Two months ago, Tony posted a video about why artists don’t invest in marketing and promoting their music. Find out why: kzbin.info/www/bejne/jnrWaYyjpNiYaNU
@CaraMelMusic4 ай бұрын
Perfect & Makes so much sense. Seeing this right on time.
@onestonemedia62986 ай бұрын
Thank you Sir for the advise🙏🏽God bless
@paulprince56726 ай бұрын
love your fact grounded offerings !
@pbenson56fran6 ай бұрын
Your comment on performing live is so true. I've gotten so many fans and purchases that way. Thank you
@INDOMINION6 ай бұрын
I just got my first 100 digipak run back from Disc Makers. The quality was amazing and the prices were very fair. I may do a review if anyone is interested in seeing how impressive their work is. Thanks to Tony and my regards to Dan for ensuring the project came together properly. Many venues are already booked and some are even booked out to November so start setting up your shows now folks. Best of success to all!
@tonyvv6 ай бұрын
Yes! Do a review! And thank you!
@KyleJon6 ай бұрын
Tony is right again! I had a band in the 90s, weekend warriors. But we had GREAT Tshirts. I was making more money from the shirts than playing the weekend. My pockets were bursting with cash. So my brother and I took a merch stand and set up ON THE SIDEWALK without a permit, to try and cash in. People would look, they would ALMOST buy, but without the band, we didn’t make ONE sale. So live they can see you, feel your vibe, meet you, and might be a little drunk too. And then they want a souvenir from their night. Kaching $$$$$$$
@tonyvv6 ай бұрын
100%! The key with T shirts is that the design has to be so cool that people walking by your merch table just HAVE to have one. I’ve bought tees from bands I don’t love just because they’re cool.
@JDCottonMusic6 ай бұрын
So true. Were played an open mic last night and I was asked for contact info, where to find our music and when we would be back. I resolved to get business cards made right away that have a QR code and our website URL.
@tonyvv6 ай бұрын
Or put that on the back of a CD and give them away. 😉
@carlb37126 ай бұрын
Yep, that's what I commented on that other video you mentioned. "New people seeing you play is probably the best marketing anyhow." 😉
@tonyvv6 ай бұрын
You inspired me! 😉
@pbenson56fran6 ай бұрын
❤❤❤❤thank you for the big encouragement
@ljmounteney41316 ай бұрын
it's so true but it's a slow painful process with only between 50 - 150 people at a time. it's important to also figure out how to grab people's attention online..
@tonyvv6 ай бұрын
I got news for you... It starts slow. But the more you do it, the bigger you get, the bigger the numbers get... if you only persevere. Yes, online is important, and it's a whole different game.
@ljmounteney41316 ай бұрын
@@tonyvv I have news for you too lol. Until you get a good digital/social media game going, no booking agents/venues will be very interested in you. I've been doing this now 12 years. I was progressing well until the pandemic. the pandemic changed everything and I had to start over. It's been major slogging, way slower than before the pandemic. Many people are choosing not to go out because they are so broke and they don't support lower to mid level artists. my advice to anyone doing this is yes to live gigs but dear lord get some live streaming happening and def release singles and try to get your following numbers up esp on Spotify and KZbin. All the grant organizations (at least in Canada) want to see these numbers and they want big numbers. You absolutely cannot do that via live gigs... at best you can get to a place where you can make a part-time living. but until you get the team, you can't go too far. and no one (generally) is interested in looking at an artist until they have big numbers/followers. I could die before this goes anywhere. 🤣
@wesleymarkmusic4036 ай бұрын
Thanks Tony. Great advice.
@champ10616 ай бұрын
300 people at your live show? Woah. Please tell me how that is done. That would be the reward in itself.
@tonyvv6 ай бұрын
Here’s how it’s done: start with 10. Then 25. Then 50, 80, 150… and after 7 or 8 shows you’re at 300. Patience and perseverance, my friend.
@musicbyhavens6 ай бұрын
@@tonyvv I've been playing locally for 7 years now and it's pretty much the same few dozen people coming out to see me each time. Every now and then I meet someone new at a show who says they'll come see me again but it never happens. My scene might just be dead and unsupportive but I have not seen any way to get the type of growth you're describing. Love the videos btw Tony.
@tonyvv6 ай бұрын
@@musicbyhavens If it's the same dozen people over and over... there may be something else going on. Sure, could be your "scene" is dead. But could be other things. Is the music good enough to scale? Are your concerts? Is your marketing? I have found when things aren't working the way I want them to, it helps to start by looking in the mirror and being honest with myself. If the answer to those questions is YES, it's good enough to grow... then it's a matter of figuring out what else needs to be done to get there.
@musicbyhavens6 ай бұрын
@@tonyvv Thanks for the reply, Tony. I went to college for music, took music lessons from a young age and have been performing and writing since my youth in all sorts of bands and recording/studio environments during that time. I work at the professional level. I routinely get positive feedback on the strength of my songwriting, singing and guitar playing and have opened for major label acts to great crowd reception. It just hasn't seemed to build up to anything. If you have time and feel inclined, you can see some of my music videos on my channel. I get good online listenership and engagement but that hasn't translated to a growing attendance on my local scene.
@musicbyhavens6 ай бұрын
@@tonyvv Thanks for the reply, Tony. I'm very open to the idea that there's something wrong with how I'm marketing my music, despite having invested tens of thousands there in various ways. Ask for my music, I've only ever gotten great reception from industry folk and casual listeners alike. I've studied music since a young age and in college and operate at the professional level having been on local TV, radio and other media and I've opened for major label artists. It's hard to be objective, but I can confidently say I've put out high quality songs that were built upon my professional knowledge. If you have time, feel free to check out my work as I'd love to know your thoughts.
@joehermanartist6 ай бұрын
Good advice Tony and inspiring. Thank you. If you have a chance, would love to share with you my last two singles "Coming Back to Stay" and "Somewhere Near a Beach".
@andrewfletcher_music6 ай бұрын
I started busking last month for a lot of these exact reasons - mainly that if I don't play my music in front of people, how could they ever find me?? Its been going really well. Busking is cool because you don't need a whole band to do it, you just figure it out and get out there. Also, one HUGE benefit that you left out - record your performance, make some videos, and toss them up on KZbin, TikTok, Insta, whatever.... Fantastic way to reach a TON of new people and it's easy, fast, and free
@MyBichSustained6 ай бұрын
Most of us are bedroom musicians,promoting is way more complicated.
@davidrickard98696 ай бұрын
We are a bedroom band -Generic throwbacks -on all platforms of online music and soon vinyl - been top 10 ReverbNation other chart for 6 months global but playing live is good for quick cash and fans true but we have top notch instruments and a recorder that burns to cd -its not rocket science like you make out -a great song sells itself we have found listen to us it's the only way to prove our bedroom jams are clean recordings chow Davo of genetic throwbacks of all genres Spotify ect
@MyBichSustained6 ай бұрын
@@davidrickard9869 There is no "US" I'm MY music!
@tonyvv6 ай бұрын
Yes, if you’re not performing live it indeed gets much more complicated. All depends on your goals and aspirations.
@davidrickard98696 ай бұрын
@@tonyvv yes we know so we will do it ourselves - the goal is vinyl don't care if they sell or not cause it's just fun for us it's a long time goal but a goal -wat are you doing?
@davidrickard98696 ай бұрын
@@MyBichSustained are you the Grammer police? We are a band but I write all the songs - explained? Hope so
@AbbieGardnerdobrosinger4 ай бұрын
Performing live is NOT free. I appreciate what you're getting at but so many artists are pulling back from live performances because of the cost and time investment. Gas, tolls, flights, rental cars, parking, paying the band, paying the sound guy... it all costs money even if you don't pay yourself. Then there's the time is costs to book, promote, prepare, and get to the gig. Performing live is a full time job that often doesn't allow you to break even. I just wish this industry was more like being a plumber. No plumber does free work "for exposure." OK rant over!! haha, I'm still a full time musician but I don't want any newbies getting misled.
@glenpeladeau6 ай бұрын
Absolutely, but performing live can go against an artist if they don't have their act down or even more importantly Hire a decent sound person and perform to the right audience. Those 3 things are essential to a successful gig that will propel an artist. Coming from a sound engineer with 37 years in the business I can tell you that every successful local artist had live sound engineers. Now I've turned the tables and I am the artist and I keep an eye on who the good ones are. You are on point when you say bands do not repeat their name enough. People who come in late to the show won't know if you only said it once on the first set. That said, promotion needs to be a 360 approach.
@tonyvv6 ай бұрын
You are correct. Your first concert will suck. Luckily, careers are built over years and hundreds of performances. If you pay attention and have a growth mindset you will become a good performer.
@glenpeladeau6 ай бұрын
@@tonyvv Consistency and quality.
@davidrickard98696 ай бұрын
That's our problem we record songs but can't play them live because of all the instruments can't play themselves unless we program them on a synth -its not our style
@SonicYouthCollective4 ай бұрын
And how will you get that live performance? 100% free, if it is free it does not mean it has no cost.
@SonicYouthCollective4 ай бұрын
and nobody listens today anyway, they are just there to be there, if he does not film his fav song, hes a fan no more, was he even fan?
@davidrickard98696 ай бұрын
We hate playing live -only done it twice but don't play all the instruments at once - now where a bedroom band literally and been top 10 ReverbNation for 6 months in "other" so we do good songs cause we are so different from any band literally 😂 see this was an add for Genetic Throwbacks from Melbourne!!! And watched the video we don't promote cause no cash simple and we wouldn't do justice to them playing live man last time was a serious riot so that put us off it
@TacomaEntertainment6 ай бұрын
True Story
@jamescotner24596 ай бұрын
Well I used to play out. These days I record and give away my c.d.s. So I’m not dancing for anyone. Take it or leave it.
@tonyvv6 ай бұрын
And good for you if that works for you. 👊🏼 Still happy to make those CDs for you tho… 😉
@ieremiaenoka31606 ай бұрын
Yes i want
@Lachenmann76 ай бұрын
Actually it’s “pay to play” for most. Even giving blood, sweat, and tears costs most… The only way is to do it because you need to do it.
@davidrickard98696 ай бұрын
Read earlier msgs if there still there bout we me in music