to strip that away and make us all a blob of sameness in the real world. It would be oppressive, stifling and stagnate society as a whole.

[@TanNguyen-xn6mp]

Why?

[@Neptoid]

It is ok to prefer the digital fashion instead

[@user-qi7xx5ih6z]

Yes but it is not ok to treat a construction of lies as good for humanity as a whole. People accepting the fact you have to buy something you can't own as inovative and progressive is absolutely insane. Capitalist propaganda has really messed up the thinking of some people.

[@ParadoxK]

She s talking about roblox clothes. Nice Ted video very good work keep it for yourself

[@robot7759]

Sounds like the king isn't wearing clothes, again. I'll have an invisibility suit, please thank you.

[@rally_furymoments5294]

So I should go naked because I want to wear digital cloth??? 😹😹😹

[@AdityaMehendale]

In other news, some kid died of hunger because they didn't have the $1 per day required for basic food. But who cares> 9k second-hand roblox gucci. Yay.

[@PutoMedicoBrujo]

i cant wait to see the antipiracy propaganda "You wouldn't download a t-shirt" 😂

[@anerat]

So all in all she explains how useless digital fashin is but that big brands will make money from stupid cosuming sheep people online with it anyways. no solutions to any problems... I want my time for watching this video back plz.. .

[@lalruotlien2755]

First

[@quswarabid]

Did TED talks upgrade? There are now talks with ideas not even worth listening to, let alone spreading.

[@barlowgee]

Gone cuckoo

[@zzannab]

It’s pointless because they want the world to become pointless.

[@SurfbyShootin]

The world desperately needs wifi shoelaces. Gadgets will save the world.

[@gauravluthra3733]

This doesn't make sense

[@pro100olga]

Why do we need digital fashion? We don't.

[@test19698]

"they are key (NFTs) to the future of digital fashion" one sentence which not only sums up the whole talk it sums up the whole thematic this woman is speeking about. A load of crap.

[@ireneiliashevich5548]

I was resenting during the talk - this is an absolute waste of time - whereas the idea revealed in the last minute...

[@Decembersbreath]

This is genuinely stupid.

[@user-qs6vt1ls4r]

meaningless

[@zakw4540]

Hilarious to think she spent any amount of time researching this. What a waste of time.

[@kaylaread8048]

😂 you have no idea how much time I wasted for my current sci-fi novel. This topic was one of them.

[@claires9100]

I agree that it is a strange topic for someone like me who doesn't care about all this fashion stuff, but clearly millions of people do, and their addiction is choking our landfills. If this idea can help alleviate even a fraction of that horrible waste, I guess I'm for it and am glad I learned about it in this talk. What a strange world.

[@LabelsAreMeaningless]

If she'd spent any time actually thinking through her ideas, she wouldn't have done this talk. It's so incredibly short sighted and naive; and the path it leads down is shockingly harmful.

[@claires9100]

@@LabelsAreMeaningless I'm just thinking that if it can reduce waste in landfills it will have acheived something. Are you thinking more socially or economically?

[@ometofu]

She needs new clothes

[@HappySlappii]

Sorry your art is dying monetarily.... Just like music did...

[@carpedm9846]

"Gamers already understand" Is this what cultural appropriation feels like? I feel like this is a form of cultural appropriation.

[@fernandorivera3613]

wow

[@LabelsAreMeaningless]

No gamer thinks that having a shirt in game will replace having a shirt real life. This talk should never have aired.