Do You Have a GENIUS Startup Idea?

[@enricotartarotti]

Learn how I ACTUALLY made my most successful videos with hands-on, practical behind the scenes breakdowns: www.enricotartarotti.com/storybehind?

[@pskocik]

Customer validation vs. "my customers would just want faster horses" is a decades old dilemma. There's downsides to validation too. If you have a sufficiently unique idea and are fairly certain of a market need, it might be better to just go ahead and build it instead of giving better financed competition tips, IMO. I think startups are like bio-evolution. All kinds of organisms succeed despite employing sometimes completely opposite strategies.

[@enricotartarotti]

Fully agree! that's what the last part of the video is about: if you can build something in a week/weekend, just YOLOing it is better than fancy interviews

[@sao5060]

​@@enricotartarotti I don't think the first car was done in a weekend though. The truly unique ideas that can't be validated will probably usually take a lot longer to execute than a couple of days or a week.

[@iFuzzle]

@@sao5060 but cars are built upon other solutions. Especially the first cars have mostly been replacing horses with engines that drive an axis with 2 wheels, right? That Tech existed already (factories on the rise and even before that horses powering wheels and gears) and was probably doable in about a week.

[@willzarke]

I think the most appropriate take away I get from the video is less about customer validation about YOUR SOLUTION but about THEIR PROBLEMS. Sure, they might not know that cars is a way better product than horses, but unless you truly understand what the problem the customers have with horses, we might never consider a car as a solution. The key for customer validation is to frame the correct problem statement to solve, then the solution can be either innovative or practical.

[@reprovedcandy]

Hmm. I generally think validating, not trying to keep your idea secret, is the better choice. Most people aren't going to go "steal" your idea and work on it. They'll let you validate it and if they see it becoming successful THEN they'll try to steal it. But, they usually don't want to waste their time on an untested idea lol

[@HemstitchedIrony]

Best strategy is just do something that has already worked for someone else, but do it better, or faster, or cheaper, or any combination of those.

[@4mb127]

For someone who has actually made a living on selling products to customers, this is actually pretty good advice.

[@youdontknow8729]

which one ,think about this video or don't be pervert?

[@ArkhamCookie]

Sometimes solving a problem that saves you enough time is worth it even if it isn't your big idea. Even it fails, you still gain something from it. Good video.

[@kim-hendrikmerk4163]

Also if you know it has too small of an audience to be profitable make it open source. There will be other people with that or a similar problem. You may even get significant code or functionality improvements form other people.

[@ArkhamCookie]

@@kim-hendrikmerk4163 Personally, I open source everything. I really believe it is the future.

[@caffeinum]

the biggest difference between solving your own problem and “building stuff nobody wants” is whether you release it for someone to start using (ene if it’s just yourself) fast release cycle overrides most of these mistakes

[@ArkhamCookie]

@@caffeinum Good point. Fast release also tells you what works about the idea and what doesn't. "Failing" is the best way to learn.

[@ArgumentumAdHominem]

One of the best videos I have ever watched. Clear and straight to the point. I immediately resonate with your advice. I have worked for several start-ups that have failed. I have had my own convoluted explanations on what went wrong. But actually, the reasons are very simple, and you said them. One company had a crazy complicated technology that was going to make something widely used cheaper. But the problem of making it cheaper was not a real problem, it was not a pain point. As it turned out, users of the existing solution absolutely did not mind paying more - they knew over years of testing that status quo worked as intended, they did not have to re-learn or make alternations in their protocols. Transitioning to our solution (or any other for that matter) caused friction, which effectively was worth more to them than any marginal savings we could promise. This conclusion would have been crystal clear when talking to the audience. And by that I mean BEFORE taking investor money for the product. Talking to them after no longer matters - the stakeholders can no longer afford a no for an answer, so they just don't listen to what the audience says :D

[@kishorgartaula1446]

I can't wait for your channel to reach 100k within a few months if you keep uploading these quality of a video. Glad I found your channel. Almost have watched everything here. You're awesome dude!

[@HowToSandAFloor]

Maybe weeks

[@peernetwork]

jep good channel and great tipps but would even be nicer if he uplouds on peernetwork

[@ChudPosting]

cringe

[@PalmTree.]

that basically just happened

[@grandmat2561]

That's what makes being a programmer awesome. I have an idea, I make it, I share it online, if people want to use it they do, or they don't, and I don't care because I had fun making it

[@christianelisha]

Thank you. This is the best Startup validation idea video I have watched, particularly because of the end. I had a startup idea, I watched a few videos on KZbin for validating a startup idea, they all kept warning of building something no one wants, but this made me realize that I am not loosing anything by going ahead to build it, since I'm a designer and I would use no code tools. The idea is actually solving the problem that I had, and I am passionate about solving it, such that even if no one would pay for it, I would still build it just for myself.

[@YVZSTUDIOS]

That's pretty interesting 🤔 if I think about it.. The thing I'm working on is also something i initially built to solve a probably i personally had. Only later i realized that it could also help others and be profitable.

[@azuurasmr7937]

what's your idea?

[@eyadshenno1012]

U have good communication style bro I enjoyed ur logical reasoning behind the facts u stated.

[@enricotartarotti]

Appreciate that!

[@BlakeTedKord]

@@enricotartarotti this is such an important video for ppl that hate working a 9-5, i.e. almost all millennials and future generations.

[@joeygarza9550]

I want to build (or buy, if I win the lotto) a rocket that will launch me into the sun. People don't know they want it, but believe me, as this dream comes closer to becoming a reality... people _will_ want it.

[@jeffreynwankwo7912]

🤣🤣🤣🤣🤣🤣🤣🤣! Nice one man! I hope you do!!!

[@MrRamenTree]

This is one of the most useful videos I've ever seen! And I don't even care about startups. This is useful for inteviews, starting a new project, and just being a better communicator.

[@bharathraj3333]

Man U deserve more subscribers good contents

Wow, this is a couple years of knowledge condensed!! This also heavily resonates with the book "minimalist Entrepreneur" from Gumroad's creator. If I were to build my first product, I'd start with this video and that book. Pricelessss!

[@phiish6]

Oh I wish there was a way to screen out the Thumbs up/keep going comments from the constructive/conversational comments… feedback and discussion and bouncing ideas around is so important for creators… YT should give you the option to filter comments… they should also add an option for linking a “response” video…This was the first video of yours I watched and I am very relieved by the problems you share. I feel its a good thing that there are many others out there trying to tackle the same problem through community building technology… skool, clubhouse, substack etc..

[@deepaksoni77460]

A detailed video on how one can analyse their environment to find potential startup opportunities would be very helpful. Btw it's a great video on startup idea validation!

[@iwandejong]

Awesome video. I just had that shower thought. Luckily I'm still a student, so I have lots of free time and I don't mind failing now. But I love the Wizard of Oz test, together with a landing page. I think it helps to show people what you're setting out and build that awesome mailing list. Is there any other suggestions to gather an audience apart from a mailing list?

[@Sonsequence]

What I took away from this is that Enrico thinks someone would have to be a pervert to think of him in that special way in the shower. Believe in yourself, Enrico.

[@SrTelis1]

You have just saved me thousands of euros. Thank you, really appreciated. 👏👏👏👏🏆🏆🏆

[@TevvvB]

The editing and music score for this video is so next level

[@liviobojonca4025]

this is pure gold easy and catchy. Good job fratello🤙

[@youriberger7961]

Payed €15000/year for a college and they basically taught me everything you talked about in this video. Very good work man

[@evangelion045]

You should demand them

[@tahasilat7394]

Just discovered this channel last month and am loving everything that I've seen on it so far!

[@Ahomesteadersdream]

Enrico - Love your video’s! Just discovered you a few weeks ago when you ‘only’ had about 5,000k subs, and as of this comment you’re up to 24K! That’s incredible, great job!

[@chrisbeog]

That’s actually a brilliant idea about having similar people to you and your niche connecting that would be lovely for those interested

[@timefreedomtv]

Damn. Another gem. You're a great creator! Do you use a teleprompter by chance? Your answer doesn't distort my perspective that you're awesome btw.

[@enricotartarotti]

Thank you, super appreciated! I have a pretty minimal/portable setup to shoot. Teleprompter would definitely help but no, don't use it

[@ismael_branco]

i love this side of youtube. Keep creating!

[@MrSaemichlaus]

If you have one group of similar people who have a similar problem, make sure to find similar people who don't have the same problem. That way you can better identify the exact extent of the problem. You will also avoid wasting resources on building a too generic solution or one that already exists in part or as a whole and people just haven't found it or haven't figured out how to solve their problem with it. Some consumers are isolated and don't properly understand their problem or they don't actually care about the problem enough to throw money at you for solving it.

[@joshngarcia]

Enrico I can't wait to see the kind of content you're producing in three months when you have 100K subscribers. This video gave me just what I needed to hear. Looking forward to more!

[@Cornflakes691]

Can you make a video on how you'd build a startup super quick? Like every weekend like you mentioned, what would that look like?

[@vikramjirgale8855]

amazing channel. Its truly rare to find content with a good topic, facts, easy logical explanation and valid viewpoints supported with expertise in the field. Hope you gain a lot of success on the youtube platform. 👍👍

[@pjn2001]

Very good video, with excellent advice. Your channel will rocket if you keep on putting out content like this. I'll be rooting for you.

[@nitesy381]

learned this in highschool. we need to be reminded of things we learned before. this video is great.

[@Eghizio]

That's one of the best videos about the topic I have ever seen. Kudos to you 👍

[@bunny36942]

Dude you deserve 1 million sub's

[@sodaa2489]

I strongly agree with everything here. I’ll just add one more thing. Forget your product and sell your value proposition. Nobody cares about your product, they care about the value you offer. Find and know that value.

[@DwellersWorship]

Thank you for these amazing tips!!

[@lorek06]

I’m starting to like your channel. I’m from Italy too and I have just launched my web made in almost a year, I think you are so smart in apps/website ideas and your videos have much value. I wish you the best for this channel and your projects

[@CodeNCortex]

The biggest problem you can solve: getting people a idea for their start up 🗿

[@LSambo02]

@Enrico. This is probably the most straight forward and insightful content about building product I’ve found on the internet. Thank you!

[@chiragchhabria3272]

I would recommend everyone to read The Right It it's a great book it elaborates the points made in the video

[@anamericanentrepreneur]

I love this video! Keep up the amazing work 👍😁

[@JakubSK]

As soon as you make a matching app like that, guys will use it as a dating platform lol. It already happens with things like LinkedIn.

[@davidkolesom]

YOU'RE REALLY UNDERRATED

[@olivergro7105]

Sorry but one of your first sentences is wrong. You won´t fail 99% of the time. there are Studys out there which show that you are likely to fail 90% of the time, thats a huge difference. opening 10 start ups isnt as bad as opening 100.

[@William_Clinton_Muguai]

Incredibly articulated!❤❤

[@iles663]

Would you invest in my startup

[@sm_sl57]

90% in the first year and 99% within the first 3 years. Sorry to tell tou buddy

[@jaguarmemez]

Yea that's a exaggeration to get people hooked on the video and to stay longer

[@theonlywestfree]

My man woke up and decided to educate the world.

[@o.o.o.o.o.o.o.o.o.o.o.Catpilla]

My problem is that I am unable to find a company to partner with. The product is validated, it would save lives. I explain how the project has short and long term profitability. Dismayed is how I feel.

[@kostyr13]

Thank you so much for this info!

[@solutionsmanaged]

Great video All of the content can be found in the book The Lean startup I highly recommend.

[@villeSuonurmi]

Wow, this must be the best and most intelligent video on youtube I've ever seen on this topic. It's incredible that most people get this totally backwards. I've spent almost 20 year selling software and my job would have been so much easier if everyone thinks like this. :) Thank you for a very well made and articulated video.

[@shadyworld1]

I saw the title “oh finally something interesting”, the saw the outline “Definitely Product Person” now I validate my experience with a fellow Product Manager like myself for fun 😂❤ Definitely subscribed, FYI that’s what I teach Founders in Incubators as a Mentor for years “Technically” Product Lead (Manager, Owner, Ops) are Entrepreneurs in Residence 😂 You need us if we need this ship float 😅

[@danh5637]

you totally forgot adoption curve. without it the mac would have been relegated a failure and we’d all be using command line computing. it took years for the idea to take hold.

[@himalkunwar9]

finding problem is difficult than making solution

[@NetherFX]

Had to skim through dozens of chatgpt/openai startup ideas to find your video, glad I did!

[@Appleloucious]

One Love! Always forward, never ever backward!! ☀☀☀ 💚💛❤ 🙏🏿🙏🙏🏼

[@Jiftoo]

Man now i wish i'd come up with even a single idea for a product heh

[@willius_caesar]

Can you make a video about biotech startups; I can imagine it requires a very different aproach than with most other startups.

[@borrachagamer]

This guy read the lean startup. Great video!

[@macariosanchez5640]

depend it>>>>>"People don't know what they know that they don't know" means that individuals may be aware of their own limitations in knowledge or skills, but may be unaware of additional areas in which they are also limited. In other words, people may be aware of what they don't know, but may not be aware of what they know that they don't know.

[@hansvetter8653]

Your very first MVP (minimum viable product) is ALWAYS a landing Page!

[@jubaaliu7414]

Yup you’re definitely gonna blow up soon! Happy to be part of your early fan base 😁

[@photon2724]

‘The Mom Test’ is a short book worth every second of your time if your watching this video. Go out there and read it again and again.

[@ifeanyiisitor7929]

I found this incredibly useful and this is not something I say about videos I find on KZbin

[@HowToSandAFloor]

Oh Dude, please let me know where a good KZbin hangout is, I’ve heard there are some very good ones but I haven’t found any so far

[@zainhyukmcadam4874]

This is a very good video! Very enlightening and just what I needed to validate, prepare & promote my new idea!

[@Hollowdude15]

Thanks for the feedback man and great video :]

[@hansvetter8653]

Just read "Lean Startup" from Eric Ries!

[@FieldMarshalFeels]

I don't think I've ever learned this much from an 8 minute video in my life.

[@LadislavSzolik]

Hey Enrico, very cool and informative video. Quick question: What would you do if the target audience is not hanging out on the internet and they are not really open to talk to you? (as you are a stranger to them)

[@conleyquillen6014]

You got me for a second I have the right Idea

[@ishaan4956]

Great insight 💡 but for physical product should we have to build prototypes first or have to validate problems and idea first while interviewing

[@dr.akshayprakash5735]

Validate the severity of the problem in your target customers. Don't build until you are sure the problem is severe enough for them to pay you.

[@spazeit]

Parli italiano? Great video bro, I like how you structured. Also, I'd like to meet up with you - I have the same problem that you mentioned

[@thekillingsworth]

So good dude! Thank youuu!

[@hizkia285]

Hmm As an employee i can relate this check everything and end up not starting.

[@sinuskeiler5815]

I think you are mainly talking about software. But you make it sound as if you where talking about every kind of product.

[@crumz]

The KZbin idea is already out there and is called Creator Now

[@chenyangli3176]

If you don’t try you can’t fail😂

[@agencyworldlive]

hahah nice startup idea, I tried to make that 2 years ago, it was called "Creatorfy", didn't go anywhere :)

[@Zombie_M8]

Thank you for this video I have an idea and you helped me to make it simple and easy ☺️

[@irgendwieanders2121]

Interesting video - lets see if I can transfer that to chemspace...

[@chiruchintha]

great content bro

[@kim-hendrikmerk4163]

If you have a big problem that not many people have then that won't make a good business but if you create a solution for yourself what is the harm in publishing it under a Foss license. Other people who have the same or a similar problem can use it and suggest or even implement improvements so that in the end you and everyone else gets a better solution to the problem you had.

[@Luic_]

Mi sono sempre chiesto quando un Italiano avrebbe fatto un canale figo su temi simili come ce ne sono vari in inglese. E daje bravo bel progetto, capisco sia in inglese per la fruizione ma mi piace pensare sia comunque un canale Italiano ahahah

[@origindunya]

How do you mean manually?

[@eagledove9]

My problem is that I get all these not-for-profit ideas. The one that I thought of just now was, I want to convince businesses to stop using the "99" at the end of every price, and just use a round number for the price. I also want to convince everybody to reject Daylight Saving Time, and insist on using Standard Time (which I call 'realtime' as opposed to 'faketime') all year long. Daylight Saving Time exists because there are special interest groups that are making big profits from forcing everybody to obey their faketime. There are sports-related businesses, like golf, that get an extra hour of daylight in the evenings for people to go golfing, and because of them, I am forced to suffer the physical pain of getting up an hour early in the morning. As for the 99 cents, I don't believe that it actually benefits businesses at all, just the opposite. It inconveniences the customers, disrespects the customers' intelligence ("You're so stupid, you don't realize that $8.99 is actually the same thing as $9, and you stupidly think it's cheaper"), makes it hard to do mental math while shopping, makes it hard to memorize the prices while shopping or compare prices elsewhere, takes too many syllables to say out loud when you would use fewer syllables to just say a round number, and it's based on these 'studies' that allegedly claim that people will buy more junk if you put 99 at the end of the price. They want to manipulate and deceive people into buying things they otherwise wouldn't have bought, and I disagree with that in principle. It's immoral to manipulate and deceive people. So all my ideas have nothing to do with profit, just the opposite, I have all these ideas about how I wish that I could stop some people from making profits by doing things that I don't like. Your 'tinder for creators' app could make me happy if it insisted on displaying Standard Time and if the fees were charged in round numbers instead of 99s. I actually REQUESTED one of my subscriptions to an online newspaper to charge me $9 a month instead of $8.99 a month, and I explained why, and they actually agreed to do it. :)

[@jiangfeng-tm3vs]

brilliant idea, never thought of it.

[@TheChangeYT]

daylight savings time is legislation. In germany 99ct has tax advantage I heard for businesses because of rounding

[@andymc1110]

Great video. Solid advice.

[@MonkeysBoby]

Great content !!

[@Armin99_]

Great vid!

[@LanceRomance411]

I love the ending haha 😂 “Think about this video but don’t be a pervert”

[@cristianandrei5462]

My latest idea: use ai to analise websites, and warn people about a website being a possible scam, or phishing attempt. Build that into an app or browser extension and profit😂😂

[@NaudVanDalen]

4:07 A perfect grab, and yet the grabber is 10 times weaker than a literal baby. No exaggeration. A baby would be able to pick it up probably.

[@dsala_zar]

how do you edit your videos?, is amazing!

[@william.darrigo]

Excellent videos

[@Karonclip]

Thé shower power make me fire many lawyer

[@hussainabbas1341]

Thank you so much

[@12vscience]

Good points.

[@billy77860]

Oh hey most of my school's value that i paid ~50k for boiled down to a free sub 10min video, thats nice

[@LuxuryQuinnBa]

I hawe new idea plis link this

[@AlbyTheMovieCreator]

Grande enrii

[@SportsIncorporated]

I think I've heard of the "Wizard of Oz test" (a.k.a. "Mechanical Turk")