How to get LinkedIn-level Targeting in Facebook Ads with Clearbit X Advertising - Directive R&D

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Welcome to Directive R&D! In this series, we'll be sharing what's working & what isn't for our own marketing, as well as insights from experiments we've run across 100+ SaaS companies over the years.
In today's lab, we are joined by Tim Davidson, Senior PPC Manager at Directive.
Ever wish you could get LinkedIn-level targeting on Facebook Ads? 🤔
We did, for a while, and then our wishes were granted once we found Clearbit Advertising (link in the comments). Using this tool, we could go even beyond LinkedIn-level targeting in Facebook Ads.
In this episode, we'll talk about what Clearbit Advertising is, a short demo of the tool, and how we saw a 26% lower cost per opportunity from Facebook Ads vs. LinkedIn Ads using Clearbit Advertising. 📈

[@marcocruz4972]

So I'm running Facebook ads on behalf of a cleaning company who services only commercial clients (not residential) including offices, real estate management companies, warehouses, churches, schools, and other industrial factories. How accurate would Clearbit targeting be for this application?

[@kennethcorbin8300]

Is it expensive for just one seat?