Disney Says They Made 8 BILLION From STAR WARS - My Thoughts

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[@StarWarsTheory]

What do you think of Disney's handling of Star Wars? How should they move forwards?

[@sletzorz]

star wars has been disney's greatest franchise failure. I've checkec out a long time ago and that's coming from a hardcore SW fan. Luckily I saw Dune 2 couple weeks ago. Atleast there are still some sci-fi epics being treated right

[@SpammytheHedgehog]

They should cut out the whole wokeness and get rid of Mary Sues.

[@MandarinQ-cq5qk]

I have been a hardcore Star Wars fan for 47 years. And I continue to be a hardcore Star Wars fan: of the stories George Lucas created. Episodes I-VI + TCW = Star Wars. Disney Wars... total fail! Wish I could wipe my memory of it!

[@rupertbath2748]

I was born during run ot the OT but I had the toys and would watch the films every years for years as they were always on over Christmas so prequels were my first in cinema as well as my sister's generation and she is 10 years younger than me and was 11 when Phantom Menace and her generation were the ones who grew up on them and the characters meant something to her as I'd take her to see them all (she cried twice during episode 3 during Order 66 and the Padme funeral march). She dropped out after Last Jedi and only has the OT and Prequels on DVD. I saw them all and Force Awakens was a family affair in terms of 3 generations going to see them by the time of Rise of Skywalker there was hardly any of the younger generation there at all and I think this is where they failed as the Prequels did bring a new generation where the sequels didn't really.

[@Starwarsgames66]

Honestly, I give them a generous 3 out of 10. They haven’t done jack crap with video games. They completely ruined, beloved characters. 3 garbage movies with terrible plots. And inexcusably poor TV shows on Disney+. Putting extremely divisive political overtones in something that is supposed to be an escape for people. However, they have had a couple of good things. I’m not unreasonable or unwilling to acknowledge it. Rogue One, Rebels and Clone Wars have been about the only good things that have come out. After 12 years, though, I expected so so much more content and so much better content. It’s just one massive disappointment overall.

[@MikeSidious]

8 billion? Then why no theatrical films for five years now? Why has the merch taken a hit?

[@cooldudeplanet5779]

Kathy is pocketing money for sure

[@villadavid1997]

The fact that they earned 8 billion doesn't mean they have to keep producing movies constantly. Look at the state of Marvel... There were no SW movies so they can plan ahead on how to go forward. Which they didn't do for the sequels. So this is actually a good thing. Merch taken a hit simply because of the economic recession in the last few years

[@SkyExplosion]

@@villadavid1997 It's not since their upcoming movies are MAndo and Grogu and the Rey movie

[@SkywalkerOne1977]

@@villadavid1997 The toys are hugely discounted at dollar/thrift stores and they can't even sell them. You forget that Disney wanted one new movie a year then that changed when they lost money. Also, the recession is not entirely the issue. Reduction in toy quality, unpopular character toys (based on unpopular movie characters), and yes, price hikes due to Bidenflation.

[@lookingforwookiecopilot]

There were no films for sixteen years after the OT.

[@Starwarsgames66]

With a juggernaut IP like Star Wars, it’s embarrassing it’s only 8 billion

[@epitome1968]

What??? Do you know how much that is based off a single IP? That's more than Star Trek and LoTR combined. Lol

[@Lelouch79]

That's what I was thinking as well.

[@arceptor]

@@epitome1968 yeah but star wars up to that point was a 30 billion dollar property. cant believe george only sold it for 4b

[@itsRabbitSeasonYo]

it should be 12 billion. 1 billion (min) per year. thats off the 9 movies and the tv shows and the games and all other merchandise. oh and the theme parks that u know charge over 200 for a light saber. at least they have blue milk! hahaha

[@achaudhari101]

@@itsRabbitSeasonYo It is $12 billion.

[@c1ph3rpunk]

Understanding how corporate accounting works, I call Shenanigans. Open the books or it doesn’t exist.

[@spwicks1980]

yeah, theres a lot of caveats to these numbers. Theres no mention of the hotels and attractions and the series. they might have made 8 billion but what did it cost? This isnt being fully disclosed.

[@EnsignRedshirtRicky]

They are reporting Revenue not Profit. They probably spent $8.5b - $9.0b to make that. Also they are probably counting depreciation as profit, knowing Iger.

[@loganlavallee4284]

Yep there is an incredibly FINE print explaining it doesn’t have take into account how much money they put into the hotels and Disney+ shows

[@shanedaley6236]

​@@EnsignRedshirtRickyand knowing that most people don't understand or see the difference in both terms revenue vs profit they can easily make up stuff when they have probably barely touched the amount it took to buy star wars At best they payed for the movies and shows currently

[@michbenny1363]

"or it didn't happen" I'm sure they care. Lol

[@Panther-Strife4724]

All that money to destroy a beloved universal fandom.

[@deathstar5138]

The toxic fans did that

[@quintongarner3907]

I was at Walmart, and no one is interested in Star Wars. There are a large number of Star Wars toys stuff sitting on the shelf collecting dust. Not all, but most of the Lego Star Wars is not getting bought. George Lucas screwed up BIG time selling Star Wars to Disney.

[@ninvusoogoar6098]

@@deathstar5138 dont be retarded

[@BenAri18]

​@@deathstar5138 The toxic fans made the sequels?

[@arrosconpollo1]

Yup

[@KainzMusic]

Disney presents their $8 billion to the world the same way Qui-Gon presented Republic credits to Watto. "Republic credits? Republic credits are no good out here, I need something more real."- Watto

[@QuiGonJinn1993]

Credits Will Do Fine ✋

[@natmarelnam4871]

@@QuiGonJinn1993 Take your monopoly money elsewhere, witch.

[@tysonh2275]

Doesn’t matter how much money they made from it when there’s no love or care that’s involved in making it

[@djtoxicdhg]

To be fair thay don't care about love it's not thare baby it's not thare idea it's just a bisnis transaction nuthing more

[@venomromulus]

They literally haven’t made a profit.

[@achaudhari101]

@@venomromulus Except it said they did. Don't be in denial.

[@venomromulus]

@@achaudhari101 in the actual Disney breakout straight from Disney they have a paragraph of fine print below the chart that explains how this does not factor in the costs of the movies, marketing, theater cuts, foreign theater cuts, the cost of the 2 parks and the failed hotel. If you factor in all that they are sever billion in the hole. WDW Pro had a great breakdown of this profit claim.

[@ShawnGilbert1967]

​@achaudhari101 well they didn't First they have interest on the 4 Billion they paid, checked that inflation rate lately...then overhead to operate LucasFilm including separate grounds, executives, producers , creatives ( think JJ or Favreau were free? I'm sure Filoni was )... Then you got marketing cost, production cost.... Then you have an average of about 45% taken by all releases back to the Studio meaning Solo lost 200-300 million and TROPalpatine barely broke even at 1B with all the reshoots... TFA made good money and the rest should have increased like Avengers Infinity War and EndGame ( IX was literally a 40 year running EndGame ) but instead of you look from 2nd week on of TLJ NOTHING has performed to expectations and ita ALL trended down since every metric....thats not even counting the "meat left on the bone" which I assure you shareholders view as lost revenue which is why that stock dove to a 20 year low.... Then Disney+ has never been marketable yet they have lost Billions on it as well as the Galactic Star cruiser...that service was launched of Mando which had a chance to revive Star Wars but again KK gets involved and every single season since has declining viewership on a platform that's losing money ( this is all on the books )....nothing aside from Mando season 1 has performed well for them it's steadily killed interest in the IP as they butcher Canon... No they are WAY under on their original investment when all vectors of acquisition, operation, and returns are actually calculated including marketing cap itself it's been mismanaged and run into the ground they should easily be sitting on 12b in PROFIT with it on tue lips of everyone around the water cooler Ala Game of Thrones..... Go ahead and watch house or the Dragon and imagine they had light sabers instead of swords thats what we should get....grounded well written, executed and shot Star Wars stories instead we got Rings of Power lol big budget and no substance

[@hoineenietjij3331]

The problem with Disney is that they prioritize money above quality stories/ movies

[@josermaiz]

They are different from marvel studios and Lucasfilm, bob iger told feige to refocus on marvel movies and tv shows and less but when it comes to Star Wars it’s the opposite

[@TyrantZero7304]

One of the problems

[@bear2507]

That’s how all of corporate America is unfortunately.

[@0giraffe0]

No, lol. Money is definitely not the priority. The priority has been to undermine and rewrite George Lucas stories to create a new female-centric property. It's purely an ESG, DEI effort. Look at every single story and how nothing from Lucas 6 films matter anymore.

[@lanceluna9781]

That's the problem with any monopolistic company.

[@nydabeats]

"Made" 8 billion is relative since the companies losses are tax write offs, so they're not even accounting for the losses in these figures. This is their gross income.

[@villadavid1997]

No that was net profit

[@XgoodbyeX]

​@@villadavid1997the net worth of star wars is 50 billon lol they have only made 8 billion in the 10 plus years since they brought star wars

[@villadavid1997]

@@XgoodbyeX And what is your point?

[@kalancosta7650]

No that was net profit…. Not gross dude…. lol you haters will just ignore basic facts 🤦🏽‍♂️🤦🏽‍♂️

[@SvendleBerries]

@@kalancosta7650 How do you know its net profit? Because they said so? lol You think a multi-multi billion dollar company wouldnt lie about something like that if they knew the truth would look bad? I mean, theyve had the Star Wars IP for over 10 years now. With how much Star Wars was bringing in before, that number should be a lot higher with all the movies, tv shows, merch, video games and theme parks theyve made over the years. But since everything is falling apart for them, and has been steadily over the years, it should be lower than 8 billion. _If_ its all net. All that aside, Disney is factoring things in like _projected_ profits of currently running products. In other words, the number is made up.

[@ronanwaring3408]

All they had to do was take the kotor game and put it on the big screen like for like, put keanu in it as revan and it'd make well over a billion

[@rawnchydeard4669]

Unless they had some unknown director who normally makes documentaries or someone who just wants to make their own fan fiction they wrote in high school.

[@rawnchydeard4669]

Disney is never going to do what the old fans want them to do.

[@mace7077]

Nah because they'd made it so Bastila was the hero of the story who had to save Revan, and he was only a useless plot device to help her find out SHE was the one to destroy the sith not him, and face off with Malak where she would easily beat him on the Star Forge, as the counsel on Dantooine was only suppressing her awesome power from the beginning. No lets keep disney away from any EU stuff, they will just massacre that too.

[@ronanwaring3408]

@@mace7077What part of like for like do people not understand

[@chadcaughmann7898]

But they did NOT make $8B in “profit”. There are some of the other entertainment channels analyzing this, and the numbers here are VERY deceitful in favor of making Disney look dramatically better than reality.

[@SpammytheHedgehog]

Have you heard of the tragedy of Disney the Destroyer of Franchises?

[@Soundwave2279]

No.

[@villadavid1997]

They literally just tripled the value of the brand lol. "Destroyed" 😂

[@kauetadaieski3131]

​@@villadavid1997only and NPC would say that

[@sletzorz]

@@kauetadaieski3131hard facts!

[@grubbyarmadillo9863]

It's a story Disney itself would not tell you.

[@dragondrakage2402]

They made 8 billion with it? How much have they spent on it? Something isnt adding up here

[@gabrielgauto7741]

Muchisimo dinero gastaron, y es una miseria para disney solo 8mil millones Siendo que co. Marvel consiguio 40mil millones de dolares muy extraño

[@cptace]

Bingo!! They literally did not put that number in there knowing that laymen would overlook it. Unfortunately for them, investors are a little more saavy.

[@Hollyclown]

That is a profit of about $650 million/year since they bought the property rights. They could have easily quadrupled that money if they played their cards right.

[@Ash_Rein]

Even if it was good, people would’ve gotten tired of it because it was never meant to be so saturated. These were meant to be isolated stories with clear beginning, middle and end. You can’t tell a story forever. They’re always needs to be some kind of ending and we need to stick to that ending, otherwise people stop caring.

[@roguexvampire]

​@@Ash_Reinuh no. No it's not. Hence why do many books lmao

[@ethangilbert4896]

@@Ash_Reinexactly

[@dragondrakage2402]

@Ash_Rein wrong, marvel was hugely successful all the way to endgame. Then quality took a nosedive and since then they've been struggling. If u make a good product consistently, people will still show up. If u make a crappy product consistently, people are going to stop supporting.

[@Ash_Rein]

@@dragondrakage2402 I think you’re missing the point. Endgame was seen by most people as literally the end. It gave them an ending for something they invested in for over a decade. Most people moved on. The actors essentially moved on. Consistency doesn’t matter after a point. everything in the world ends. Stories also need to end. That’s partly why they’re special. Going on and on and on and on and on makes them less special and people stop caring about them.

[@michaelfincham2749]

When you think that to date, Marval has brought in about 30 billion and that's Movies only. 8 Billion is an embarrassment for one of the most well none franchises on earth. This is what mismanagement will get you. We saw what Disney thought of Star Wars when they opened Galaxies' edge. Almost no advertising. Just expecting the fan base to respond and hand over their money. And on opening day know one showed up. Disney scrambled to get enough advertising out there, but the damage was done when they created a land that no one could relate to. When you go to Universal Studios and go to Harry Potter Land. You can put yourself in places you've seen in the movies. Nothing but the Falcon in relatable in Star Wars land. This is sad.

[@demspookz8732]

Profit or not, the damage they’ve done is irreparable and the good will of lifelong fans is long gone

[@teleportedbreadfor3days]

Star Wars has done too much good and impacted the world positively by too much for me to believe the damage is irreparable. I simply can’t. I’m not saying repair works wouldn’t be difficult but Star Wars is too grand for me to assume it can never be at full strength again.

[@Hero_Of_Old]

​@@teleportedbreadfor3days not under Disney.

[@teleportedbreadfor3days]

@@Hero_Of_Old Well something is under Disney and it’s affecting Star Wars

[@bear2507]

Problem is people will still see these movies/shows and purchase merch.

[@sugarboi8960]

@@teleportedbreadfor3days Disney needs to surrender the Star Wars ip to the proper owner.

[@NinjaChris77]

You should compare it with how much Star Wars made during the prequel/clone wars era! Ofcourse gotta do some math with inflation and stuff, but yea, would be interesting to know!

[@hampdog5716]

Agreed

[@villadavid1997]

It made much less

[@NinjaChris77]

@@villadavid1997 You sure?! You cant just take the numbers from back then and compare them with todays numbers unfortunately, because of inflation, but yea, if its less thats crazy!

[@villadavid1997]

@@NinjaChris77 Oh I know that. Fortunately there is inflation adjusted data available on boxifficemojo. Calculating with 2022 ticket prices, the sequels made 2.161.601.843 dollars, while the prequels made 1.903.095.724 dollars. So the the prequels didn't make "much" less, but still they made less. FYI: the OT movies would have made 3.471.135.240 together with 2022 prices, which is insane imho Note: these are US only numbers

[@jesterface0521]

8 billion in profits at the cost of the lore and best characters of the series is not a win.

[@michbenny1363]

Like me you can choose to like what Star Wars do you like and not paying attention to what you don't like.

[@Soundwave2279]

Just read the EU comics and books and ignore Disney

[@SkyExplosion]

@@Soundwave2279 The EU was never canon to George's movies, he made that very clear but he still respected it and people who liked it and used it for some ideas. Disney do not respect anything.

[@sugarboi8960]

@@michbenny1363 Disney Star Wars needs to be erased so we can all move on.

[@michbenny1363]

@@sugarboi8960 I assume you are trolling or you are 13 years old.

[@venomromulus]

This doesn’t factor in cost of the disney films, marketing, theater cuts and foreign theater cuts, the costs of the 2 parks and the hotel. That puts them several billions in the hole. WDW Pro has a great breakdown of this.

[@martind.5257]

I think it does. English is not my native language, bit I believe 'profit' takes all that into account. What you are talking about is 'revenue' I believe. So then yeah, they'd be in trouble. I wish you were right though. That would send a message.

[@villadavid1997]

WDW Pro is fake news. Go and ask the mod team of starwarsleaks. He is not credible at all. The 8 billion presented here is already net profit btw

[@destinypirate]

​@@martind.5257 To be accurate - their calculation included published expenses, yet not expenses such as production overrun cost (which averaged over $100M per movie). Also, their revenue total includes PROJECTED revenue of existing products (and shows). It's all smoke and mirrors and hidden in the very fine print.

[@thegreatangel8251]

I’d probably call bullshit on this tbh. But either way they would have made a lot more if they hadn’t made shit Star Wars.

[@BartAllen]

*Much of Disney's gains from Endgame, Avatar 2 and The Force Awakens have been lost through a lot of the recent bombs or break evens from live action and animation -- of course She Hulk's total budget of $220 million + didn't exactly help matters, too ~*

[@gabrielgauto7741]

No solo marvel, star wars sus series tenia altos presupuesto tambien

[@purefoldnz3070]

Force Awakens cost a lot of money to make and market and the same with Avatar 2 which had half a billion budget.

[@realistic_delinquent]

Purchase IP: 4.05b Film production cost: 1.35b Tv production cost: 1.5b Park attractions: ~3-4b Merchandise manufacturing: 1b Additional advertising: 1b Total cost of assets: 11.9 - 12.9b Film revenue (studio): 2.6b TV licensing and revenue delta: undisclosed Park attendance delta: undisclosed Game revenue: 1.5b Merchandise licensing: 1b Merchandise revenue: 1-1.5b Total revenue: 6.1-6.6b + associated park attendance + associated TV subscription and ad revenue. I reckon they’re even or slightly up.

[@cptace]

👏

[@destinypirate]

​To be accurate - their calculation included published expenses, yet not expenses such as production overrun cost (which averaged over $150M per movie). Also, their revenue total includes PROJECTED revenue of existing products (and shows). It's all smoke and mirrors and hidden in the very fine print. Park attendance can't be attributed to Disney (vs. pre-existing attractions). Did you factor our film marketing ($250M per film) , production overruns ($150M per film) - Likely you assessed a cut for theatres. For Disney that is 40% Domestic, 60% Europe, and 70% China (theater cuts). THen there is the reality of taxes. The costs on film and TV production should also include all of the scrapped 'Star Wars' projects and a part of the development costs for both Disney+ & Hulu which were poured on heavy in anticipation off huge (SW generated) subscriptions. Finally factor in what Disney could have done with $4.05B in stock - besides destroy the IP bought with it - Even long term bonds...

[@117MasterSpartan]

To put it into perspective, candy crush makes 20 billion a year

[@JesusChrist-sx1lf]

Candy Crush revenue was $1.21 billion in 2021, dipped slightly in 2022 to $1 billion. I don't know where you found those numbers, but they are wrong.

[@PixelPieceProductions]

Love the idea of jumping ahead after 9 or back before 1. Use brand new characters and tie them into the original films by referencing a character or event that happened, but still have a brand new story. I remember George Lucas saying that Star Wars wasn't about sci-fi, cool ships, inter-galactic battle, etc. but it was all about FAMILY. I think that's why Star Wars was a huge success because he was able to create a universe that had all those cool aspects of sci-fi, but he kept the theme around family. People want to watch movies that relate to them, and family is probably the #1 thing everyone can relate to.

[@mbphilipblack8993]

People have also become too picky focusing on minor/minute details that add nothing to the plot why are people complaining about the bricks or screws being used in sets. The focus should be on the quality of storylines, lack of planning and handling of characters is the issue of Disney Star Wars.

[@meanderinoranges]

There's no way they got that number without some extremely creative accounting.

[@venomromulus]

Doesn’t factor in the cost of the movies, the marketing the theater and foreign cuts, the costs of the 2 parks and the hotel. With that all factored in they are several billion in the hole.

[@chloemarlowe3817]

Your right. They got to that number by just stating what they purchased LucasFilm for and the total gross profit. Or in english, they left out any production cost or marketing or literally any other expendatures for the movies, shows, books, toys, parks and more. The headline news of "Disney made 8 billion from Star Wars" doesn't hit as hard once you realize Disney has spent 7 billion (minimum) on top of the initial 4 billion and are in the best case scenario, a 1/4th into breaking even on the initial investment.

[@ArtemisTGM]

So they didn't get taxed on that 8 billion? But I can afford a Frikin meal deal at 7/11...

[@MullockHeap]

A 3X on the Star Wars ip over a decade is honestly much lower than I expected from a company the size of Disney. In 2012 you’d still get called a “nerd” as an insult for liking Sci-fi, now it’s completely flipped the other way like you said. How can that level of social change occur and not generate massive gains?

[@michaelmccartney157]

It made money but it didn't make even remotely close to what they would have if they didn't make such a mess. They could have also made more money if they never made more movies or shows and just made toys and put the characters in the parks

[@jonathontoney2338]

Yeah, I call BS that they made any significant profit, their toys sold so badly Hasbro was like nah we ain't making any more. Galaxies Edge and the Hotel Star Cruiser both did way under what they should and the hotel was shutting down last I saw. While TFA made money, TLJ and RoS did bad and worse. Disney+ had 2 good seasons of The Mandalorian and everything else SW was an unmitigated disaster. Only the games and Clone Wars/rebels have found any real success and they have not done nearly as good as older LA games. BF1 did ok, BF2 was a disastrous launch, squadrons did well for a small game, Jedi Survivor did good, and 2 did ok as its kinda of buggy and unoptimized. Oh and Andor and Rogue One were fantastic but neither was super popular sadly went fairly unnoticed by the masses.

[@MichaelMyers87]

I think the Star Wars Prequel Trilogy is overall better than the Sequel Trilogy.

[@mbphilipblack8993]

Not really a contest is it. Prequels had at least 2 films that were good being AOTC and ROTS good films in their own right but the meme potential allows them to get referenced long after their initial releases. The TV series, books/EU helps them greatly and the game adaptations adds to their success plus everyone now liking them a lot more than they did. Sequels could get this but the damage is irreversible. Sequels had nothing outside of its trilogy and TFA was it's best film and being critical it's very similar to ANH, TLJ was terrible and TROS tried it's hardest to repair the damage. The sequel also have no dedicated games just content in others BF2, Minecraft, Fortnite and Lego remakes, the animated TV series bombed as who watched Resistance, no one did. There were barely any Books or comics exploring characters further. They didn't try with the sequels or have a plan.

[@zrecvelesa6012]

Hello, Captain Obvious!

[@TheMeta141]

and water is wet. what's your point?

[@Thomas-kp8mo]

No tv shows are better for expanding the world and telling a longer story. One of the reasons Clone Wars worked so well.

[@infinityinf1]

Can you do a what if Palpatine was on the light side or what if Palpatine was a Jedi?

[@scinnyc]

I loved TFA. It's a shame that we never got to see Luke vs Snoke

[@push935]

If you loved that movie then you have low standards. That movie didn't say anything that hasn't been said before. Regurgitating facts like "it mirrors a new hope" doesn't help its case. It's corporate schlock with no passion.

[@scinnyc]

@@push935 Lol People said the same thing about me loving the prequels. Now ask me if I give af

[@michbenny1363]

​@@push935you're not relevant enough for people to care how about your opinion of standards. Why rip on his opinion? Are you a sad little troll goblin?

[@Steel-101]

You’re spot on about the piles of toys(clearance) when it comes to Star Wars and Marvel. It’s really sad honestly. You can create multiple bonfires with that. We’re just not seeing the same amount of collection madness that happened from the 90s to early 2000s with the prequel‘s. Disney can keep saying that they’ve made money but I don’t believe them. Going by their foolish business decisions in the past, they’ve lost a LOT of money.

[@mrbubbles6468]

You could make bonfires out of the toys that never sold in the 90s and 2000s as well. Loads if that stuff never got sold and got put in the bargin bin.

[@paradox2210]

⁠​⁠@@mrbubbles6468 You’re downplaying the absolute failure of Disney's perversion of Star Wars by saying 'Uhhh, some toys didn’t sell well when Lucas owned the series too.'

[@Steel-101]

@@mrbubbles6468 True some toys didn’t sell too well like Jar Jar Binks for example. However the more popular characters sold extremely well: Qui Gon, Obi Wan, Maul, Mace Windu, Yoda, etc etc. back then a lot of times they were sold out because of scalpers, parents wanting to buy toys during the holidays, and of course people just wanting to collect. There are videos recording the madness back then and even MAD magazine made jokes about it. The sequel characters don’t have the same value as the prequel’s and the originals.

[@Steel-101]

@@mrbubbles6468 now there are multiple videos of clearance shelves being full with toys from Star Wars and Marvel. The piles are so massive it’s completely unreal. That just didn’t happen with the prequel‘s, originals, and the marvel movies before endgame.

[@ethangilbert4896]

Bro facts i remember dying for a General Grievous action figure as a young boy

[@bellowingsilence]

3:08 the first 4 billion that Disney spent was for all of Lucasfilm. They got other profitable things out of that deal, beyond just also getting Indiana Jones. They also acquired ILM, putting one of the key effects studios in Hollywood under Disney’s control for their use and profit from their competitors.

[@matthewcalderon5797]

Imagine a movie jump 500 years into the future and the Skywalker name is tarnished by Rey's history...

[@MarvelousVerse796]

Maybe Invisible currency but real money I don't think so.

[@achaudhari101]

That copium is strong in you.

[@AiyukIsHim]

just look up how much the tv shows costed they quite literally cant have made net 8 bill just afew google searches will punch a whole in this pr speak or you can pull up their finical reports go ahead they dont look great @@achaudhari101

[@ninvusoogoar6098]

@@achaudhari101 you are still maulding and obsessed with theories videos and commenting in nearly all comments lol

[@achaudhari101]

@@ninvusoogoar6098 I haven't commented on his videos in a long while. Pipe down.

[@ninvusoogoar6098]

@@achaudhari101 lol uh huh. you should go touch grass bud, cant believe you are still slumming it

[@firenze6478]

55b to buy it and made 8b back. Disney must be so proud

[@achaudhari101]

It was $4 billion they bought it as.

[@mrbubbles6468]

They did not buy it for that amount. It either wasn’t worth more than 4 or Lucas undersold

[@KYTEOYT]

The beginning of the Disney plus shows gave us so much false hope it’s insane, the amount of potential they have with Star Wars with billions of dollars and thousands of talented people working for Disney, it’s absolutely absurd what they have done to the franchise. Straight up embarrassing. Meanwhile FANS are putting their hard earned dollars towards creating their own Star Wars and it being 10x better than anything Disney has created.

[@CNTconnoisseur]

Don't forget how valuable merch sales are.

[@imperatorboxing5071]

As a wise man once said: “Don’t talk about spend, talk about net spend”

[@sirhalagad2187]

In this economy, they barely broke even. Disney has dropped the ball on this beloved franchise. They have stained the legacy of star wars and I hope they can turn this around with the new movies coming up. Hope is all we have for us fans.

[@alexsaraceno6144]

They didn't drop the ball. That would mean they made mistakes. There were no mistakes. It was all done intentionally.

[@Globalo45]

Cope

[@WeAreItt]

@@Globalo45 Seeing Disney lose billions is a good coping mechanism

[@username.exenotfound2943]

only way they can save it is to retcon the sequels and act as if palpatines whole cloning plan didnt happen

[@paradox2210]

@@alexsaraceno6144Precisely. Anyone who doesn’t see at this point that the awful handling of Star Wars and Disney's other IPs was 100% deliberate on their end is a fool.

[@ajdz1840]

How much of the money was from merchandise from the OT and PT compared to the ST?

[@Invalidcookie-bv4cx]

You know my position on "how to fix star wars". They need 2 people to share control of the I.P. I say it all the time. A FAN and a CRITIC. (Like MauLer and Theory) Someone to put in the Fan service, and someone to ask "Does that make sense though?". I would make two people with shared control.

[@mrfloosak]

Yeah Disney is really gonna hire the Anti-Woke patrol!

[@jennavoutsinas775]

Real quick- what does all the licensing for merch sold at the theme parks count as? Or even LEGO set licensing. Universal is about to make a brand new state of the art park and Disney is shoveling money into Disney+. Yes the Mandolorian was good but also realize how much they are focused on pumping out shows vs the route of Star Wars. We were suppose to get a whole New Republic saga over books and comics that could’ve been a great transition. No offense to Bad Batch fans but it doesn’t interest me, nor Rogue Squadron.

[@gabrielgauto7741]

Lo mismo pienso, Kathleen kennedy solo acepta a mujeres como guionistas y pelis pero rogue squadron,acolyte y mas se veen nefastas

[@dante7462]

More games would be awsome if they would stop canceling all of them

[@TheShinseph]

Considering they sold the rights to their own movie to their own streaming service, then calling that profit. I don't believe them.

[@jacobweyker6857]

Old republic will make them so much

[@DamianHowardTV]

“8 billion dollars? All you care about, is good STAR WARS. Hollywood deserves a better class of criminal and I’m gonna give it to them!” - Bob Iger & Disney

[@Ash_Rein]

Very clever. Now give me any Shakespeare quote. Give me any quote from any book. Without actually looking it up.

[@AverageJoe483]

It could have been 30 billion if they didn’t mess it up .

[@thejontao]

I think you mentioned an important point in the video… there is a percentage of Disney’s income which comes from “old school” fans buying “historical” products (toys, books, etc.). If you like the new Disney Star Wars, fine. That’s cool. However, if you don’t like the new Disney Star Wars, so you stay away from new stuff, but you still purchase the “historical” stuff, you are still funding both Disney and their transformation of Star Wars. For those who don’t want to support the new Disney Star Wars, we have no choice but to stop buying the “historical” stuff. All the money that gets spent on the historical stuff will encourage Disney to keep doing their thing, to keep the Star Wars transformation going. There are things we can do which doesn’t support Disney. We can make sure all the despecialized Star Wars films are available on the internet for download. There is fan fiction and fan movies. And, if we really need the books, we can pirate them online as PDFs. We can buy Star Wars costumes and props from unlicensed, independent makers. The list goes on and on. There is a path forward for those who don’t want to drop Star Wars altogether, but don’t want to support Disney. But we need to be smart about where we spend our money, because many people who don’t support what Disney is doing are still supporting Disney though the purchase of “historical” merchandise.

[@austinperry1671]

Possible: -3 trilogy films, 2 stand alone films - theme park merchandise, - Disney+ shows - Star Wars day if is done by Disney. - online merchandise Yeah it’s possible to get that much, I agree with the other comments that is low. They could have made alot more Curious on how the net income looks afterwards

[@madmikefollower6939]

We need that Lando show with Darth Maul returning

[@zrecvelesa6012]

lol no

[@kyloren8133]

maul died in episode 1 lol

[@TophDaGreat]

A bad show gets bad buzz but not the same level that a bad movie would get. That is why they have retreated from movies. Sooner or later though they have to go back. These shows are just a stall tactic and delaying the inevitable.

[@maryhancock13]

Yes! You're so right about how Galaxy's Edge would be so much more profitable if it were set in an actual place from the original trilogy, or the prequels. How cool would that be? To actually feel like you're there, like Pandora at Animal Kingdom, or Diagon Alley at Universal. I want to feel like I'm visiting the places we've seen in the movies, to feel fully immersed in them. Preferably the original trilogy.

[@teleportedbreadfor3days]

The fact that Diagon Alley has its own place and Galaxy’s Edge has this little corner in the bigger park shows how Disney really feels about Star Wars, and how little they understand or are willing or able to grasp its impact on pop-culture and filmmaking, alone. This is if it wasn’t obvious enough by Disney hiring directors who didn’t find it necessary to prioritize their Star Wars movie, when they don’t bring in people who openly don’t like Star Wars. Much of the technology Disney takes for granted for when they make movies exists because George pushed for them to be made while working as a director, knowledge they probably have or had no idea about, and this is how they thank him.

[@-Anonymous-.]

The prequel era would be hard to set the tone for that era because just in the 3 movies alone the expansion of planets, lore, & themes was massive. The original trilogy & trash sequels have just one general tone overall. Original trilogy after ROTJ is the best bet. The prequel era would be cool.. but would require a lot of effort.

[@teleportedbreadfor3days]

@@-Anonymous-. Unfortunately, we’re gonna get a ‘show’ set fifty or a hundred years earlier that’s gonna paint the Jedi as bastard marauders.

[@chrisd1641]

It’s honestly not that much money, for being since 2012… They’re one of the largest companies in the world. It should be more than 10x that. Tesla’s annual revenue for 2023 was $96.773B for reference.

[@lorgariiix]

If disney didn't sh!t on the fans they could have made 108 billion.....but noooo, they went with catering to the people that are barely a % of viewers of their product.....so yes disney deserves this sh!tstorm

[@michbenny1363]

They're doing fine without you.

[@callumrogers3129]

They could've made a lot more if they treated the franchise right.

[@user-gs4oi1fm4l]

From what I've been able to gather, no more than $1.2 billion of this $12 figure was profit from the movies themselves. Since blu ray sales are atrophying and disney itself has minimized its physical media strategy that means the vast majority of the remaining $10.8 billion is from merchandise sales.

[@Azure_Fire]

I was at a Kohl's a few weeks back and I remember an older couple browsing the novelty shirts looking for a Grogu one. Star Wars' intake is more than just money from the hardcore fans. It's Star Wars, regardless of quality it's going to make money.

[@UncivIIIzed]

My dream scene is Luke talking to Anakin's ghost about Order 66 over a campfire, with dramatic slow motion flashbacks of Anakin destroying Jedi at the temple, walking through fire, choking out guys, I want it so bad!

[@DevonRussell-ky6dz]

that sounds so cool man. see this is what fans can create.

[@Hylanvahr]

Luke: "Father, I feel the pull of the Dark Side. I felt it when I fought you on the Death Star. I sensed it again when I saved Grogu and his friends. I fear its power, its influence over me. I'm failing as a Jedi." Anakin: "Luke, do you remember when I told you it was too late for me? I was wrong. You were right about me. You saw the good in me where I could not. You saved me. That is a power far greater than even the Dark Side itself. Use that power. Embrace the courage within you. Draw strength from it just as you did when you faced the Emperor without a weapon. And if that is not enough and you find yourself lost, lean upon your sister. Let her help you just as you have helped her countless times. That bond is special, and it will shield you both from evil." Luke: "Thank you, father. Will I ever see you again?" Anakin: "Remember your training with Obi-Wan. The Force is not seeing; it is feeling. Trust your instincts. Know that wherever your journey takes you, the Force will be with you...and I shall always be with you, my son."

[@Ash_Rein]

No, you don’t. Let it go. Nothing‘s gonna be your imagination. Just let it go goddamnit let it go. We don’t need more Star Wars. We don’t need more Star Trek. We don’t need more marvel. We don’t need more DC. We need these things to stop. We need much less. Things are precious because they’re rare.

[@Hylanvahr]

@@Ash_Rein No. We the fans will fight for the cultural stories that inspire us. Get lost.

[@Ash_Rein]

@@Hylanvahr fans will literally be abused and taken advantage of and kept stupid until all your money is gone, and there’s nothing left to take from you. Because that’s what these capitalist corporations do. And that’s what you guys are willing to let happen to you. There’s more than one way to be assaulted. And they are literally assaulting you; and everyone that thinks that it’s OK for a story to go on forever. Let it go. Enjoy some thing for what it is when it’s comes. And then let it go and move on. And if you were actually inspired by any of these characters, you would be fighting and revolting the same way the rebellion went against the Empire. If you were actually inspired, you wouldn’t be one of the emperors pons letting literal genocide happen. 30,000+ women and children slaughtered so far just so they could build condos. And people being herded into camps to be processed and systematically murdered. Yeah, you’re so inspired. Shame on you. And shame on us all.

[@Shocknfunk]

Doubt a lot of that is actually profit. If Star Wars was doing fine then that ridiculous Starcruiser hotel would still be running strong and all the dozen+ projects would’ve been out by now. You also wouldn’t be hearing about studios straight up canceling games based on the “moneymaking ip” now would ya?

[@randallperkins7944]

Hell yea Theory :D I agree 100% with you and thank you for being so consistent no matter what you do bro.. Best entertainer on the internet

[@nerd-vet-human]

There were a lot of great books that they decided weren't canon out of the blue. Too bad, would've loved to see Darth Bane on the big screen. Oh well.

[@Soundwave2279]

It’s up to the fans now

[@WindRunnerLife06]

they should make the Thrawn Trilogy by Timothy Zahn into movies

[@zrecvelesa6012]

Тhey would make half the characters gay, different race or some other bs...

[@WindRunnerLife06]

@@zrecvelesa6012 true

[@TheTrex9000]

It's a bit too late for that now

[@WindRunnerLife06]

@@TheTrex9000 yea which sucks

[@ahsokalover117]

That's the one thing I never understood after Disney bought Star Wars they just canceled upcoming star wars games and I remember reading an article saying Lucas flims or Arts didn't get any communication from higher ups a after Star Wars was sold. Like bro half of those canceled games were supposedly almost finished how Disney decide canceling them was a bright idea is beyond me

[@budthecyborg4575]

It also cost at least $3 Billion to produce those movies (not including marketing). Disney will have 2:1 returns at best.

[@user-jf3xg4jr4z]

Love your content

[@mattwarner3611]

I would have no problem with a ray movie. If ben Solo was in the movie. And And wasn't killed off an episode nine

[@Lone_Tsubasa]

So if this was so successful and so much money why did they turn away movies and just do shows? Why have they kept canceling shows and movies constantly? Would not surprise me if they burned more money than that

[@_Dovar_]

"Made" seems to be the crucial word here. The real question is how much they earned.

[@the_dead_man]

8 Billion to kill a franchise.

[@lordvader_0668]

They woulda made so much money if the sequels weee good… shit planets, shit characters, no future after the sequels…. Barely any video games, weird shows. That 8 billion is nothin

[@spencertaylor-mrliltay]

Crazy thing is how much they should’ve made at this point!! Totally agree on every aspect. The sequels being decisive. The Star Wars theme parks being sequel themed (even so “Galaxy’s Edge” is actually really cool) but imagine if they’d just themed it around Tatooine which is by far the most well known Star Wars planet! For video games I honestly thought we would’ve gotten 50x as much as we have. They really should do more the Rogue Squadron! I really hope the movie pans out but they should also do Rogue Squadron games! Back in the day LucasArts had a multiple. Rogue Squadron 3: Rebel Strike is one of my favorite Star Wars games ever!! Such cool story missions in the original trilogy time period!

[@captainDJ87]

I cam confirm as a regular at Star Wars Celebration, there is almost little to none Sequel trilogy merchandise. Aside from a few paintings here and there, everything is OG/Prequel merch, accessories, etc.

[@mynamesnotdan]

They sold the loyalty of all of star wars fans for blood money.

[@mrbubbles6468]

So did George.

[@teleportedbreadfor3days]

@@mrbubbles6468 Because he was lied to. He doesn’t deserve shit talk

[@michbenny1363]

Oh what a little drama queen.

[@Soundwave2279]

@@teleportedbreadfor3daysWho exactly lied to him.

[@teleportedbreadfor3days]

@@Soundwave2279 Well if I had to name one, it’s definitely Kathleen Kennedy. I know it’s probably the same old song but just bare with me for a sec: She’s literally done the opposite of everything George would do, including honoring his characters. She said she would do that, on camera, and she’s done nothing but disrespect and try to ‘move on’ from them, since, whatever ‘moving on’ is supposed to even mean

[@hehheh382]

Lucas does what Disney don't.

[@gerardorodriguez7500]

Say what your not making sense

[@wadewilson3309]

everyone hated the prequels and that was when lucas had full control

[@gerardorodriguez7500]

@@wadewilson3309 but nowadays everyone likes the prequels, i wouldn’t be surprised if the people start liking the Sequels

[@adellis24]

Those numbers don't seem to make much sense. Star Wars has only made $1.2bn on average in revenue per year for the past decade that Disney has been really in control? Considering the acquisition cost (over $4bn), Film & TV production costs ($2.5-$3bn), Video Game production costs ($1-$2bn), Galaxy's Edge ($2bn combined), Toy production costs (at least $1bn) & Marketing ($3-$5bn) their total investment on the low end is at least $12-$15bn. If there is any chance that Disney hasn't made a dollar of profit off the IP in a decade they might be the worst owners imaginable.

[@kyloren8133]

They made over 2 billion in profit from just the sequel trilogy. where have you been?

[@adellis24]

@@kyloren8133 I would love to see your numbers justifying that claim because they don't match what I have and my professional opinion on that matter. By my math, just based off of the films (that they stopped producing remember), over the course of the 5 films they likely lost somewhere around $80-$100 million. Profit has always been in the merch for Star Wars. Episode VII - Production Budget $306mil, Marketing Cost $300+mil = $606+mil Disney's Box Office Share (Est 50%) = $1bn Disney's Profit: $1bn - $606mil = $394mil est Rogue One - Production Budget $265m, Marketing Cost $250m = $515+mil Disney's Box Office Share = $527m Disney's Profit = $527 - $515 = $12mil est Episode VIII - Production Budget $317m, Marketing Cost $250m = $567+mil Disney's Box Office Share = $665m Disney's Profit = $665m - $567m = $98mil est Solo - Production Budget $300m, Marketing Cost $300m = $600+mil Disney's Box Office Share = $196m Disney's Profit = $196 - $600m = LOSS - $404m est Episode IX - Production Budget $416m, Marketing Cost $300m = $716+mil Disney's Box Office Share = $536m Disney's Profit: $536m - $716m = LOSS - $180m est

[@TJ347]

I honestly wish I heard as much about Star Wars these days as I hear about The Goonies. It's storyline is just as finished.

[@jeremymalinoff3822]

ray charles can see this is BS

[@XarkoCZ]

X to doubt

[@Invalidcookie-bv4cx]

Agreed, they are not calculating in costs of Marketing, brand damage, unsold toys etc.

[@zrecvelesa6012]

Bro

[@Techmej]

X

[@johnn1250]

I wonder what percentage is the real profit? What is the net profit fro the 8 Billion after all the production cost of the games movies, shows and Disney+ subscriptions.

[@gamb1t]

Between movies, shows, games, and the theme park. That doesn't seem like a lot

[@nunyabusiness8267]

Could be alot more but no they have agendas with the property.

[@macwelch8599]

A financial success is very different from a critical success

[@sharoncherry7827]

We should not too surprised that Disney profits were low. Even Mark Hamil commented that Kathleen Kennedy or any of the producers did not want Carrie Fisher or the original cast members were allowed to be seen on any scene for Episodes 7 8 or 9. I am a diehard fan I was 25 in 1977 now I am 72. And I am totally disappointed in what has been on the screen.

[@jacobweyker6857]

Lando show has been turned into a movie

[@SillyCreations]

WdW pro and Valiant Renagage went thru this claim and the math doesn't add up. This is DISNEY up to Disney things.... haha

[@achaudhari101]

Alternative facts on their end?

[@SillyCreations]

@achaudhari101 nah just disney leaving stuff out.

[@achaudhari101]

@@SillyCreations That depends on what is being left out.

[@Christommyfmx]

All things considered that's not as much as they should

[@paro8344]

We went to Disney World and Galaxys Edge. My kid wanted Luke Skywalker stuff which they have next to none of there, but man, do they have Sequel garbage everywhere.

[@LangstonAmadi]

Great analysis, Theory 🌟 Double down on what the audience cherishes. Building in on where the Love is

[@Officer_KD_6]

Theory i am so glad you are here to speak for all us fans.

[@unit38421]

I would love to see the spreadsheet for that. Intuitively, it seems unlikely that they turned a note worthy amount of profit on Star Wars media. Also, having a lot of Star Wars shows be a part of a streaming service also provides a lot of room to play around with the numbers. I suspect the vast majority of that profit, if accurate, is made from merchandise and llicensing deals, and not necessarily from core of the Star Wars franchise, such as movies and shows.

[@zrecvelesa6012]

It's so great that they didn't continue in Legends and ruined only their new timeline 👌

[@lastjedi-1]

If we just talk numbers, $8 billion profit makes 0 sense. To keep it really simple -4 billion to buy, -2 billion for galaxies edge at least, and by my math it cost about -1.6 billion for all 5 of their theatrical releases combined to make and market. The sequel trilogy basically made $4 billion, solo made $400,000, and rogue 1 made $1 billion. So more or less they had a deficit of at least -$7.6 billion. So they’re saying in the past 12 years the brand made about $16 billion to turn that $8 billion profit. Either they’re fudging the numbers or their parks/hotels, games, streaming, and merchandising have all done amazing (all of which also cost money to make/maintain btw…). And unless the royalties are picking up the check, from my point of view, the math don’t math.

[@mercury13]

Merchandise mostly

[@Vakaria-plays]

8 Billion from one franchise is a lot of money, but then again, its not really that much, which doesnt surprise me given how much money that have spend on weird woke SW projects, theme parks in disney land and advertisement has been through the roof, they could have made a lot more, but it still a good amonunt of money but in the over all profit for the Disney corporation 8 billions is not that high.

[@rumblehat4357]

I highly doubt it’s actual profits, but revenue. They spent so much money making all these things, I can’t see that $8 billion as being past what this stuff cost to make.

[@Vakaria-plays]

Honestly i think it is the profit they made after spending billions on both the movies, the merchandise, the advertisements, this is what they have earned 8 billion dollars.@@rumblehat4357

[@KookyKamper]

They should also bring in the Star Wars guru himself Sam Witwer. He & Dave would make sure that everything fit perfectly, as long as they were given the proper control of it.

[@nicholascooney]

Please do a video on Star Wars lore set before A New Hope BEFORE The Prequel films were made. That to me is the most interesting time in Star Wars to me. To compare and contrast it with the actual prequel lore we have in the 21st century