This Pitch Made History In The Den | SEASON 19 | Dragons' Den

Edward Hancock and Richard Simpson are pitching their cheese business. They're looking to receive an investment of £150,000 for 3% of Cheese Geek, an online digital database of cheese and wine offered as a personalised subscription box.
Cheese Geek is the first pitch Steven Bartlett has ever been a part of, so let's see how it goes...
Season 19, Episode 1
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #CheeseGeek #StevenBartlett

[@Liberty_Freedom_Brotherhood]

Debora: it’s unethical, I’m out *gets on private jet, flies 5,000 miles to LA and sips her soy latte

[@NavesNiche]

Cmon you can't compare, besides it's good to have those tendencies somewhere

[@jasonvoorhies6431]

@@NavesNichethose hypocritical tendencies?

[@benjaminanderson6856]

Research soy milk vs regular milk, seems you're uneducated in that field :)

[@kiangibbs-plumbly1562]

@@benjaminanderson6856i think you missed the point of this comment

[@JacobsCapital]

@@jasonvoorhies6431 so you can't even commute anymore...? Bum mentality, just because you can't afford it you are bitter... I hope you, God forbid, don't drive a car or take taxis

[@essie-mac]

2k profit “that’s not profit that’s a night out!” Ahh if only!!

[@da3v1ls93]

For peter yes

[@SampleChan]

​@@da3v1ls93 that's probably just the wine 😂

[@carlmcgrath484]

Peter and duncan drop 50 bags on a night out easily

[@BOZ_11]

@@carlmcgrath484 calm down carl. going out just ONCE per week would cost £2.6m over the year. i'm certain they're not that stup1d, nor would they be dragons for very long.

[@aaronsmith4806]

People don’t stay rich by dropping 50 bags, that’s how you end up a guy that made millions and is filing for bankruptcy

[@bezy4073]

steven's offer made me think about all the unessasery equity given away all those times

[@prizma45]

😆😆

[@aaronsmith4806]

It’s hilarious to see them come in asking for 50k for 3% and then one dragon says, “I’ll offer half the money for 20% if you can convince another dragon” like what?? Maybe convince them why they want to give away 15x more than they planned

[@dancewithjlb]

@@aaronsmith4806 🤣

[@a.r.t.4611]

Think Steven is a very good fit with the dragons. He's also clear, concise, and articulate when he speaks. Good to see a bright young mind on the team. 👍

[@iim4xii129]

I'd beg to differ 😂

[@carforumwanker]

He is a pathetic man trying to virtue signal to everyone how "Angelic" he is . Type that stands in front of the mirror and blows his bubbles

[@mikeyyouemo7087]

Wow, Steven officially made one more investment than Jenny! Congrats bro

[@TheManInBlueFlames]

More like Kelly Hoppen.

[@prizma45]

@@TheManInBlueFlames bro is triggered

[@aaronsmith4806]

Barbara called and said nobody has made less offers than her, and for that reason, she’s out

[@nicolepretorius1178]

​@@aaronsmith4806lore 😂😂😂😂

[@itjustlove1412]

​@@aaronsmith4806😂😂😂

[@timtam6442]

They don’t have Dairy Lee triangles or cheesy wotsits. Took my business elsewhere .

[@broccolihighkicks3857]

😂😂😂😂

[@Liciablyth]

nail biting and fascinating. I learn so much from this programme. thank you!

[@TonyHavenMusic]

“I don’t take risks” “What about this risk?” “Ohh, I didn’t think about that risk” “Not thinking about any of the risks is the biggest risk of business” 😂

[@Danii8247]

“That’s not profit… that’s a night out” yeah I don’t think everyone spend 2k on a night out Peter Jones

[@paladindank8180]

Billionaire moment

[@OperaJH]

More people than you think, can.

[@a.r.t.4611]

Think Peter was just making a point. In the scheme of things, £2k means didly squat.

[@aveaoz]

View it from a business perspective: A company dinner will likely cost more than 2k

[@David_Polak]

That's not a night out... that's my monthly salary.

[@GodotOfficial]

£2k EBITDA is nowhere near gouda enough, they need to do feta than that

[@lilsophia101]

Shut up

[@kevinalexander2590]

Haha

[@randomexcuse]

Better than only breaking edam...

[@OulyHussain]

Great guys, sure they'll be milking it soon enough

[@EssentialComment]

Hope no one is gong to churn any more puns up

[@Starlight-iw9gx]

Wow, what an entrance! Steven Bartlett made a real statement there... - powerful!

[@rje613]

The weird covid restrictions shown in this video are humorous.

[@jakecooper5855]

Just like your mum

[@tonybartlett6567]

They are also humorous

[@heiltecn9ne]

Yep still trying to keep that gag rolling

[@koby4094]

The farce of it all

[@ritadonnelly8820]

A load of rot ruin a lot people's lives to this day

[@jessebella9322]

I would have laughed at Peter Jones comment that 2k is not profit, it is a night out but actually, have you seen the prices lately, everything is so high. I dont think 2k would do it

[@Zak2994]

Peter went from being the softest dragon to being the angriest

[@dRiDept]

Common thing for people going bald

[@paladindank8180]

@@dRiDept 😱

[@robjj5373]

​@@dRiDept hahahaha

[@9k49]

Peter has never been the softest dragon

[@cg9616]

Disagree he was extremely gracious here

[@nordenp]

Do you reckon Steven had to challenge Tej to a duel over that chair? Quite a peaceful takeover

[@AbhishekSanyalTGV]

Tej left because of time constraints and business commitments.

[@derykhawkins2199]

Tej is off having his wig washed !!!

[@rogerledsham8052]

Thought I was the only one who noticed. Thank you for that. I need a wig but I don't want one that can be spotted. @@derykhawkins2199

[@achsahkaleb4844]

well done Steven!! Love a Diary of a CEO

[@CAZZIEK321]

I think this has to be my favourite blend of dragons. The right amount of wit, cheek, support and chance.

[@DezFutak]

That was brilliant!

[@jillians5792]

Love the camaraderie with the new dragon.

[@clementinechristenson]

watching Steven on DOAC he already has lots of wine contacts and wine and cheese are like peaches and cream I reckon this will def take off and really respect him for cutting in to say he won't bleed them dry to him its not about JUST money he wants to see them succeed.. the others are just sharks...well done guys... you made the right choice!

[@RHathemoment]

Yeah💛 he's lovely. 🙂

[@jeremiahakinlabi7232]

Makes me think about shark tank, their sister. Them sharks don't bleed their entrepreneurs this much 😂

[@TheManInBlueFlames]

REALLY unique idea! I love this!

[@tsampson6660]

Selling cheese?

[@rohailiqbal8605]

I bet deborah was very ethical in getting to the position shes in now! 😂

[@aircando]

You really believe you're 'drôle? Do I detect: MISOGYNY? You're comment should be removed!!!

[@user-rw8rc3yp9d]

shes a virtue signalling bint

[@juliussambiana7943]

The best program i have watched in years

[@adamlacey81]

It doesn't show in the edit of the show, but during this pitch everyone in the Den were interrupted by a sudden loud crash which came from the ground floor of the warehouse. Filming stopped and all of a sudden the lift doors opened to reveal Evan Davis stood covered in jam and giggling hysterically. "Sorry Dragons", he laughed, "couldn't help myself again, it gets so boring down there when you're all up here talking for ages". Touker picked up his spoon and sighed. "Okay Evan", he said. "I'll indulge in your game this time but this really needs to stop".

[@RicoTheUnknown]

Hahahahahahaha 😂

[@AbhishekSanyalTGV]

Wait a minute! I read another comment on another video about Evan Davis covered in chocolate in the den. Seriously, what is this all about! Could someone tell me?😅

[@ekowanin8935]

@@AbhishekSanyalTGV I just googled it 🤣🤣 Evan is the host of the show

[@AbhishekSanyalTGV]

@@ekowanin8935 I know that. But what's with the chocolate and jam??

[@ChicDead26]

you need help

[@drumcdoo9050]

How refreshing it is to see a new dragonto bring fresh blood into the programme. Very likeable and shrewd with a modern outlook and admirable character who knows what it's like to be on the bottom rung of the ladder, having been homeless so has retained his empathy making him an ideal candidate for new entrepreneurs to trust and admire..

[@berlina3662]

I’m in New Zealand if I could buy this product I would. I love cheese!

[@philstrachan]

Love it! Steven's a very cool guy. 😎

[@JoeyDND]

This is by far the greatest collection of Dragons in the entire history of the Den!

[@ArtemKonstantinovich]

Why are you ruling Jenny out?

[@bermanmcknighttv9427]

But Theo

[@danthelambboy]

​@@ArtemKonstantinovichcus she rules herself out enough already

[@jdan35]

Duncan was great too

[@artful1967]

it seems to be one of the few deals that actually went through. They are stil in business but have yet to really make any significant advances

[@realone1649]

Steven First Episode 🌟

[@_-4232]

Goated Dragon's Den lineup: Peter Duncan Steven James Richard

[@dmt340]

6:25 hahahahaha .. "2K???!!!!!!!" touker's disappointment .. then peter's "thats a night out" classic

[@irfansoomro1452]

Steven's play very well

[@MrMRW14]

Their cheese display is making me dribble. Most people have no idea such amazing British cheese is out there

[@tomtheninja1]

Why is this an iconic episode? Because its Steven’s first deal on the den?

[@northshorepx]

yes

[@paulbannercheck7585]

Blessed are the cheese makers

[@Bombabingbong66]

😂

[@blakeedition2903]

Add a flow signal and this investment could be huge !!

[@DJAlexParker]

Watching this while eating cheese 🤣

[@mikeuuuytffvghjjoopoiytf]

Peter tried milking them good and proper

[@AlchemistOfHecate]

He was tryna squeeze nipples of that cash cow

[@carolineb7796]

Nice!! Stephen B is pure class 🎉

[@Global-flyer]

The legend is: Barbara and Jenny zoomed in to say they were out.

[@aa4488]

Who’s Barbara

[@cekojuna6930]

@@aa4488 Shark Tank Investor that goes out often.

[@cheryldowner8143]

😂😂

[@samirait-kaci-gf3bn]

Steven fantastic

[@clarkpatient7950]

4:35 Why is the music so loud lmfaooo

[@BB8enjoyer]

Nothing but admiration for Deborah. her remarks are sharp, aggresive but polite . it's very efficient

[@heiltecn9ne]

Meh

[@kahyui2486]

Like a chihuahua

[@sakibfaiyaz1828]

Jenny is basically there for that extra 1 minute 30 seconds for YT monetization

[@texyrexy]

Debbie: I'm plant based, is your cheese plant based? Entrepreneurs: Nah it's got dairy in it. Debbie: (between mouthfuls) mmm tastes great, I'm still plant based right?

[@BOZ_11]

the whole "plant based" industry is a total scam from both ecological and nutritional (human health) perspectives.

[@mahuuasharma9876]

plant based means mostly consuming plants in your diet. People who are plant based might occasionally eat meat too.

[@texyrexy]

@@mahuuasharma9876 it can also mean solely. I'd assumed in this context that's what it meant, otherwise I'm not sure why she asked if it was dairy free.

[@lynnwiltshire6220]

@@mahuuasharma9876 that’s just not true at all. Your either plant based or your not 🤷‍♀️

[@mahuuasharma9876]

@@lynnwiltshire6220 I think you're getting confused with veganism. You can either be vegan or non-vegan. It is a philosophical/ ethical standpoint. According to Columbia tho 'A plant-based diet is not a vegetarian or vegan diet; you can eat poultry, beef, eggs, fish, and dairy products, however most of your nutrient intake is coming from plant-based food sources.'

[@ExceedAverageUK]

Bring Levi in to make a Reggae Reggae cheese for their collection.

[@martinkingsbury2179]

They’re looking for 150,000 for 3%, yet Peter offered all the money 85,000 for 15%, something is wrong

[@randomgayguyman]

yeah what happened to the basic rules

[@9k49]

The narrator is the one who said £85,000, not Peter. The narrator clearly made a mistake

[@christaylor3911]

I spotted this too, the narrator also got it wrong at the end. Can’t believe no one picked up on this.

[@jamielee9350]

What made me laugh was when they said it can be a world wide business... There are many countries that will not allow importation of dairy products, whether processed or not .🤣🤣🤣

[@ralfwiggum2463]

i think they meant the model of app subscription based cheese. They could set that up in other countries and source local cheese there.

[@cscshack33]

paul sinha doin well for himself these days

[@hulme187]

They asked for 150,000 but the narrator at the end says 85,000. Interesting

[@pwnagenuss]

Outrageous

[@RockyDave]

Yep. You beat me to it.

[@essie-mac]

Eh? The rules of the den are you have to get at least what you asked for, the dragon can offer more but not less. Strange

[@RockyDave]

@@essie-mac Narrator must have made a mistake.

[@moogleking]

Narrator made a mistake?

[@normans1799]

How did it go from asking $150,000 to $85,000 pounds.

[@user-gl1pl2gp6h]

best show

[@kobie3284]

His percentage has grown too 😅

[@thedrvn]

15:43 100%!

[@UZISHAF]

Touker is so supportive. It seems like they hate each other now 🤣

[@danielali6571]

Pretty bad negotiations from Steven. The other 2 were at 15% !! He his offer was already half of the others. Definitely could have stuck to 7.5

[@andrewvelonis5940]

I think the investor can do really well for them in the cheese business, and at a nominal cost. They will be able to say "Oh, what a friend we have in cheeses."

[@CB-xr1eg]

Wow, even worse than an Evan Davis "pun". Hang your head in shame.🙄

[@samhilton4173]

This was a bad pun. And for that reason, I'm out.

[@thert.hon.thelordnicholson7261]

Their slogan should be "Cheeses saves!"

[@memeoti6266]

That was super cheesy 😂

[@frankyang6948]

finance bro forgot that if one drinks oat milk, it might be unlikely that they will eat cheese. yeah sure there's more supply, but that's also less demand 😂

[@Aisling464]

Exactly what I was thinking😂

[@Erickhetfield]

I love Deborah with all of her moralistic stances. Like these positions somehow make her less greedy or vain.

[@timtam6442]

She’s a barren old sow

[@heiltecn9ne]

Lol so true

[@chasmai8423]

Her stance here was right. Dairy industry causes deforestation, ozone depletion and mass water consumption

[@Erickhetfield]

@@chasmai8423 You didn't get the point.

[@BOZ_11]

@@chasmai8423 we've been having dairy for literally thousands of years, buddy. Growing soy beans for soy milk causes deforestation too; where do u think we got the space to farm soy bean? by displacing wild life, genius.

[@jackhunter3518]

2K is a nightout?? I wish Pete 🤣

[@unnamedchannel1237]

Plastic divider inside the lift is silly

[@emmyelijah7395]

Nonsense: Pizza Jones was the perfect dragon for this cheese business

[@jasperpike242]

What happened to PAXTONS in London? Great cheesemongers

[@AtypicalPaul]

Over 1.4 million! That's a lot of cheese lol

[@pjl_bee514]

Peter looks like he just had a 2000 pound night out

[@Natttttttttt]

Hahahahaahhahaha

[@yinkadavies8403]

What’s the progress report of the cheese business 9 months on

[@sistagalsistagal8136]

British sausages, bacon, and cheese, ploughman's lunch, Sunday roast, well what more can be said? I forgot to mention a real life British hub of nearly two decades. Oh what a life 😊.

[@VinceW187]

Old Amsterdam, typical British cheese :)

[@namnack]

Not only that, it's not even a matured cheese.

[@mixthepasta]

I don't really get this... What happens when you have tried all the British Made cheeses? Like there will be a saturation point and then it's repetition. Eventually you will just buy the cheese you like most in the supermarket or contact the dairy farm itself. And if it creates a profile according to what you like won't it end up repeating the same box with few cheeses you really like on and on again?

[@chazzat3113]

Really good point actually

[@henrydean5474]

Well Stephen said it, he’s an investor in that wine company with a similar subscription model and I can imagine them diversifying in future to combat that issue you have raised and maybe start doing subscriptions that pair wines and cheese’s together. Lots of options they can explore

[@stroketheboat]

most cheese these guys sell aren't available in supermarkets (who predominantly stock cheese from large volume producers ) - some good cheeses are available from deli's but not everyone who likes specialty cheeses has a deli nearby.

[@kahyui2486]

Supermarket cheese is disgusting in comparison to artisan cheese. The only good cheese at supermarket is cheddar cheeses.

[@tudormarin7739]

The main reason this went so well is Brexit and cheese imports implications

[@Dykhouse]

I want to subscribe! Please expand to the USA. 🙏🏼

[@danj1789]

Once again, tell whoever is doing the audio balance for these episodes to sort their hearing out. Music is booming loud and narration dialogue is almost a whisper in comparison.

[@ArlecchinoAKAFather]

Subscription cheese service is such a niche idea. Like me personally I just get like cheese slices for burgers

[@MetteC5]

You personally is even more niche, sweetie.. But thanks for the laugh.

[@ArlecchinoAKAFather]

@@MetteC5 cry more

[@shawneyshoeshine]

Battle of the sigma males ... Steven and Peter ... Two outstanding brilliant businessmen and human beings ... great to see!!!

[@Natttttttttt]

Only a beta cuck would use the term sigma male seriously lmao

[@JM-tj5qm]

saying sigma male unironically is very cringe

[@jasonvoorhies6431]

@@shawneyshoeshine😂

[@BenjaminGoose]

11:13 "He wants 5 times MORE equity than the 3% on the table" So Peter's asking for 18%? I thought he said 15%, 5 times the original ask.

[@SinoM123]

5x3 is 15, isnt it?

[@thesadwolf]

It's so interesting watching, in essence, the Covid theater of the time. The two men were standing right next to each other before entering the den, but when they're in the den, they're 6 feet apart. I know Covid is real, I got the shot during the hysteria, but the inconsistencies make me laugh now that hindsight is 20/20.

[@NoDrNo]

Weren't they seeking £150,000? I think the narrator forgot that

[@danfossard4626]

"2k? That's a night out!" Oh how the other half live eh?

[@anarchyhassan8132]

Give me some cheese

[@Dadaadad268]

What is it with these food/drink subscriptions?!!

[@michaeldmccarthy2585]

''Cheese Geeks'' 🤣🤣🤣🤣

[@jpwjrnova92]

Debra never invests in anything. Just postures and pontificates.

[@Dr.AmnaRiaz-Oxford-University]

Just amazingly different from Shark Tank

[@sureshotgazza1127]

did he even get up to shake hands with them 🤣

[@CB-xr1eg]

No, observing social distancing.

[@MetteC5]

@@CB-xr1eg of course, what a profoundly dumb comment by gazza.

[@cranegantry868]

It's only 85,000 invested for a while.

[@TYNEPUNK]

does he say hear about the taiwanwese at the french cheese factory?

[@dac8939]

Love cheese. Why is Jenny always out? She has grater plans on Brie Brie C

[@JM-tj5qm]

Lmao, I wish I could afford to spend 2 thousand pounds in a single night out

[@hamza361]

Company had 1.5 million loss in 2023. Looks like they never made a profit to date.

[@SilverMist0121]

They bossed this pitch

[@marcbaladi]

2k on a night out with Peter. I'm in.

[@colinthewood2348]

Unprepared totally; good luck!

[@RD-sk8cx]

Steven got to fair straight up. Cool.

[@jim23mac]

I'm confused - did they get £150k or £85k ?

[@SaraMKay]

Just import Swiss cheese. Transport isn’t that far. You’ll find lots only pasture fed. (Here actually I might add: even if a farmer has his cows outside in nature on the pasture and all that - he might still additionally feed “power food” like two times a day. They do that serially. Power food is not always carcass meal, but corn and other sugars are also very, very bad to feed to cows. And they get impregnated, boys slaughtered and everything else Deborah rightfully doesn’t like surrounding the production of dairy produce. IF YOU STILL HAVE A MINUTE: There’s a harrowing and gruesome statistic I found on Wikipedia recently, “the changing distribution of our world’s land mammals, that of all the biomass of land mammals on planet earth, is 63% live stock (animals, who are bred for humans and pets or other live stock to eat their body parts), 35% humans (billions and billions and still counting) - wildlife is 2% of the biomass of all land mammals on our planet.

[@eglevaleikaite2022]

Sustainability and cheese from cows milk just don't go together for mass market

[@cousinnobody3452]

Anyone else sitting here going “cheeeeese”? This is why I don’t have a seat in the Den.

[@Winston.Smith101]

Cherry Cheese ... 😊

[@robdraper9264]

Why are they social distancing when this series started in Jan this year?

[@antonioeltigre4465]

This episode is from a while ago - if you were paying attention you would've noted it was Stephen Bartlett's first episode....