Why big artists are waiting to stream their music

[@pbenson56fran]

I still prefer physical CDs over streaming to listen to. All I have to do it reach and play. Thank you for this information.

[@nivanea592]

CD is very IN , even in this Digital Era 🎶😊🎶

[@budclaythomas]

I really appreciate all the knowledge I'm getting from listening to your videos. Thank you.

[@losLAUREN718]

Great information!

[@GuillermoCuellarTrovAutor]

I am really happy with this new trend in music showing and selling. I hope it will increase in near future.

[@1245MusicLLC]

Your video was kind of an affirmation for me. My Nephew and I were just discussing that music artists with an established fanbase should adopt a movie release type model (theater to blu-ray to stream) to monetize their music and what you described sounds very much like an adaptation of it. If you already have fans, this is a marketing model that an artist should consider. As a side note, I saw a lot of, “we should just go back to physical media” comments. IMO, the upfront costs, distribution and delivery to consumers will be a major deterrent to A LOT of artists. However, there are two possible paths that could work for both artists and consumers. First, is an on-demand platform (hint-hint CDBaby) that functions like Zazzle does for t-shirts, etc. In this model, artists would pay a yearly fee for the service + a small percentage of every CD sale or no yearly fee + a larger percentage of every CD sale (wishful thinking but had to put it out there). The second is something artists can do right now and that is give consumers the option to get their album or EP downloads as a WAV file instead of MP3. The consumer then can burn their own CD if they choose. Both scenarios give music consumers a viable CD quality/physical media option. Artists can dramatically reduce upfront costs for providing a physical media option and get a substantially higher ROI than what they are currently getting on DSPs alone.

[@masonpm]

More fantastic information!!

[@earlburton9332]

Might want to invest in a background for your messages, but what you're saying is spot on. That was the way it was done twenty or twenty-five years ago - you released an album and a single from that album and you let it do its work. It helped to maximize the profits of the album, rather than needing to get 100 million streams to make $50. I would personally love to see this become the standard - release the album or single first and a month later go to streaming - rather than the exception.

[@RealHomeRecording]

Excel the movie studios do it too. Trailer, commercials, opening scene for free for marketing but the movie costs money. Then about 3 months later the full thing goes on streaming/DVD/Blu-ray.

[@hitmanbluesband]

I think we may do this for our upcoming release, but I may still release one or two songs onto Spotify first - to hopefully build interest in the full album. Waiting to stream the whole album until after the CD is out in physical/downloadable form sounds like a good idea, though. Thanks!

[@tonyvv]

This is exactly the way to do it.

[@rifosi]

Interesting trend. I like it.

[@damienjurado6581]

Streaming Vs. Physical Media: $10 CD/USB = 2,941 Streams 2,941 Streams 365 Days In A Year = Approximately 8 years of daily streaming/ listening This Means: That one fan would have to listen to that one album everyday for 8 years to make the artist that same $10 they would have received through that one time transaction.

[@kdakan]

That's the reason why nobody buys cds anymore.

[@damienjurado6581]

@@kdakan I have a feeling the many musicians who sell a great amount of CDs would disagree. Not to mention, vinyl fatigue is setting in, whether you or anyone else wants to disagree. I fail to see one positive when it comes to manufacturing, shipping, and purchasing vinyl. It's far too expensive, and frankly the effects on the environment are atrocious.

[@markcarrington8565]

@@damienjurado6581and the data centres that host all the digital streams are 100% run on renewable energy are they? Vinyl pressed 50 years ago is still circulating in collections to this day. Sure, there are plenty of records that made there way to landfill, but music released today on vinyl is nearly all in limited numbers and snapped up by fans where it will live in their collection for decades.

[@kernjames]

Tony, I always love to hear your provocative slant on the music industry subjects you cover in your videos. You would be a fun personal friend to have. We'd argue a lot, I am sure, but in a good way.🤣😂😁😄😃 Keep up the good work.

[@tonyvv]

I'm a lover, not a fighter... 😘

[@kernjames]

@@tonyvv 😄🤣😂 you're one of the good guys.

[@CaraMelMusic]

Tony I was actually thinking about going back to the basics where me as the artists is in control and make my next album available on my site only for a bit. With streaming being funny in the way they stream nowadays and the removal of songs that I know of artists including myself whom had legit streaming being falsely accused of non organic means of streams; I feel at this time this is the perfect way for an indie artist in particular to take back their music career. I saw this video pop up on my phone and felt it was nothing but confirmation indeed. I like this strategy and totally see the benefit in doing things this way here in out.

[@kdakan]

Assuming anybody, let alone your fans, have a 'cd', 'cassette', or 'vinyl record' player.

[@tonyvv]

Almost doesn't matter. If you have physical media AND fans, some of them will buy regardless.

[@TheProduceAisleMusic]

This is really smart! Thanks for this

[@KawauMusic]

That is exactly the way I go right now

[@MOJIMusicandRecordingLLC]

Sounds helpful. Thank you.

[@damienjurado6581]

Can we please stop encouraging people to stream on these atrocious platforms, and buy physical product instead?

[@bighowlincoyote]

You made this video to make more money. Give us a break. You have no clue.

[@tonyvv]

Haters gonna hate

[@bighowlincoyote]

@@tonyvv Truth is and lie is lie. Having discernment is not hate.

[@tonyvv]

Ah, true. But if the truth happens to align with my business, that doesn’t make this a lie. This was spurred by a Billboard article, I didn’t make it up.