DIY PLATINUM BLONDE

My name is Madison, Thank you for checking out my video! Information related to me and my KZbin channel are listed below. Please subscribe!
♡ I N S T R U C T I O N S F O R M U L A S & P R O D U C T S U S E D
1st Bleach Process: 0:53
Mix 1 part bleach & 2 parts developer.
Ion - Bright White Creme Lightener
Clairol Professional - 40 Volume Developer
1st Toning Process: 3:32
Mix 1 part toner & 2 parts developer.
Wella - Color Charm Permanent Liquid Toner T18
Wella - Color Charm Cooling Violet Liquid Permanent Hair Color Additive 050
Salon Care - 20 Volume Creme Developer
2nd Bleach Process: 5:34
Mix 1 part bleach & 3 parts developer.
Ion - Bright White Creme Lightener
Salon Care - 20 Volume Creme Developer
2nd Toning Process: 6:54
Mix 1 part hair color & 2 parts activating lotion
Wella - Color Charm Demi Permanent Hair Color Light Ash Blonde 10NA (10/01)
Wella - Color Charm Demi Activating Lotion
Ion - Absolute Perfection Booster Step 1
Ion - Absolute Perfection Color Sealer Step 2
♡ S U B S C R I B E
/ madisonkate
♡ S O C I A L M E D I A
SNAPCHAT: mmadisonkate
INSTAGRAM: / mmadisonkate
INSTAGRAM: / beautybymadisonkate
TWITTER: / mmadisonkate
WEBSITE: www.beautybymad...
♡ B U S I N E S S
This video is not sponsored. Content expressed on this site is my own. Links and Discount Codes provided may be affiliated. Compensation may be accepted.
Music: Late Truth - Audio Hertz
♡ C O N T A C T
For business Inquiries, please email me at: [e-mail]

[@Summerjg123]

I finally found a video that will help me the best with going platinum. You did an amazing job explaining everything thoroughly. I had to comment to let you know how appreciative I am. I’ve been searching for MONTHS for someone who explains it as well as you do. Thank you so much beautiful ❤️❤️

[@antoniaelena726]

So cool! But toning does lighten when you use 20vol, 10vol is weak enough to deposit colour only, but 20vol can open the cuticles and lift 1-2 shades and also deposits.

[@BrittanyMarie27]

I made that mistake trying to tone my own highlights with 20 vol. Ended up lifting my natural hair color into a bright strawberry blonde. Now I have to professionally fix it. Rip.

[@MadisonKate]

OMG thank you for explaining this! GREAT information!

[@cherylbglover]

I always used a 10V for this reason

[@irinushkadurachka]

You have a wonderful voice and demeanor for tutorials. I highly recommend that you make more, because you are naturally talented at demonstrating. Also, you have beautiful hair.

[@JennMartinello]

Agreed I've done radio and TV and thought the same exact thing. 💯

[@AnimalVegetableMineral]

This is one of the best tutorials/product demos of wella toners I've seen. I'm always struggling to find product applications where the person has lightened their hair enough and achieved a good result. You did a phenomenal job, thanks for posting.

[@Sunkistkay]

You should be a cosmetologist. You do better than 90% of people I've gone to. Your hair's gorgeous 😍

[@MadisonKate]

Wow thank you! It’s definitely NOT perfect, but I enjoy experimenting and saving money. I would NEVER do this to someone else’s hair. 😂

[@TheSim1derful]

I do my own hair white at home and I also love the Ion cream bleach more than any other. It's SO good! I also feel like it simultaneously lightens more levels and is gentler than any powder bleach I've tried. It was interesting seeing how your method differs from mine! I go 1 bleach w/ 20 vol --> let rest a day --> 2nd bleach w/20 vol --> "tone" with purple dye mixed w/conditioner.

[@babycakes8434]

@TheSim!derful what kind of purple dye do you use to "tone"?

[@michelleerbaugh418]

How did you not extremely damage your hair using 40 developer? I used 20 volume developer and bleached it twice and fried my hair for almost a month! I used bright white products and wella t18 toner. Your hair looks so beautiful and healthy!

[@mirannda]

toner should always be applied on damp hair to ensure the color is even. also the ion second step treatment is to be applied BEFORE shampooing. this is to replace olaplex.

[@Softball97Walker]

Idk I have used toners where the directions say to apply to dry hair. Merp

[@JennaMugler]

Great job! Ur hair looks beautiful...u went in with a 40 vol? Girl that’s so dangerous! Being blonde is so high maintenance 😫

[@MadisonKate]

Thank you! Blonde is a lot of maintenance. I’m a thrill chaser. 😉

[@cocochanell21]

@@MadisonKate im using alfaparf 9 level Bleach + 6% oxy. And i add any plex to protect hair. Later only toner (usually matrix spm, or 10m). I dont put Bleach twice, the root shouldnt be longer than 1-2 cm, so it will lighten fast and even.

[@claudiagerero8433]

@@MadisonKate 1

[@jenna31012]

Love this I’m in the process of doing my own hair as well

[@lonoralonora3371]

Thank you so much. I followed you technique and i get a very nice platinum blond. Wow merci.

[@MadisonKate]

Wow! This is amazing! Thank you.

[@xxo5294]

Gorgeous result! I LOVE the ion booster line! WAY better than olaplex! My hair was severely Breaking to the point I lost most of my crown to bleach damage and olaplex didn’t help AT ALL (including olaplex 1 and 2) and it has only stopped breaking and actually looks and feels healthier with the ion booster step 1 and 2 (have done 4 standalone treatments so far)

[@MadisonKate]

I LOVE the Ion Booster Line too!!

[@annlindley3097]

Blonde me and 20 vol would have done a fantastic job in one go. It goes really pale and keeps good condition.

[@SparkleNeely]

This is such a perfect bleaching at home video. Very well done! Beautiful hair😍

[@moodyspoint7377]

id recommend using the ion sensitive scalp developer with this creme lightener. it is always better to stick to brand for on scalp application- you also want to move fast, and make a wetter mix next time this creme is a 1:1.5-2 ratio. you used too little peroxide

[@jadabaker1639]

It looks really good! But for the blonde people in the comments I recommend not using 40 developer depending on the shade of blonde you are I would use a 30 or 20 developer. If you have really dark hair you can use 40 but don’t use it multiple times that will really fry your hair

[@MadisonKate]

Thank you for adding some insight!

[@nikkixnik]

You did a beautiful job! Thanks for this perfect tutorial! Best one I have seen! 🤍🥰

[@cccook1037]

I’ve been doing my hair at home for 30 plus years and I’d be terrified to go for it like you did! I have reached an ash base /platinum highlights finally. This is so beautiful on you and I lobe the blunt cut as well~! Great job1

[@MadisonKate]

Thank you so much! DIY Blonding is intimidating, but I have progressively been experimenting more and more at home to build up to this point. 😘

[@stephanierosiles803]

I definitely should have watched this before I let my friend go in on my hair! So cute!!

[@MadisonKate]

Your hair surged out great, Steph!

[@everyhaircolor3190]

your hair result looks super healthy!

[@wuddelkissi]

If I go to the friseur, they looks on the first day good too xp but later..

[@laurahauser6829]

You did a great job, your hair looks beautiful and healthy!!

[@MadisonKate]

Thank you!

[@Trish-bk2fi]

Love that you’re back making videos! Your hair looks great!

[@MadisonKate]

Thank you!

[@CBlizard]

I'm so glad I found this video and that you listed what you used. This is the exact color I want my hair to be! I'm sooo doing this... 😁

[@MadisonKate]

Be careful! Good luck!

[@CBlizard]

Came out perfect! You are a rockstar!

[@beautygirl1185]

So happy to see you back! Do you do your own highlights? If so, I would love to see your process for that, even if you just explain and show products and tools used.

[@bethwaseity9165]

U r so brave! My hair is your old color now...(I usually go to salon once a month) I am so afraid to do this!!!! Yours looks 😉!

[@tovah7055]

Toner DOES indeed lift color when using peroxide such as 10Vol or 20Vol.

[@FRANKIEBABY]

cool video...but this 1st toner actually lifts your hair ...you used 20 volume developer... if you don't want lift you would use 10 volume for deposit only.

[@valeriewebb9849]

I'm trying to do my daughters hair...she's such a brat and never let's me help by if I show her your video...she'll definitely let me help. SO THANKS SO MUCH!!! And great job you definitely have great knowledge on dying you're hair!!!!

[@colleencarey3256]

Turned out Gorgeous, great job! 🆒

[@crissyvee1423]

I bought a 20 developer cuz I was so scared! But I love this look you did an amazing job on it!! 😍

[@GROKA1984]

I've done it with 20%.

[@denisecurry7472]

U did awesome! I give u so much credit for doing this on your own. My only thing is everytime I go to the salon and ask for things I get a bunch of questions and I hate it.

[@andreaditty3598]

Wow you did such a fantastic job with this tutorial and the result of your hair . You explained it simply and didn't go too fast, you were great, and I will subscribe to you r Channel

[@christinacastle7703]

Girllllllll I've been looking forever for a video exactly like this seriously amazing 👏

[@MadisonKate]

Thank you so much!

[@kimstevens4292]

If you would have used the correct ratio 1:2 then you would have lifted in 1 bleach setting. Your natural hair shade is not that dark, so no need to lift twice. Plus that's more damaging on the hair. I also noticed you had alot of over lapping which is also damaging.

[@DONNAASAURR]

Can you show what other product you may have use to make your hair silky and healthy ?

[@michelesalvador8199]

Preciso desses produtos aqui no Brasil. Ficou lindo.

[@rayssa6617]

Né mano essas cores Americanas lá do eua são mto lindasssss

[@TheNadica1]

Thank you so much for sharing, although I didn’t leave the toner as long. But I do but I think you because now it might take forever to do my hair but I like the way it’s turning out. I had bought extensions and there is a Zala ice queen platinum I think this is my solution to matching them up perfectly. So thank you so much! And by the way your voice is very soothing as well.

[@vickieayres3879]

You have beautiful hair.

[@karlalomeli8686]

Bleaching with a 30 vol is better less damage and u can get a better results

[@leslincosmanzylber649]

It looks great, love it.

[@MadisonKate]

Thank you! ❤️

[@juliavaoitamaevamareko4661]

Well done! My current color is a level 7 with an inch and 1/2 of grow out so my goal is to get to a level 10-11 with 2x bleaching process before I color it to the icy platinum that I ultimately desire. Wish me luck!

[@ew6371]

I would never go through all this to get my hair white… what a nightmare, after 2 weeks the roots show again and you need to do it again :/ I finally found the way to do it and it’s much simpler. Bleaching with Garnier Olia bleach, then applying Bleach London White Toner + Bleach London White Heat cream and my hair is icy blonde. That’s simple but still time consuming process, yet not as complicated as shown in this video.

[@MadisonKate]

I can’t believe I put myself through this either. It is SOOOO time consuming!

[@VanessaOliveiraARTist]

Nice video! A little tip: next time try to double the product that you used. My hair is darker than yours and I got the same yellow color that you got at the begining. If you double the bleach (and developer) i think you wouldnt even need a 2nd bleach round (:

[@MadisonKate]

Thank you for the tip and thanks for watching!

[@jezebelb6391]

Wow your hair looks great at the end!!!

[@MadisonKate]

Thank you so much!

[@kenimarie39]

Your hair looks amazing! I wish I trusted myself to do my own. Do you use any restorative treatments or toning shampoos? I'd love to see a video on your hair care regiment or hair care favs!

[@MadisonKate]

THANK YOU! Yes, I use a great treatment during the 2nd toning process of this video that I SWEAR by! Would you be interested in a Best-Blonde-Maintenance type of video to share my favorite products for in between treatments?

[@kenimarie39]

@@MadisonKate YES YES YES! I am a blonde myself and always looking on ways to brighten my head of hair!

[@MariahMartina]

Loved this! Turned out really nice.

[@MadisonKate]

Thank you! 💗

[@LunaRoseStarLight]

Beautiful

[@annaclairelester7555]

SO glad you're back!

[@MadisonKate]

❤️

[@PESl-xq3cd]

Your work is as beautiful as u ❤️

[@nancyk.6040]

Looks great!

[@amywalton102]

You have such beautiful healthy hair. How do you keep it so healthy?

[@SandraSaenz-lb8he]

Excellent job with the Video. I needed this ! Also keep up the great work!

[@tetianakitsak5367]

your application makes me nervous 😖 but the color came out very well 👍🏼

[@MadisonKate]

LOL it makes everyone nervous... but I love doing my own hair!

[@SinDailyy]

I know I’m late to this video but YAYYYYY YOUR BACK!!!!!!! Amazing hair!!!

[@MadisonKate]

Thank you so much! I’m happy to be back!

[@belindafalgout1675]

Great video information... Well made!! And hair looks great too!!❣

[@kelseareyes6722]

What did you use on your bleached hair to keep it looking silky and not fried!!! Love it

[@lifeoflw84]

What shampoo and conditioner do you use?

[@tessaphoebus4004]

I did step 1, then step 2, then 3 and back to 2...am I able to just do step 4 now or would i need to apply bleach again before step 4

[@arazelyr7383]

I’m in love with your hair can you please tell me the style of the haircut ?

[@MadisonKate]

I recommend taking photos you like to your stylist. 😊 I always take photos from Instagram & Pinterest and I request a dry cut.

[@dainaanuzyte2941]

If you want to lighten your hair better, you need to apply a lot of powder

[@dsmith8570]

It came out so pretty but oh man what a messy application lol. U seem very knowledgeable! Great job! Try dying your roots lighter next time then bleaching. U might not even have to use the bleach because if its Virgin hair you can lighten it with color as I'm sure you know.

[@tesssybear583]

Why would anyone put dye on their hair, then bleach it? So the bleach has to lift a dye vs straight application on virgin hair. Even with the bleach she had trouble lightening her roots. Dying then bleaching is a backwards process especially when you’re trying to achieve a platinum blonde.

[@donnapieniazek3989]

Exactly what I want!!! But never seem to achieve!

[@zoeoliver5769]

Good job Maddie

[@MadisonKate]

Thank you, Zoe!

[@DasSchoneLeben]

As everyone else has said, DO NOT tone and lighten your "stubborn" hair several times unless you're okay with a chemical haircut.

[@MadisonKate]

Ahh!! A Chemical Haircut!?

[@LCmonman]

Just like Katy Perry!

[@nancyk.6040]

Is all the pre-lightening done on the same day or did you have to wait some time in between?

[@EuropasOcean]

I am surprised that your hair did not get to pale yellow even though you used 40 volume. I'd recommend a different bleach brand which would lighten more with even a lower developer.

[@nicholasmedovich8691]

Your voice is so calming and adorable. Smile is beautiful

[@MadisonKate]

Thanks!!

[@thetruth8053]

after this drastic procedure will be each combing mean a lot of broken hair lengths

[@gigiwolf1416]

Very pretty!! I see a huge of GREEN! Is it the "blue additive?"

[@mayan3678]

Try Fanola no orange. It really works.

[@sheematran6420]

The best

[@sandraescobar7918]

noticed you did not use the end results of the back underneath of your hair but while brush your side of the head hair with your fingers some of the back was noticed and just a little and it was still the dark organe gold?

[@MadisonKate]

Hi Sandra, that is correct! It’s very difficult to reach the back of your own head, especially while filming a KZbin video. If you choose to dye your own hair at home, I recommend finding someone to help you get the back. 😊

[@BrittanyZane]

Great DIY job, but some recommendations are a little dangerous for someone whose hair isn’t as strong as yours. Adding more developer changes the strength & how damaging the bleach is to your hair. It doesn’t just change the consistency, it becomes stronger and more damaging. Using stronger bleach on baby hairs shouldn’t be recommended. Hope this doesn’t come across as tearing you down, just something I thought should be mentioned.

[@luxconcept]

I don’t think you should be telling other people to “bleach and tone several times” if they have stubborn hair. Most people don’t know how to color their own hair properly and to me it just sounds reckless to say that.

[@traceylynncfalconer8566]

You're right you're better off going to a salon your hair could fall out this damages your hair

[@rawrrahrawr]

The 40 vol on scalp got me, then to do it more than once! Someone’s going to get chemical burns watching this

[@Softball97Walker]

Then do basic research after watching the video just as you should after any tutorial? Like tf. It really doesn’t have to be that hard.

[@alim8622]

You know what as much as I hate to say it they need to put a disclaimer from now on for all these dumbasses who would blame these tutorials for choosing to do their own hair and it goes wrong. I say this because then Sally's is going to end up taking shit off their store like bleach or products they think only professional licensed cosmetologist know how to use and ruin it for the rest of us

[@spiritseeker8220]

@@rawrrahrawr glad I know better 😳

[@Luminita10]

Красиво получилось спасибо

[@faybeharry3330]

It's just too much work but it came out amazing.

[@MadisonKate]

It is WAY too much work! 😂

[@lisaprovuncher6830]

Love this i appreciate you so much thank you

[@MadisonKate]

Aww thank you so much!

[@TheNadica1]

I did it everything you did to your hair, mine did not turn out at all mine turned out dark like More like a medium blonde or light brown

[@elviragraham2969]

this was very helpful!

[@lizapeters5084]

❤Where can i buy this product's in South Africa West Cape,is their any body whoe perhaps can help me please?😢😢❤

[@cookieoreos4820]

that's where I messed up with my toner I left it for 40 minutes and it didn't come out fully 😫 so know I'm stick like that

[@christianbeynon2764]

So beautiful!!! ❤️ ❤️ ❤️

[@MadisonKate]

Christian Beynon ❤️❤️❤️

[@sabrinabeynon7108]

Agreed!

[@Boudicaisback]

I cannot believe you left the toner on for an hour. T18 has so much ammonia in it. I leave it in for 20 mins tops and that does the job. You need to take thinner sections and apply more lightner to make sure its completely saturated , then their would be no need for a second round of bleaching. Your hair turned out pretty though.

[@fablena107]

she left the demi-permanent one in for an hour so it was fine.

[@Boudicaisback]

@@fablena107 no she left the t18 on for an hour. T18 is a permanent color not demi permanent.

[@Softball97Walker]

Everyone is an expert lmao

[@Boudicaisback]

@@Softball97Walker i kinda am i mean i went to school for hair..... lol

[@Softball97Walker]

Brianna yomama you act like that automatically means something

[@laurenking1638]

love!

[@MadisonKate]

❤️

[@dezirose6254]

I was trying to figure out who she sounded like and she gives me Heidi Montag vibes ...

[@MadisonKate]

OMG really!? I get a lot of comments about my voice but once never heard Heidi Montag before.

[@dezirose6254]

Yes maybe because I used to watch The Hills I know her voice . She has a way of speaking that I can’t explain and you have the same sound and way of speaking.

[@kaystehl7738]

Also you can bleach again after toning in the same day?? Thank you so much

[@MadisonKate]

It’s not recommended by cosmetologists…

[@kaystehl7738]

@@MadisonKate lol I know that's why I'm doing it at home ( emergency case only )I have the olaplex line 🤣 did it bleach bath style turned out great, I LOVE your videos thanks for your help!

[@a846810]

Natural brown hair looks better than dyed hair imo

[@ellemadison]

Thank you!!!

[@shawna1479]

What color Demi-permanent did you use? My hair is orange and I need help!!

[@MadisonKate]

OH NO! Girl, I’ve been there! The products used in this video are listed in the description box.

[@user-bp5wo3mg5v]

Im surprised she didn't burn her scalp using a 40 vol directly on her scalp

[@MadisonKate]

I DIY my hair all the time and luckily I’ve never burned my scalp.

[@nancyrizk8868]

but what is the white cream that u used !

[@annastephanatha6224]

How long you don’t have times for any steps

[@santitaish]

Great video!

[@MadisonKate]

Thank you!

[@sunnykim9092]

Can you do a chocolate brown as well

[@kaystehl7738]

So how do you make the second round of bleach thinner that was my struggle

[@TracyD2]

More developer

[@stephaniemiddlemiss9301]

did your hair COMPLETELY break off after this? I can't see the back baby hairs holding up after using 40 vol on them!

[@MadisonKate]

There was definitely visible signs of damage.

[@lizapeters5084]

And wheir is the product box below pls i cant find it 😂thank you

[@Sanyika750]

2x with 40 developer crazy...

[@marisaa.1015]

Perfect!!!👍👍👍❤️

[@brittanypenney5880]

Can someone write down the exact names of the developer and bleach I didn’t see it well enough?

[@Lovedbythealmightyforever]

Girl it’s under the video in the description

[@DivineSavingsCo]

How in the world your hair looks so healthy!????? 😨

[@MadisonKate]

I get this question all the time! I explained my DIY process on KZbin because it worked for me.